Our BSc Management and Marketing (including foundation year) is open to Home and EU students. It will be suitable for you if your academic qualifications do not yet meet our entrance requirements for the three-year version of this course and you want a programme that increases your subject knowledge as well as improves your academic skills.
Open to UK and EU applicants, this four-year course includes a Foundation Year. From the start of your journey at Essex, you’ll be integrated as a student within Essex Business School for the entire duration of your degree, helping you to feel connected to your subject, lecturers and future classmates from day one. At least 25% of the teaching during your Foundation Year will be delivered directly by the School. You’ll also study academic skills modules designed to help you build confidence and prepare for university-level study. Your Foundation Year won’t just prepare you for university - it’ll help you feel part of your academic community right from the beginning.
To succeed in management and marketing, you must be imaginative, innovative and use your initiative to solve business challenges. You must combine originality with the ability to analyse market data and remain focused on results, even in difficult environments.
At Essex Business School, where this BSc Management and Marketing course is taught, we encourage you to become an independent thinker and act creatively and strategically to help organisations succeed, whatever their challenge.
This course enables you to combine the study of management with the opportunity to develop marketing expertise. You learn what's involved in managing modern organisations and understand the role of customers, consumers, the service relationship and brand management. We also develop your practical skills in communication, data analysis and critical thinking.
You explore subjects such as:
In year one, you benefit from a general business education, introducing you to accounting and finance as well as management and marketing, giving you the flexibility to follow a range of careers after you graduate.
In your final year, you have the opportunity to put your knowledge into practice by completing an in-depth, independent research project or dissertation which can focus on either management or marketing or combine elements from both as you prefer. This will give you the chance to further develop vital employment skills in areas of research, time management and critical thinking as well as offering you the opportunity to explore what interests you.
Essex Business School attracts students and academics from all over the world. We are committed to ethical and sustainable business and are a signatory of the UN Principles for Responsible Management Education (PRME). By studying with us, you gain more than the foundations for a successful career in marketing management; you are part of a movement that seeks to make organisations better places to do business.
BSc Management and Marketing can also be taken with an optional study abroad or placement year where you can add even more value to your CV through work or international experience.
Find out more about our teaching style at Essex Business School, watch Dr James Fowler's Management taster session:
You are taught by a highly qualified, enthusiastic team of academics and relevant business practitioners with wide-ranging research interests. They use their research examples in your lectures and seminars so you learn about the latest innovations and contemporary themes affecting business today.
Our staff specialise in areas including:
Drawing on his industry experience Dr Erik Jacobi, Lecturer in Management and Marketing applies his research in areas such as market research and consumer insights in strategy development, brand activism and consumer resistance, and neuromarketing, to directly inform your studies in marketing and business management. In collaboration with our Innovation Centre, he advises start-ups and SMEs develop their brand identities and marketing strategies.
Our BSc Management and Marketing is based at our Colchester Campus.
In our landmark Essex Business School building - the first zero carbon business school in the UK - you'll see our sustainable approach to business first-hand. Set around a lush winter garden, which gives the building its own micro-climate, are a wealth of teaching and study zones.
Our new building provides you with superb facilities.
Our business school is located on the University's Knowledge Gateway, featuring Parkside Office Village. Here, student entrepreneurs can access start-up space amongst a group of innovative SMEs, who can also provide valuable opportunities for business networking, placements and internships.
The Students' Union Creative Studios, based in the Silberrad Student Centre, is home to a collection of sate of the art computers installed with the latest editing software, including: Adobe InDesign and Photoshop; Premiere Pro, After Effects and loads more. You can also access Final Cut Pro, iMovie and Garageband. The suite has a similar feel to the offices of modern marketing agencies and provides you with free-to-use technology that can greatly enhance your assignments.
The dual disciplines of management and marketing are highly sought after by many graduate employers, therefore, we embed a series of core and specific skills into our undergraduate curriculum for BSc Management and Marketing to ensure that our graduates are suited to careers in marketing, management and leadership roles.
