Modern marketers must thrive in crowded, rapidly changing markets, facing increasing global integration.
Marketing is continually evolving as new technology is introduced. At Essex Business School, we encourage you to be creative and analytical so you can tackle business challenges in fast-paced, digitally connected and global marketplaces. You’re taught by internationally renowned academics and practitioners, ranked in the UK’s top 25 for research excellence (REF 2014) and whose work confronts real-world marketing issues. They use research in their teaching to ensure you’re up-to-date with current industry trends so you can graduate with the skills and knowledge to define marketing strategies that make an impact.
We encourage you to be creative and analytical, to be bold and question assumptions. Whether you want to work in a marketing department or creative agency, run your own business or progress to postgraduate study, studying marketing at Essex provides a firm foundation for your future.
At Essex, we develop your creative, strategic and analytical skills to accelerate your career in international marketing. You learn how to develop marketing plans and examine technical, cultural and political aspects of marketing and brand management.
We prepare you for a career in international marketing by combining a community of academics, practitioners and students from around the world, enabling you to experience diverse cultures and ways of working. Your learn from academics at the leading edge of research into the marketing challenges affecting businesses today, making your postgraduate education not only academically rigorous but highly relevant to the world you'll graduate into.
Whether you have a previous business background or are new to studying marketing, we have full- and part-time courses to suit your needs.
Modern marketers face changing consumer needs, technological advances and tightening regulation. Could your research help them tackle these challenges with a sustainable approach?
At Essex, you can join the next generation of researchers shaping theory, policy and practice in the fields of marketing and management. By studying for your PhD with us, you not only further your understanding of contemporary marketing and management issues, you make lasting contributions to the field.
Our PhD Management Studies attracts a diverse range of students exploring issues across marketing and management. In particular, we supervise in marketing areas such as brand management, sustainable marketing, digital and data driven marketing, strategic communications, consumer behaviour and luxury branding, amongst others.
At Essex Business School, you are supervised by world-leading academics, ranked in the UK’s top 25 for research excellence (REF 2014). Our Professor Paurav Shukla is regularly cited in the mainstream media and has published numerous articles on luxury marketing. Dr Erik Jacobi also undertakes consultancy work with marketing and advertising agencies and Professor Diane Holt is a leading figure in the field of sustainable practices. Whoever you are supervised by, you experience a supportive research environment, where you develop your professional skills and research expertise to make a lasting impact in the fields of marketing and management.
Want to quiz us about this subject? Got a question that just needs answering? Get in touch and we’ll do our best to email you back shortly.