What does it take to be an effective manager? How can marketers maximise return on investment?
To succeed in management and marketing, you must be imaginative, innovative and use your initiative to solve business challenges. You must combine originality with the ability to analyse market data and remain focused on results, even in difficult environments.
At Essex Business School, where this BSc Management and Marketing course is taught, we encourage you to become an independent thinker and act creatively and strategically to help organisations succeed, whatever their challenge.
This course enables you to combine the study of management with the opportunity to develop marketing expertise. You learn what’s involved in managing modern organisations and understand the role of customers, consumers, the service relationship and brand management. We also develop your practical skills in communication, data analysis and critical thinking.
You explore subjects such as:
In year one, you benefit from a general business education, introducing you to accounting and finance, as well as management and marketing, giving you the flexibility to follow a range of careers after you graduate.
In your final year, you have the opportunity to put your knowledge into practice by completing an in-depth, independent research project or dissertation which can focus on either management or marketing or combine elements from both at your preference. This will give you the chance to further develop vital employability skills in areas of research, time management and critical thinking as well as offering you the opportunity to explore what interests you.
Essex Business School attracts students and academics from all over the world. We are committed to ethical and sustainable business and are a signatory of the UN Principles for Responsible Management Education (PRME). By studying with us, you gain more than the foundations for a successful career in marketing management; you are part of a movement that seeks to make organisations better places to do business.
BSc Management and Marketing can also be taken with an optional study abroad or placement year where you can add even more value to your CV through work or international experience.
Find out more about our teaching style at Essex Business School, watch Dr James Fowler’s Management taster session:
Accredited by The Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
This course is accredited by The Chartered Institute of Marketing (CIM).
This accreditation means that you will be able to gain industry-recognised qualifications at an accelerated pace once you graduate. You'll earn exemptions during your studies on this programme to reduce the number of assessments you must take to gain a CIM qualification.
The Chartered Institute of Marketing (CIM) is the world’s leading professional body for marketing, with a global membership base made up of studying and professional members and Chartered Marketers.
The four-year version of this course enables you to study abroad during your third year. In all other areas, this version of the course remains identical to the standard three-year variant.
You can study abroad with one of our exchange partners in the United States, Europe, Canada, Australia, New Zealand, Latin America, the Middle East, Hong Kong and Japan. In doing so, you experience other cultures and languages, meet new people, and gain intercultural skills that are sought-after by employers.
A placement year provides an alternative option, enabling you to develop your practical business skills by working for an external organisation. During your time away from study, you can build key industry contacts that will be invaluable as you progress in your career.
The Student Development Team can offer bespoke support throughout the process of researching, applying and interviewing for placements. However, it is your responsibility to apply, prepare for and secure your own role. In recent years, our students have gained placements with organisations such as BMW, Samsung and Cummins.
You are taught by a highly qualified, enthusiastic team of academics and relevant business practitioners with wide-ranging research interests. They use their research examples in your lectures and seminars so you learn about the latest innovations and contemporary themes affecting business today.
Our staff specialise in areas including:
Drawing on his industry experience Dr Amir Homayounfard, Lecturer in Innovation and Strategic Marketing, applies his research in areas such as: the importance of technology for customer engagement and customer experience; and exploring the retailer-supplier relationship, to directly inform your studies in marketing and business management.
Our BSc Management and Marketing is based at our Colchester Campus.
In our landmark Essex Business School building - the first zero carbon business school in the UK - you’ll see our sustainable approach to business first-hand. Set around a lush winter garden, which gives the building its own micro-climate, are a wealth of teaching and study zones.
Our new building provides you with superb facilities.
Our business school is located on the University’s Knowledge Gateway, featuring the Parkside Office Village. Here, student entrepreneurs can access start-up space amongst a group of innovative SMEs, who can also provide valuable opportunities for business networking, placements and internships.
The Students’ Union Creative Studios, based in the Silberrad Student Centre, is home to a collection of sate of the art computers installed with the latest editing software, including: Adobe InDesign and Photoshop; Premiere Pro, After Effects and loads more. You can also access Final Cut Pro, iMovie and Garageband. The suite has a similar feel to the offices of modern marketing agencies and provides you with free-to-use technology that can greatly enhance your assignments.