All of our taught modules embed elements of our skills map which emulate the skills which are required by employers of business and marketing graduates, these generally include:
We embed a structured approach to student development and skills support throughout the curriculum and through additional support from the Essex Business School Learning Team.
Our students have gone on to become business analysts, marketing managers, account managers and management trainees, with recent graduate destinations including:
Our marketing and management graduates enjoy successful careers in their fields.
Additional to the skills development offered by Essex Business School, BSc Management and Marketing students can also take advantage of the University of Essex Careers Service which focuses in particular on supporting the development of undergraduate employability, including careers fairs, career mentoring, skills development, careers advice and guidance, placement year support, job opportunities, start-up support and more.
One of the reasons I chose to study BSc Management and Marketing because it was a combined degree course. This has allowed me to gain knowledge in both the management and marketing fields of business. I was also impressed by the range of modules there was to choose from in third year that were very interesting as there was a mix of both management and marketing topics, meaning you could choose to go down either route or study a combination of both.
Leila Flack, BSc Management and Marketing, 2023
This course allows you to specialise in the areas of both business management and marketing, as well as providing a broad overview of other important topics.
Successful completion of year zero guarantees you entry to the first year of your undergraduate degree course as well as providing you with the necessary academic skills for degree-level study.
In the first year our current students cover the fundamentals that every business manager needs to know and you will be introduced to the specialisation of marketing. However, we are planning some changes to our first year and we'll be tailoring it more closely to your chosen course. In second and final year your compulsory modules will provide a deep understanding of management and marketing, while your optional modules will allow you to follow these themes further or to explore other areas.
We offer a flexible course structure with a mixture of core/compulsory modules, and optional modules chosen from lists. Please be aware that we are planning changes to our first year to make it more relevant to your chosen course.
Our research-led teaching is continually evolving to address the latest challenges and breakthroughs in the field. The following modules are based on the current course structure and may change in response to new curriculum developments and innovation.
We understand that deciding where and what to study is a very important decision for you. We'll make all reasonable efforts to provide you with the courses, services and facilities as described on our website and in line with your contract with us. However, if we need to make material changes, for example due to significant disruption, we'll let our applicants and students know as soon as possible.
Components are the blocks of study that make up your course. A component may have a set module which you must study, or a number of modules from which you can choose.
Each component has a status and carries a certain number of credits towards your qualification.
| Status | What this means |
| Core |
You must take the set module for this component and you must pass. No failure can be permitted. |
| Core with Options |
You can choose which module to study from the available options for this component but you must pass. No failure can be permitted. |
| Compulsory |
You must take the set module for this component. There may be limited opportunities to continue on the course/be eligible for the qualification if you fail. |
| Compulsory with Options |
You can choose which module to study from the available options for this component. There may be limited opportunities to continue on the course/be eligible for the qualification if you fail. |
| Optional |
You can choose which module to study from the available options for this component. There may be limited opportunities to continue on the course/be eligible for the qualification if you fail. |
The modules that are available for you to choose for each component will depend on several factors, including which modules you have chosen for other components, which modules you have completed in previous years of your course, and which term the module is taught in.
Modules are the individual units of study for your course. Each module has its own set of learning outcomes and assessment criteria and also carries a certain number of credits.
In most cases you will study one module per component, but in some cases you may need to study more than one module. For example, a 30-credit component may comprise of either one 30-credit module, or two 15-credit modules, depending on the options available.
