2020 applicants
Postgraduate Course

MSc Business Analytics

MSc Business Analytics


The details
Business Analytics
January 2021
1 year
Southend Campus

This course is available to study starting in January or October each year. Part-time study is only available if you start the course in October.

Organisations of all sizes must analyse complex business data to remain competitive. Business analytics helps to predict market trends and improve business processes. It empowers managers to make strategic decisions to improve performance in areas such as product development, operations, marketing, sales and supply chain management.

Our MSc Business Analytics develops your analytical skills so you can solve complex business problems. You’re trained to organise, integrate and interpret data so you can make insightful forecasts into all aspects of business operation and implement appropriate actions.

You cover topics such as:

  • statistics and forecasting
  • data mining, visual and analytical techniques
  • global supply networks
  • economic theory
  • business management

Our range of optional modules gives you the opportunity to specialise in a variety of complementary business, management and marketing subjects.

Many of the team at Essex Business School, where this course is taught, are also part of the national Business and Local Government Data Research Centre, which is based at the University and carries out research into issues impacting entrepreneurship and innovation, such as local economic growth and access to broadband. Not only does the centre have expert data analytics facilities, you’re taught by academics who are actively involved in researching big data and collaborating with businesses to solve real-world issues.

Our School is home to an international community of students and staff. Across our two campuses, our current Masters students join us from more than 40 different nationalities. The University of Essex also offers a number of scholarship and discounts for Masters study, including tailored awards for international applicants.

Postgraduate loans for Masters courses are now available from the Student Loans Company, for students from the UK.

Why we're great.
  • We have expert data analytics facilities in our Business and Local Government Data Research Centre
  • Our academics are at the forefront of the big data debate
  • Choose between starting your course in October or January and take optional modules to tailor a Masters degree that is unique to you
THE Awards 2018 - Winner University of the Year

Our expert staff

Our expert staff have world-class research reputations. They’re at the forefront of real-world management and entrepreneurial issues, ensuring you experience the very latest teaching and thinking to prepare you for the modern business world.

Our staff specialise in areas including:

  • internationalisation
  • innovation
  • new product development
  • human resource management
  • microfinance
  • ethics
  • social responsibility
  • sustainability
  • data analytics

Our academic staff are active members of the School’s Management Science and Entrepreneurship Group, which carries out cutting-edge research into issues affecting the sustainable growth of business, society and the economy.

You will benefit from world-leading research being conducted by our senior academic staff, like Professor of Technology Strategy Suma Athreye. Her teaching is informed by her work around evolution of technology markets, inclusive innovation and International Research and Development Management. She has consulted to the World Intellectual Property Organisation and is on the Editorial Board of the Innovation and Development and Multinational Business Review. She also advises the Big Innovation Centre.

Academic staff at our Southend campus also contribute to research for the Centre for Research on Entrepreneurship Innovation Management and Internationalisation (REIMI) which specialises in interrogating the research and practice of entrepreneurship, international management and innovation.

Specialist facilities

MSc Business Analytics is based at our Southend Campus, with its excellent study and social facilities.

You benefit from being located close to London in the Thames Gateway, one of the UK’s priority areas for economic growth – offering fantastic internship and networking opportunities.

Southend is a seaside town with award-winning beaches, a vibrant night life and excellent transport links. You have access to The Forum, a state-of-the-art building with 24-hour computer suites and study pods. Unlike our Colchester Campus, Essex Business School in Southend is a town centre campus, so you’re amongst the buzz of the High Street, with its excellent bars, shops and restaurants and employment opportunities.

The University of Essex provides initiatives, including those for international students, to help you perform to your best academic potential, such as free academic English classes.

The Hive Enterprise Centre is located close to Campus, providing access to networking events and business meetups that offer finance and marketing support for startups.

Your future

Data is the driving force behind critical business decisions, so data scientists and analysts are in great demand in both start-ups and well-established companies. Becoming an expert in data analytics means you can help businesses gain competitive advantage by becoming better at making decisions and predictions through organising, analysing, integrating and interpreting data.

This course will equip you with essential numerical, analytical and problem solving skills for a thriving career as a business analyst, manager, or consultant in private and public enterprises.

We also have a proud history of graduate entrepreneurs, including international business incubator 0100Ventures and entrepreneurship website SlovakSTARTUP.

