Dr Erik Jacobi
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Email
ejacobi@essex.ac.uk -
Location
Colchester Campus
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Academic support hours
Autumn: Mon 14:30-16:00 & Tue 14:30-16:00
Profile
Biography
I joined Essex Business School as a Lecturer in Marketing in 2015. I am based at our Colchester Campus and I am a member of the Management and Marketing Group and Research Centre. Furthermore, I am the Director of the university's Neuromarketing Lab and Lead of the business school's research stream on Experimental Consumer Research and Neuromarketing as well as of the university's interfaculty Consumer Neuroscience Group. I have led a number of marketing consultancy and contract research activities. My focus has been on helping start-ups and SMEs develop their marketing communications, brand identities and marketing strategies, especially through the use of Neuromarketing techniques. I hold a BA in Economics and Philosophy from the University of Nottingham, an MSc in Management and Marketing from Lancaster University and a PhD in Marketing from Lancaster University. During and in-between my studies I worked in marketing, market research and sales in the consumer goods industry in Germany and France. For my PhD I conducted an organizational ethnography working as an advertising account planner in London. My current projects focus on the role of valuation practices in strategy development, brand activism and consumer resistance, and neuromarketing. My work has been published in the Journal of Brand Management, Journal of Marketing Management, Marketing Theory, and Sociology of Health and Illness. I welcome inquiries from potential PhD students on a variety of topics, including but not exclusively: * Market Studies and Organisational Ethnography * Brand Activism and Consumer Resistance * Consumer Neuroscience and Neuromarketing
Qualifications
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PhD Marketing (Economic Sociology) Lancaster University,
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MSc Management and Marketing Lancaster University,
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BA Economics and Philosophy University of Nottingham,
Appointments
University of Essex
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Associate Director of Education (M&M), Essex Business School (1/4/2021 - present)
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Undergraduate Admissions Selector, Essex Business School (1/1/2017 - present)
Research and professional activities
Research interests
Market Studies and Organisational Ethnography
Brand Activism and Consumer Resistance
Consumer Neuroscience and Neuromarketing
Conferences and presentations
Digital Product Passports as the next sustainability revolution? Empowering consumers and increasing transparency within supply chains through innovative digital product labelling
SCORAI 2025, SCORAI 2025, Lund, Sweden, 10/4/2025
Jacobi, E. S. (2022). Evaluating Brand Activism: The Role of Interactional Expertise and Moral Imagination. The 3rd International Symposium in Finance, Kissamos, Greece.
Kissamos, Greece, 2022
Jacobi, E. S. (2018). Mediating Between Conflicting Economies of Worth: An Ethnography of Account Planning Practices. The 1st International Symposium in Finance, Kissamos, Greece.
Kissamos, Greece, 2018
Jacobi, E. S. (2017) Taking sides in a messy world: Reflections on advertising planning work. The 12th Annual International Ethnography Symposium, Manchester Business School.
Manchester, United Kingdom, 2017
Jacobi, E. S. (2017). Dealing with conflicting economies of worth in advertising: An ethnography of the mediation work of account planners. 33rd EGOS Colloquium, Copenhagen Business School.
Copenhagen, Denmark, 2017
Freund, J., & Jacobi, E. S. (2012). Personal eschatologies: How consumers relate to macro-structural entities. 7th Consumer Culture Theory Conference, Said Business School.
Oxford, United Kingdom, 2012
Teaching and supervision
Current teaching responsibilities
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Neuromarketing (BE535)
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Digital Marketing (BE559)
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Career Management and Professional Development (BE917)
Previous supervision
Degree subject: Accounting
Degree type: Doctor of Philosophy
Awarded date: 8/7/2024
Publications
Journal articles (7)
Pretty, J., Garrity, D., Badola, HK., Barrett, M., Flora, CB., Cameron, C., Grist, N., HEPBURN, L., Hilburn, H., Isham, A., Jacobi, E., Lal, R., Lyster, S., Magnason, AS., McGlade, J., Middendorf, BJ., Milner-Gulland, EJ., Orr, DW., Peck, L., Reij, C., Rockström, J., Ronesh, Y., Saito, O., Smith, J., Smith, P., Thorne, P., Watabe, A., Waters, S. and Wells, G., (2025). How the Concept of “Regenerative Good Growth” Could Help Increase Public and Policy Engagement and Speed Transitions to Net Zero and Nature Recovery. Sustainability. 17 (3), 849-849
Carmel, S. and Jacobi, E., (2024). Exploring valuation practices in diagnosis-as-category: The rising dominance of clinical practice in the categorisation of Sepsis, 1991-2016.. Sociology of Health and Illness. 46 (S1), 37-55
Rohmanue, A. and Jacobi, ES., (2024). The influence of marketing communications agencies on activist brands’ moral competency development and ability to engage in authentic brand activism: Wieden+Kennedy ‘Just Does It’. Journal of Brand Management. 31 (2), 126-139
Jacobi, ES. and Ormiston, J., (2018). Book review: Reinvigorating management educators. Organization. 25 (2), 298-302
Freund, J. and Jacobi, ES., (2016). Mystify me: Coke, terror and the symbolic immortality boost. Marketing Theory. 16 (3), 417-422
Jacobi, ES., Freund, J. and Araujo, L., (2015). Is there a gap in the market, and is there a market in the gap? How advertising planning performs markets. Journal of Marketing Management. 31 (1-2), 37-61
Freund, J. and Jacobi, ES., (2013). Revenge of the brand monsters: How Goldman Sachs? doppelgänger turned monstrous. Journal of Marketing Management. 29 (1-2), 175-194
Book chapters (1)
Jacobi, E., Freund, J. and Araujo, L., (2018). ‘Is there a gap in the market, and is there a market in the gap?’ How advertising planning performs markets. In: Marketing Performativity: Theories, Practices and Devices. Editors: Mason, K., Kjellberg, H. and Hagberg, J., . Routledge. 1315300230. 9781315300238
Grants and funding
2025
An Innovate to Elevate (I2E) project to specify the requirements for an effective information management system for the Suffolk Wildlife Trust
Babergh and Mid Suffolk (Innovate to Elevate Programme)
2024
MultiMotion ARC Accelerate
UK Research and Innovation
BuyerDock AKT2I Round 3
Innovate UK (formerly Technology Strategy Board)
2023
Feasibility study on consumer decision making and the potential for influencing behaviour through the use of technology to deliver information
Buyerdock Ltd
Innovate to Elevate (I2E) project with 92 Or More
Babergh and Mid Suffolk (Innovate to Elevate Programme)
New ways of understanding and measuring productivity: Exploring how novel calculative practices shape investment decision-making and business-planning processes.
The University of Manchester (Funder)
2022
Bartech Marine Engineering Ltd (Lapline) KTP Application (June 2022 submission)
Innovate UK (formerly Technology Strategy Board)
2021
NEuromarketing analysis for WEbsite usabiLity optimisation - NEWEL
University of Essex (ESRC IAA)
2020
Ultimotive B2C Social Media Marketing Project
Ultimotive Ltd
Development of brand identity, narrative and messaging for Neura
Neura � Natural Cognitive Fuels Ltd
Contact
Academic support hours:
Autumn: Mon 14:30-16:00 & Tue 14:30-16:00
