Undergraduate Course

BSc Management and Marketing

Now In Clearing
BSc Management and Marketing

Overview

The details
Management and Marketing
NN25
October 2018
Full-time
3 years
Colchester Campus

What does it take to be an effective manager? How can marketers maximise return on investment?

To succeed in management and marketing, you must be imaginative, innovative and use your initiative to solve business challenges. You must combine originality with the ability to analyse market data and remain focused on results, even in difficult environments.

At Essex Business School, where this course is taught, we encourage you to become an independent thinker and act creatively and strategically to help organisations succeed, whatever their challenge.

This course enables you to combine the study of management with the opportunity to develop marketing expertise. You learn what’s involved in managing modern organisations and understand the role of customers, consumers, the service relationship and brand management. We also develop your practical skills in communication, data analysis and critical thinking.

You explore topics such as:

  • digital marketing and social media
  • marketing management
  • consumer behaviour
  • brand management
  • business strategy
  • organisational behaviour

In your first year, you benefit from a general business studies education, introducing you to accounting, finance and economics, as well as management and marketing. Our common first year gives you the flexibility to follow a range of careers after you graduate.

In your final year, you have the opportunity to put your knowledge into practice by completing an in-depth, independent research project or dissertation. This will give you the chance to further develop vital employability skills in areas of research, time management and critical thinking.

Essex Business School is ranked in the top 25 in the UK for research quality (The Times and The Sunday Times Good University Guide 2018) and attracts students and academics from all over the world. We are committed to ethical and sustainable business and are a signatory of the UN Principles for Responsible Management Education (PRME). By studying with us, you gain more than the foundations for a successful career in marketing management; you are part of a movement that seeks to make organisations better places to do business.

This course can also be taken with an optional study abroad or placement year.

Why we're great.
  • We're ranked in the top 25 in the UK for research quality (The Times and The Sunday Times Good University Guide 2018)
  • Benefit from the UK's first zero carbon business school building.
  • We focus on ethical management and sustainable business practice.

Study abroad

Why not enhance your CV by studying abroad? The four-year version of our BSc Management and Marketing allows you to spend your third year at one of our partner institutions around the world, while otherwise remaining identical to the three-year course.

Studying abroad can greatly enhance your career prospects. Not only will you experience other cultures and languages, a year abroad will provide evidence to employers that you’re mature, adaptable, and organised.

You can study abroad in the United States, Europe, Canada, Australia, New Zealand, Latin America, the Middle East, Hong Kong and Japan with one of our overseas partners.

If you spend a full year abroad you'll only pay 15% of your usual tuition fee to Essex for that year. You won't pay any tuition fees to your host university

Placement year

A placement year provides an alternative option, enabling you to develop your practical business skills by working for an external organisation. During your time away from study, you can build key industry contacts that will be invaluable as you progress in your career.

The Essex Business School Placements Manager can offer bespoke support throughout the process of researching, applying and interviewing for placements. However, it is your responsibility to apply, prepare for and secure your own role. In recent years, our students have gained placements with organisations such as BMW, Samsung and Cummins.

If you complete a placement year you'll only pay 20% of your usual tuition fee to Essex for that year.

Our expert staff

You learn from a highly qualified, engaging team with a variety of research interests, industry experience and proven academic track records. Their teaching draws upon a mixture of contemporary marketing practice, management theory and cutting-edge academic research to ensure you hear about the issues impacting the world of business right now.

Our staff specialise in areas including:

  • Small to Medium Enterprises (SMEs)
  • historical aspects of management
  • issues of diversity, such as gender and ethnicity
  • cultural production

Specialist facilities

Our BSc Management and Marketing is based at our Colchester Campus, home to the UK’s first zero carbon business school building.

Set around a lush winter garden, the Eden-style dome gives the building its own micro-climate. You enjoy a stunning work environment, offering:

  • a virtual trading floor with Bloomberg Financial Market Labs offering direct use of financial data, information and analytics
  • modern lecture theatres
  • study pods and innovation booths for group working
  • a café with an adjacent sun terrace
  • study skills resources to help you excel in coursework and exams

Our Colchester building is situated on the University’s Knowledge Gateway, featuring the Parkside Office Village. Here, student entrepreneurs can access start-up space amongst a group of innovative SMEs, who can also provide valuable opportunities for business networking, placements and internships.

