What does it take to be an effective manager? How can marketers maximise return on investment?
To succeed in management and marketing, you must be imaginative, innovative and use your initiative to solve business challenges. You must combine originality with the ability to analyse market data and remain focused on results, even in difficult environments.
At Essex Business School, where this BSc Management and Marketing course is taught, we encourage you to become an independent thinker and act creatively and strategically to help organisations succeed, whatever their challenge.
This course enables you to combine the study of management with the opportunity to develop marketing expertise. You learn what’s involved in managing modern organisations and understand the role of customers, consumers, the service relationship and brand management. We also develop your practical skills in communication, data analysis and critical thinking.
You explore subjects such as:
In your first year, you benefit from a general business education, introducing you to accounting, finance and economics, as well as management and marketing, giving you the flexibility to follow a range of careers after you graduate.
In your final year, you have the opportunity to put your knowledge into practice by completing an in-depth, independent research project or dissertation which can focus on either management or marketing or combine elements from both at your preference. This will give you the chance to further develop vital employability skills in areas of research, time management and critical thinking as well as offering you the opportunity to explore what interests you.
Essex Business School attracts students and academics from all over the world. We are committed to ethical and sustainable business and are a signatory of the UN Principles for Responsible Management Education (PRME). By studying with us, you gain more than the foundations for a successful career in marketing management; you are part of a movement that seeks to make organisations better places to do business.
BSc Management and Marketing can also be taken with an optional study abroad or placement year where you can add even more value to your CV through work or international experience.
The four-year version of this course enables you to study abroad during your third year. In all other areas, this version of the course remains identical to the standard three-year variant.
You can study abroad with one of our exchange partners in the United States, Europe, Canada, Australia, New Zealand, Latin America, the Middle East, Hong Kong and Japan. In doing so, you experience other cultures and languages, meet new people, and gain intercultural skills that are sought-after by employers.
A placement year provides an alternative option, enabling you to develop your practical business skills by working for an external organisation. During your time away from study, you can build key industry contacts that will be invaluable as you progress in your career.
The Student Development Team can offer bespoke support throughout the process of researching, applying and interviewing for placements. However, it is your responsibility to apply, prepare for and secure your own role. In recent years, our students have gained placements with organisations such as BMW, Samsung and Cummins.
You are taught by a highly qualified, enthusiastic team of academics and relevant business practitioners with wide-ranging research interests. They use their research examples in your lectures and seminars so you learn about the latest innovations and contemporary themes affecting business today.
Our staff specialise in areas including:
Drawing on his industry experience Dr Amir Homayounfard, Lecturer in Innovation and Strategic Marketing, applies his research in areas such as: the importance of technology for customer engagement and customer experience; and exploring the retailer-supplier relationship, to directly inform your studies in marketing and business management.
Our BSc Management and Marketing is based at our Colchester Campus.
In our landmark Essex Business School building - the first zero carbon business school in the UK - you’ll see our sustainable approach to business first-hand. Set around a lush winter garden, which gives the building its own micro-climate, are a wealth of teaching and study zones.
Our new building provides you with superb facilities.
Our business school is located on the University’s Knowledge Gateway, featuring the Parkside Office Village. Here, student entrepreneurs can access start-up space amongst a group of innovative SMEs, who can also provide valuable opportunities for business networking, placements and internships.
The Students’ Union Creative Studios, based in the Silberrad Student Centre, is home to a collection of sate of the art computers installed with the latest editing software, including: Adobe InDesign and Photoshop; Premiere Pro, After Effects and loads more. You can also access Final Cut Pro, iMovie and Garageband. The suite has a similar feel to the offices of modern marketing agencies and provides you with free-to-use technology that can greatly enhance your assignments.
The dual disciplines of management and marketing are highly sought after by many graduate employers.
Many of our graduates go on to manage marketing departments or take on specialist consultancy based roles straight after graduation as Essex Business School prepares you for the world of work from day one.
