Visitors to our Website Privacy Notice and Use of Cookies Policy

We use cookies to personalise content for you.

When you visit any web site, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to.

What we use personalisation for:

• To personalise the content you see on the website so that it is more relevant to you based on your profile or interests
• To display our website in a tailored way, for example, show you course or subject specific content we think you might like
• To enable you to share our content with others using social media or email
• To communicate (and personalise such communication) with you through our newsletters, (but only those you have consented to receive)
• to improve the design and style of the website
• To inform you about courses, services or promotional offers that you might find interesting, if you have chosen to receive that type of communication
• For interface personalisation, such as language, or any user-interface customisation (e.g., parameters attached to your device including your screen resolution or font preference)

We use functional cookies to enable the website to provide enhanced functionality and personalisation. The information does not usually directly identify you, but it can give you a more personalised web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer.

Cookies are small text files stored on your computer. They relate to a specific site, and can be used to enhance that site's functionality and your interaction with it; they may also be used for usage tracking, research, targeting, etc.

You can control the use of cookies on your computer by adjusting your web browser preferences, choosing to allow them, block them, only allow them from selected sites or only allow certain types of cookies. Restricting cookies for a site may interfere with some of the functionality of that site. Cookies that are necessary for functionality, security and accessibility are set and are not deleted by the tool.

Details of the cookies we use are available here: Cookies on the University website.

We use the Google AdWords remarketing service to advertise on third party websites (including Google) to previous visitors to our site. This could mean that we advertise to you if you haven't completed a task on our site, for example, if you look at course details but do not make an application. You may see a related advertisement on your Google search results page, or a site in the Google Display Network. Third-party vendors, including Google, use cookies to serve ads based on your past visits to our website.

You can set preferences for how Google advertises to you using the Google Ad Preferences page. If you want, you can opt out of interest-based advertising entirely using your cookie settings or a browser plugin.

We use a third-party product, 'Google Analytics', to help us understand how our site is used. We do this to find out things such as the number of visitors to different parts of the website. This is to help us make continuous improvements of the website’s performance.

For this to work, cookies are used and information about your use of our site, including your IP address, may be transmitted to, and stored by, Google. This information is subject to Google's Privacy Policy. As with other cookies, you can control the use of cookies on your computer by adjusting your web browser preferences. Google also provides a browser plug-in which allows you to opt out of being tracked by Google Analytics across all websites.

If you visit our pages, your data will be recorded by Google Analytics and used for reporting. If you do not visit the website again within the next 26 months, your data will be deleted.

If you visit our pages via a proxy server, some of the logged data will be obscured; for instance, the IP address collected will be that of the proxy server rather than that of your computer.

We use Hotjar in order to better understand our users’ needs and to optimise this service and experience. Hotjar is a technology service that helps us better understand our users experience (e.g., how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behaviour and their devices (in particular devices’ IP addresses (captured and stored only in anonymised form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), preferred language used to display our website). Hotjar stores this information in a pseudonymised user profile. Neither Hotjar nor we will ever use this information to identify individual users or to match it with further data on an individual user. For further details, please see Hotjar’s privacy policy. You can opt-out of: the creation of a user profile; Hotjar’s storing of data about your usage of our site; and Hotjar’s use of tracking cookies on other websites by following this opt-out link.

We use a tracking script on our website so that we can see the behaviours of our users who complete some of our forms, such as our Prospectus Request form, Open Day form and enquiry forms, or who enter the website by clicking on a link from an email sent by the University. This allows us to see which pages have been clicked on, how long a user spent on a certain page, and how they got to our website. When a user completes our form and accepts the terms and conditions saying they are happy for their data to be recorded, this is passed into our database and allows us to tailor our emails better for our users, and ensure you only receive the things you really want to receive.

We use live chat software on our website; this is provided by Click4Assistance, a 3rd party UK based Software Company.