The Students’ Union Creative Suite, based in the Silberrad Student Centre, is home to a collection of Apple Macs installed with the latest editing software, such as Adobe InDesign and Photoshop. The suite has a similar feel to the offices of modern marketing agencies and provides you with free-to-use technology that can greatly enhance your studies.

Your future

Today’s graduate job market is competitive, with employers looking for candidates who understand how business works. An Essex education prepares you for the world of work.

The Essex Business School Placements Team are winners of the National Undergraduate Employability Awards 2018: Best University Placement Service (Under 100 Placements).

“In a graduate labour market where you need more than just a good degree, I believe that Essex offers our student unparalleled opportunities to develop relevant, transferable skills and wither interests sought by today’s employers.” Vicki Doughty, Essex Business School Placements Manager.

As well as preparing you for a career in marketing and management, your introductory first year provides you with the necessary knowledge to seek roles in financial analysis, public administration and accountancy.

Our recent graduates are employed by high-profile companies and exciting SMEs including:

  • IBM
  • Deloitte
  • John Lewis Partnership
  • WeFarm, a social enterprise helping farmers out of poverty
  • Footprint Digital, a fast-growing digital marketing agency

Many have also started their own successful businesses. Recent examples include:

  • ethical fashion range Fikay Fashion, by EBS graduate Aaron Jones BEM
  • the Nordics’ largest entrepreneurial jobs portal, startupmatcher.com
  • crowdfunded Zizzy Bar, a mobile events service with more than 10,000 Instagram followers

We provide access to a number of employability opportunities within the School, including employer talks, and work with the University’s Employability and Careers Centre to help you find out about further work experience, internships, placements and volunteering.

“Before university, I was unsure about what I wanted to do. Studying so many different modules over three years helped me realise that I wanted to go into marketing – and I haven’t looked back since. I secured a direct marketing role straight after graduation and currently work in a recruitment agency based in Central London.”

Srija Neupane, BSc Management and Marketing (2014)

Entry requirements

Clearing entry requirements

If you have already received your results, use our Clearing application form to apply for 2018 entry through Clearing. You will be asked to provide details of your qualifications and grades.

English language requirements

English language requirements for applicants whose first language is not English: IELTS 6.0 overall. Different requirements apply for second year entry, and specified component grades are also required for applicants who require a Tier 4 visa to study in the UK.

Other English language qualifications may be acceptable so please contact us for further details. If we accept the English component of an international qualification then it will be included in the information given about the academic levels listed above. Please note that date restrictions may apply to some English language qualifications

If you are an international student requiring a Tier 4 visa to study in the UK please see our immigration webpages for the latest Home Office guidance on English language qualifications.

If you do not meet our IELTS requirements then you may be able to complete a pre-sessional English pathway that enables you to start your course without retaking IELTS.

Additional Notes

If you’re an international student, but do not meet the English language or academic requirements for direct admission to this degree, you could prepare and gain entry through a pathway course. Find out more about opportunities available to you at the University of Essex International College here.

Structure

Example structure

We offer a flexible course structure with a mixture of compulsory and optional modules chosen from lists. Below is just one example structure from the current academic year of a combination of modules you could take. Your course structure could differ based on the modules you choose.

Our research-led teaching is continually evolving to address the latest challenges and breakthroughs in the field, therefore all modules listed are subject to change. To view the compulsory modules and full list of optional modules currently on offer, please view the programme specification via the link below.

Introduction to Accounting

Discover the nature and role of accounting, discussing who uses accounting information and for what purposes. You learn about the processes used to record, summarise and present accounting data, using the computerised accounting package MyAccountingLab. You also investigate the development and role of regulation in governing accounting practice.

