Postgraduate Course

MSc International Marketing and Entrepreneurship

MSc International Marketing and Entrepreneurship

Overview

The details
International Marketing and Entrepreneurship
October 2022
Full-time
1 year
Southend Campus

Marketing in an international business environment requires a dual set of skills in strategic marketing and agile business management. In order to do business across borders you must first learn to appreciate cross-cultural challenges in your marketing approach.

Our MSc International Marketing and Entrepreneurship explores the theoretical and practical approaches to marketing planning, strategy, communications and customer-centred business. You do not need to have previously studied marketing to undertake this course.

You examine how these topics apply to public and private organisations in varying stages of formation, growth or change management, in different international and cultural environments. We expose you to cutting-edge marketing techniques, encourage your creativity and develop your critical thinking, analytical, strategic and leadership skills.

Topics include:

  • the marketing communications mix, including: advertising; public relations; personal selling; sales promotion and direct marketing
  • marketing strategies, including product, pricing, promotion and distribution strategies
  • new product development
  • supply chain management and operations
  • theories and practices of entrepreneurship

This course is delivered by Essex Business School at our Southend Campus. Students and staff come to us from all over the world, creating a classroom experience rich in diversity and working together to build a global understanding. Essex is also a place with entrepreneurial spirit; we have more start-up businesses than any other county in the UK. Together this entrepreneurial spirit and global community make for the perfect place to study entrepreneurship and international marketing.

Your course benefits from current research by the Strategy, Operations and Entrepreneurship group which is based at our Southend Campus and focuses on answering the question: “How can organisations and entrepreneurs increase their benefits to society and minimise their environmental impact?” A Masters from Essex Business School can give you a solid foundation on which to build your international marketing career.

Professional accreditation

Accredited by The Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.

This course is accredited by The Chartered Institute of Marketing (CIM).

This accreditation means that you will be able to gain industry-recognised qualifications at an accelerated pace once you graduate. You'll earn exemptions during your studies on this programme to reduce the number of assessments you must take to gain a CIM qualification.

The Chartered Institute of Marketing (CIM) is the world’s leading professional body for marketing, with a global membership base made up of studying and professional members and Chartered Marketers.

Why we're great.
  • This course is accredited by The Chartered Institute of Marketing (CIM) meaning you can earn exemptions towards your professional graduate qualifications.
  • You can choose to complete an international marketing plan instead of a dissertation.
  • This course is perfect if you do not have a first degree in business or marketing but want to start your own business.

Our expert staff

Based in Southend-on-Sea, members of the Strategy, Operations and Entrepreneurship Group have well-established reputations for research in:

  • entrepreneurship and innovation, with a special focus on under-represented groups
  • global sustainable supply chains
  • international business, particularly with reference to emerging markets
  • research and development management
  • data analytics
  • corporate social responsibility activities

During your course, you’ll have the opportunity to learn from Professor Suma Athreye, Professor of Technology Strategy at Essex Business School.

Professor Athreye’s research explores the economics and management of intellectual property, as well as technology management, licensing and co-operation. She has recently been working on a project investigating patent use and the barriers to patent use in the UK, with a particular focus on small firms and universities. Suma sits on the research advisory board of the UK intellectual Property Office.

Academic members of staff from our Strategy, Operations and Entrepreneurship Group are supported in their research activities by our flourishing Centre for Research on Entrepreneurship, Innovation, Management and Internationalisation (REIMI).

The Centre is well known for international business research on emerging-market multinational enterprises (MNEs); technology management; novel research in migrant entrepreneurship and firm internationalisation.

Specialist facilities

MSc International Marketing and Entrepreneurship is taught at our Southend Campus, just 40 minutes from London and in the heart of the Thames Gateway - one of the Government’s priority areas for economic growth, it is a fitting location for entrepreneurial study.

Essex has the highest number of small and medium-sized enterprises (SMEs) in the UK, meaning you are ideally located for networking, launching a business or gaining inspiration for both your studies and future career.