Modules may be taught at different times of the year and by a different department or school to the one your course is primarily based in. You can find this information from the module code. For example, the module code HR100-4-FY means:
| HR | 100 | 4 | FY |
|---|---|---|---|
|
The department or school the module will be taught by. In this example, the module would be taught by the Department of History. |
The module number. |
The UK academic level of the module. A standard undergraduate course will comprise of level 4, 5 and 6 modules - increasing as you progress through the course. A standard postgraduate taught course will comprise of level 7 modules. A postgraduate research degree is a level 8 qualification. |
The term the module will be taught in.
|
COMPONENT 01: CORE
Want to use mathematical techniques to solve problems? And to calculate basic statistical measures? Develop mathematical skills like number work, algebra, geometry, probability and statistics that can be used on any course requiring mathematics above Higher GCSE standard. Learn to solve relevant problems and know how to present data clearly.
View Mathematics and Statistics for Business on our Module Directory
COMPONENT 02: CORE
Academic Skills covers the key areas that you will experience during your degree, preparing you for aspects of academic study at undergraduate level. The module enables you to develop and enhance your existing abilities by focusing on the core skills of reading, writing, listening and speaking in an academic context. It does this with both generic texts and also, crucially, those related to your subject area. Academic Skills provides strategies for successful communication and interaction through independent and collaborative learning offering opportunity to further enhance your research skills. The content is designed to ensure that you acquire a range of transferable employability and life skills.
View Academic Success Skills for Students of Business on our Module Directory
COMPONENT 03: CORE
This module begins with the realm of management, exploring decision-making at individual, firm, and market levels. It covers essential management topics including models of management, corporate responsibility, communication, and innovation. Subsequently, the module transitions into examining economics perspectives on the role of market in determining prices and resource allocation, offering diverse viewpoints on decision-making to address economic challenges. It then extends into interactions between sectors such as household, firm, financial institution, government and foreign trade. There is no assumption of prior knowledge of management or economics. It aims to equip students with a holistic understanding of economic and managerial dynamics. Real-life events, case studies and examples, combined with theories and concepts in management and economics, will be explored to foster deeper understanding.
View Economic Foundations and Effective Management on our Module Directory
COMPONENT 04: CORE
The module aims to provide students with a basic understanding of essential elements of Financial Accounting, Corporate Finance and Marketing. The module assumes no prior knowledge and begins with how to start a business. It covers accounting as an information system and this is followed by corporate finance which focuses on how to raise, manage and invest business resources. The module finishes with a very important part of running a business, marketing, where students will learn how to identify, anticipate and satisfy customer needs. The syllabus will cover financial statement preparation, ratio analysis, short-term finance, financing strategies, investment appraisal, market research, branding, advertising and social media marketing, as well as the critical core of social marketing.
View Business Essentials: Accounting, Finance and Marketing on our Module Directory
COMPONENT 01: CORE
Introduction to Management is a broad-ranging module intended to provide a foundation in the most significant issues in management theory and practice, as well as to prepare you for related modules in subsequent years of your degree course. Because theoretical explanations – i.e., academic interpretations of what managers do and even of what they say they do – and what managers actually do in real organisations on a day-to-day basis may differ, we will also draw out some of the connections and dis-junctures between management theory and management practice. Our teaching also emphasises the ethics of managing and how to balance the bottom line of the business with the organisation's wider responsibilities to society and other stakeholders.
COMPONENT 02: CORE
A key module across all our Business, Management, and Marketing courses Introduction to Marketing sets out the fundamental principles of marketing and covers the core elements of marketing management. The module explores marketing planning; the segmentation, targeting and positioning (STP) process; and the extended marketing mix (product, price, promotion, place, people, process, and physical environment). The module aims to help students develop marketing knowledge and skills that are important for future modules as well as the workplace.
COMPONENT 03: COMPULSORY
It’s essential that every aspiring entrepreneur, manager and leader understands the basics of accounting and finance. In this introductory module you’ll explore the principles of financial and management accounting; the recording of transactions; the preparation of financial statements and their analysis; the principles of cost accumulation and decision making in businesses; techniques of cost control; the management of working capital; the sources of funding and investment appraisal. You’ll explore the key theories, carry out problem-solving exercises and learn how to apply these within companies.
