We build on the foundational principles of management and marketing to redefine what future facing business can achieve.
Our research acknowledges that marketing is not just about memorable slogans; it demands a rigorous understanding of consumers, social contexts, and market evolution. Similarly, management transcends day-to-day planning and oversight, aiming instead to create forward-thinking workplace cultures that equip employees to meet tomorrow’s challenges and support wider society.
Our group is uniquely interdisciplinary, bringing together insights from the social sciences, humanities, data science, and environmental studies to tackle complex problems from multiple angles. We are internationally recognised for pioneering research and pedagogical leadership that bridges theory and practice, shaping sustainable transitions within organisations and society. Whether engaging with global policy, transforming business practices, or empowering local communities, our work has tangible impact at every level—from the classroom to the boardroom, from local initiatives to international collaborations.
Our group is also closely connected to major interdisciplinary research initiatives across the University that were founded and are led by our members. These include COVER (Commons Organising, Values, Equalities and Resilience), which explores post-capitalist transitions and alternative forms of economic, social, and political organising, and the AI Policy Observatory for the World of Work, which examines the ethical, regulatory, and societal dimensions of artificial intelligence in employment. These initiatives exemplify our Group’s leadership in advancing transformative, interdisciplinary research that confronts pressing challenges and reimagines the future of work, economy, and society.
From examining digital solutions that drive financial inclusion in emerging economies, to studying climate change and its economic impacts, our scholars confront some of today’s most urgent organisational challenges. We embrace intellectual independence, critique conventional wisdom, and promote fairer, more innovative business practices.
Below is a brief overview of our diverse research areas:
- Fostering diversity and inclusion in modern workplaces
- Assessing the transformative role of digital technology in consumer behaviour
- Investigating climate politics, environmental transition, and green economies
- Employing big data, AI, and analytics to inform decision-making
- Promoting health and wellbeing at work to enrich organisational culture
- Exploring alternative economies and new forms of work, including cooperatives, mutuals, and platform labour
- Studying the ethical regulation and socially responsible use of artificial intelligence
- Analysing the relationship between politics, organisations, and the dynamics of organising
- Exploring the historical evolution and heritage of global organisations
- Examining brand activism, anti-consumption, and the reshaping of consumer markets
- Applying decolonial and intersectional frameworks to management
- Advancing digital and platform-based economies through innovative research
In so doing, we aspire to generate insights that enable businesses and societies to prosper in a rapidly changing world.