Subject

Marketing

Modern marketers must thrive in crowded, rapidly changing markets, facing increasing global integration.

Marketing
Today’s marketers must interrogate data to identify emerging trends and be both imaginative and strategic to stay ahead of the competition.

Marketing is continually evolving as new technology is introduced. At Essex Business School, we encourage you to be creative and analytical so you can tackle business challenges in fast-paced, digitally connected and global marketplaces. You’re taught by internationally renowned academics and practitioners, whose work confronts real-world marketing issues.

We encourage you to be creative and analytical, to be bold and question assumptions. Whether you want to work in a marketing department or creative agency, run your own business or progress to postgraduate study, studying marketing at Essex provides a firm foundation for your future.

 

Why study here?

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Dr Marianna Marra, Lecturer in Management Science at Essex Business School, stands outside The Forum building in Southend-on-Sea.
"I care a lot about students’ learning experience and I do as much as I can to improve this. Most of my effort is dedicated to embed my own research into my teaching practice. I encourage students to 'think outside the box' in order to develop critical thinking. I also try to let students be aware of the skills and expertise requested by the job market. I try to create links between alumni and current students, by inviting alumni to join my lectures and share their experience with new students."
Dr Marianna Marra LECTURER IN MANAGEMENT SCIENCE ESSEX BUSINESS SCHOOL

Meet our students

To excel in marketing, you must innovate and use your initiative to solve business problems, meet objectives and drive profit.

At Essex, we develop your creative, strategic and analytical skills to accelerate your career in international marketing. You learn how to develop marketing plans and examine technical, cultural and political aspects of marketing and brand management.

We prepare you for a career in international marketing by combining a community of academics, practitioners and students from around the world, enabling you to experience diverse cultures and ways of working. You learn from academics at the leading edge of research into the marketing challenges affecting businesses today, making your postgraduate education not only academically rigorous but highly relevant to the world you'll graduate into.

Why study here?
  • You don’t need a marketing undergraduate degree for some of our courses.
  • Gain insights from our world-renowned lecturers, with industry experience.
  • Professional accreditation from CIM gives you the opportunity to get a head start on your career.
Our Colchester Campus features the brand new Students’ Union Creative Studios in the Silberrad Student Centre. As well as including bookable TV and radio studios, this creative hub mimics the environment found in top marketing and design agencies, complete with a suite of state-of-the-art Apple and Adobe products. Training workshops and tutorials are available to help you create professional content and promotional material. )
Our Colchester Campus features the brand new Students’ Union Creative Studios in the Silberrad Student Centre. As well as including bookable TV and radio studios, this creative hub mimics the environment found in top marketing and design agencies, complete with a suite of state-of-the-art Apple and Adobe products. Training workshops and tutorials are available to help you create professional content and promotional material.

Modern marketers face changing consumer needs, technological advances and tightening regulation. Could your research help them tackle these challenges with a sustainable approach?

At Essex, you can join the next generation of researchers shaping theory, policy and practice in the fields of marketing and management. By studying for your PhD with us, you not only further your understanding of contemporary marketing and management issues, you make lasting contributions to the field.

Our PhD Management Studies attracts a diverse range of students exploring issues across marketing and management. In particular, we supervise in marketing areas such as brand management, sustainable marketing, digital and data driven marketing, strategic communications, consumer behaviour and luxury branding, amongst others.

At Essex Business School, you are supervised by world-leading academics. Dr Erik Jacobi undertakes consultancy work with marketing and advertising agencies. Whoever you are supervised by, you experience a supportive research environment, where you develop your professional skills and research expertise to make a lasting impact in the fields of marketing and management.

Our Research Groups

  • Management and Marketing Group 
    Management encompasses so much of what a business is about, it looks at people, processes, change and impact, as well as the bottom line. Marketing isn’t just glitter and gimmicks, it’s at the heart of every organisation.

 

Why study here?
  • Be part of a vibrant research community, challenging conventional thinking.
  • Work with enthusiastic academics, producing world-renowned, cutting-edge research.
  • With more than 100 doctoral students, totalling 40 nationalities, we’re the business school to launch your international research career.
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Disclaimer

Following the impact of the pandemic, we made changes to our teaching and assessment to ensure our current students could continue with their studies uninterrupted and safely. These changes included courses being taught through blended delivery, normally including some face-to-face teaching, online provision, or a combination of both across the year.

The teaching and assessment methods listed on each course page show what is currently planned for 2021 entry; changes may be necessary if, by the beginning of this course, we need to adapt the way we’re delivering them due to the external environment, and to allow you to continue to receive the best education possible safely and seamlessly.