The dual disciplines of management and marketing are highly sought after by many graduate employers.
Many of our graduates go on to manage marketing departments or take on specialist consultancy based roles straight after graduation as Essex Business School prepares you for the world of work from day one.
The BSc Management and Marketing curriculum taught here embeds transferable employability skills in analysis, critical thinking, presentation and communication across all modules.
The Study Skills module in year one will develop your academic skills, while the Student Success modules in year two will build on what you learned in year one and so that you can easily step up to meet the growing academic demands of your second and final years. The Successful Futures module in year two will foster your professionalism and introduce you to the graduate recruitment process, including practical advice to excel at interviews and assessment centres.
Recent graduate destinations include:
The School will support you with a range of skills and careers opportunities, including: skills development workshops; employer talks; skills events and careers conferences.
BSc Management and Marketing students can also take advantage of the services offered by the Student Development Team, including: careers advice; work experience; internships; placements; and voluntary opportunities.
During my time at Essex Business School I was part of the Student Engagement Team which was an extremely insightful and rewarding experience that I enjoyed greatly. I most enjoyed being able to be a part of the School and to help organise activities and to have an impact on the experiences of students like myself. I have gained and developed so many valuable skills for my employability in the future and it’s a great thing to put on my CV! I have had the opportunity to meet students from all over the world, develop skills based on my personal experiences of studying and time management.
Charlotte Mills, BSc Management and Marketing, 2019
GCSE: Mathematics C/4
BTEC: DDM, depending on subject studied - advice on acceptability can be provided.
IB: 30 points or three Higher Level certificates with 555, including Standard Level Mathematics/Maths Studies grade 4, if not taken at Higher Level.
We are also happy to consider a combination of separate IB Diploma Programmes at both Higher and Standard Level. Please note that Maths in the IB is not required if you have already achieved GCSE Maths at grade C/4 or above or 4 in IB Middle Years Maths. Exact offer levels will vary depending on the range of subjects being taken at higher and standard level, and the course applied for. Please contact the Undergraduate Admissions Office for more information.
From 2021, we will accept grade 4 in either Standard Level Mathematics: Analysis and Approaches or Standard Level Mathematics: Applications and Interpretation.
Access to HE Diploma: 45 Level 3 credits at Merit or above
T-levels: Distinction, depending on subject studied -advice on acceptability can be provided.
What if I don’t achieve the grades I hoped?
If you select Essex as your firm choice, you will be able to take advantage of a flexible offer. This offer will specify alternative entry requirements to those published on our website.
If your final grades are not as high as you had hoped, the good news is you may still be able to secure a place with us on a course which includes a foundation year. Visit our undergraduate application information page for more details.
What if I have a non-traditional academic background?
Don’t worry. To gain a deeper knowledge of your course suitability, we will look at your educational and employment history, together with your personal statement and reference.
You may be considered for entry into Year 1 of your chosen course. Alternatively, some UK and EU applicants may be considered for Essex Pathways, an additional year of study (known as a foundation year/year 0) helping students gain the necessary skills and knowledge in order to succeed on their chosen course. You can find a list of Essex Pathways courses and entry requirements here
If you are a mature student, further information is here
We accept a wide range of qualifications from applicants studying in the EU and other countries. Get in touch with any questions you may have about the qualifications we accept. Remember to tell us about the qualifications you have already completed or are currently taking.
Sorry, the entry requirements for the country that you have selected are not available here. Please select your country page where you'll find this information.
English language requirements for applicants whose first language is not English: IELTS 6.0 overall. Different requirements apply for second year entry, and specified component grades are also required for applicants who require a Tier 4 visa to study in the UK.
Other English language qualifications may be acceptable so please contact us for further details. If we accept the English component of an international qualification then it will be included in the information given about the academic levels listed above. Please note that date restrictions may apply to some English language qualifications
If you are an international student requiring a Tier 4 visa to study in the UK please see our immigration webpages for the latest Home Office guidance on English language qualifications.
