Postgraduate Course

MSc Marketing Management

MSc Marketing Management

Overview

The details
Marketing Management
October 2018
Full-time
1 year
Colchester Campus

How does marketing impact business and society? What challenges do marketing managers face when deciding how to promote products and services?

Contemporary marketing encompasses activities as diverse as market research, product design and development, strategy and customer relations. It combines advertising glamour with research-oriented analytical skills and strategic decision making.

This course is designed for students who do not have a first degree in marketing or relevant work experience. You learn how marketing drives organisational growth and gain insight into managing marketing projects and teams. You explore the main functions and principles of marketing and management, examining how they impact both business and society.

You study a broad range of marketing disciplines and some of the key challenges facing marketers today. Instead of a dissertation, your research portfolio gives you the opportunity to investigate an organisation of your choice, giving you the chance to apply theory to a live business case study.

Topics may include:

  • key marketing principles
  • strategic brand communication
  • consumer behaviour
  • digital marketing

MSc Marketing Management is taught at Essex Business School. More than two-thirds of our research is rated ‘world-leading’ or ‘internationally excellent’, placing us in the top 25 in the UK for research quality (The Times and The Sunday Times Good University Guide 2018). We’re a global community of staff and students from all over the world; our current Masters students join us from more than 40 countries.

This course is also available to study part-time and you may be eligible for a range of scholarships and discounts, including those for international students. Postgraduate loans for Masters courses are now available from the Student Loans Company, worth up to £10,000, for students from the UK and EU.

Why we're great.
  • Essex is in the top 5 for social science research (REF 2014) – we use theory to address today’s management challenges
  • Learn from expert academics who cover a broad range of marketing topics
  • You don’t need a degree in marketing or management to study this course

Our expert staff

Our expert staff have world-class research reputations. They have written about, or worked in, a wide range of organisations and this experience is incorporated into your learning experience.

We’re recognised for being at the forefront of research in: business ethics and corporate social responsibility; organisation studies; leadership and strategy; finance and banking; risk management; and international management.

Our work is informed by a broad range of social science theories and concepts, much of it addressing the important issues currently being faced by marketers, commercial businesses, public sector bodies and not-for-profit organisations.

Specialist facilities

You study this course at our Colchester Campus, home to our landmark Essex Business School building - the first zero carbon business school building in the UK. Set around a lush winter garden, the Eden-style dome gives the building its own micro-climate.

You experience a stunning new work environment and excellent facilities:

  • a virtual trading floor with Bloomberg Terminals offering direct use of Bloomberg data, information and analytics
  • light and spacious lecture theatres
  • study pods and innovation booths for group working
  • networking opportunities with visiting businesses
  • a café with an adjacent sun terrace
  • study skills workshops and tailored support

Your future

Our courses are designed to foster the business leaders of the future who, through creativity, innovation and ethical awareness, will be able to meet the many challenges that the international business world continues to present.

Our graduates work for a wide range of employers in a host of occupations, including financial analysis, management, public administration and accountancy. Many also take their knowledge and experience of the course and pursue their own entrepreneurial activities, with recent examples including international business incubator 0100Ventures and entrepreneurship website SlovakSTARTUP.

In 2016, 87% of our postgraduate taught students were in work or further study within six months of graduating (DLHE 2016). Read our graduate profiles to see some of the global organisations and exciting SMEs our alumni work for, such as:

  • Grant Thornton LLP
  • Inter-American Development Bank
  • European Central Bank
  • KPMG
  • HP
  • Groupon
  • fast-growing digital agency, Footprint Digital
  • award-winning marketing agency, Coast Digital

Our employability team work with the University’s Employability and Careers Centre to help you find out about further work experience, internships, placements, and voluntary opportunities. You can also access employer talks on campus.

Entry requirements

UK entry requirements

A 2:2 degree in any discipline

International & EU entry requirements

We accept a wide range of qualifications from applicants studying in the EU and other countries. Get in touch with any questions you may have about the qualifications we accept. Remember to tell us about the qualifications you have already completed or are currently taking.

Sorry, the entry requirements for the country that you have selected are not available here.Please select your country page where you'll find this information.

English language requirements

If English is not your first language, we require IELTS 6.5 overall with a minimum component score of 6.0 in writing and 5.5 in all other components

Additional Notes

The University uses academic selection criteria to determine an applicant’s ability to successfully complete a course at the University of Essex. Where appropriate, we may ask for specific information relating to previous modules studied or work experience.

Structure

Example structure

Most of our courses combine compulsory and optional modules, giving you freedom to pursue your own interests. All of the modules listed below provide an example of what is on offer from the current academic year. Our Programme Specification provides further details of the course structure for the current academic year.

Our research-led teaching is continually evolving to address the latest challenges and breakthroughs in the field, therefore to ensure your course is as relevant and up-to-date as possible your core module structure may be subject to change.

Research Portfolio

Develop your understanding of research methods and carry out independent research into organisations in a coherent and structured manner. You explore the key methods and theories needed to identify opportunities for research into organisations, a range of both qualitative and quantitative techniques for data collection and analysis and a case study approach to research presentation and analysis.

View Research Portfolio on our Module Directory

Management: Principles and Practices

This module introduces key principles and practices in contemporary management and organisational behaviour. You learn through a combination of lectures, group work and individual study and use business case studies to apply theory to real-life situations. You examine some of the most important challenges facing management today and see how these are located in the wider political, social and economic context.

