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Senior Lecturer (Associate Professor) of Digital Marketing & Strategy
Dr Akram specialise in digital marketing and the application of data-driven marketing analytics approaches to marketing management and strategy. He works in emerging areas of consumer and user behaviour, including digital marketing, data and marketing analytics, and artificial intelligence. He is particularly interested in digital technologies and their impacts on consumer behaviour and marketing strategy. His teaching is driven by his research, which is centred on the interaction of marketing and management.