Undergraduate Course

BSc Management and Marketing

BSc Management and Marketing

Overview

The details
Management and Marketing
NN25
October 2020
Full-time
3 years
Colchester Campus

What does it take to be an effective manager? How can marketers maximise return on investment?

To succeed in management and marketing, you must be imaginative, innovative and use your initiative to solve business challenges. You must combine originality with the ability to analyse market data and remain focused on results, even in difficult environments.

At Essex Business School, where this BSc Management and Marketing course is taught, we encourage you to become an independent thinker and act creatively and strategically to help organisations succeed, whatever their challenge.

This course enables you to combine the study of management with the opportunity to develop marketing expertise. You learn what’s involved in managing modern organisations and understand the role of customers, consumers, the service relationship and brand management. We also develop your practical skills in communication, data analysis and critical thinking.

You explore subjects such as:

  • digital marketing and social media
  • marketing management
  • consumer behaviour
  • brand management
  • business strategy
  • organisational behaviour

In your first year, you benefit from a general business education, introducing you to accounting, finance and economics, as well as management and marketing, giving you the flexibility to follow a range of careers after you graduate.

In your final year, you have the opportunity to put your knowledge into practice by completing an in-depth, independent research project or dissertation which can focus on either management or marketing or combine elements from both at your preference. This will give you the chance to further develop vital employability skills in areas of research, time management and critical thinking as well as offering you the opportunity to explore what interests you.

Essex Business School is ranked 25th in the UK for research quality (The Times and Sunday Times Good University Guide 2019) and attracts students and academics from all over the world. We are also ranked top 20 in the UK for marketing (Complete University Guide 2020).

We are committed to ethical and sustainable business and are a signatory of the UN Principles for Responsible Management Education (PRME). By studying with us, you gain more than the foundations for a successful career in marketing management; you are part of a movement that seeks to make organisations better places to do business.

BSc Management and Marketing can also be taken with an optional study abroad or placement year where you can add even more value to your CV through work or international experience.

Why we're great.
  • We're ranked in the top 25 in the UK for research quality (The Times and The Sunday Times Good University Guide 2018)
  • Ranked top 20 in the UK for marketing (Complete University Guide 2020)
  • We focus on ethical management and sustainable business practice
THE Awards 2018 - Winner University of the Year

Study abroad

Why not enhance your CV by studying abroad?

The four-year version of our BSc Management and Marketing course enables you to study abroad during your third year. In all other areas, this version of the course remains identical to the standard three-year variant.

You can study abroad with one of our exchange partners in the United States, Europe, Canada, Australia, New Zealand, Latin America, the Middle East, Hong Kong and Japan. In doing so, you experience other cultures and languages, meet new people, and gain skills in organisation and flexibility, which are sought-after by employers.

If you spend a full year abroad you'll only pay 15% of your usual tuition fee to Essex for that year. You won't pay any tuition fees to your host university

Placement year

A placement year provides an alternative option, enabling you to develop your practical business skills by working for an external organisation. During your time away from study, you can build key industry contacts that will be invaluable as you progress in your career.

The Essex Business School Placements Manager can offer bespoke support throughout the process of researching, applying and interviewing for placements. However, it is your responsibility to apply, prepare for and secure your own role. In recent years, our students have gained placements with organisations such as BMW, Samsung and Cummins.

If you complete a placement year you'll only pay 20% of your usual tuition fee to Essex for that year.

Our expert staff

You are taught by a highly qualified, enthusiastic team of academics and relevant business practitioners with wide-ranging research interests. They use their research examples in your lectures and seminars so you learn about the latest innovations and contemporary themes affecting business today.

Our staff specialise in areas including:

  • Business Ethics
  • Cultural Production
  • Corporate Marketing and Corporate Communication
  • Social Media Influencers
  • Sustainable Marketing and Consumer Behaviour
  • Technology and Innovation
  • Gender and LGBT inequality in the workplace
  • Digital innovation
  • Technology in customer engagement and experience

Drawing on his industry experience Dr Amir Homayounfard, Lecturer in Innovation and Strategic Marketing, applies his research in areas such as: the importance of technology for customer engagement and customer experience; and exploring the retailer-supplier relationship, to directly inform your studies in marketing and business management.

Specialist facilities

Our BSc Management and Marketing is based at our Colchester Campus.

In our landmark Essex Business School building - the first zero carbon business school in the UK - you’ll see our sustainable approach to business first-hand. Set around a lush winter garden, which gives the building its own micro-climate, are a wealth of teaching and study zones.

Our new building provides you with superb facilities.

