I joined Essex Business School as a Lecturer in Management and Marketing in December 2015. I am based at our Colchester Campus and I am a member of the Management and Marketing Subject Group and Research Centre. Furthermore, I am a co-founder of the University of Essex' Consumer Neuroscience Research Cluster and Lab where I collaborate with colleagues from EBS, CSEE, Psychology, and Sociology.
In collaboration with our Innovation Centre, I am involved in a number consulting activities. My focus has been on helping start-ups and SMEs develop their brand identities and marketing strategies, especially through the use of Neuromarketing techniques.
I hold a BA in Economics and Philosophy from the University of Nottingham, an MSc in Management and Marketing from Lancaster University and a PhD in Marketing (Economic Sociology) from Lancaster University.
During and in-between my studies I worked in marketing, market research and sales in the consumer goods industry in Germany and France. For my PhD I conducted an organizational ethnography, working as an advertising account planner in London.
My current projects focus on the role of market research and consumer insights in strategy development, brand activism and consumer resistance, and neuromarketing. Previous research has been published in the Journal of Marketing Management and Marketing Theory.
I welcome inquiries from potential PhD students on a variety of topics, including but not exclusively:
* Consumer Neuroscience and Neuromarketing
* Marketing Strategy and Brand Development
* Brand Activism
* Consumer Resistance
PhD Marketing (Economic Sociology)
MSc Management and Marketing
BA Economics and Philosophy
University of Nottingham,
University of Essex
Associate Director of Education (M&M),
Essex Business School (1/4/2021 - present)
Undergraduate Admissions Selector,
Essex Business School (1/1/2017 - present)