2020 applicants
Postgraduate Course

MSc International Marketing and Entrepreneurship

MSc International Marketing and Entrepreneurship

Overview

The details
International Marketing and Entrepreneurship
October 2021
Full-time
1 year
Southend Campus

What marketing and business challenges do organisations face at different stages of their growth? How do different cultures and countries impact marketing strategy?

Our MSc International Marketing and Entrepreneurship explores the theoretical and practical approaches to marketing planning, strategy, communications and customer-centred business. You do not need to have previously studied marketing to undertake this course.

You examine how these topics apply to public and private organisations in varying stages of formation, growth or change management, in different international and cultural environments. We expose you to cutting-edge marketing techniques, encourage your creativity and develop your critical thinking, analytical, strategic and leadership skills.

Topics include:

  • the marketing communications mix, including: advertising; public relations; personal selling; sales promotion and direct marketing
  • marketing strategies, including product, pricing, promotion and distribution strategies
  • marketing planning and implementation
  • new product development
  • supply chain management and operations
  • branding
  • ethical issues
  • theories and practices of entrepreneurship

Essex is a place with entrepreneurial spirit; we have more start-up businesses than any other county in the UK. This course is taught at Essex Business School, which attracts students and staff from around the world; our current Masters students join us from more than 40 countries. Where could be more appropriate to study entrepreneurship and international marketing?

By studying with us, you gain a qualification from a business school ranked in the top 25 in the UK for research excellence (REF 2014). A Masters from Essex Business Schools can give you the best foundation to build your international marketing career.

MSc International Marketing and Entrepreneurship is also available to study part-time and you may be eligible for University of Essex scholarships or discounts for Masters study. Postgraduate loans for Masters courses are now available from the Student Loans Company, worth up to £10,000, for students from the UK and EU.

Why we're great.
  • Develop your transferable skills through group presentations, work-based projects and business simulation games
  • You can choose to complete an international marketing plan instead of a dissertation
  • Learn in an international community of academics and students
THE Awards 2018 - Winner University of the Year

Our expert staff

Our academics have a global understanding of international business, marketing and entrepreneurship, specialising in both established and developing markets. They are at the forefront of entrepreneurial research and their teaching draws upon their academic knowledge and practical experience to ensure your education is grounded in real-world business issues.

Creativity, innovation and ethical awareness are central to our teaching and research, ensuring we provide you with the relevant skills to think critically and tackle the demands of the international business world.

Our staff specialise in areas including:

  • internationalisation
  • innovation
  • international marketing strategy and planning
  • marketing communications
  • international human resource management
  • global supply chain and operations management
  • corporate social responsibility
  • strategic management

Dr Kholoud Mohsen teaches marketing and international business at our Southend campus. Her research focuses on the international marketing strategies of emerging market firms; emerging market MNEs and inter and intra firm relationship management to improve marketing and business performance. Prior to joining Essex Business School, Kholoud worked as a market strategy and planning category manager for one of the main distributors of Proctor and Gamble in Egypt, which gave her exceptional exposure to how global companies develop and implement marketing strategies that enable them to be market leaders.

Essex Business School is home to a number of research groups. Our Management Science and Entrepreneurship Group produces leading research into issues affecting the sustainable growth of business, society and the economy. Our Business and Local Government Data Research Centre is where many of our academics explore issues impacting entrepreneurship and innovation, such as local economic growth and access to broadband.

Specialist facilities

Our MSc International Marketing and Entrepreneurship is taught at our Southend Campus, just 40 minutes from London and in the heart of the Thames Gateway - one of the Government’s priority areas for economic growth, it is a fitting location to study marketing and entrepreneurship. Essex has the highest number of small and medium-sized enterprises (SMEs) in the UK, meaning you are ideally located for networking, launching a business or gaining inspiration for your future career.

