What does it take to be an effective manager? How can marketers maximise return on investment?
To succeed in management and marketing, you must be imaginative, innovative and use your initiative to solve business challenges. You must combine originality with the ability to analyse market data and remain focused on results, even in difficult environments.
At Essex Business School, where this BSc Management and Marketing course is taught, we encourage you to become an independent thinker and act creatively and strategically to help organisations succeed, whatever their challenge.
This course enables you to combine the study of management with the opportunity to develop marketing expertise. You learn what’s involved in managing modern organisations and understand the role of customers, consumers, the service relationship and brand management. We also develop your practical skills in communication, data analysis and critical thinking.
You explore subjects such as:
digital marketing and social media
international business environment
In year one, you benefit from a general business education, introducing you to accounting and finance, as well as management and marketing, giving you the flexibility to follow a range of careers after you graduate.
In your final year, you have the opportunity to put your knowledge into practice by completing an in-depth, independent research project or dissertation which can focus on either management or marketing or combine elements from both at your preference. This will give you the chance to further develop vital employability skills in areas of research, time management and critical thinking as well as offering you the opportunity to explore what interests you.
Essex Business School attracts students and academics from all over the world. We are committed to ethical and sustainable business and are a signatory of the UN Principles for Responsible Management Education (PRME). By studying with us, you gain more than the foundations for a successful career in marketing management; you are part of a movement that seeks to make organisations better places to do business.
BSc Management and Marketing can also be taken with an optional study abroad or placement year where you can add even more value to your CV through work or international experience.
Find out more about our teaching style at Essex Business School, watch Dr James Fowler’s Management taster session:
Accredited by The Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
This course is accredited by The Chartered Institute of Marketing (CIM).
This accreditation means that you will be able to gain industry-recognised qualifications at an accelerated pace once you graduate. You'll earn exemptions during your studies on this programme to reduce the number of assessments you must take to gain a CIM qualification.
The Chartered Institute of Marketing (CIM) is the world’s leading professional body for marketing, with a global membership base made up of studying and professional members and Chartered Marketers.
Placement opportunities enable you to develop your practical business skills by working for an external organisation.
We are ranked in the Top 150 for Business and Economics in THE World University Rankings by Subject 2023.
We embed transferable employability skills in analysis, critical thinking, presentation and communication across all modules.
The four-year version of this course enables you to study abroad during your third year. In all other areas, this version of the course remains identical to the standard three-year variant.
You can study abroad with one of our exchange partners in the United States, Europe, Canada, Australia, New Zealand, Latin America, the Middle East, Hong Kong and Japan. In doing so, you experience other cultures and languages, meet new people, and gain intercultural skills that are sought-after by employers.
A placement year provides an alternative option, enabling you to develop your practical business skills by working for an external organisation. During your time away from study, you can build key industry contacts that will be invaluable as you progress in your career.
The Student Development Team can offer bespoke support throughout the process of researching, applying and interviewing for placements. However, it is your responsibility to apply, prepare for and secure your own role. In recent years, our students have gained placements with organisations such as BMW, Samsung and Greater Anglia.
Our expert staff
You are taught by a highly qualified, enthusiastic team of academics and relevant business practitioners with wide-ranging research interests. They use their research examples in your lectures and seminars so you learn about the latest innovations and contemporary themes affecting business today.
Drawing on his industry experience Dr Amir Homayounfard, Lecturer in Innovation and Strategic Marketing, applies his research in areas such as: the importance of technology for customer engagement and customer experience; and exploring the retailer-supplier relationship, to directly inform your studies in marketing and business management.
In our landmark Essex Business School building - the first zero carbon business school in the UK - you’ll see our sustainable approach to business first-hand. Set around a lush winter garden, which gives the building its own micro-climate, are a wealth of teaching and study zones.
Our new building provides you with superb facilities.
a state-of-the-art trading floor with Bloomberg Financial Market Labs, where you’ll hands-on experience of using live business data
modern lecture theatres with ‘listen again’ recording to aid your study
study pods and innovation booths for group working
networking opportunities with visiting businesses
a café and adjacent foyer to enjoy on-site fresh food and drink
Our business school is located on the University’s Knowledge Gateway, featuring the Parkside Office Village. Here, student entrepreneurs can access start-up space amongst a group of innovative SMEs, who can also provide valuable opportunities for business networking, placements and internships.
The Students’ Union Creative Studios, based in the Silberrad Student Centre, is home to a collection of sate of the art computers installed with the latest editing software, including: Adobe InDesign and Photoshop; Premiere Pro, After Effects and loads more. You can also access Final Cut Pro, iMovie and Garageband. The suite has a similar feel to the offices of modern marketing agencies and provides you with free-to-use technology that can greatly enhance your assignments.