Choose our Southend Campus, and you’ll have access to a superb learning environment with state-of-the-art facilities, including:

  • our award-winning The Forum building, with an extensive public and academic library and café
  • 24-hour learning hub, with group-study spaces, PC access and places for quiet study
  • Essex Business School Student Services team to support your time at EBS
  • masters study suite for EBS postgraduate students
  • modern lecture theatres and seminar rooms
  • careers support, events and initiatives
  • study skills support provided by the Essex Business School Learning Team
  • our cosy SU Lounge, with pool tables and large-screen TV for socialising and relaxation

A short walk from campus is The Hive Enterprise Centre - a dedicated business hub that hosts networking events and provides finance and marketing support to start ups and growing businesses.

Southend-on-Sea combines the charms of a traditional seaside resort with the attractions of a vibrant, modern town and our campus sits right at the centre. With seven miles of coastline, a thriving arts and cultural scene and a wide variety of restaurants and nightlife all on your doorstep, it’s the perfect place to live and study. Our town centre location has excellent transport links and London Southend Airport is just five minutes away by train, offering fights to over 50 destinations across Europe.

Your future

A Master’s degree in International Marketing and Entrepreneurship will provide you with a solid foundation on which to build your international marketing career or start your own entrepreneurial venture. You will gain a clear grasp of international marketing strategy and how innovative approaches to new business creation can be applied across international borders - opening the door to global opportunities.

Modern marketers must be creative and ethical. They must innovate and consider the impact of marketing on wider society. Our curriculum aims to develop your creativity and critical thinking. Core modules such as International Marketing Strategy and Planning and Theories and Practice of Entrepreneurship will equip you with an understanding of the strategic and functional aspects of international marketing, the challenges international marketers face and the range of economic, sociological, psychological and managerial theories of enterprise creation and development.

90% of the University of Essex’s postgraduate graduates are in employment or further study (Graduate Outcomes 2021). Many of our graduates go on to set up their own businesses or manage marketing activities in organisations of all sizes. Recent graduate destinations include high profile organisations and SMEs such as:

  • KPMG
  • HP
  • Groupon
  • Wefarm, the world’s largest platform for small-scale farmers
  • fast-growing digital agency, Footprint Digital
  • award-winning marketing agency, Coast Digital

Read our graduate profiles to find out the types of organisations our Masters students go on to work for.

Our Student Support team work closely with the University’s Employability and Careers service to help you with careers information and advice and CV support. They will help you find work experience, internships, placements and voluntary opportunities and provide access to employer talks on campus. We also work closely with the Essex Startups team to support our budding entrepreneurs get their business ideas off the ground.

“When I started at Essex, they gave me my plan. I'm so thankful for that because it was the deeper ground roots of marketing that I wasn't sure on, and business functions like supply chain. I think that those bits of the degree helped me to pull everything together.”

Alicia Torres, MSc International Marketing and Entrepreneurship (2019)

Entry requirements

UK entry requirements

A 2:2 degree or international equivalent, in any discipline.

International & EU entry requirements

We accept a wide range of qualifications from applicants studying in the EU and other countries. Get in touch with any questions you may have about the qualifications we accept. Remember to tell us about the qualifications you have already completed or are currently taking.

Sorry, the entry requirements for the country that you have selected are not available here. Please select your country page where you'll find this information.

English language requirements

If English is not your first language, we require IELTS 6.5 overall with a minimum component score of 5.5

Additional Notes

The University uses academic selection criteria to determine an applicant’s ability to successfully complete a course at the University of Essex. Where appropriate, we may ask for specific information relating to previous modules studied or work experience.

Structure

Course structure

We offer a flexible course structure with a mixture of core/compulsory modules, and optional modules chosen from lists.

Our research-led teaching is continually evolving to address the latest challenges and breakthroughs in the field, therefore to ensure your course is as relevant and up-to-date as possible, your core module structure may be subject to change.

Teaching and learning disclaimer

Following the impact of the pandemic, we made changes to our teaching and assessment to ensure our current students could continue with their studies uninterrupted and safely. These changes included courses being taught through blended delivery, normally including some face-to-face teaching, online provision, or a combination of both across the year.

