People

Dr Mario Burghausen

Lecturer
EBS - Management and Marketing
Dr Mario Burghausen
  • Email

  • Telephone

    +44 (0) 1206 872798

  • Location

    EBS.3.59, Colchester Campus

  • Academic support hours

    You can find details of Academic Support hours on the EBS UG and PG information page on Moodle or by calling EBS Student Services on 01206873911

Profile

Biography

Mario Burghausen is a Lecturer in Marketing and joined Essex Business School in November 2013. He holds a PhD (Brunel) for which he was a recipient of a competitively won research scholarship. He received two best paper awards for research papers delivered at the annual Brunel Business School Doctoral Symposium. He received a Highly Commended Paper Award from Emerald, a global publisher, in 2015. He organised and co-hosted the 19th Symposium of the International Corporate Identity Group (ICIG) hosted by Essex Business School in June 2016. In spring 2018 he was a visiting scholar at Aarhus University (Denmark) funded by Aarhus University Research Foundation. He has extensive industry experience having worked for Allianz of Germany (Insurance), amongst others, in different managerial and non-managerial roles (e.g. sales, administration, customer service) prior to his move into academia. He has several years of teaching experience and is a Fellow of the Higher Education Academy (FHEA). He is a Member of the Chartered Institute of Marketing (MCIM) and a member of several other professional and academic marketing associations including the Academy of Marketing (UK) and the International Corporate Identity Group (ICIG). His general research interests are within the field of corporate-level marketing and communication. As such, he is interested in the dynamics between different corporate-level phenomena that are relevant for the strategic positioning and communication of entire organisations within a multi-stakeholder business environment such as, for instance, corporate identity, corporate image, corporate reputation and corporate brand management. He has a particular interest in interpretative and culturally informed qualitative research with a focus on empirically grounded case studies and the interplay between cultural manifestations, social interpretations, and instrumental representations of an organisation and/or a brand. Currently, his more specific research focus is on corporate heritage and its relevance and potential as a strategic asset for corporate identity and corporate brand management. As such, he looks into the strategic reinterpretation of the past by organisations making the corporate past relevant for contemporary and future corporate marketing purposes. He is also interested in multiple temporalities in corporate and organisational contexts per se. He has co-edited as a guest editor (with Professor John Balmer) a special issue of the Journal of Brand Management on corporate heritage and corporate heritage brands (see ToC) and is currently co-editing a special issue of the Journal of Business Research (also with Professor John Balmer) on corporate heritage, organisational heritage and organisational omni-temporality. He has reviewed manuscripts for MIT Sloan Management Review, Journal of Business Research, European Journal of Marketing, International Studies of Management & Organization, Journal of General Management, Journal of Brand Management, Corporate Communication: An International Journal, Journal of Product and Brand Management, and Corporate Reputation Review and book proposals for Sage Publications. He has presented his work at several international conferences, has given invited talks at different institutions (e.g. University of Glasgow, University of Aarhus, Brunel University London), and his articles have been published in general and more specialist academic journals including the Journal of Business Research, European Journal of Marketing, Marketing Theory, Journal of Brand Management and Corporate Communications: An International Journal.

Qualifications

  • PhD Corporate Marketing,

  • MBA Strategic Marketing,

  • Diplombetriebswirt (FH) International Business,

  • BA (Hons) European Business,

Research and professional activities

Research interests

Corporate Marketing and Corporate Communication (and associated concepts/issues)

Open to supervise

Corporate Identity and Corporate Brand Management

Open to supervise

Corporate Heritage and Corporate History Marketing (and associated concepts/issues)

Open to supervise

Corporate and organisational temporalities and time

Open to supervise

Conferences and presentations

21st Symposium of the International Corporate Identity Group (ICIG), University of Durham Business School, Durham, UK, 4th-6th June 2019 (paper presented).

5/6/2019

Academy of Marketing Science Annual Conference 2019, Vancouver, Canada, 28th - 31st May 2019 (paper presented)

29/5/2019

14th Global Brand Conference of the Academy of Marketing Brand, Corporate Identity and Reputation SIG, HWR Berlin School of Economics and Law, Berlin, Germany, 8th-10th May 2019 (paper presented).

Germany, 2019

7th International Symposium on Heritage, History and Nostalgia, ESCE International Business School, Paris, France, 13th-15th June 2018 (paper presented).

14/6/2018

20th Symposium of the International Corporate Identity Group (ICIG), University of Ljubljana, Gozd Martuljek, Slovenia, 5th-7th June 2018 (paper presented).

6/6/2018

Research seminar, Aarhus BSS, University of Aarhus, Denmark, 8th March 2018 (invited seminar given)

8/3/2018

Research seminar corporate communication section, Aarhus BSS, University of Aarhus, Denmark, 1st March 2018 (invited seminar given)

Invited presentation, 1/3/2018

Guest lecture, Aarhus BSS, University of Aarhus, Denmark, 28th February 2018 (invited lecture given)

Invited presentation, 28/2/2018

Marketing Research Seminar, University of Glasgow, Adam Smith Business School , Glasgow, Scotland, 26th January 2018 (invited presentation given)

Invited presentation, 26/1/2018

19th Symposium of the International Corporate Identity Group (ICIG), University of Essex, Essex Business School, Colchester, UK, 13th-15th June 2016 (paper presented, conference hosted and organized).