The dual disciplines of management and marketing are highly sought after by many graduate employers, therefore, we embed a series of core and specific skills into our undergraduate curriculum for BSc Management and Marketing to ensure that our graduates are suited to careers in marketing, management and leadership roles.
All of our taught modules embed elements of our skills map which emulate the skills which are required by employers of business and marketing graduates, these generally include:
Additional to the skills development offered by Essex Business School, BSc Management and Marketing students can also take advantage of the University of Essex Careers Service which focuses in particular on supporting the development of undergraduate employability, including: careers fairs, career mentoring, skills development, careers advice and guidance, placement year support, job opportunities, start-up support and more.
During my time at Essex Business School I was part of the Student Engagement Team which was an extremely insightful and rewarding experience that I enjoyed greatly. I most enjoyed being able to be a part of the School and to help organise activities and to have an impact on the experiences of students like myself. I have gained and developed so many valuable skills for my employability in the future and it’s a great thing to put on my CV! I have had the opportunity to meet students from all over the world, develop skills based on my personal experiences of studying and time management.
Charlotte Mills, BSc Management and Marketing, 2019
UK entry requirements
GCSE: Mathematics C/4
BTEC: DDD, depending on subject studied - advice on acceptability can be provided.
IB: 32 points or three Higher Level certificates with 655. Either must include Standard Level Mathematics grade 4, or a minimum of 3 in Higher Level Mathematics. We will accept grade 4 in either Standard Level Mathematics: Analysis and Approaches or Standard Level Mathematics: Applications and Interpretation.
Maths in the IB is not required if you have already achieved GCSE Maths at grade C/4 or above or 4 in IB Middle Years Maths.
We are also happy to consider a combination of separate IB Diploma Programme Courses (formerly certificates) at both Higher and Standard Level. Exact offer levels will vary depending on the range of subjects being taken at higher and standard level, and the course applied for.
We can also consider combinations with BTECs or other qualifications in the Career-related programme – the acceptability of BTECs and other qualifications depends on the subject studied, advice on acceptability can be provided. Please contact the Undergraduate Admissions Office for more information.
Access to HE Diploma: 15 level 3 credits at Distinction and 30 level 3 credits at Merit, depending on subject studied - advice on acceptability can be provided.
T-levels: Distinction, depending on subject studied -advice on acceptability can be provided.
What if I have a non-traditional academic background? Don’t worry. To gain a deeper knowledge of your course suitability, we will look at your educational and employment history, together with your personal statement and reference.
You may be considered for entry into Year 1 of your chosen course. Alternatively, some UK and EU applicants may be considered for Essex Pathways, an additional year of study (known as a foundation year/year 0) helping students gain the necessary skills and knowledge in order to succeed on their chosen course. You can find a list of Essex Pathways courses and entry requirements here
If you are a mature student, further information is here
International & EU entry requirements
We accept a wide range of qualifications from applicants studying in the EU and other countries. Get in touch with any questions you may have about the qualifications we accept. Remember to tell us about the qualifications you have already completed or are currently taking.
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Other English language qualifications may be acceptable so please contact us for further details. If we accept the English component of an international qualification then it will be included in the information given about the academic levels listed above. Please note that date restrictions may apply to some English language qualifications
If you are an international student requiring a visa to study in the UK please see our immigration webpages for the latest Home Office guidance on English language qualifications.
If you do not meet our IELTS requirements then you may be able to complete a pre-sessional English pathway that enables you to start your course without retaking IELTS.
If you’re an international student, but do not meet the English language or academic requirements for direct admission to this degree, you could prepare and gain entry through a pathway course. Find out more about opportunities available to you at the University of Essex International College here.
This course allows you to specialise in the areas of both business management and marketing, as well as providing a more broad overview of other important topics. In the first year our current students cover the fundamentals that every business manager needs to know and be introduced to the specialisation of marketing. However, we are planning some changes to our first year and we’ll be tailoring it more closely to your chosen course.
In second and final year your compulsory modules will provide a deep understanding of management and marketing, whilst your optional modules will allow you to follow these themes further or to explore other areas.
We offer a flexible course structure with a mixture of core/compulsory modules, and optional modules chosen from lists. Please be aware that we are planning changes to our first year to make it more relevant to your chosen course.
Our research-led teaching is continually evolving to address the latest challenges and breakthroughs in the field. The following modules are based on the current course structure and may change in response to new curriculum developments and innovation.