View Introduction to Accounting on our Module Directory

Quantitative Methods and Finance

Discover the applications of quantitative techniques in accounting, finance and management. You explore maths revision, the time value of money, rates of change, probability and statistics, making extensive use of Excel for applying statistical techniques. You also study the financial system, instruments and markets and ideas about finance concepts and problems. The topics covered include investment companies, return and risk, and behavioural finance.

View Quantitative Methods and Finance on our Module Directory

Introduction to Management and Marketing

Explore the most significant issues in management theory and practice. You draw out some of the connections and disjunctures between management theory and management practice. You also consider the ethics of managing, and how to balance a business’s priorities with the organisation's wider responsibilities to society and other stakeholders.

View Introduction to Management and Marketing on our Module Directory

Economics for Business

How are firms organised? What are the economic implications of this? And how does it affect the markets in which they operate? Develop an understanding of the central concepts of economics, then learn how to apply these principles to economic problems.

View Economics for Business on our Module Directory

Research and Study Skills for Professional Development

This module encourages you to become an active, independent learner, with the ability to reflect on business situations and form your own opinions. We cover areas designed to help you adjust to a university business education so you can perform to your full academic and professional potential. We explore the importance of referencing, constructing a coherent argument and developing writing skills for a variety of purposes, such as academic essays, exams and reports. We develop your analytical skills, critical thinking, presentation and communication skills to help you get the most from your time at university.

View Research and Study Skills for Professional Development on our Module Directory

Student Success Tutorial

This compulsory module aims to help you excel in your academic studies by introducing you to effective study techniques and tools, including the study skills support and resources available to you within Essex Business School. You receive guidance on your academic progress, as well as your personal and professional development. These sessions offer you the opportunity to meet and develop networks and connections within the School and provide key support throughout your first year by helping you to develop the skills and learning strategies needed throughout your degree.

View Student Success Tutorial on our Module Directory

Management Accounting I

Management accounting enables you to provide three key areas of information to any business: costing, decision-making, and planning and control. In this module you focus on costing, but also see how this area overlaps with the other two, as all three areas always interact. You also develop your knowledge and understanding of management accounting and the context in which it operates.

View Management Accounting I on our Module Directory

Organisational Behaviour

This module builds on your understanding of management, work and organisation, exploring how these concepts have evolved over time and how they are understood now. You look at how management theory relates to organisational practice, examine the social dynamics underpinning the field of organisation studies and analyse some of the most important themes affecting management today.

View Organisational Behaviour on our Module Directory

Digital Marketing and Social Media

Marketing practices have dramatically changed with the rise of social media and new technological developments in devices, platforms, and applications. The digital environment presents new opportunities and challenges for marketers. Through a combination of theory, case studies, best practice examples, current news items, and assignments, you learn how the internet is now integrated into all the marketing functions and activities of modern businesses.

View Digital Marketing and Social Media on our Module Directory

International Business Environment

Gain a more advanced understanding of the international context which helps to shape the strategies and operations of organisations, and explore some of the current issues and challenges facing organisations within the international business environment. In particular, you focus on international political economy, covering the major economic systems in the world, and tracing the historical evolution of the global order.

View International Business Environment on our Module Directory

Marketing Management

This module outlines the stages involved in creating a marketing plan and explains the tools and concepts used by marketing managers when developing strategies. To apply your learning, you undertake a consultancy project for a real-world business in response to a marketing brief. You demonstrate your grasp of segmentation, targeting and positioning, as well as a range of marketing communications tools.

View Marketing Management on our Module Directory

Business Strategy

The business world is increasingly global, complex and fast changing. While some organisations are consistently successful over a long period of time, many fail and are forgotten forever. In theory it should become consecutively easier to imitate the strategies of winning companies and dissipate their profits. In practice, however, only a few firms become long-term leaders. In this course, you explore why that is.

View Business Strategy on our Module Directory

Successful Futures

This module links subject understanding to employability, ensuring you’re prepared to take advantage of graduate opportunities at the point they’re advertised. You gain an understanding of the graduate labour market and recruitment processes, as well as timelines for recruitment and interview and assessment centre techniques. You also learn about options for postgraduate study.

