Marketing in an international business environment requires a dual set of skills in strategic marketing and agile business management. In order to do business across borders you must first learn to appreciate cross-cultural challenges in your marketing approach.
Our MSc International Marketing and Entrepreneurship explores the theoretical and practical approaches to marketing planning, strategy, communications and customer-centred business. You do not need to have previously studied marketing to undertake this course.
You examine how these topics apply to public and private organisations in varying stages of formation, growth or change management, in different international and cultural environments. We expose you to cutting-edge marketing techniques, encourage your creativity and develop your critical thinking, analytical, strategic and leadership skills.
This course is delivered by Essex Business School at our Southend Campus. Students and staff come to us from all over the world, creating a classroom experience rich in diversity and working together to build a global understanding. Essex is also a place with entrepreneurial spirit; we have more start-up businesses than any other county in the UK. Together this entrepreneurial spirit and global community make for the perfect place to study entrepreneurship and international marketing.
Your course benefits from current research by the Strategy, Operations and Entrepreneurship group which is based at our Southend Campus and focuses on answering the question: “How can organisations and entrepreneurs increase their benefits to society and minimise their environmental impact?” A Masters from Essex Business School can give you a solid foundation on which to build your international marketing career.
Accredited by The Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
Based in Southend-on-Sea, members of the Strategy, Operations and Entrepreneurship Group have well-established reputations for research in:
During your course, you’ll have the opportunity to learn from Professor Suma Athreye, Professor of Technology Strategy at Essex Business School.
Professor Athreye’s research explores the economics and management of intellectual property, as well as technology management, licensing and co-operation. She has recently been working on a project investigating patent use and the barriers to patent use in the UK, with a particular focus on small firms and universities. Suma sits on the research advisory board of the UK intellectual Property Office.
Academic members of staff from our Strategy, Operations and Entrepreneurship Group are supported in their research activities by our flourishing Centre for Research on Entrepreneurship, Innovation, Management and Internationalisation (REIMI).
The Centre is well known for international business research on emerging-market multinational enterprises (MNEs); technology management; novel research in migrant entrepreneurship and firm internationalisation.
MSc International Marketing and Entrepreneurship is taught at our Southend Campus, just 40 minutes from London and in the heart of the Thames Gateway - one of the Government’s priority areas for economic growth, it is a fitting location for entrepreneurial study.
Essex has the highest number of small and medium-sized enterprises (SMEs) in the UK, meaning you are ideally located for networking, launching a business or gaining inspiration for both your studies and future career.
Choose our Southend Campus, and you’ll have access to a superb learning environment with state-of-the-art facilities, including:
Southend-on-Sea combines the charms of a traditional seaside resort with the attractions of a vibrant, modern town and our campus sits right at the centre. With seven miles of coastline, a thriving arts and cultural scene and a wide variety of restaurants and nightlife all on your doorstep, it’s the perfect place to live and study. Our town centre location has excellent transport links and London Southend Airport is just five minutes away by train, offering fights to over 50 destinations across Europe.
A Master’s degree in International Marketing and Entrepreneurship will provide you with a solid foundation on which to build your international marketing career or start your own entrepreneurial venture. You will gain a clear grasp of international marketing strategy and how innovative approaches to new business creation can be applied across international borders - opening the door to global opportunities.
Modern marketers must be creative and ethical. They must innovate and consider the impact of marketing on wider society. Our curriculum aims to develop your creativity and critical thinking. Core modules such as International Marketing Strategy and Planning and Theories and Practice of Entrepreneurship will equip you with an understanding of the strategic and functional aspects of international marketing, the challenges international marketers face and the range of economic, sociological, psychological and managerial theories of enterprise creation and development.
Many of our graduates go on to set up their own businesses or manage marketing activities in organisations of all sizes. Recent graduate destinations include high profile organisations and SMEs such as:
Read our graduate profiles to find out the types of organisations our Masters students go on to work for.
Our Student Support team work closely with the University’s Employability and Careers service to help you with careers information and advice and CV support. They will help you find work experience, internships, placements and voluntary opportunities and provide access to employer talks on campus. We also work closely with the Essex Startups team to support our budding entrepreneurs get their business ideas off the ground.
"My Masters ended up being very relevant to the field I now work in. After completing my degree at Essex I moved back to Pakistan, my home country. Here I joined a digital marketing agency as a Business Development Manager and got promoted to Operations Manager and Social Media Lead. I have been able to use my degree to search for new strategies and the quality of my work has enhanced my position in the company."
Momina Malik, 2020
A 2:2 degree or international equivalent, in any discipline.
We will consider applicants with a lower level degree or a passed professional qualification such as a CIM, CIPD or CMI on a case by case basis with relevant work professional or Managerial experience.