We understand that deciding where and what to study is a very important decision for you. We’ll make all reasonable efforts to provide you with the courses, services and facilities as described on our website. However, if we need to make material changes, for example due to significant disruption, or in response to COVID-19, we’ll let our applicants and students know as soon as possible.
Components and modules explained
Components are the blocks of study that make up your course. A component may have a set module which you must study, or a number of modules from which you can choose.
Each component has a status and carries a certain number of credits towards your qualification.
What this means
You must take the set module for this component and you must pass. No failure can be permitted.
Core with Options
You can choose which module to study from the available options for this component but you must pass. No failure can be permitted.
You must take the set module for this component. There may be limited opportunities to continue on the course/be eligible for the qualification if you fail.
Compulsory with Options
You can choose which module to study from the available options for this component. There may be limited opportunities to continue on the course/be eligible for the qualification if you fail.
You can choose which module to study from the available options for this component. There may be limited opportunities to continue on the course/be eligible for the qualification if you fail.
The modules that are available for you to choose for each component will depend on several factors, including which modules you have chosen for other components, which modules you have completed in previous years of your course, and which term the module is taught in.
Modules are the individual units of study for your course. Each module has its own set of learning outcomes and assessment criteria and also carries a certain number of credits.
In most cases you will study one module per component, but in some cases you may need to study more than one module. For example, a 30-credit component may comprise of either one 30-credit module, or two 15-credit modules, depending on the options available.
Modules may be taught at different times of the year and by a different department or school to the one your course is primarily based in. You can find this information from the module code. For example, the module code HR100-4-FY means:
The department or school the module will be taught by.
In this example, the module would be taught by the Department of History.
Introduction to Management is a broad-ranging module intended to provide a foundation in the most significant issues in management theory and practice, as well as to prepare you for related modules in subsequent years of your degree course.
Because theoretical explanations – i.e., academic interpretations of what managers do and even of what they say they do – and what managers actually do in real organisations on a day-to-day basis may differ, we will also draw out some of the connections and dis-junctures between management theory and management practice. Our teaching also emphasises the ethics of managing and how to balance the bottom line of the business with the organisation's wider responsibilities to society and other stakeholders.
A key module across all our Business, Management, and Marketing courses Introduction to Marketing sets out the fundamental principles of marketing and covers the core elements of marketing management. The module explores marketing planning; the segmentation, targeting and positioning (STP) process; and the extended marketing mix (product, price, promotion, place, people, process, and physical environment). The module aims to help students develop marketing knowledge and skills that are important for future modules as well as the workplace.
This module introduces financial accounting and basic principles and techniques needed to analyse and interpret financial statements. Although the module is intended as an introduction for students majoring in accounting it will also benefit students who wish to gain some insight into the practices of accounting.
You’ll look at the nature and role of accounting and consider who uses accounting information and for what purposes. You’ll discuss the contents of annual reports, especially the narrative sections, and the qualitative characteristics of accounting information. Finally, the module will be concerned with key elements and the format of financial statements. You’ll earn to prepare company financial statements using trial balance and cover the techniques that can be used to analyse and interpret financial statements.
This module is intended for students majoring in accounting and those who have a keen interest in gaining an understanding of elementary financial accounting. Learn the basic principles and techniques for preparing and constructing a set of comprehensive financial statements.
The module commences with an introduction to double-entry booking keeping and accounting equations that govern the recording of business transactions. You’ll then discuss the recognition and measurement principles for accounting for some key items in financial statements, including inventory, accruals, prepayments, long-term assets, and long-term finance, using International Financial Reporting Standards as reference. Finally, the preparation of financial statements from the trial balance for various types of entities, incorporating a variety of simple adjustments.
Quantitative Methods and Finance is an introduction to the subject of quantitative methods and their applications in finance, accounting and management. The module is designed to provide a sound foundation for your future studies in finance, accounting or management. The topics covered include maths revision, the time value of money, rates of change (calculus), statistics, probability distributions and simple regression.
In keeping with Essex Business School's research and intellectual strengths and interests in Business and Society, the overall aims are that students will learn about and critically reflect on the past, present, and futures of values, value and value creation. It will explore themes of what is considered "valuable" and why, along with different models of value creation. The latter will, of course, acknowledge the traditional business school focus on the private sector but move beyond this to include the public and third sectors as well as the social economy and frameworks for de-growth necessitated by the Climate Emergency
Be well prepared for the world of work, management, and leadership in the 21st century.
