What marketing and business challenges do organisations face at different stages of their growth? How do different cultures and countries impact marketing strategy?
Our MSc International Marketing and Entrepreneurship explores the theoretical and practical approaches to marketing planning, strategy, communications and customer-centred business. You do not need to have previously studied marketing to undertake this course.
You examine how these topics apply to public and private organisations in varying stages of formation, growth or change management, in different international and cultural environments. We expose you to cutting-edge marketing techniques, encourage your creativity and develop your critical thinking, analytical, strategic and leadership skills.
This course is delivered by Essex Business School at our Southend Campus. We attract students and staff from around the world; our current Masters students across our two campuses join us from more than 40 countries. Essex is a place with entrepreneurial spirit; we have more start-up businesses than any other county in the UK. Where could be more appropriate to study entrepreneurship and international marketing?
By studying with us, you gain a qualification from a business school ranked in the top 25 in the UK for research excellence (REF 2014). A Masters from Essex Business School can give you the best foundation to build your international marketing career.
MSc International Marketing and Entrepreneurship is also available to study part-time and you may be eligible for University of Essex scholarships or discounts for Masters study.
Our academics have a global understanding of international business, marketing and entrepreneurship, specialising in both established and developing markets. They are at the forefront of entrepreneurial research and their teaching draws upon their academic knowledge and practical experience to ensure your education is grounded in real-world business issues.
Creativity, innovation and ethical awareness are central to our teaching and research, ensuring we provide you with the relevant skills to think critically and tackle the demands of the international business world.
Our staff specialise in areas including:
Dr Kholoud Mohsen teaches marketing and international business at our Southend campus. Her research focuses on the international marketing strategies of emerging market firms; emerging market MNEs and inter and intra firm relationship management to improve marketing and business performance. Prior to joining Essex Business School, Kholoud worked as a market strategy and planning category manager for one of the main distributors of Proctor and Gamble in Egypt, which gave her exceptional exposure to how global companies develop and implement marketing strategies that enable them to be market leaders.
Essex Business School is home to a number of research groups. Our Strategy, Operations and Entrepreneurship Group produces leading research into issues affecting the sustainable growth of business, society and the economy. Our Business and Local Government Data Research Centre is where many of our academics explore issues impacting entrepreneurship and innovation, such as local economic growth and access to broadband.
Our MSc International Marketing and Entrepreneurship is taught at our Southend Campus, just 40 minutes from London and in the heart of the Thames Gateway - one of the Government’s priority areas for economic growth, it is a fitting location to study marketing and entrepreneurship. Essex has the highest number of small and medium-sized enterprises (SMEs) in the UK, meaning you are ideally located for networking, launching a business or gaining inspiration for your future career.
Southend-on-Sea combines the charms of a traditional seaside resort with the attractions of a vibrant, modern town and our campus sits right at the centre. With seven miles of coastline, a thriving arts and cultural scene and a wide variety of restaurants and nightlife all on your doorstep, it’s the perfect place to live and study. Our town centre location has excellent transport links and London Southend Airport is just five minutes away by train, offering flights to over 50 destinations across Europe.
When you choose our Southend Campus for your studies, you’ll have access to a superb learning environment with state-of-the-art facilities, including:
A short walk from campus is The Hive Enterprise Centre - a dedicated business hub that hosts networking events and provides finance and marketing support to start ups and growing businesses.
A Master’s degree in International Marketing and Entrepreneurship will provide you with a solid foundation on which to build your international marketing career or start your own entrepreneurial venture. You will gain a clear grasp of international marketing strategy and how innovative approaches to new business creation can be applied across international borders - opening the door to global opportunities.
Modern marketers must be creative and ethical. They must innovate and consider the impact of marketing on wider society. Our curriculum aims to develop your creativity and critical thinking. Core modules such as International Marketing Strategy and Planning and Theories and Practice of Entrepreneurship will equip you with an understanding of the strategic and functional aspects of international marketing, the challenges international marketers face and the range of economic, sociological, psychological and managerial theories of enterprise creation and development.
Many of our graduates go on to set up their own businesses or manage marketing activities in organisations of all sizes. Recent graduate destinations include high profile organisations and SMEs such as:
Read our graduate profiles to find out the types of organisations our Masters students go on to work for.