If you do not meet our IELTS requirements then you may be able to complete a pre-sessional English pathway that enables you to start your course without retaking IELTS.
If you’re an international student, but do not meet the English language or academic requirements for direct admission to this degree, you could prepare and gain entry through a pathway course. Find out more about opportunities available to you at the University of Essex International College here.
This course allows you to specialise in the areas of both business management and marketing, as well as providing a more broad overview of other important topics. In the first year our current students cover the fundamentals that every business manager needs to know and be introduced to the specialisation of marketing. However, we are planning some changes to our first year and we’ll be tailoring it more closely to your chosen course.
In second and final year your compulsory modules will provide a deep understanding of management and marketing, whilst your optional modules will allow you to follow these themes further or to explore other areas.
We offer a flexible course structure with a mixture of core/compulsory modules, and optional modules chosen from lists. Please be aware that we are planning changes to our first year to make it more relevant to your chosen course.
Our research-led teaching is continually evolving to address the latest challenges and breakthroughs in the field. The following modules are based on the current course structure and may change in response to new curriculum developments and innovation.
We understand that deciding where and what to study is a very important decision for you. We’ll make all reasonable efforts to provide you with the courses, services and facilities as described on our website. However, if we need to make material changes, for example due to significant disruption, or in response to COVID-19, we’ll let our applicants and students know as soon as possible.
Components are the blocks of study that make up your course. A component may have a set module which you must study, or a number of modules from which you can choose.
Each component has a status and carries a certain number of credits towards your qualification.
|Status||What this means|
||You must take the set module for this component and you must pass. No failure can be permitted.
|Core with Options
||You can choose which module to study from the available options for this component but you must pass. No failure can be permitted.|
||You must take the set module for this component. There may be limited opportunities to continue on the course/be eligible for the qualification if you fail.|
|Compulsory with Options
||You can choose which module to study from the available options for this component. There may be limited opportunities to continue on the course/be eligible for the qualification if you fail.
||You can choose which module to study from the available options for this component. There may be limited opportunities to continue on the course/be eligible for the qualification if you fail.|
The modules that are available for you to choose for each component will depend on several factors, including which modules you have chosen for other components, which modules you have completed in previous years of your course, and which term the module is taught in.
Modules are the individual units of study for your course. Each module has its own set of learning outcomes and assessment criteria and also carries a certain number of credits.
In most cases you will study one module per component, but in some cases you may need to study more than one module. For example, a 30-credit component may comprise of either one 30-credit module, or two 15-credit modules, depending on the options available.
Modules may be taught at different times of the year and by a different department or school to the one your course is primarily based in. You can find this information from the module code. For example, the module code HR100-4-FY means:
The department or school the module will be taught by.
In this example, the module would be taught by the Department of History.
|The module number.||
The UK academic level of the module.
A standard undergraduate course will comprise of level 4, 5 and 6 modules - increasing as you progress through the course.
A standard postgraduate taught course will comprise of level 7 modules.
A postgraduate research degree is a level 8 qualification.
The term the module will be taught in.
COMPONENT 01: CORE
COMPONENT 02: CORE
COMPONENT 03: COMPULSORY
COMPONENT 04: COMPULSORY
COMPONENT 05: COMPULSORY
COMPONENT 06: COMPULSORY
COMPONENT 07: COMPULSORY
COMPONENT 08: COMPULSORY
COMPONENT 01: COMPULSORY
COMPONENT 02: COMPULSORY
COMPONENT 03: COMPULSORY
COMPONENT 04: COMPULSORY
COMPONENT 05: COMPULSORY
COMPONENT 06: COMPULSORY
COMPONENT 07: COMPULSORY
COMPONENT 08: COMPULSORY
COMPONENT 09: COMPULSORY
COMPONENT 10: COMPULSORY
COMPONENT 01: COMPULSORY
COMPONENT 02: COMPULSORY
COMPONENT 03: COMPULSORY
COMPONENT 04: COMPULSORY WITH OPTIONSBE938-6-SP or BE940-6-FY or BE939-6-FY or CS316-6-FY
COMPONENT 05: OPTIONALEBS (Colchester Campus) option(s) from list or outside option
COMPONENT 06: OPTIONALManagement option(s) from list
On a placement year you gain relevant work experience within an external business or organisation, giving you a competitive edge in the graduate job market and providing you with key contacts within the industry. The rest of your course remains identical to the three-year degree.
