Many companies want employees to look for new ways of working and not simply accept established working practices. They will look for an ability to see things differently or challenge the norm.
Companies rely on staff to keep them up-to-date with changing technology and social media - and how to use the changing world to the organisation's advantage.
Think about something you have done differently to your peers, or what you have introduced to a programme or society that was new or made an improvement.
Think too about how you suggest changes and question things - sometimes you need to be sensitive to those around you who may have introduced the processes you want to change.