The BSc Management and Marketing curriculum taught here embeds transferable employability skills in analysis, critical thinking, presentation and communication across all modules.
The Study Skills module in year one will develop your academic skills, while the Successful Futures Module in year two will foster your professionalism and introduce you to the graduate recruitment process, including practical advice to excel at interviews and assessment centres.
Recent graduate destinations include:
The School will support you with a range of skills and careers opportunities, including: skills development workshops; employer talks; skills events and careers conferences.
BSc Management and Marketing students can also take advantage of the services offered by the Student Development Team, including: careers advice; work experience; internships; placements; and voluntary opportunities.
During my time at Essex Business School I was part of the Student Engagement Team which was an extremely insightful and rewarding experience that I enjoyed greatly. I most enjoyed being able to be a part of the School and to help organise activities and to have an impact on the experiences of students like myself. I have gained and developed so many valuable skills for my employability in the future and it’s a great thing to put on my CV! I have had the opportunity to meet students from all over the world, develop skills based on my personal experiences of studying and time management.
Charlotte Mills, BSc Management and Marketing, 2019
GCSE: Mathematics C/4
BTEC: DDD, depending on subject studied - advice on acceptability can be provided.
IB: 30 points or three Higher Level certificates with 555, including Standard Level Mathematics/Maths Studies grade 4, if not taken at Higher Level.
We are also happy to consider a combination of separate IB Diploma Programmes at both Higher and Standard Level. Please note that Maths in the IB is not required if you have already achieved GCSE Maths at grade C/4 or above or 4 in IB Middle Years Maths. Exact offer levels will vary depending on the range of subjects being taken at higher and standard level, and the course applied for. Please contact the Undergraduate Admissions Office for more information.
From 2021, we will accept grade 4 in either Standard Level Mathematics: Analysis and Approaches or Standard Level Mathematics: Applications and Interpretation.
Access to HE Diploma: 45 Level 3 credits at Merit or above
Eligible applicants that actively choose us as their firm choice will be able to take advantage of a flexible offer. This offer will specify alternative entry requirements than those published here so, if your final grades aren’t what you had hoped for, you could still secure a place with us. Visit our undergraduate application information page for more details.
We accept a wide range of qualifications from applicants studying in the EU and other countries. Get in touch with any questions you may have about the qualifications we accept. Remember to tell us about the qualifications you have already completed or are currently taking.
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English language requirements for applicants whose first language is not English: IELTS 6.0 overall. Different requirements apply for second year entry, and specified component grades are also required for applicants who require a Tier 4 visa to study in the UK.
Other English language qualifications may be acceptable so please contact us for further details. If we accept the English component of an international qualification then it will be included in the information given about the academic levels listed above. Please note that date restrictions may apply to some English language qualifications
If you are an international student requiring a Tier 4 visa to study in the UK please see our immigration webpages for the latest Home Office guidance on English language qualifications.
If you do not meet our IELTS requirements then you may be able to complete a pre-sessional English pathway that enables you to start your course without retaking IELTS.
If you’re an international student, but do not meet the English language or academic requirements for direct admission to this degree, you could prepare and gain entry through a pathway course. Find out more about opportunities available to you at the University of Essex International College here.
This course allows you to specialise in the areas of both business management and marketing, as well as providing a more broad overview of other important topics. In the first year you will cover the fundamentals that every business manager needs to know and be introduced to the specialisation of marketing.
In second and final year your compulsory modules will provide a deep understanding of management and marketing, whilst your optional modules will allow you to follow these themes further or to explore other areas.
The structure shown below is just one example from the current academic year of how the degree could look, including some popular optional modules.
Our research-led teaching is continually evolving to address the latest challenges and breakthroughs in the field, therefore all modules listed are subject to change. To view the full programme structure and lists of available optional modules currently on offer please click on the link below.
Following the impact of the pandemic, we made changes to our teaching and assessment to ensure our current students could continue with their studies uninterrupted and safely. These changes included courses being taught through blended delivery, normally including some face-to-face teaching, online provision, or a combination of both across the year.