We work with the University’s Careers Services to help you find out about further work experience, internships, placements, and voluntary opportunities.

93% of our Essex Business School students are in employment or further study (Graduate Outcomes 2020). Read our graduate profiles to find out the types of organisations our Masters students go on to work for.

"I took modules covering business management, supply chains and economic theories in parallel with statistics, data interpretation and forecasting techniques. With this unique combination I learnt how to find and interpret data to understand market structure and business operations.

During my degree, I learned so many useful skills. This specialist knowledge I now use in my daily work life as a System Integrator Senior Analyst for DefineX. Two areas from my Masters are particularly helpful, use of R with SQL alongside a range of business management techniques."

Ömer Coskun, MSc Business Analytics (2016)

Entry requirements

UK entry requirements

A 2:2 degree in any discipline. Your degree should contain at least one of the following: statistics,quantitative methods, mathematical methods, advanced mathematics, management science or operations research.

International & EU entry requirements

We accept a wide range of qualifications from applicants studying in the EU and other countries. Get in touch with any questions you may have about the qualifications we accept. Remember to tell us about the qualifications you have already completed or are currently taking.

Sorry, the entry requirements for the country that you have selected are not available here. Please select your country page where you'll find this information.

English language requirements

IELTS 6.5 overall with a minimum component score of 5.5

If you do not meet our IELTS requirements then you may be able to complete a pre-sessional English pathway that enables you to start your course without retaking IELTS.

Additional Notes

The University uses academic selection criteria to determine an applicant’s ability to successfully complete a course at the University of Essex. Where appropriate, we may ask for specific information relating to previous modules studied or work experience.


Example structure

Most of our courses combine compulsory and optional modules, giving you freedom to pursue your own interests. All of the modules listed below provide an example of what is on offer from the current academic year. Our Programme Specification provides further details of the course structure for the current academic year.

Our research-led teaching is continually evolving to address the latest challenges and breakthroughs in the field, therefore to ensure your course is as relevant and up-to-date as possible your core module structure may be subject to change.

The example structure below is representative of this course if taken full-time. If you choose to study part-time, the modules will be split across 2 years.

Managerial Economics

Managerial Economics applies economic theory to business management, decision making and forward planning. This module explores how economic concepts, such as profit, demand, cost, pricing production, competition and business cycles, can be used to solve business problems.

View Managerial Economics on our Module Directory

Global Supply Chain and Operations Management

Matching the ability to supply a product or service with customer demand is vital for any organisation. Excess supply can lead to wastage and increased costs, but too little can irritate customers and result in lost revenue. Supply chain management is a complex and challenging task, but, done right, it can create significant competitive advantage. This module explores how organisations manage their product range and operations to best align supply with demand in a global environment, categorised by expanding product variety, increasing outsourcing, and continuous advances in business analytics. You explore areas such as industry competition, resource allocation, organisational learning and competitive dynamics.

View Global Supply Chain and Operations Management on our Module Directory

Business Analytics for Managers and Entrepreneurs

Data analytics presents a massive opportunity for business leaders, managers and entrepreneurs alike in modern globalised economies. You explore how crucial data analytics is in today's business world, and consider real-world examples where businesses have harnessed this power to solve critical problems. You learn a wide variety of data mining, visual and analytical techniques which can be applied to data generated from different markets and businesses.

View Business Analytics for Managers and Entrepreneurs on our Module Directory

Applied Statistics and Forecasting

The importance of data and evidence driven decision making cannot be overstated in today’s world. Managers have access to vast amounts of data, as well as tools which can help them analyse the data. The ability to understand this data and use it to support your decisions is increasingly proving to be a necessary skill in a typical manager’s portfolio.

View Applied Statistics and Forecasting on our Module Directory

Research Methods

Gain the key skills and competencies to carry out management research or prepare a comprehensive business plan, suitable for the completion of a Masters level programme. You address the philosophical issues underlying management research, and discover how to select methods and judge the quality and value of research outcomes.

View Research Methods on our Module Directory

Dissertation (optional)

Your dissertation is the culmination of your Masters programme, where you apply the knowledge gained on your course to produce a 15,000 word independent piece of work. You generate an original idea, analyse literature and current knowledge and produce a coherent argument that shows your ability to relate theory to practice. Your dissertation will help you develop vital skills for the workplace, as well as the ability to analyse real problems through an academic lens. You are assigned a supervisor for the duration of your project.