On your year abroad, you have the opportunity to experience other cultures and languages, to broaden your degree socially and academically, and to demonstrate to employers that you are mature, adaptable, and organised. The rest of your course remains identical to the three-year degree.
Applications for our full-time undergraduate courses should be made through the Universities and Colleges Admissions Service (UCAS). Applications are online at: www.ucas.com. Full details on this process can be obtained from the UCAS website in the how to apply section.
Our UK students, and some of our EU and international students, who are still at school or college, can apply through their school. Your school will be able to check and then submit your completed application to UCAS. Our other international applicants (EU or worldwide) or independent applicants in the UK can also apply online through UCAS Apply.
The UCAS code for our University of Essex is ESSEX E70. The individual campus codes for our Loughton and Southend Campuses are 'L' and 'S' respectively.
For information on transferring from another university, applying when you are not at school or college, and applying for readmission, please see How to apply and entry requirements
If you are an undergraduate student from the UK who has received an offer to study with us in October 2022, you will receive an invitation to attend an Applicant Day. Our Colchester Campus Applicant Days run from December to May on various Wednesdays and provide the opportunity to meet your department, tour our campus and accommodation, and chat to current students. For further information, please head to our Applicant Days webpage.
If you are an EU or International student, or can’t make any of our Applicant Days, we’ll be running a series of virtual events called Experience Essex Online throughout the year. To find out more, check out our Visit Us webpage.
Home to 15,000 students from more than 130 countries, our Colchester Campus is the largest of our three sites, making us one of the most internationally diverse campuses on the planet - we like to think of ourselves as the world in one place.
The Campus is set within 200 acres of beautiful parkland, located two miles from the historic town centre of Colchester – England's oldest recorded town. Our Colchester Campus is also easily reached from London and Stansted Airport in under one hour.
If you live too far away to come to Essex (or have a busy lifestyle), no problem. Our 360 degree virtual tours allows you to explore our University from the comfort of your home. Check out our Colchester virtual tour and Southend virtual tour to see accommodation options, facilities and social spaces.
Our staff travel the world to speak to people about the courses on offer at Essex. Take a look at our list of exhibition dates to see if we’ll be near you in the future.
Our events are a great way to find out more about studying at Essex. We run a number of Open Days throughout the year which enable you to discover what our campus has to offer. You have the chance to:
At Essex we pride ourselves on being a welcoming and inclusive student community. We offer a wide range of support to individuals and groups of student members who may have specific requirements, interests or responsibilities.
The University makes every effort to ensure that this information on its programme specification is accurate and up-to-date. Exceptionally it can be necessary to make changes, for example to courses, facilities or fees. Examples of such reasons might include, but are not limited to: strikes, other industrial action, staff illness, severe weather, fire, civil commotion, riot, invasion, terrorist attack or threat of terrorist attack (whether declared or not), natural disaster, restrictions imposed by government or public authorities, epidemic or pandemic disease, failure of public utilities or transport systems or the withdrawal/reduction of funding. Changes to courses may for example consist of variations to the content and method of delivery of programmes, courses and other services, to discontinue programmes, courses and other services and to merge or combine programmes or courses. The University will endeavour to keep such changes to a minimum, and will also keep students informed appropriately by updating our programme specifications. The University would inform and engage with you if your course was to be discontinued, and would provide you with options, where appropriate, in line with our Compensation and Refund Policy.
The full Procedures, Rules and Regulations of the University governing how it operates are set out in the Charter, Statutes and Ordinances and in the University Regulations, Policy and Procedures.
Want to quiz us about your course? Got a question that just needs answering? Get in touch and we’ll do our best to email you back shortly.