Mario Burghausen is a Lecturer in Marketing and joined Essex Business School in November 2013. He holds a PhD (Brunel) for which he was a recipient of a competitively won research scholarship. He received two best paper awards for research papers delivered at the annual Brunel Business School Doctoral Symposium. He received a Highly Commended Paper Award from Emerald, a global publisher, in 2015. He organised and co-hosted the 19th Symposium of the International Corporate Identity Group (ICIG) hosted by Essex Business School in June 2016. In spring 2018 he was a visiting scholar at Aarhus University (Denmark) funded by Aarhus University Research Foundation.
He has extensive industry experience having worked for Allianz of Germany (Insurance), amongst others, in different managerial and non-managerial roles (e.g. sales, administration, customer service) prior to his move into academia. He has several years of teaching experience and is a Fellow of the Higher Education Academy (FHEA). He is a Member of the Chartered Institute of Marketing (MCIM) and a member of several other professional and academic marketing associations including the Academy of Marketing (UK) and the International Corporate Identity Group (ICIG).
His general research interests are within the field of corporate-level marketing and communication. As such, he is interested in the dynamics between different corporate-level phenomena that are relevant for the strategic positioning and communication of entire organisations within a multi-stakeholder business environment such as, for instance, corporate identity, corporate image, corporate reputation and corporate brand management.
He has a particular interest in interpretative and culturally informed qualitative research with a focus on empirically grounded case studies and the interplay between cultural manifestations, social interpretations, and instrumental representations of an organisation and/or a brand.
Currently, his more specific research focus is on corporate heritage and its relevance and potential as a strategic asset for corporate identity and corporate brand management. As such, he looks into the strategic reinterpretation of the past by organisations making the corporate past relevant for contemporary and future corporate marketing purposes.
He is also interested in multiple temporalities in corporate and organisational contexts per se.
He has co-edited as a guest editor (with Professor John Balmer) a special issue of the Journal of Brand Management on corporate heritage and corporate heritage brands (see ToC) and is currently co-editing a special issue of the Journal of Business Research (also with Professor John Balmer) on corporate heritage, organisational heritage and organisational omni-temporality.
He has reviewed manuscripts for MIT Sloan Management Review, Journal of Business Research, European Journal of Marketing, International Studies of Management & Organization, Journal of General Management, Journal of Brand Management, Corporate Communication: An International Journal, Journal of Product and Brand Management, and Corporate Reputation Review and book proposals for Sage Publications.
He has presented his work at several international conferences, has given invited talks at different institutions (e.g. University of Glasgow, University of Aarhus, Brunel University London), and his articles have been published in general and more specialist academic journals including the Journal of Business Research, European Journal of Marketing, Marketing Theory, Journal of Brand Management and Corporate Communications: An International Journal.