View Successful Futures on our Module Directory

Research Methods in Management and Marketing

This module introduces quantitative and qualitative methods used in management and marketing research and demonstrates how they are applied in different settings. We explore the methodological, ethical and practical elements of designing business research and learn how to gather, review and analyse data from a variety of sources. You develop your presentation skills and learn how to plan, organise, manage and share research projects.

View Research Methods in Management and Marketing on our Module Directory

Student Success Tutorial

This compulsory module equips you with effective study practices to excel in your second year at Essex Business School. It gives your guidance on how to use feedback effectively to improve and develop your academic skills and improve your performance. It provides the opportunity to create an action plan for your personal and professional development whilst at university.

View Student Success Tutorial on our Module Directory

Retail Management (optional)

This module introduces key theories, principles and practices of retail management, using real-world case studies to explore current issues in the retail industry. Topics include ownership types, merchandising, consumer behaviour, the retail life cycle and customer communications.  You gain a broad introduction to both e-retailing and physical retail outlets, including their relationships with consumers and the infrastructure underpinning the industry. We also explore the trends shaping the future of retail, such as virtual realities and product rental.

View Retail Management (optional) on our Module Directory

Business Ethics

This module builds on your understanding of management and organisation by considering the ethics of business activity. You are introduced to the origins, practice and theory of business ethics and corporate social responsibility (CSR). You consider a range of perspectives and use business literature to critically examine organisational ethics and analyse its constraints.

View Business Ethics on our Module Directory

Brand Management

Explore the fascinating world of brands in our contemporary cultures, and investigate the consequences for contemporary marketing practices and for organisational practices more generally. You examine the notion of brand identity, brand image, the issues of brand development and extension, and the consumption of brands. You are also introduced to managerial and marketing issues central to brand management.

View Brand Management on our Module Directory

Consumer Behaviour

Emerging as a sub discipline of marketing in the early 1930s consumer behaviour is now seen as a vibrant subject in its own right. The study of consumer behaviour is of central importance for marketing managers. This is due to the long term requirement that organisations should satisfy their consumers’ needs, wants and desires if they are to make sufficient profit to remain in business. This module provides you with an introduction to the subject of contemporary culture.

View Consumer Behaviour on our Module Directory

Critical Marketing Perspectives

Marketing is part of our everyday lives, embedded into all spheres of society. Marketing techniques are not only used by corporations to promote their products and services. Governments, charities, social movements and protest groups also use these techniques to seek to shape our norms, lifestyles and culture. This module explores a range of contemporary marketing discourses and critically examines their impact on marketing practices and on society.

View Critical Marketing Perspectives on our Module Directory

Independent Study Project: Management/Marketing

This module offers the chance to put your knowledge into practice by undertaking an independent research project on a management or marketing issue. You develop your research skills, time management and critical thinking ability to prepare you for the world of work beyond graduation.

View Independent Study Project: Management/Marketing on our Module Directory

Human Resource Management (optional)

Since the 1980's, Human Resource Management (HRM) has promoted the view that it is the people (rather that the technology, products or marketing strategies) of the organisation that are the key to organisational success. You question the assumptions made within HRM as a philosophy and practice, and how this approach has implications for the way that employees are conceptualised, managed and treated within organisations.

View Human Resource Management (optional) on our Module Directory

Management, Society and New Forms of Work (optional)

This module explores the future of management and work in light of contemporary social theory and social, political and economic changes. You look at new organisational forms, such as management consultancy, symbolic analysis and affective labour, as well as new forms of exchange, such as Open Source software. You explore resistance to social-economic change, such as neo-Luddism, culture-jamming, alternative media, anti-globalization and popular movements against precarious labour. By comparison, you also examine more conventional forms of organisation, including sweatshops, fast food, retail, call centres, mining and agriculture.

View Management, Society and New Forms of Work (optional) on our Module Directory

Leadership in Organisations (optional)

This module aims to develop your understanding of leadership in organisations. You explore a range of traditional and current leadership theories and relate these to business and managerial practice. You also examine business ethics and develop your team working, critical thinking and problem solving skills.

