Dr Erik Jacobi

Biography

I joined Essex Business School as a Lecturer in Management and Marketing in December 2015. I am based at our Colchester Campus and I am a member of the Management and Marketing Subject Group as well as of the Research Centre for Work, Organisation and Society. In collaboration with our Innovation Centre I am involved in a number consulting activities. My focus has been on helping start-ups develop their marketing strategies, but I am also involved in other projects, such as Heathrow Airport's Centre of Excellence for Sustainability Think Tank. I hold a BA in Economics and Philosophy from the University of Nottingham, an MSc in Management and Marketing from Lancaster University and a PhD in Marketing (Economic Sociology) from Lancaster University. During and in-between my studies I worked in marketing, market research and sales in the consumer goods industry in Germany and France. For my PhD I conducted an organizational ethnography, working as an advertising account planner in London. My current projects focus on the role of market research and consumer insights in strategy development, ethical marketing and sustainable consumer behaviour, the politicisation of brands, and social media influencers. Previous research has been published in the Journal of Marketing Management and Marketing Theory. I welcome inquiries from potential PhD students on a variety of topics, including but not exclusively: * Strategy Development and Strategic Marketing * Organizational Ethnography * Sustainable Marketing and Consumer Behaviour * The Politicisation of Brands * Social Media Influencers

Qualifications

• PhD Marketing (Economic Sociology) Lancaster University,

• MSc Management and Marketing Lancaster University,

• BA Economics and Philosophy University of Nottingham,

Appointments

University of Essex

• Undergraduate Admissions Selector, Essex Business School (1/1/2017 - present)

• Academic Offences Officer, Essex Business School (1/10/2020 - present)