We accept a wide range of qualifications from applicants studying in the EU and other countries. Get in touch with any questions you may have about the qualifications we accept. Remember to tell us about the qualifications you have already completed or are currently taking.
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The University uses academic selection criteria to determine an applicant’s ability to successfully complete a course at the University of Essex. Where appropriate, we may ask for specific information relating to previous modules studied or work experience.
We offer a flexible course structure with a mixture of core/compulsory modules, and optional modules chosen from lists. Please be aware that we are planning changes to our first year to make it more relevant to your chosen course.
Our research-led teaching is continually evolving to address the latest challenges and breakthroughs in the field. The following modules are based on the current course structure and may change in response to new curriculum developments and innovation.
We understand that deciding where and what to study is a very important decision for you. We’ll make all reasonable efforts to provide you with the courses, services and facilities as described on our website. However, if we need to make material changes, for example due to significant disruption, such as COVID-19, we’ll let our applicants and students know as soon as possible.
Components are the blocks of study that make up your course. A component may have a set module which you must study, or a number of modules from which you can choose.
Each component has a status and carries a certain number of credits towards your qualification.
|Status||What this means|
||You must take the set module for this component and you must pass. No failure can be permitted.
|Core with Options
||You can choose which module to study from the available options for this component but you must pass. No failure can be permitted.|
||You must take the set module for this component. There may be limited opportunities to continue on the course/be eligible for the qualification if you fail.|
|Compulsory with Options
||You can choose which module to study from the available options for this component. There may be limited opportunities to continue on the course/be eligible for the qualification if you fail.
||You can choose which module to study from the available options for this component. There may be limited opportunities to continue on the course/be eligible for the qualification if you fail.|
The modules that are available for you to choose for each component will depend on several factors, including which modules you have chosen for other components, which modules you have completed in previous years of your course, and which term the module is taught in.
Modules are the individual units of study for your course. Each module has its own set of learning outcomes and assessment criteria and also carries a certain number of credits.
In most cases you will study one module per component, but in some cases you may need to study more than one module. For example, a 30-credit component may comprise of either one 30-credit module, or two 15-credit modules, depending on the options available.
Modules may be taught at different times of the year and by a different department or school to the one your course is primarily based in. You can find this information from the module code. For example, the module code HR100-4-FY means:
The department or school the module will be taught by.
In this example, the module would be taught by the Department of History.
|The module number.||
The UK academic level of the module.
A standard undergraduate course will comprise of level 4, 5 and 6 modules - increasing as you progress through the course.
A standard postgraduate taught course will comprise of level 7 modules.
A postgraduate research degree is a level 8 qualification.
The term the module will be taught in.
COMPONENT 01: COMPULSORY
COMPONENT 02: COMPULSORY
COMPONENT 03: COMPULSORY
COMPONENT 04: COMPULSORY
COMPONENT 05: CORE
COMPONENT 06: CORE WITH OPTIONSBE984-7-PS or BE957-7-PS
COMPONENT 07: OPTIONALOptions from list
COMPONENT 08: COMPULSORY
We combine theory with practical exercises to hone your transferable employability skills:
We hold Open Days for all our applicants throughout the year. Our Southend Campus events are a great way to find out more about studying at Essex, and give you the chance to:
If the dates of our organised events aren’t suitable for you, feel free to get in touch by emailing email@example.com and we’ll arrange an individual campus tour for you.
We aim to respond to applications within two weeks. If we are able to offer you a place, you will be contacted via email.
For information on our deadline to apply for this course, please see our ‘how to apply’ information.
Want to live in a central city location, with state-of-the-art facilities at your finger tips? Southend is the perfect environment for living and learning in a close-knit international community.
If you're joining our School of Health and Social Care, East 15 Acting School, or Essex Business School, you may well be studying at our Southend Campus.
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At Essex we pride ourselves on being a welcoming and inclusive student community. We offer a wide range of support to individuals and groups of student members who may have specific requirements, interests or responsibilities.
The University makes every effort to ensure that this information on its programme specification is accurate and up-to-date. Exceptionally it can be necessary to make changes, for example to courses, facilities or fees. Examples of such reasons might include, but are not limited to: strikes, other industrial action, staff illness, severe weather, fire, civil commotion, riot, invasion, terrorist attack or threat of terrorist attack (whether declared or not), natural disaster, restrictions imposed by government or public authorities, epidemic or pandemic disease, failure of public utilities or transport systems or the withdrawal/reduction of funding. Changes to courses may for example consist of variations to the content and method of delivery of programmes, courses and other services, to discontinue programmes, courses and other services and to merge or combine programmes or courses. The University will endeavour to keep such changes to a minimum, and will also keep students informed appropriately by updating our programme specifications. The University would inform and engage with you if your course was to be discontinued, and would provide you with options, where appropriate, in line with our Compensation and Refund Policy.
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