Our University Student Development Careers Services are on hand to help you make the most of your Essex experience. They can help you find out about further work experience, internships, placements, and voluntary opportunities to enhance your employability. You can also access employer talks on campus.
“When I started at Essex, they gave me my plan. I'm so thankful for that because it was the deeper ground roots of marketing that I wasn't sure on, and business functions like supply chain. I think that those bits of the degree helped me to pull everything together.”
Alicia Torres, MSc International Marketing and Entrepreneurship (2019)
A 2:2 degree or international equivalent, in any discipline.
We accept a wide range of qualifications from applicants studying in the EU and other countries. Get in touch with any questions you may have about the qualifications we accept. Remember to tell us about the qualifications you have already completed or are currently taking.
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The University uses academic selection criteria to determine an applicant’s ability to successfully complete a course at the University of Essex. Where appropriate, we may ask for specific information relating to previous modules studied or work experience.
Most of our courses combine compulsory and optional modules, giving you freedom to pursue your own interests. All of the modules listed below provide an example of what is on offer from the current academic year. Our Programme Specification provides further details of the course structure for the current academic year.
Our research-led teaching is continually evolving to address the latest challenges and breakthroughs in the field, therefore to ensure your course is as relevant and up-to-date as possible, your core module structure may be subject to change.
The example structure below is representative of this course if taken full-time. If you choose to study part-time, the modules will be split across 2 years.
Following the impact of the pandemic, we made changes to our teaching and assessment to ensure our current students could continue with their studies uninterrupted and safely. These changes included courses being taught through blended delivery, normally including some face-to-face teaching, online provision, or a combination of both across the year.
The teaching and assessment methods listed show what is currently planned for 2021 entry; changes may be necessary if, by the beginning of this course, we need to adapt the way we’re delivering them due to the external environment, and to allow you to continue to receive the best education possible safely and seamlessly.
We combine theory with practical exercises to hone your transferable employability skills:
£19,380EU students commencing their course in the 2021-22 academic year will be liable for the International fee.
Fees will increase for each academic year of study.
We hold open days for all our applicants throughout the year. Our Southend Campus events are a great way to find out more about studying at Essex, and give you the chance to:
If the dates of our organised events aren’t suitable for you, feel free to get in touch by emailing firstname.lastname@example.org and we’ll arrange an individual campus tour for you.
We aim to respond to applications within two weeks. If we are able to offer you a place, you will be contacted via email.
For information on our deadline to apply for this course, please see our ‘how to apply’ information.
With its lively, state-of-the-art facilities and a close-knit international community, Southend is the perfect environment for living and learning.
If you're joining our School of Health and Social Care, East 15 Acting School, Department of Psychosocial and Psychoanalytic Studies, or Essex Business School, you may well be studying at our Southend Campus.
Famous for its beach resort and pier, Southend-on-Sea stretches along seven miles of award-winning coastline, providing plenty of opportunities for a wide range of water sports and leisure activities.
If you live too far away to come to Essex (or have a busy lifestyle), no problem. Check out our website to find out more information about our Southend Campus, watch videos and view our campuses.
Our staff travel the world to speak to people about the courses on offer at Essex. Take a look at our list of exhibition dates to see if we’ll be near you in the future.
At Essex we pride ourselves on being a welcoming and inclusive student community. We offer a wide range of support to individuals and groups of student members who may have specific requirements, interests or responsibilities.
The University makes every effort to ensure that this information on its programme specification is accurate and up-to-date. Exceptionally it can be necessary to make changes, for example to courses, facilities or fees. Examples of such reasons might include, but are not limited to: strikes, other industrial action, staff illness, severe weather, fire, civil commotion, riot, invasion, terrorist attack or threat of terrorist attack (whether declared or not), natural disaster, restrictions imposed by government or public authorities, epidemic or pandemic disease, failure of public utilities or transport systems or the withdrawal/reduction of funding. Changes to courses may for example consist of variations to the content and method of delivery of programmes, courses and other services, to discontinue programmes, courses and other services and to merge or combine programmes or courses. The University will endeavour to keep such changes to a minimum, and will also keep students informed appropriately by updating our programme specifications.
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