View Leadership in Organisations (optional) on our Module Directory

Placement

On a placement year you gain relevant work experience within an external business or organisation, giving you a competitive edge in the graduate job market and providing you with key contacts within the industry. The rest of your course remains identical to the three-year degree.

Year abroad

On your year abroad, you have the opportunity to experience other cultures and languages, to broaden your degree socially and academically, and to demonstrate to employers that you are mature, adaptable, and organised. The rest of your course remains identical to the three-year degree.

Teaching

  • Teaching includes a combination of lectures, seminars and computer-based lab sessions
  • Modules delivered by experts in the field as well as guest speakers
  • Contribute and interact in lectures through the use of smart technology
  • Lecture presentations and notes are uploaded online beforehand to help you prepare in advance
  • Complete your final-year project in consultation with a personal supervisor

Assessment

  • Assessed through traditional methods of end-of-year exams and multiple choice questions in class tests and essays
  • Plus more innovative and creative assessments include laboratory work, poster presentations, real-business case problems and group presentations
  • Your first year marks do not count towards your final degree

Fees and funding

Home/EU fee

£9,250

International fee

£14,020

Fees will increase for each academic year of study.

Home and EU fee information

International fee information

What's next

Open Days

Our events are a great way to find out more about studying at Essex. We run a number of Open Days throughout the year which enable you to discover what our campus has to offer. You have the chance to:

  • tour our campus and accommodation
  • find out answers to your questions about our courses, student finance, graduate employability, student support and more
  • meet our students and staff

Check out our Visit Us pages to find out more information about booking onto one of our events. And if the dates aren’t suitable for you, feel free to book a campus tour here.

2018 Open Days (Colchester Campus)

  • Saturday, September 15, 2018
  • Saturday, October 27, 2018

How to apply during Clearing

Once you’ve checked that we have the right course for you, applying couldn’t be simpler. Fill in our quick and easy Clearing application form with as much detail as you can. We’ll then take a look and get back to you with a decision. There’s no need to call us to apply; just do it all online.

Find out more about Clearing

Interviews

We don’t interview all applicants during Clearing, however, we will only make offers for the following course after a successful interview:

  • BA Multimedia Journalism
  • BSc Nursing (Adult)
  • BSc Nursing (Mental Health)
  • BA Social Work

The interview allows our academics to find out more about you, and in turn you’ll be able to ask us any questions you might have. Further details will be emailed to you if you are shortlisted for interview.


Apply now
Colchester Campus

Visit Colchester Campus

We want you to throw yourself in at the deep end, soak up life and make the most of those special Essex moments.

Home to over 13,000 students from more than 130 countries, our Colchester Campus is the largest of our three sites, making us one of the most internationally diverse campuses on the planet - we like to think of ourselves as the world in one place.

 

Virtual tours

If you live too far away to come to Essex (or have a busy lifestyle), no problem. Our 360 degree virtual tours allows you to explore our University from the comfort of your home. Check out our Colchester virtual tour and Southend virtual tour to see accommodation options, facilities and social spaces.

Exhibitions

Our staff travel the world to speak to people about the courses on offer at Essex. Take a look at our list of exhibition dates to see if we’ll be near you in the future.

The University makes every effort to ensure that this information on its course finder is accurate and up-to-date. Exceptionally it can be necessary to make changes, for example to courses, facilities or fees. Examples of such reasons might include a change of law or regulatory requirements, industrial action, lack of demand, departure of key personnel, change in government policy, or withdrawal/reduction of funding. Changes to courses may for example consist of variations to the content and method of delivery of programmes, courses and other services, to discontinue programmes, courses and other services and to merge or combine programmes or courses. The University will endeavour to keep such changes to a minimum, and will also keep prospective students informed appropriately by updating our programme specifications.

The full Procedures, Rules and Regulations of the University governing how it operates are set out in the Charter, Statutes and Ordinances and in the University Regulations, Policy and Procedures.

Two women looking at a PC screen
Ask us a question

Want to quiz us about your course? Got a question that just needs answering? Get in touch and we’ll do our best to email you back shortly.