View Introduction to Accounting and Finance on our Module Directory
COMPONENT 04: COMPULSORY
If you’re looking to start your own business, or to help an existing business to grow, then this module provides the essential knowledge you’ll need. You develop a greater understanding of the various aspects involved in new venture creation and growth, from opportunity identification, evaluation and implementation through to continued growth and management. Using practical exercises, case studies and videos, you learn about the business life cycle from start-up to growth and maturity and explore business development from economic and behavioural perspectives.
COMPONENT 05: COMPULSORY
This module introduces you to key economic theories and concepts, covering highly topical issues affecting the business world. Using real-life case studies, you explore the key microeconomics principles and concepts that can help to explain why economic activities occur and explore whether it is possible to improve economic situations for society.
COMPONENT 06: COMPULSORY
At Essex Business School we’re proud of our international community, bringing international expertise into the classroom. In this module you are introduced to the global business environment and how this impacts upon corporations and their decision to operate internationally. You explore the different strategies organisations can adopt when entering international markets and examine aspects of managing multinational corporations, such as marketing, human resource management and global supply chain management.
View Introduction to International Business on our Module Directory
COMPONENT 07: COMPULSORY
Introduction to Business Analytics will allow you to develop core knowledge and skills in the domain of business analytics and data science. You’ll focus on different tools and approaches to support data analysis and decision making in business environment. The module is designed to enhance your ability of data analysis to uncover embedded information useful for decision making.Learn how to valuate the potential of data analytics in supporting complex decision making in real-world business environment.
View Introduction to Business Analytics on our Module Directory
COMPONENT 08: COMPULSORY
The Professional and Academic Development module helps you build a foundation in core academic skill requirements to help you improve the standard of your academic work across all of your first year modules. This module also introduces you to the themes of career planning and employability skills and establishing a career path.
View Professional and Academic Development on our Module Directory
COMPONENT 01: COMPULSORY
Discover the importance of studying and understanding buyer behaviour in the business to business market, and distinguish the marketing strategy, planning and implementation for the same from buyer behaviour in consumer markets. You build an awareness of multiple stakeholder groups in business markets and the notion of managing networks, alliances and partnerships across the diverse stakeholder groups.
COMPONENT 02: COMPULSORY
This module introduces a number of business and management research methods, with a particular focus on entrepreneurship and small business. You explore philosophical research issues, such as selecting appropriate research methods and judging the quality and value of findings. You learn how to write a research proposal and design and plan quantitative and qualitative research. This includes collecting data, analysing findings and presenting results.
COMPONENT 04: COMPULSORY
This module outlines the stages involved in creating a marketing plan and explains the tools and concepts used by marketing managers when developing strategies. To apply your learning, you undertake a consultancy project for a real-world business in response to a marketing brief. You demonstrate your grasp of segmentation, targeting and positioning, as well as a range of marketing communications tools.
COMPONENT 05: COMPULSORY
This module will give you a clear understanding of feedback, Dweck`s concept of a `growth mindset`, and how you can use these to improve your studies and career. We want you to have a passion for learning, a willingness to challenge yourself, and an eagerness to learn from mistakes, so this module will help you to understand group work and presentations and to acquire the relevant skills to successfully undertake both. The module also serves as a bridge for your final year, so that students should be able to understand the expectations of the final year and the possible career paths you can take after you graduate, and how you can use summer vacations to get ahead.
View Professional and Academic Development 2 on our Module Directory
COMPONENT 06: COMPULSORY
The business world is increasingly global, complex and fast changing. While some organisations are consistently successful over a long period of time, many fail and are forgotten forever. In theory it should become consecutively easier to imitate the strategies of winning companies and dissipate their profits. In practice, however, only a few firms become long-term leaders. In this course, you explore why that is.