The teaching and assessment methods listed show what is currently planned for 2021 entry; changes may be necessary if, by the beginning of this course, we need to adapt the way we’re delivering them due to the external environment, and to allow you to continue to receive the best education possible safely and seamlessly.
On a placement year you gain relevant work experience within an external business or organisation, giving you a competitive edge in the graduate job market and providing you with key contacts within the industry. The rest of your course remains identical to the three-year degree.
On your year abroad, you have the opportunity to experience other cultures and languages, to broaden your degree socially and academically, and to demonstrate to employers that you are mature, adaptable, and organised. The rest of your course remains identical to the three-year degree.
£17,700EU students commencing their course in the 2021-22 academic year will be liable for the International fee.
Our events are a great way to find out more about studying at Essex. We run a number of Open Days throughout the year which enable you to discover what our campus has to offer. You have the chance to:
Applications for our full-time undergraduate courses should be made through the Universities and Colleges Admissions Service (UCAS). Applications are online at: www.ucas.com. Full details on this process can be obtained from the UCAS website in the how to apply section.
Our UK students, and some of our EU and international students, who are still at school or college, can apply through their school. Your school will be able to check and then submit your completed application to UCAS. Our other international applicants (EU or worldwide) or independent applicants in the UK can also apply online through UCAS Apply.
The UCAS code for our University of Essex is ESSEX E70. The individual campus codes for our Loughton and Southend Campuses are 'L' and 'S' respectively.
For information on transferring from another university, applying when you are not at school or college, and applying for readmission, please see How to apply and entry requirements
If you are an undergraduate student who has received an offer from us to study with us from October 2021, you will be invited to attend a Virtual Applicant Day so that you can get to know us from the comfort of your own home. Our Virtual Applicant Days will run until June 2021 and give you the chance meet academics online from the department you’ve applied to, and attend live talks and Q&A’s on our Virtual Applicant Day platform.
Some of our courses also require a compulsory interview. If you have applied to one of these courses you will receive an invite to a Zoom interview via email, along with further details about the interview process.
Home to 15,000 students from more than 130 countries, our Colchester Campus is the largest of our three sites, making us one of the most internationally diverse campuses on the planet - we like to think of ourselves as the world in one place.
The Campus is set within 200 acres of beautiful parkland, located two miles from the historic town centre of Colchester – England's oldest recorded town. Our Colchester Campus is also easily reached from London and Stansted Airport in under one hour.
If you live too far away to come to Essex (or have a busy lifestyle), no problem. Our 360 degree virtual tours allows you to explore our University from the comfort of your home. Check out our Colchester virtual tour and Southend virtual tour to see accommodation options, facilities and social spaces.
Our staff travel the world to speak to people about the courses on offer at Essex. Take a look at our list of exhibition dates to see if we’ll be near you in the future.
At Essex we pride ourselves on being a welcoming and inclusive student community. We offer a wide range of support to individuals and groups of student members who may have specific requirements, interests or responsibilities.
The University makes every effort to ensure that this information on its programme specification is accurate and up-to-date. Exceptionally it can be necessary to make changes, for example to courses, facilities or fees. Examples of such reasons might include, but are not limited to: strikes, other industrial action, staff illness, severe weather, fire, civil commotion, riot, invasion, terrorist attack or threat of terrorist attack (whether declared or not), natural disaster, restrictions imposed by government or public authorities, epidemic or pandemic disease, failure of public utilities or transport systems or the withdrawal/reduction of funding. Changes to courses may for example consist of variations to the content and method of delivery of programmes, courses and other services, to discontinue programmes, courses and other services and to merge or combine programmes or courses. The University will endeavour to keep such changes to a minimum, and will also keep students informed appropriately by updating our programme specifications.
The full Procedures, Rules and Regulations of the University governing how it operates are set out in the Charter, Statutes and Ordinances and in the University Regulations, Policy and Procedures.
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