  • a state-of-the-art trading floor with Bloomberg Financial Market Labs, where you’ll hands-on experience of using live business data
  • modern lecture theatres with ‘listen again’ recording to aid your study
  • study pods and innovation booths for group working
  • networking opportunities with visiting businesses
  • a café and adjacent foyer to enjoy on-site fresh food and drink
  • study skills workshops and advice

Our business school is located on the University’s Knowledge Gateway, featuring the Parkside Office Village. Here, student entrepreneurs can access start-up space amongst a group of innovative SMEs, who can also provide valuable opportunities for business networking, placements and internships.

The Students’ Union Creative Studios, based in the Silberrad Student Centre, is home to a collection of sate of the art computers installed with the latest editing software, including: Adobe InDesign and Photoshop; Premiere Pro, After Effects and loads more. You can also access Final Cut Pro, iMovie and Garageband. The suite has a similar feel to the offices of modern marketing agencies and provides you with free-to-use technology that can greatly enhance your assignments.

Your future

The dual disciplines of management and marketing are highly sought after by many graduate employers.

Many of our graduates go on to manage marketing departments or take on specialist consultancy based roles straight after graduation as Essex Business School prepares you for the world of work from day one.

The BSc Management and Marketing curriculum taught here embeds transferable employability skills in analysis, critical thinking, presentation and communication across all modules.

The Study Skills module in year one will develop your academic skills, while the Successful Futures Module in year two will foster your professionalism and introduce you to the graduate recruitment process, including practical advice to excel at interviews and assessment centres.

Recent graduate destinations include:

The School will support you with a range of skills and careers opportunities, including: skills development workshops; employer talks; skills events and careers conferences.

BSc Management and Marketing students can also take advantage of the services offered by the Student Development Team, including: careers advice; work experience; internships; placements; and voluntary opportunities.

During my time at Essex Business School I was part of the Student Engagement Team which was an extremely insightful and rewarding experience that I enjoyed greatly. I most enjoyed being able to be a part of the School and to help organise activities and to have an impact on the experiences of students like myself. I have gained and developed so many valuable skills for my employability in the future and it’s a great thing to put on my CV! I have had the opportunity to meet students from all over the world, develop skills based on my personal experiences of studying and time management.

Charlotte Mills, BSc Management and Marketing, 2019

Entry requirements

UK entry requirements

GCSE: Mathematics C/4

A-levels: BBB

BTEC: DDD, depending on subject studied - advice on acceptability can be provided.

IB: 30 points or three Higher Level certificates with 555, including Standard Level Mathematics/Maths Studies grade 4, if not taken at Higher Level.
We are also happy to consider a combination of separate IB Diploma Programmes at both Higher and Standard Level. Please note that Maths in the IB is not required if you have already achieved GCSE Maths at grade C/4 or above or 4 in IB Middle Years Maths. Exact offer levels will vary depending on the range of subjects being taken at higher and standard level, and the course applied for. Please contact the Undergraduate Admissions Office for more information.

From 2021, we will accept grade 4 in either Standard Level Mathematics: Analysis and Approaches or Standard Level Mathematics: Applications and Interpretation.

Access to HE Diploma: 45 Level 3 credits at Merit or above

International & EU entry requirements

We accept a wide range of qualifications from applicants studying in the EU and other countries. Get in touch with any questions you may have about the qualifications we accept. Remember to tell us about the qualifications you have already completed or are currently taking.

Sorry, the entry requirements for the country that you have selected are not available here. Please select your country page where you'll find this information.

English language requirements

English language requirements for applicants whose first language is not English: IELTS 6.0 overall. Different requirements apply for second year entry, and specified component grades are also required for applicants who require a Tier 4 visa to study in the UK.

Other English language qualifications may be acceptable so please contact us for further details. If we accept the English component of an international qualification then it will be included in the information given about the academic levels listed above. Please note that date restrictions may apply to some English language qualifications

If you are an international student requiring a Tier 4 visa to study in the UK please see our immigration webpages for the latest Home Office guidance on English language qualifications.

If you do not meet our IELTS requirements then you may be able to complete a pre-sessional English pathway that enables you to start your course without retaking IELTS.

Additional Notes

If you’re an international student, but do not meet the English language or academic requirements for direct admission to this degree, you could prepare and gain entry through a pathway course. Find out more about opportunities available to you at the University of Essex International College here.

Structure

Example structure

This course allows you to specialise in the areas of both business management and marketing, as well as providing a more broad overview of other important topics. In the first year you will cover the fundamentals that every business manager needs to know and be introduced to the specialisation of marketing.

In second and final year your compulsory modules will provide a deep understanding of management and marketing, whilst your optional modules will allow you to follow these themes further or to explore other areas.