Southend-on-Sea combines the charms of a traditional seaside resort with the attractions of a vibrant, modern town and our campus sits right at the centre. With seven miles of coastline, a thriving arts and cultural scene and a wide variety of restaurants and nightlife all on your doorstep, it’s the perfect place to live and study. Our town centre location has excellent transport links and London Southend Airport is just five minutes away by train, offering flights to over 50 destinations across Europe.

When you choose our Southend Campus for your studies, you’ll have access to a superb learning environment with state-of-the-art facilities, including:

  • 24-hour Learning Hub with computer suites and study pods
  • extensive public and academic library
  • student services desk
  • modern lecture theatres and seminar rooms
  • employability support, events and initiatives
  • study skills advice
  • in-house dentist and Faith Centre
  • our cosy SU Lounge, with pool tables and large-screen TV for socialising and relaxation

A short walk from campus is The Hive Enterprise Centre - a dedicated business hub that hosts networking events and provides finance and marketing support to start ups and growing businesses.

Your future

A Master’s degree in International Marketing and Entrepreneurship will provide you with a solid foundation on which to build your international marketing career or start your own entrepreneurial venture. You will gain a clear grasp of international marketing strategy and how innovative approaches to new business creation can be applied across international borders - opening the door to global opportunities.

Modern marketers must be creative and ethical. They must innovate and consider the impact of marketing on wider society. Our curriculum aims to develop your creativity and critical thinking. Core modules such as International Marketing Strategy and Planning and Theories and Practice of Entrepreneurship will equip you with an understanding of the strategic and functional aspects of international marketing, the challenges international marketers face and the range of economic, sociological, psychological and managerial theories of enterprise creation and development.

Many of our graduates go on to set up their own businesses or manage marketing activities in organisations of all sizes. Recent graduate destinations include high profile organisations and SMEs such as: :

  • KPMG
  • HP
  • Groupon
  • Wefarm, the world’s largest platform for small-scale farmers
  • fast-growing digital agency, Footprint Digital
  • award-winning marketing agency, Coast Digital

Read our graduate profiles to find out the types of organisations our Masters students go on to work for.

Our University Student Development Careers Services are on hand to help you make the most of your Essex experience. They can help you find out about further work experience, internships, placements, and voluntary opportunities to enhance your employability. You can also access employer talks on campus.

“I loved the practical elements of my Masters. The business simulation game and the opportunity to develop my own start-up ideas gave me the opportunity to develop skills I’ll use throughout my career.”

Michaela Peicheva, MSc International Marketing and Entrepreneurship (2016)

Entry requirements

UK entry requirements

A 2:2 degree or international equivalent, in any discipline.

International & EU entry requirements

We accept a wide range of qualifications from applicants studying in the EU and other countries. Get in touch with any questions you may have about the qualifications we accept. Remember to tell us about the qualifications you have already completed or are currently taking.

Sorry, the entry requirements for the country that you have selected are not available here. Please select your country page where you'll find this information.

English language requirements

If English is not your first language, we require IELTS 6.5 overall with a minimum component score of 5.5

Additional Notes

The University uses academic selection criteria to determine an applicant’s ability to successfully complete a course at the University of Essex. Where appropriate, we may ask for specific information relating to previous modules studied or work experience.

Structure

Example structure

Most of our courses combine compulsory and optional modules, giving you freedom to pursue your own interests. All of the modules listed below provide an example of what is on offer from the current academic year. Our Programme Specification provides further details of the course structure for the current academic year.

Our research-led teaching is continually evolving to address the latest challenges and breakthroughs in the field, therefore to ensure your course is as relevant and up-to-date as possible your core module structure may be subject to change.

The example structure below is representative of this course if taken full-time. If you choose to study part-time, the modules will be split across 2 years.

Theories and Practice of Entrepreneurship

This module equips you with a critical understanding of a range of economic, sociological, psychological and managerial theories of enterprise creation and development. Live examples, case studies and journal articles show how these theories apply in practice to real business situations. Working in groups and individually, you have the opportunity to suggest strategies for responding to the issues raised in these case studies. Topics include new business creation, innovative growth and the impact of entrepreneurship on economic and social development.