Drawing on both historical and contemporary sources, this module introduces you to a range of approaches to, and ways of thinking about, organisations and their management.
You’ll gain a secure conceptual, theoretical, and discursive understanding of the academic foundations of the field vital for academic progression.
Talking both an historical and comparative approach The first five weeks of the module will introduce a series of core concepts, and styles of organising, that constitute the established landscape against which contemporary management and organisation studies take place.
The second five weeks will be more fluid in design and delivery. It will draw upon faculty research interests and expertise, as well as topical debates within the field and beyond.
Attention will be paid, however, to the contemporary organisational challenges posed by issues including the climate emergency, the persistence of structural inequalities within organisations, and the rise of alternative organisational forms and practices.
Professional and Academic Development (Management and Marketing)
A key module across all our Business Management and Marketing coursers; Professional and Academic Development (Management and Marketing) is a foundation in core academic skill requirements with the intention of improving the standard of work across all first-year modules. The module will also enable you to begin to focus on career planning and employability skills and establishing a career path. In addition, this module ensures all students have adequate access to their personal tutor on a regular basis.
The primary aim of this module is to deliver a range of study skills and introduce professional development at the start of Essex Business School students’ undergraduate programmes.
Management accounting enables you to provide three key areas of information to any business: costing, decision-making, and planning and control. In this module you focus on costing, but also see how this area overlaps with the other two, as all three areas always interact. You also develop your knowledge and understanding of management accounting and the context in which it operates.
This module builds on your understanding of management, work and organisation, exploring how these concepts have evolved over time and how they are understood now. You look at how management theory relates to organisational practice, examine the social dynamics underpinning the field of organisation studies and analyse some of the most important themes affecting management today.
Gain a more advanced understanding of the international context which helps to shape the strategies and operations of organisations, and explore some of the current issues and challenges facing organisations within the international business environment. In particular, you focus on international political economy, covering the major economic systems in the world, and tracing the historical evolution of the global order.
This module outlines the stages involved in creating a marketing plan and explains the tools and concepts used by marketing managers when developing strategies. To apply your learning, you undertake a consultancy project for a real-world business in response to a marketing brief. You demonstrate your grasp of segmentation, targeting and positioning, as well as a range of marketing communications tools.
Marketing practices have dramatically changed with the rise of social media and new technological developments in devices, platforms, and applications. The digital environment presents new opportunities and challenges for marketers. Through a combination of theory, case studies, best practice examples, current news items, and assignments, you learn how the internet is now integrated into all the marketing functions and activities of modern businesses.
The business world is increasingly global, complex and fast changing. While some organisations are consistently successful over a long period of time, many fail and are forgotten forever. In theory it should become consecutively easier to imitate the strategies of winning companies and dissipate their profits. In practice, however, only a few firms become long-term leaders. In this course, you explore why that is.
This module introduces quantitative and qualitative methods used in management and marketing research and demonstrates how they are applied in different settings. We explore the methodological, ethical and practical elements of designing business research and learn how to gather, review and analyse data from a variety of sources. You develop your presentation skills and learn how to plan, organise, manage and share research projects.
This module introduces you to foundational theories and concepts in consumer behaviour, while also explaining their practical application for marketing managers in terms of understanding how consumers behave.
You will have the opportunity to apply consumer behaviour models as analytical tools to inform strategic decision making in relation to marketing intelligence.
This module links subject understanding to employability, ensuring you’re prepared to take advantage of graduate opportunities at the point they’re advertised. You gain an understanding of the graduate labour market and recruitment processes, as well as timelines for recruitment and interview and assessment centre techniques. You also learn about options for postgraduate study.
This compulsory module equips you with effective study practices to excel in your second year at Essex Business School. It gives your guidance on how to use feedback effectively to improve and develop your academic skills and improve your performance. It provides the opportunity to create an action plan for your personal and professional development whilst at university.
Marketing is part of our everyday lives, embedded into all spheres of society. Marketing techniques are not only used by corporations to promote their products and services. Governments, charities, social movements and protest groups also use these techniques to seek to shape our norms, lifestyles and culture. This module explores a range of contemporary marketing discourses and critically examines their impact on marketing practices and on society.
This module builds on your understanding of management and organisation by considering the ethics of business activity. You are introduced to the origins, practice and theory of business ethics and corporate social responsibility (CSR). You consider a range of perspectives and use business literature to critically examine organisational ethics and analyse its constraints.
Explore the fascinating world of brands in our contemporary cultures, and investigate the consequences for contemporary marketing practices and for organisational practices more generally. You examine the notion of brand identity, brand image, the issues of brand development and extension, and the consumption of brands. You are also introduced to managerial and marketing issues central to brand management.