The teaching and assessment methods listed show what is currently approved for 2022 entry; changes may be necessary if, by the beginning of this course, we need to adapt the way we’re delivering them due to the external environment, and to allow you to continue to receive the best education possible safely and seamlessly.

Components and modules explained

Components

Components are the blocks of study that make up your course. A component may have a set module which you must study, or a number of modules from which you can choose.

Each component has a status and carries a certain number of credits towards your qualification.

Status What this means
Core
You must take the set module for this component and you must pass. No failure can be permitted.
Core with Options
You can choose which module to study from the available options for this component but you must pass. No failure can be permitted.
Compulsory
You must take the set module for this component. There may be limited opportunities to continue on the course/be eligible for the qualification if you fail.
Compulsory with Options
You can choose which module to study from the available options for this component. There may be limited opportunities to continue on the course/be eligible for the qualification if you fail.
Optional
You can choose which module to study from the available options for this component. There may be limited opportunities to continue on the course/be eligible for the qualification if you fail.

The modules that are available for you to choose for each component will depend on several factors, including which modules you have chosen for other components, which modules you have completed in previous years of your course, and which term the module is taught in.

Modules

Modules are the individual units of study for your course. Each module has its own set of learning outcomes and assessment criteria and also carries a certain number of credits.

In most cases you will study one module per component, but in some cases you may need to study more than one module. For example, a 30-credit component may comprise of either one 30-credit module, or two 15-credit modules, depending on the options available.

Modules may be taught at different times of the year and by a different department or school to the one your course is primarily based in. You can find this information from the module code. For example, the module code HR100-4-FY means:

HR 100  4  FY

The department or school the module will be taught by.

In this example, the module would be taught by the Department of History.

The module number. 

The UK academic level of the module.

A standard undergraduate course will comprise of level 4, 5 and 6 modules - increasing as you progress through the course.

A standard postgraduate taught course will comprise of level 7 modules.

A postgraduate research degree is a level 8 qualification.

The term the module will be taught in.

  • AU: Autumn term
  • SP: Spring term
  • SU: Summer term
  • FY: Full year 
  • AP: Autumn and Spring terms
  • PS: Spring and Summer terms
  • AS: Autumn and Summer terms

COMPONENT 01: COMPULSORY

Theories and Practice of Entrepreneurship
(15 CREDITS)

This module equips you with a critical understanding of a range of economic, sociological, psychological and managerial theories of enterprise creation and development. Live examples, case studies and journal articles show how these theories apply in practice to real business situations. Working in groups and individually, you have the opportunity to suggest strategies for responding to the issues raised in these case studies. Topics include new business creation, innovative growth and the impact of entrepreneurship on economic and social development.

View Theories and Practice of Entrepreneurship on our Module Directory

COMPONENT 02: COMPULSORY

Strategic Management
(15 CREDITS)

This module explores how to develop profitable business strategies. You learn how to analyse a firm’s external environment, including examining the economy and its competitors, assess its internal resources and set objectives. You examine the differences between corporate, competitive and functional business strategies and develop your decision making and analytical skills. By the end of the module, you understand how a manger can shape a firm’s direction to meet its goals and stakeholder expectations.

View Strategic Management on our Module Directory

COMPONENT 03: COMPULSORY

Global Supply Chain and Operations Management
(15 CREDITS)

Matching the ability to supply a product or service with customer demand is vital for any organisation. Excess supply can lead to wastage and increased costs, but too little can irritate customers and result in lost revenue. Supply chain management is a complex and challenging task, but, done right, it can create significant competitive advantage. This module explores how organisations manage their product range and operations to best align supply with demand in a global environment, categorised by expanding product variety, increasing outsourcing, and continuous advances in business analytics. You explore areas such as industry competition, resource allocation, organisational learning and competitive dynamics.

View Global Supply Chain and Operations Management on our Module Directory

COMPONENT 04: COMPULSORY

Research Methods
(15 CREDITS)

Gain the key skills and competencies to carry out management research or prepare a comprehensive business plan, suitable for the completion of a Masters level programme. You address the philosophical issues underlying management research, and discover how to select methods and judge the quality and value of research outcomes.