View Theories and Practice of Entrepreneurship on our Module Directory

Global Supply Chain and Operations Management

Matching the ability to supply a product or service with customer demand is vital for any organisation. Excess supply can lead to wastage and increased costs, but too little can irritate customers and result in lost revenue. Supply chain management is a complex and challenging task, but, done right, it can create significant competitive advantage. This module explores how organisations manage their product range and operations to best align supply with demand in a global environment, categorised by expanding product variety, increasing outsourcing, and continuous advances in business analytics. You explore areas such as industry competition, resource allocation, organisational learning and competitive dynamics.

View Global Supply Chain and Operations Management on our Module Directory

Strategic Management

This module explores how to develop profitable business strategies. You learn how to analyse a firm’s external environment, including examining the economy and its competitors, assess its internal resources and set objectives. You examine the differences between corporate, competitive and functional business strategies and develop your decision making and analytical skills. By the end of the module, you understand how a manger can shape a firm’s direction to meet its goals and stakeholder expectations.

View Strategic Management on our Module Directory

International Marketing Strategy and Planning

Develop your critical understanding of the strategic and functional aspects of international marketing activities of firms of varying sizes and industries. You explore the roles of external and internal environments against key international marketing decisions such as modes of foreign market entry and market selection, or the design and implementation of marketing mix approaches at the international level.

View International Marketing Strategy and Planning on our Module Directory

Principles of International Marketing

This module enables you to master important elements in marketing strategy implementation. You address cross cultural issues and perspectives on international marketing, focusing on buyer behaviour in both B2B and B2C contexts. You explore international market research, the implications for product and service management, marketing communications, channel management, new product development, services marketing and retailing.

View Principles of International Marketing on our Module Directory

Research Methods

Gain the key skills and competencies to carry out management research or prepare a comprehensive business plan, suitable for the completion of a Masters level programme. You address the philosophical issues underlying management research, and discover how to select methods and judge the quality and value of research outcomes.

View Research Methods on our Module Directory

Creating and Managing the New and Entrepreneurial Organisation

This module helps you to identify and understand the main business functions that can support an entrepreneur when determining whether there is sufficient opportunity to launch a new venture.  You acquire the critical, transferable and practical skills required to create or manage a new or entrepreneurial organisation. You explore how new businesses are developed and managed, including spin-offs from large firms and social enterprises, and learn how to identify new business opportunities. Topics include: idea generation; the development of business models; networking; marketing; finance; human resource management; customer relationship management and driving growth.

View Creating and Managing the New and Entrepreneurial Organisation on our Module Directory

The International Business Environment

Gain an advanced understanding of the external context within which international businesses operate, and the opportunities and challenges this poses to entrepreneurial firms, large and small. You are introduced to key international trade theories and practices, and the application of these to the study of entrepreneurship. You also discuss the external challenges facing international firms, particularly economic, financial, political-legal, technological and cultural challenges.

View The International Business Environment on our Module Directory

Innovation Management

This module explores how organisations use innovation to gain a competitive advantage by capitalising on organisational, market and technological change. You examine how innovation strategies are developed and managed and acquire the knowledge and skills needed to manage innovation at operational and strategic levels.

View Innovation Management on our Module Directory

International Human Resource Management

Explore the impact of internationalization processes on human behaviour within organisations from an international perspective, identifying key aspects of human resource management in multinational firms. You gain an understanding of cross-cultural dimensions of international management, and comprehend trends and challenges in the global work environment

View International Human Resource Management on our Module Directory

International Marketing Plan

International marketing plans help organisations to plan promotional and sales activity across different countries. They provide valuable insights into the characteristics of international markets and help organise activity and resource. In this module, you complete an international marketing plan instead of a dissertation. You learn how to make strategic recommendations for international marketing activity, including decisions on how to apply the marketing mix, targeting and positioning, competitor strategy and plans for entering new markets.