The structure shown below is just one example from the current academic year of how the degree could look, including some popular optional modules.

Our research-led teaching is continually evolving to address the latest challenges and breakthroughs in the field, therefore all modules listed are subject to change. To view the full programme structure and lists of available optional modules currently on offer please click on the link below.

Introduction to Accounting

Accounting has a lot to do with numbers, however it isn’t just about keeping track of money coming into and out of a firm. In this introductory module you’ll discuss the true nature and role of accounting and will consider who uses accounting information and for what purpose. You’ll also be introduced to the role of regulation in governing accounting practice. This module provides essential skills and information you need to know whether you want to become an accountant, be a manager or start your own company.

View Introduction to Accounting on our Module Directory

Quantitative Methods and Finance

Throughout your career you’ll likely need to make use of a wide variety of quantitative techniques, particularly those related to accounting, finance and management. In this module you’ll revise your previous maths knowledge whilst also considering the time value of money, rates of change, probability and statistics and making extensive use of Excel for applying statistical techniques. You also study the financial system, instruments and markets and ideas about finance concepts and problems. The topics covered include investment companies, return and risk, and behavioural finance.

View Quantitative Methods and Finance on our Module Directory

Introduction to Management and Marketing

When studying management and marketing you’ll often find out that it is all about people. An organisation isn’t made up of buildings and equipment, but of individual people. In this introductory module you’ll consider a wide variety of important management issues, and in line with our Essex beliefs, you’ll consider ethical implications and the responsibilities which organsiations have to society and other stakeholders. You’ll also begin to consider how there may be significant gaps between management theory and real life.

View Introduction to Management and Marketing on our Module Directory

Economics for Business

Join experts from our Department of Economics for your essential introduction to economics that business managers and leaders need to know. How are firms organised? What are the economic implications of this? And how does it affect the markets in which they operate? Develop an understanding of the central concepts of economics, then learn how to apply these principles to economic problems.

View Economics for Business on our Module Directory

Research and Study Skills for Professional Development

Studying at university may be very different to your previous experiences. This module encourages you to become an active, independent learner, with the ability to reflect on business situations and form your own opinions, ensuring you can perform to your full academic and professional potential. We explore the importance of referencing, constructing a coherent argument and developing writing skills for a variety of purposes, such as academic essays, exams and reports. We develop your analytical skills, critical thinking, presentation and communication skills to help you get the most from your time at university.

View Research and Study Skills for Professional Development on our Module Directory

Student Success Tutorial

At Essex Business School we offer all our students a wide variety of support throughout your time with us. In this module we’ll introduce you to effective study techniques and tools, including letting you know about the study skills support and resources available to you. You receive guidance on your academic progress, as well as your personal and professional development. These sessions offer you the opportunity to meet and develop networks and connections within the School and provide key support throughout your first year by helping you to develop the skills and learning strategies needed throughout your degree.

View Student Success Tutorial on our Module Directory

Management Accounting I

Management accounting enables you to provide three key areas of information to any business: costing, decision-making, and planning and control. In this module you focus on costing, but also see how this area overlaps with the other two, as all three areas always interact. You also develop your knowledge and understanding of management accounting and the context in which it operates.

View Management Accounting I on our Module Directory

Organisational Behaviour

This module builds on your understanding of management, work and organisation, exploring how these concepts have evolved over time and how they are understood now. You look at how management theory relates to organisational practice, examine the social dynamics underpinning the field of organisation studies and analyse some of the most important themes affecting management today.

View Organisational Behaviour on our Module Directory

Digital Marketing and Social Media

Marketing practices have dramatically changed with the rise of social media and new technological developments in devices, platforms, and applications. The digital environment presents new opportunities and challenges for marketers. Through a combination of theory, case studies, best practice examples, current news items, and assignments, you learn how the internet is now integrated into all the marketing functions and activities of modern businesses.

View Digital Marketing and Social Media on our Module Directory

International Business Environment

Gain a more advanced understanding of the international context which helps to shape the strategies and operations of organisations, and explore some of the current issues and challenges facing organisations within the international business environment. In particular, you focus on international political economy, covering the major economic systems in the world, and tracing the historical evolution of the global order.

View International Business Environment on our Module Directory

Marketing Management

This module outlines the stages involved in creating a marketing plan and explains the tools and concepts used by marketing managers when developing strategies. To apply your learning, you undertake a consultancy project for a real-world business in response to a marketing brief. You demonstrate your grasp of segmentation, targeting and positioning, as well as a range of marketing communications tools.