COMPONENT 07: COMPULSORY
This module introduces you to foundational theories and concepts in consumer behaviour, while also explaining their practical application for marketing managers in terms of understanding how consumers behave. You will have the opportunity to apply consumer behaviour models as analytical tools to inform strategic decision making in relation to marketing intelligence.
View Introduction to Consumer Behaviour on our Module Directory
COMPONENT 01: COMPULSORY
Marketing is part of our everyday lives, embedded into all spheres of society. Marketing techniques are not only used by corporations to promote their products and services. Governments, charities, social movements and protest groups also use these techniques to seek to shape our norms, lifestyles and culture. This module explores a range of contemporary marketing discourses and critically examines their impact on marketing practices and on society. This module has been designed to enable students to integrate their subject knowledge with an understanding of sustainable development, acquiring the skills and competencies essential for addressing the urgent sustainability challenges of the 21st century.
View Critical Marketing Perspectives on our Module Directory
COMPONENT 02: COMPULSORY
This module builds on your understanding of management and organisation by considering the ethics of business activity. You are introduced to the origins, practice and theory of business ethics and corporate social responsibility (CSR). You consider a range of perspectives and use business literature to critically examine organisational ethics and analyse its constraints. This module has been designed to enable students to integrate their subject knowledge with an understanding of sustainable development, acquiring the skills and competencies essential for addressing the urgent sustainability challenges of the 21st century.
COMPONENT 03: COMPULSORY
Explore the fascinating world of brands in our contemporary cultures, and investigate the consequences for contemporary marketing practices and for organisational practices more generally. You examine the notion of brand identity, brand image, the issues of brand development and extension, and the consumption of brands. You are also introduced to managerial and marketing issues central to brand management.
COMPONENT 04: COMPULSORY
This module focuses on the impact of 'digital' on the world of Marketing. You explore the changing nature of business and consumer behaviour, communication, and market research. You will investigate current practical and theoretical issues within Digital Marketing and Social Media. You will study the academic field concerned with marketing and digital media and the challenges and opportunities it affords to marketers, consumers, organisations and society at large. Marketing practices have dramatically changed with the rise of social media, mobile apps and new technological developments in devices, platforms, and applications. We will explore together the rapid evolution of the digital environment presents new opportunities and challenges for marketers.
View Digital Marketing and Social Media on our Module Directory
COMPONENT 07: COMPULSORY
This module will help you to understand the interests, skills and competencies which are relevant to your future career choices. You will learn how to find the graduate-level roles and career paths available to business students and you will learn about the skills necessary to successfully compete in the graduate labour market after you graduate.
UK and EU applicants:
All applications for degree courses with a foundation year (Year Zero) will be considered individually, whether you
Standard offer:
Our standard offer is 72 UCAS tariff points from at least two full A-levels, or equivalent.
Examples of the above tariff may include:
For this course all applicants must also hold GCSE Maths at grade C/4 or above (or equivalent). We may be able to consider a pass in OFQUAL regulated Level 2 Functional Skills Maths where you cannot meet the requirements for Maths at GCSE level. However, you are advised to try to retake GCSE Mathematics if possible as this will better prepare you for university study and future employment.
If you are unsure whether you meet the entry criteria, please get in touch for advice.
Mature applicants and non-traditional academic backgrounds:
We welcome applications from mature students (over 21) and students with non-traditional academic backgrounds (might not have gone on from school to take level 3 qualifications). We will consider your educational and employment history, along with your personal statement and reference, to gain a rounded view of your suitability for the course.
You will still need to meet our GCSE requirements.
International applicants:
Essex Pathways Department is unable to accept applications from international students. Foundation pathways for international students are available at the University of Essex International College and are delivered and awarded by Kaplan, in partnership with the University of Essex. Successful completion will enable you to progress to the relevant degree course at the University of Essex.
We accept a wide range of qualifications from applicants studying in the EU and other countries. Get in touch with any questions you may have about the qualifications we accept. Remember to tell us about the qualifications you have already completed or are currently taking.