View Research Methods on our Module Directory

COMPONENT 05: CORE

International Marketing Strategy and Planning
(15 CREDITS)

Develop your critical understanding of the strategic and functional aspects of international marketing activities of firms of varying sizes and industries. You explore the roles of external and internal environments against key international marketing decisions such as modes of foreign market entry and market selection, or the design and implementation of marketing mix approaches at the international level.

View International Marketing Strategy and Planning on our Module Directory

COMPONENT 06: CORE WITH OPTIONS

BE984-7-PS or BE957-7-PS
(60 CREDITS)

COMPONENT 07: OPTIONAL

Options from list
(30 CREDITS)

COMPONENT 08: COMPULSORY

Principles of International Marketing
(15 CREDITS)

This module enables you to master important elements in marketing strategy implementation. You address cross cultural issues and perspectives on international marketing, focusing on buyer behaviour in both B2B and B2C contexts. You explore international market research, the implications for product and service management, marketing communications, channel management, new product development, services marketing and retailing.

View Principles of International Marketing on our Module Directory

Teaching

We combine theory with practical exercises to hone your transferable employability skills:

  • shape your own degree by choosing from a selection of optional modules, including the chance to create your own international marketing plan
  • benefit from a learning experience centred on problem-solving
  • take part in the Essex Business School open seminar series and hear from world-respected lecturers
  • research is at the heart of our curriculum; you explore real-world marketing and entrepreneurial challenges

Assessment

  • Regular assessment is by coursework, presentations, case studies, group work, tests, simulation game assignments and examinations

Dissertation

  • You submit a 15,000 word dissertation or an international marketing plan

Fees and funding

Home/UK fee

£13,030

International fee

£20,350

Fees will increase for each academic year of study.

What's next

Applying

You can apply for this postgraduate course online. Before you apply, please check our information about necessary documents that we’ll ask you to provide as part of your application.

We aim to respond to applications within two weeks. If we are able to offer you a place, you will be contacted via email.

For information on our deadline to apply for this course, please see our ‘how to apply’ information.

Southend Campus

Visit Southend Campus

With its lively, state-of-the-art facilities and a close-knit international community, Southend is the perfect environment for living and learning.

If you're joining our School of Health and Social Care, East 15 Acting School, Department of Psychosocial and Psychoanalytic Studies, or Essex Business School, you may well be studying at our Southend Campus.

Famous for its beach resort and pier, Southend-on-Sea stretches along seven miles of award-winning coastline, providing plenty of opportunities for a wide range of water sports and leisure activities.

 

Virtual tours

If you live too far away to come to Essex (or have a busy lifestyle), no problem. Check out our website to find out more information about our Southend Campus, watch videos and view our campuses.

Exhibitions

Our staff travel the world to speak to people about the courses on offer at Essex. Take a look at our list of exhibition dates to see if we’ll be near you in the future.

At Essex we pride ourselves on being a welcoming and inclusive student community. We offer a wide range of support to individuals and groups of student members who may have specific requirements, interests or responsibilities.


Find out more

The University makes every effort to ensure that this information on its programme specification is accurate and up-to-date. Exceptionally it can be necessary to make changes, for example to courses, facilities or fees. Examples of such reasons might include, but are not limited to: strikes, other industrial action, staff illness, severe weather, fire, civil commotion, riot, invasion, terrorist attack or threat of terrorist attack (whether declared or not), natural disaster, restrictions imposed by government or public authorities, epidemic or pandemic disease, failure of public utilities or transport systems or the withdrawal/reduction of funding. Changes to courses may for example consist of variations to the content and method of delivery of programmes, courses and other services, to discontinue programmes, courses and other services and to merge or combine programmes or courses. The University will endeavour to keep such changes to a minimum, and will also keep students informed appropriately by updating our programme specifications.

The full Procedures, Rules and Regulations of the University governing how it operates are set out in the Charter, Statutes and Ordinances and in the University Regulations, Policy and Procedures.

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