13/6/2016

6th International Symposium on Heritage, History and Nostalgia, Aix-Marseille University, Graduate School of Management, Aix-en-Provence, France, 18th-20th April 2016 (paper presented).

19/4/2016

Guest Lecture, Berufsakademie Sachsen, Plauen, Germany, 31st March 2016 (invited lecture given)

Invited presentation, 31/3/2016

10th Global Brand Conference of the Academy of Marketing Brand, Corporate Identity and Reputation SIG, University of Turku, Turku, Finland, 27th- 29th April 2015 (paper accepted; not presented)

2015

5th International Symposium on Heritage, History and Nostalgia, Brunel University, Brunel Business School, London, UK, 25th-27th March 2015 (paper presented).

2015

18th Symposium of the International Corporate Identity Group (ICIG), Brunel University, Brunel Business School, London, UK, 25th-27th February 2015 (paper presented).

2015

17th Symposium of the International Corporate Identity Group (ICIG), University of Cape Town, Graduate School of Business, Cape Town, South Africa, 27th-29th August 2014 (paper presented).

2014

4th International Symposium on Heritage, History and Nostalgia, Hanken School of Economics, Helsinki, Finland, 5th-6th June 2014 (paper presented).

2014

16th Symposium of the International Corporate Identity Group (ICIG), University Putra Malaysia, Faculty of Modern Languages and Communication, Putrajaya, Malaysia, 9th-12th September 2013 (paper presented).

2013

3rd International Symposium on Heritage, History and Nostalgia, Jönköping University, Jönköping International Business School,Jönköping,Sweden, 7th-8th March 2013 (paper presented).

2013

15th Symposium of the International Corporate Identity Group (ICIG), Aarhus University, Business and Social Sciences, Centre for Corporate Communication, Aarhus, Denmark, 19th-21st September 2012 (paper presented).

2012

2nd International Colloquium on Corporate Branding, Identity, Image and Reputation, Middlesex University, London, UK, 12th-13th September 2012 (paper presented).

2012

1st International Symposium on Heritage, History and Nostalgia, Brunel Business School, Brunel University, London, UK, 30th November-2nd December 2011 (paper presented).

2011

14th Symposium of the International Corporate Identity Group (ICIG), IE University, IE School of Communication, Segovia, Spain, 14th-16th September 2011 (paper presented).

2011

7th Global Brand Conference of the Academy of Marketing Brand, Corporate Identity and Reputation SIG, Said Business School, University of Oxford, Oxford, UK, 5th-7th April 2011 (paper presented).

2011

13th Symposium of the International Corporate Identity Group (ICIG), University of St. Gallen, Executive School of Management, Technology and Law, St. Gallen, Switzerland, 8th-10th September 2010 (paper presented).

2010

Teaching and supervision

Current teaching responsibilities

  • Brand Management (BE440)

  • Corporate Marketing (BE533)

  • Student Success Tutorial (BE916)

  • Corporate Marketing Strategy (BE558)

Publications

Journal articles (8)

Balmer, JMT. and Burghausen, M., (2019). Marketing, the past and corporate heritage. Marketing Theory. 19 (2), 217-227

Santos, FP., Burghausen, M. and Balmer, JMT., (2016). Heritage branding orientation: The case of Ach. Brito and the dynamics between corporate and product heritage brands. Journal of Brand Management. 23 (1), 67-88

Balmer, JMT. and Burghausen, M., (2015). Explicating corporate heritage, corporate heritage brands and organisational heritage. Journal of Brand Management. 22 (5), 364-384

Balmer, JMT. and Burghausen, M., (2015). Introducing organisational heritage: Linking corporate heritage, organisational identity and organisational memory. Journal of Brand Management. 22 (5), 385-411

Burghausen, M. and Balmer, JMT., (2015). Corporate heritage identity stewardship: a corporate marketing perspective. European Journal of Marketing. 49 (1/2), 22-61

Burghausen, M. and Balmer, JMT., (2014). Corporate heritage identity management and the multi-modal implementation of a corporate heritage identity. Journal of Business Research. 67 (11), 2311-2323

Burghausen, M. and M.T. Balmer, J., (2014). Repertoires of the corporate past: Explanation and framework. Introducing an integrated and dynamic perspective. Corporate Communications: An International Journal. 19 (4), 384-402

Burghausen, M. and Fan, Y., (2002). Corporate branding in the retail sector: a pilot study. Corporate Communications: An International Journal. 7 (2), 92-99

Book chapters (2)

Burghausen, M. and Balmer, JMT., (2017). Repertoires of the corporate past. In: Foundations of Corporate Heritage. Editors: Balmer, JMT., . Routledge. 130- 150. 113883355X. 9781138833555

Burghausen, M. and Balmer, JMT., (2017). Corporate heritage identity stewardship. In: Foundations of Corporate Heritage. Editors: Balmer, JMT., . Routledge. 169- 213. 113883355X. 9781138833555

Contact

mburgh@essex.ac.uk
+44 (0) 1206 872798

Location:

EBS.3.59, Colchester Campus

Academic support hours:

You can find details of Academic Support hours on the EBS UG and PG information page on Moodle or by calling EBS Student Services on 01206873911