View Marketing Management on our Module Directory

Business Strategy

The business world is increasingly global, complex and fast changing. While some organisations are consistently successful over a long period of time, many fail and are forgotten forever. In theory it should become consecutively easier to imitate the strategies of winning companies and dissipate their profits. In practice, however, only a few firms become long-term leaders. In this course, you explore why that is.

View Business Strategy on our Module Directory

Successful Futures

This module links subject understanding to employability, ensuring you’re prepared to take advantage of graduate opportunities at the point they’re advertised. You gain an understanding of the graduate labour market and recruitment processes, as well as timelines for recruitment and interview and assessment centre techniques. You also learn about options for postgraduate study.

View Successful Futures on our Module Directory

Research Methods in Management and Marketing

This module introduces quantitative and qualitative methods used in management and marketing research and demonstrates how they are applied in different settings. We explore the methodological, ethical and practical elements of designing business research and learn how to gather, review and analyse data from a variety of sources. You develop your presentation skills and learn how to plan, organise, manage and share research projects.

View Research Methods in Management and Marketing on our Module Directory

Student Success Tutorial

This compulsory module equips you with effective study practices to excel in your second year at Essex Business School. It gives your guidance on how to use feedback effectively to improve and develop your academic skills and improve your performance. It provides the opportunity to create an action plan for your personal and professional development whilst at university.

View Student Success Tutorial on our Module Directory

Operations and Supply Chain Management

Operations Management is concerned with how organisations produce goods and/or services. Since the production of goods and/or services is the reason why organisations exist, it is clear that the effective and efficient management of operations is a central concern for all managers, regardless of the size or sector location of their organisation.

View Operations and Supply Chain Management on our Module Directory

Business Ethics

This module builds on your understanding of management and organisation by considering the ethics of business activity. You are introduced to the origins, practice and theory of business ethics and corporate social responsibility (CSR). You consider a range of perspectives and use business literature to critically examine organisational ethics and analyse its constraints.

View Business Ethics on our Module Directory

Brand Management

Explore the fascinating world of brands in our contemporary cultures, and investigate the consequences for contemporary marketing practices and for organisational practices more generally. You examine the notion of brand identity, brand image, the issues of brand development and extension, and the consumption of brands. You are also introduced to managerial and marketing issues central to brand management.

View Brand Management on our Module Directory

Consumer Behaviour

Emerging as a sub discipline of marketing in the early 1930s consumer behaviour is now seen as a vibrant subject in its own right. The study of consumer behaviour is of central importance for marketing managers. This is due to the long term requirement that organisations should satisfy their consumers’ needs, wants and desires if they are to make sufficient profit to remain in business. This module provides you with an introduction to the subject of contemporary culture.

View Consumer Behaviour on our Module Directory

Critical Marketing Perspectives

Marketing is part of our everyday lives, embedded into all spheres of society. Marketing techniques are not only used by corporations to promote their products and services. Governments, charities, social movements and protest groups also use these techniques to seek to shape our norms, lifestyles and culture. This module explores a range of contemporary marketing discourses and critically examines their impact on marketing practices and on society.

View Critical Marketing Perspectives on our Module Directory

Independent Study Project: Management/Marketing

This module offers the chance to put your knowledge into practice by undertaking an independent research project on a management or marketing issue. You develop your research skills, time management and critical thinking ability to prepare you for the world of work beyond graduation.

View Independent Study Project: Management/Marketing on our Module Directory

Human Resource Management

Since the 1980's, Human Resource Management (HRM) has promoted the view that it is the people (rather that the technology, products or marketing strategies) of the organisation that are the key to organisational success. You question the assumptions made within HRM as a philosophy and practice, and how this approach has implications for the way that employees are conceptualised, managed and treated within organisations.

View Human Resource Management on our Module Directory

Management, Society and New Forms of Work

This module explores the future of management and work in light of contemporary social theory and social, political and economic changes. You look at new organisational forms, such as management consultancy, symbolic analysis and affective labour, as well as new forms of exchange, such as Open Source software. You explore resistance to social-economic change, such as neo-Luddism, culture-jamming, alternative media, anti-globalization and popular movements against precarious labour. By comparison, you also examine more conventional forms of organisation, including sweatshops, fast food, retail, call centres, mining and agriculture.

View Management, Society and New Forms of Work on our Module Directory

Leadership in Organisations

This module aims to develop your understanding of leadership in organisations. You explore a range of traditional and current leadership theories and relate these to business and managerial practice. You also examine business ethics and develop your team working, critical thinking and problem solving skills.

View Leadership in Organisations on our Module Directory

Placement

On a placement year you gain relevant work experience within an external business or organisation, giving you a competitive edge in the graduate job market and providing you with key contacts within the industry. The rest of your course remains identical to the three-year degree.