View Dissertation (optional) on our Module Directory

Work-Based Project (optional)

This module may be taken instead of a dissertation, enabling you to put your knowledge into practice by undertaking an employer work placement for between eight and twelve weeks. During this time, you undertake a project to explore a priority issue for the organisation, culminating in a 15,000 word research report.

View Work-Based Project (optional) on our Module Directory

International Business and Strategy (optional)

Achieve an advanced understanding of international business and strategy, and the content and processes of different international expansion modes. You examine why firms enter international markets, and explore different forms of international growth by observing current business practice, case study evidence and theory.

View International Business and Strategy (optional) on our Module Directory


We develop your employability skills in leadership, team work, decision making and communication to help you secure your dream job:

  • our teaching is interactive; you learn through group working and applied projects
  • choose from a wide range of modules
  • take part in the Essex Business School open seminar series and hear from world-renowned academics
  • research is embedded into our curriculum, so you graduate ready to tackle current entrepreneurial issues


  • Regular assessment is by coursework, presentations, case studies, group work, tests and examinations


  • You submit a 15,000 word dissertation
  • If you start this course in October, you will start work on your dissertation during the summer term (term three) after you have completed your autumn and spring term modules.
  • If you start this course in January, you will start work on your dissertation during the summer term (term two) and you will receive feedback on your first draft. You will continue to work on your dissertation during the autumn term (term three) and will have the opportunity to incorporate learnings from your autumn modules before you submit the final version at the end of the year.

Fees and funding

Home/UK fee


EU students commencing their course in the 2020-21 academic year will be liable for the Home/UK fee.

International fee


Fees will increase for each academic year of study.

What's next

Open Days

We hold open days for all our applicants throughout the year. Our Southend Campus events are a great way to find out more about studying at Essex, and give you the chance to:

  • tour our campus and accommodation
  • find out answers to your questions about our courses, student finance, graduate employability, student support and more
  • meet our students and staff

If the dates of our organised events aren’t suitable for you, feel free to get in touch by emailing southend@essex.ac.uk and we’ll arrange an individual campus tour for you.


You can apply for this postgraduate course online. Before you apply, please check our information about necessary documents that we’ll ask you to provide as part of your application.

We aim to respond to applications within two weeks. If we are able to offer you a place, you will be contacted via email.

For information on our deadline to apply for this course, please see our ‘how to apply’ information.

Southend Campus

Visit Southend Campus

With its lively, state-of-the-art facilities and a close-knit international community, Southend is the perfect environment for living and learning.

If you're joining our School of Health and Social Care, East 15 Acting School, Department of Psychosocial and Psychoanalytic Studies, or Essex Business School, you may well be studying at our Southend Campus.

Famous for its beach resort and pier, Southend-on-Sea stretches along seven miles of award-winning coastline, providing plenty of opportunities for a wide range of water sports and leisure activities.


Virtual tours

If you live too far away to come to Essex (or have a busy lifestyle), no problem. Check out our website to find out more information about our Southend Campus, watch videos and view our campuses.


Our staff travel the world to speak to people about the courses on offer at Essex. Take a look at our list of exhibition dates to see if we’ll be near you in the future.

At Essex we pride ourselves on being a welcoming and inclusive student community. We offer a wide range of support to individuals and groups of student members who may have specific requirements, interests or responsibilities.

Find out more

The University makes every effort to ensure that this information on its programme specification is accurate and up-to-date. Exceptionally it can be necessary to make changes, for example to courses, facilities or fees. Examples of such reasons might include, but are not limited to: strikes, other industrial action, staff illness, severe weather, fire, civil commotion, riot, invasion, terrorist attack or threat of terrorist attack (whether declared or not), natural disaster, restrictions imposed by government or public authorities, epidemic or pandemic disease, failure of public utilities or transport systems or the withdrawal/reduction of funding. Changes to courses may for example consist of variations to the content and method of delivery of programmes, courses and other services, to discontinue programmes, courses and other services and to merge or combine programmes or courses. The University will endeavour to keep such changes to a minimum, and will also keep students informed appropriately by updating our programme specifications.

The full Procedures, Rules and Regulations of the University governing how it operates are set out in the Charter, Statutes and Ordinances and in the University Regulations, Policy and Procedures.

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