On a placement year you gain relevant work experience within an external business or organisation, giving you a competitive edge in the graduate job market and providing you with key contacts within the industry. The rest of your course remains identical to the three-year degree.
On your year abroad, you have the opportunity to experience other cultures and languages, to broaden your degree socially and academically, and to demonstrate to employers that you are mature, adaptable, and organised. The rest of your course remains identical to the three-year degree.
Teaching includes a combination of lectures, seminars and computer-based lab sessions
Modules delivered by experts in the field as well as guest speakers
Contribute and interact in lectures through the use of smart technology
Lecture presentations and notes are uploaded online beforehand to help you prepare in advance
Complete your final-year project in consultation with a personal supervisor
Assessed through traditional methods of end-of-year exams and multiple choice questions in class tests and essays
Plus more innovative and creative assessments include laboratory work, poster presentations, real-business case problems and group presentations
Your first year marks do not count towards your final degree
Fees and funding
Fees will increase for each academic year of study.
Applications for our full-time undergraduate courses should be made through the Universities and Colleges Admissions Service (UCAS). Applications are online at: www.ucas.com. Full details on this process can be obtained from the UCAS website in the how to apply section.
Our UK students, and some of our EU and international students, who are still at school or college, can apply through their school. Your school will be able to check and then submit your completed application to UCAS. Our other international applicants (EU or worldwide) or independent applicants in the UK can also apply online through UCAS Apply.
The UCAS code for our University of Essex is ESSEX E70. The individual campus codes for our Loughton and Southend Campuses are 'L' and 'S' respectively.
For information on transferring from another university, applying when you are not at school or college, and applying for readmission, please see How to apply and entry requirements
If you are an undergraduate student residing in the UK who has received an offer to study with us in October 2023, you will receive an email invitation to book onto one of our Applicant Days. Our Colchester Campus Applicant Days run from February to May 2023 on various Wednesdays and Saturdays, and our Southend Campus Applicant Days run from March to June 2023 on various weekdays and Saturdays. Applicant Days provide the opportunity to meet your department, tour our campus and accommodation, and chat to current students. We appreciate that travelling to university events can be expensive. This is why we have increased our Applicant Day Travel Bursary cap, allowing you to claim up to £150 as reimbursement for travel expenses. For further information about Applicant Days, including Terms and Conditions and eligibility criteria for our Travel Bursary, please visit our Applicant Days webpage.
If you are an overseas offer-holder, you will be invited to attend one of our virtual events. However, you are more than welcome to join us at one of our in-person Applicant Days if you are able to, so if you’d like to book a place, please contact our Applicant Day Team at firstname.lastname@example.org
Visit Colchester Campus
Home to 15,000 students from more than 130 countries, our Colchester Campus is the largest of our three sites, making us one of the most internationally diverse campuses on the planet - we like to think of ourselves as the world in one place.
If you live too far away to come to Essex (or have a busy lifestyle), no problem. Our 360 degree virtual tours allows you to explore our University from the comfort of your home. Check out our Colchester virtual tour and Southend virtual tour to see accommodation options, facilities and social spaces.
Our staff travel the world to speak to people about the courses on offer at Essex. Take a look at our list of exhibition dates to see if we’ll be near you in the future.
At Essex we pride ourselves on being a welcoming and inclusive student community. We offer a wide range of support to individuals and groups of student members who may have specific requirements, interests or responsibilities.
The University makes every effort to ensure that this information on its programme specification is accurate and up-to-date. Exceptionally it can be necessary to make changes, for example to courses, facilities or fees. Examples of such reasons might include, but are not limited to: strikes, other industrial action, staff illness, severe weather, fire, civil commotion, riot, invasion, terrorist attack or threat of terrorist attack (whether declared or not), natural disaster, restrictions imposed by government or public authorities, epidemic or pandemic disease, failure of public utilities or transport systems or the withdrawal/reduction of funding. Changes to courses may for example consist of variations to the content and method of delivery of programmes, courses and other services, to discontinue programmes, courses and other services and to merge or combine programmes or courses. The University will endeavour to keep such changes to a minimum, and will also keep students informed appropriately by updating our programme specifications. The University would inform and engage with you if your course was to be discontinued, and would provide you with options, where appropriate, in line with our Compensation and Refund Policy.
The full Procedures, Rules and Regulations of the University governing how it operates are set out in the Charter, Statutes and
Ordinances and in the University Regulations, Policy and Procedures.