Year abroad

On your year abroad, you have the opportunity to experience other cultures and languages, to broaden your degree socially and academically, and to demonstrate to employers that you are mature, adaptable, and organised. The rest of your course remains identical to the three-year degree.

Teaching

  • Teaching includes a combination of lectures, seminars and computer-based lab sessions
  • Modules delivered by experts in the field as well as guest speakers
  • Contribute and interact in lectures through the use of smart technology
  • Lecture presentations and notes are uploaded online beforehand to help you prepare in advance
  • Complete your final-year project in consultation with a personal supervisor

Assessment

  • Assessed through traditional methods of end-of-year exams and multiple choice questions in class tests and essays
  • Plus more innovative and creative assessments include laboratory work, poster presentations, real-business case problems and group presentations
  • Your first year marks do not count towards your final degree

Fees and funding

Home/EU fee

£9,250

International fee

£16,860

Fees will increase for each academic year of study.

Home and EU fee information

International fee information

What's next

Open Days

Our events are a great way to find out more about studying at Essex. We run a number of Open Days throughout the year which enable you to discover what our campus has to offer. You have the chance to:

  • tour our campus and accommodation
  • find out answers to your questions about our courses, student finance, graduate employability, student support and more
  • meet our students and staff

Check out our Visit Us pages to find out more information about booking onto one of our events. And if the dates aren’t suitable for you, feel free to book a campus tour here.

2019 Open Days (Colchester Campus)

  • Tuesday, December 17, 2019

Applying

Applications for our full-time undergraduate courses should be made through the Universities and Colleges Admissions Service (UCAS). Applications are online at: www.ucas.com. Full details on this process can be obtained from the UCAS website in the how to apply section.

Our UK students, and some of our EU and international students, who are still at school or college, can apply through their school. Your school will be able to check and then submit your completed application to UCAS. Our other international applicants (EU or worldwide) or independent applicants in the UK can also apply online through UCAS Apply.

The UCAS code for our University of Essex is ESSEX E70. The individual campus codes for our Loughton and Southend Campuses are 'L' and 'S' respectively.

For information on transferring from another university, applying when you are not at school or college, and applying for readmission, please see How to apply and entry requirements

Applicant Days and interviews

Resident in the UK? If your application is successful, we will invite you to attend one of our applicant days. These run from January to April and give you the chance to explore the campus, meet our students and really get a feel for life as an Essex student.

Some of our courses also hold interviews and if you're invited to one, this will take place during your applicant day. Don't panic, they're nothing to worry about and it's a great way for us to find out more about you and for you to find out more about the course. Some of our interviews are one-to-one with an academic, others are group activities, but we'll send you all the information you need beforehand.

If you're outside the UK and are planning a trip, feel free to email applicantdays@essex.ac.uk so we can help you plan a visit to the University.

Colchester Campus

Visit Colchester Campus

Home to over 13,000 students from more than 130 countries, our Colchester Campus is the largest of our three sites, making us one of the most internationally diverse campuses on the planet - we like to think of ourselves as the world in one place.

The Campus is set within 200 acres of beautiful parkland, located two miles from the historic town centre of Colchester – England's oldest recorded town. Our Colchester Campus is also easily reached from London and Stansted Airport in under one hour.

 

Virtual tours

If you live too far away to come to Essex (or have a busy lifestyle), no problem. Our 360 degree virtual tours allows you to explore our University from the comfort of your home. Check out our Colchester virtual tour and Southend virtual tour to see accommodation options, facilities and social spaces.

Exhibitions

Our staff travel the world to speak to people about the courses on offer at Essex. Take a look at our list of exhibition dates to see if we’ll be near you in the future.

At Essex we pride ourselves on being a welcoming and inclusive student community. We offer a wide range of support to individuals and groups of student members who may have specific requirements, interests or responsibilities.


Find out more

The University makes every effort to ensure that this information on its course finder is accurate and up-to-date. Occasionally it can be necessary to make changes, for example to courses, facilities or fees. Examples of such reasons might include a change of law or regulatory requirements, industrial action, lack of demand, departure of key personnel, change in government policy, or withdrawal/reduction of funding. Changes to courses may for example consist of variations to the content and method of delivery of programmes, courses and other services, to discontinue programmes, courses and other services and to merge or combine programmes or courses. The University will endeavour to keep such changes to a minimum, and will also keep prospective students informed appropriately by updating our programme specifications.

The full Procedures, Rules and Regulations of the University governing how it operates are set out in the Charter, Statutes and Ordinances and in the University Regulations, Policy and Procedures.

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