View International Marketing Plan on our Module Directory

Dissertation

Your dissertation is the culmination of your Masters programme, where you apply the knowledge gained on your course to produce a 15,000 word independent piece of work. You generate an original idea, analyse literature and current knowledge and produce a coherent argument that shows your ability to relate theory to practice. Your dissertation will help you develop vital skills for the workplace, as well as the ability to analyse real problems through an academic lens. You are assigned a supervisor for the duration of your project.

View Dissertation on our Module Directory

Teaching

We combine theory with practical exercises to hone your transferable employability skills:

  • shape your own degree by choosing from a selection of optional modules, including the chance to create your own international marketing plan
  • benefit from a learning experience centred on problem-solving
  • take part in the Essex Business School open seminar series and hear from world-respected lecturers
  • research is at the heart of our curriculum; you explore real-world marketing and entrepreneurial challenges

Assessment

  • Regular assessment is by coursework, presentations, case studies, group work, tests, simulation game assignments and examinations

Dissertation

  • You submit a 15,000 word dissertation or an international marketing plan

Fees and funding

Home/UK fee

£12,410

International fee

£19,380

EU students commencing their course in the 2021-22 academic year will be liable for the International fee.

Fees will increase for each academic year of study.

What's next

Open Days

We hold open days for all our applicants throughout the year. Our Southend Campus events are a great way to find out more about studying at Essex, and give you the chance to:

  • tour our campus and accommodation
  • find out answers to your questions about our courses, student finance, graduate employability, student support and more
  • meet our students and staff

If the dates of our organised events aren’t suitable for you, feel free to get in touch by emailing southend@essex.ac.uk and we’ll arrange an individual campus tour for you.

Applying

You can apply for this postgraduate course online. Before you apply, please check our information about necessary documents that we’ll ask you to provide as part of your application.

We aim to respond to applications within two weeks. If we are able to offer you a place, you will be contacted via email.

For information on our deadline to apply for this course, please see our ‘how to apply’ information.

Southend Campus

Visit Southend Campus

With its lively, state-of-the-art facilities and a close-knit international community, Southend is the perfect environment for living and learning.

If you're joining our School of Health and Social Care, East 15 Acting School, Department of Psychosocial and Psychoanalytic Studies, or Essex Business School, you may well be studying at our Southend Campus.

Famous for its beach resort and pier, Southend-on-Sea stretches along seven miles of award-winning coastline, providing plenty of opportunities for a wide range of water sports and leisure activities.

 

Virtual tours

If you live too far away to come to Essex (or have a busy lifestyle), no problem. Check out our website to find out more information about our Southend Campus, watch videos and view our campuses.

Exhibitions

Our staff travel the world to speak to people about the courses on offer at Essex. Take a look at our list of exhibition dates to see if we’ll be near you in the future.

At Essex we pride ourselves on being a welcoming and inclusive student community. We offer a wide range of support to individuals and groups of student members who may have specific requirements, interests or responsibilities.


Find out more

The University makes every effort to ensure that this information on its programme specification is accurate and up-to-date. Exceptionally it can be necessary to make changes, for example to courses, facilities or fees. Examples of such reasons might include, but are not limited to: strikes, other industrial action, staff illness, severe weather, fire, civil commotion, riot, invasion, terrorist attack or threat of terrorist attack (whether declared or not), natural disaster, restrictions imposed by government or public authorities, epidemic or pandemic disease, failure of public utilities or transport systems or the withdrawal/reduction of funding. Changes to courses may for example consist of variations to the content and method of delivery of programmes, courses and other services, to discontinue programmes, courses and other services and to merge or combine programmes or courses. The University will endeavour to keep such changes to a minimum, and will also keep students informed appropriately by updating our programme specifications.

The full Procedures, Rules and Regulations of the University governing how it operates are set out in the Charter, Statutes and Ordinances and in the University Regulations, Policy and Procedures.

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