Sorry, the entry requirements for the country that you have selected are not available here. Please contact our Undergraduate Admissions team at ugquery@essex.ac.uk to request the entry requirements for this country.
English language requirements for applicants whose first language is not English
IELTS 5.5 overall with a minimum of 5.5 in each component, or specified score in an equivalent test that we accept.
If we accept the English component of an international qualification it will be included in the academic levels listed above for the relevant countries.
Pre-sessional English courses
If you do not meet our IELTS requirements then you may be able to complete a pre-sessional English pathway that enables you to start your course without retaking IELTS.
If you’re an international student, but do not meet the requirements for direct admission to this degree or the first year of a degree at Essex, you could prepare and gain entry through a pathway course. Find out more about opportunities available to you at the University of Essex International College
£5,760 per year
This fee is set by the UK Government for classroom-based Foundation Years only. Your fee will increase in your next year in alignment with the Undergraduate course fee set by the UK Government.
£21,500 per year
The standard undergraduate degree fee for international students will apply in subsequent years.
Fees will increase for each academic year of study.
If your course has the option to include a placement year or study abroad, and you choose to do so, you will pay the following:
20% of your standard tuition fee for that year
15% of your standard tuition fee for that year
Standard tuition fee
There may be scholarships, bursaries or discounts available to help with the cost of this course.
Our events are a great way to find out more about studying at Essex. We run a number of Open Days throughout the year which enable you to discover what our campus has to offer. You have the chance to:
Check out our Visit Us pages to find out more information about booking onto one of our events. And if the dates aren’t suitable for you, feel free to book a campus tour here.
Applications for our full-time undergraduate courses should be made through the Universities and Colleges Admissions Service (UCAS). Full details on how to apply can be found on the filling in your UCAS undergraduate application web page.
Our UK students, and some of our EU and international students, who are still at school or college, can apply through their school. Your school will be able to check and then submit your completed application to UCAS. Our other international applicants (EU or worldwide) or independent applicants in the UK can also apply online through UCAS Apply.
The UCAS code for our University of Essex is ESSEX E70. The individual campus codes for our Loughton and Southend Campuses are 'L' and 'S' respectively.
For information on transferring from another university, applying when you are not at school or college, and applying for readmission, please see How to apply and entry requirements
Set within 200 acres of award-winning parkland - Wivenhoe Park and located two miles from the historic city centre of Colchester – England's oldest recorded development. Our Colchester Campus is also easily reached from London and Stansted Airport in under one hour.
If you live too far away to come to Essex (or have a busy lifestyle), no problem. Our 360-degree virtual tour allows you to explore our University from the comfort of your home. Check out our Colchester virtual tour to see accommodation options, facilities and social spaces.
At Essex we pride ourselves on being a welcoming and inclusive student community. We offer a wide range of support to individuals and groups of student members who may have specific requirements, interests or responsibilities.
The University makes every effort to ensure that this information on its programme specification is accurate and up-to-date. Exceptionally it can be necessary to make changes, for example to courses, facilities or fees. Examples of such reasons might include, but are not limited to: strikes, other industrial action, staff illness, severe weather, fire, civil commotion, riot, invasion, terrorist attack or threat of terrorist attack (whether declared or not), natural disaster, restrictions imposed by government or public authorities, epidemic or pandemic disease, failure of public utilities or transport systems or the withdrawal/reduction of funding. Changes to courses may for example consist of variations to the content and method of delivery of programmes, courses and other services, to discontinue programmes, courses and other services and to merge or combine programmes or courses. The University will endeavour to keep such changes to a minimum, and will also keep students informed appropriately by updating our programme specifications. The University would inform and engage with you if your course was to be discontinued, and would provide you with options, where appropriate, in line with our Compensation and Refund Policy.
The full Procedures, Rules and Regulations of the University governing how it operates are set out in the Charter, Statutes and Ordinances and in the University Regulations, Policy and Procedures.
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