What marketing and business challenges do organisations face at different stages of their growth? How do different cultures and countries impact marketing strategy?
Our MSc International Marketing and Entrepreneurship explores the theoretical and practical approaches to marketing planning, strategy, communications and customer-centred business. You do not need to have previously studied marketing to undertake this course.
You examine how these topics apply to public and private organisations in varying stages of formation, growth or change management, in different international and cultural environments. We expose you to cutting-edge marketing techniques, encourage your creativity and develop your critical thinking, analytical, strategic and leadership skills.
Essex is a place with entrepreneurial spirit; we have more start-up businesses than any other county in the UK. This course is taught at Essex Business School, which attracts students and staff from around the world; our current Masters students join us from more than 40 countries. Where could be more appropriate to study entrepreneurship and international marketing?
By studying with us, you gain a qualification from a business school ranked in the top 25 in the UK for research excellence (REF 2014). A Masters from Essex Business Schools can give you the best foundation to build your international marketing career.
MSc International Marketing and Entrepreneurship is also available to study part-time and you may be eligible for University of Essex scholarships or discounts for Masters study. Postgraduate loans for Masters courses are now available from the Student Loans Company, worth up to £10,000, for students from the UK and EU.
You’re taught by a combination of guest lecturers, policy-makers and practitioners who bring together a global community of criticism, thought and innovation.
Our expert staff draw upon both academic and practical marketing experience to provide you with a well-rounded business education. Their work is backed by social science theory and tackles current business issues in: business ethics and corporate social responsibility; organisation studies; leadership and strategy; finance and banking; risk management; and international management.
This course is based at our Southend Campus, in the centre of Southend-on-Sea.
You benefit from excellent study facilities, IT labs and ample space for working in groups or individually. Essex Business School also provides study skills support to help you reach your academic potential.
Southend-on-Sea has excellent transport links with London, by rail or road, and Europe, via London Southend Airport. As well as the seafront, the town has fantastic social facilities, including the world famous Southend Pier, a bowling alley and an array of bars and restaurants.
The Hive Enterprise Centre is located close to Campus, providing access to networking events and business meetups that offer finance and marketing support for startups.
Modern marketers must be creative and ethical. We encourage you to innovate and consider the impact of marketing on wider society so you can effectively lead on international marketing strategy throughout your career. You’ll also find this degree invaluable should you wish to start your own entrepreneurial venture.
Our graduates manage marketing activities in organisations of all sizes, or apply their skills to their own businesses. In 2017, 80% of our postgraduate taught students were in professional employment or further study within six months of graduating (DLHE 2017). Many work for high-profile organisations and innovative SMEs such as:
We provide you with career support and guidance throughout your education. The School’s employability team works closely with the University’s Employability and Careers Centre to provide you with bespoke advice on topics such as CV writing and access to work experience. You can also access employer talks on campus.
“I loved the practical elements of my Masters. The business simulation game and the opportunity to develop my own start-up ideas gave me the opportunity to develop skills I’ll use throughout my career.”
Michaela Peicheva, MSc International Marketing and Entrepreneurship (2016)
We accept a wide range of qualifications from applicants studying in the EU and other countries. Get in touch with any questions you may have about the qualifications we accept. Remember to tell us about the qualifications you have already completed or are currently taking.
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The University uses academic selection criteria to determine an applicant’s ability to successfully complete a course at the University of Essex. Where appropriate, we may ask for specific information relating to previous modules studied or work experience.
Most of our courses combine compulsory and optional modules, giving you freedom to pursue your own interests. All of the modules listed below provide an example of what is on offer from the current academic year. Our Programme Specification provides further details of the course structure for the current academic year.
Our research-led teaching is continually evolving to address the latest challenges and breakthroughs in the field, therefore to ensure your course is as relevant and up-to-date as possible your core module structure may be subject to change.
We combine theory with practical exercises to hone your transferable employability skills:
Fees will increase for each academic year of study.
We hold open days for all our applicants throughout the year. Our Southend Campus events are a great way to find out more about studying at Essex, and give you the chance to:
If the dates of our organised events aren’t suitable for you, feel free to get in touch by emailing firstname.lastname@example.org and we’ll arrange an individual campus tour for you.
You can apply for our postgraduate courses online. You’ll need to provide us with your academic qualifications, as well as supporting documents such as transcripts, English language qualifications and certificates. You can find a list of necessary documents online, but please note we won’t be able to process your application until we have everything we need.
There is no application deadline but we recommend that you apply before 1 July for our taught courses starting in October. We aim to respond to applications within two weeks. If we are able to offer you a place, you will be contacted via email.
Famous for its beach resort and pier, Southend-on-Sea stretches along seven miles of award-winning coastline, providing plenty of opportunities for a wide range of water sports and leisure activities.
If you're joining our School of Health and Social Care, East 15 Acting School, Department of Psychosocial and Psychoanalytic Studies, or Essex Business School, you may well be studying at our Southend Campus.
With its lively, state-of-the-art facilities and a close-knit international community, Southend is the perfect environment for living and learning.
If you live too far away to come to Essex (or have a busy lifestyle), no problem. Check out our website to find out more information about our Southend Campus, watch videos and view our campuses.
Our staff travel the world to speak to people about the courses on offer at Essex. Take a look at our list of exhibition dates to see if we’ll be near you in the future.
The University makes every effort to ensure that this information on its course finder is accurate and up-to-date. Exceptionally it can be necessary to make changes, for example to courses, facilities or fees. Examples of such reasons might include a change of law or regulatory requirements, industrial action, lack of demand, departure of key personnel, change in government policy, or withdrawal/reduction of funding. Changes to courses may for example consist of variations to the content and method of delivery of programmes, courses and other services, to discontinue programmes, courses and other services and to merge or combine programmes or courses. The University will endeavour to keep such changes to a minimum, and will also keep prospective students informed appropriately by updating our programme specifications.
The full Procedures, Rules and Regulations of the University governing how it operates are set out in the Charter, Statutes and Ordinances and in the University Regulations, Policy and Procedures.
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