View Management: Principles and Practices on our Module Directory

Foundations of Management and Marketing

This module introduces you to the foundations of management and marketing, as well as key University and Essex Business School resources to use throughout your studies. You discover the differences between prescriptive management theory and social science approaches to studying management and organisation. You also learn about the range of learning methods appropriate to postgraduate study, including group work, lectures, research projects and presentations.

View Foundations of Management and Marketing on our Module Directory

Consumer Behaviour

This module evidences how buyer behaviour plays an essential role in marketing strategy. You consider how marketers use consumer insights and behaviour theory and look beyond the act of buying to consider the entire consumption cycle, from pre to post-purchase. You explore consumer behaviour theories in relation to market consumption, viewing consumers as individuals, decision-makers and social beings, and discuss the wider implications of living in a consumer society.

View Consumer Behaviour on our Module Directory

Strategic Brand Communication

Strategic brand communication considers all the means by which brand meaning is created and circulated - not only through channels such as promotion and distribution, but also how for example employees are utilised for the purpose of communicating a consistent brand message. You analyse the underlying ideas that inform how brand messages are constructed, and how for example stereotypes or normative ideas of gender are reproduced in those messages.

View Strategic Brand Communication on our Module Directory

Marketing: Principles and Practices

This module introduces you to the theory and practice of marketing. You cover topics such as consumer behaviour, relationship marketing, digital marketing and cause-related marketing. We examine the discipline as both an organisational function and a crucial field of social interaction in a global context.

View Marketing: Principles and Practices on our Module Directory

Management Psychology (optional)

Discover how people construct and account for themselves in relation to organisations. You explore the implications of technology and bureaucracy in the formation of consciousness, challenging taken-for-granted assumptions about organisations and offers insights into the meaning of work. The course uses a variety of media including film and video and the use of novels, art and theatre in order to illustrate the various concepts used.

View Management Psychology (optional) on our Module Directory

Managing Across Cultures (optional)

Managers increasingly find themselves working across borders calling for a thorough understanding of issues that relate to cross cultural management. In this course you enhance your understanding of the way in which globalisation and international business activities affect management and management practices across cultures.

View Managing Across Cultures (optional) on our Module Directory

Managing for Ethics and Sustainability (optional)

Explore issues ranging from environmental disasters to corporate greed and from executive pay to ethical bottled water. You discover the relationship between management and corporations on the one hand, and society and nature on the other, engaging in debates around ecological sustainability, governance and corporate ethics and responsibility.

View Managing for Ethics and Sustainability (optional) on our Module Directory

Digital Marketing (optional)

This module provides an overview of key practical and theoretical issues within digital marketing and social media. You explore the impact of digital on marketing models and practices and discuss the changing nature of business, consumer behaviour and communication. Topics may include the digital customer experience, managing digital relationships and digital marketing strategy.

View Digital Marketing (optional) on our Module Directory

Teaching

  • Tailor the content of your course to more closely fit your interests and aspirations.
  • Courses focus on practical applications and links with industry.
  • We run an open seminar series.

Assessment

  • Regular assessment is by coursework, presentations, case studies, group work, tests and examinations.

Dissertation

  • You submit a research portfolio instead of a dissertation.

Fees and funding

Home/EU fee

£10,710

International fee

£16,750

Fees will increase for each academic year of study.

What's next

Open Days

We hold Open Days for all our applicants throughout the year. Our Colchester Campus events are a great way to find out more about studying at Essex, and give you the chance to:

  • tour our campus and accommodation
  • find out answers to your questions about our courses, student finance, graduate employability, student support and more
  • meet our students and staff

If the dates of our organised events aren’t suitable for you, feel free to get in touch by emailing tours@essex.ac.uk and we’ll arrange an individual campus tour for you.

2018 Open Days (Colchester Campus)

  • Saturday, June 23, 2018

Applying

You can apply for our postgraduate courses online. You’ll need to provide us with your academic qualifications, as well as supporting documents such as transcripts, English language qualifications and certificates. You can find a list of necessary documents online, but please note we won’t be able to process your application until we have everything we need.

There is no application deadline but we recommend that you apply before 1 July for our taught courses starting in October. We aim to respond to applications within two weeks. If we are able to offer you a place, you will be contacted via email.

Colchester Campus

Visit Colchester Campus

We want you to throw yourself in at the deep end, soak up life and make the most of those special Essex moments.

Home to over 13,000 students from more than 130 countries, our Colchester Campus is the largest of our three sites, making us one of the most internationally diverse campuses on the planet - we like to think of ourselves as the world in one place.

 

Virtual tours

If you live too far away to come to Essex (or have a busy lifestyle), no problem. Our 360 degree virtual tour allows you to explore the Colchester Campus from the comfort of your home. Check out our accommodation options, facilities and social spaces.

Exhibitions

Our staff travel the world to speak to people about the courses on offer at Essex. Take a look at our list of exhibition dates to see if we’ll be near you in the future.

The University makes every effort to ensure that this information on its course finder is accurate and up-to-date. Exceptionally it can be necessary to make changes, for example to courses, facilities or fees. Examples of such reasons might include a change of law or regulatory requirements, industrial action, lack of demand, departure of key personnel, change in government policy, or withdrawal/reduction of funding. Changes to courses may for example consist of variations to the content and method of delivery of programmes, courses and other services, to discontinue programmes, courses and other services and to merge or combine programmes or courses. The University will endeavour to keep such changes to a minimum, and will also keep prospective students informed appropriately by updating our programme specifications.

The full Procedures, Rules and Regulations of the University governing how it operates are set out in the Charter, Statutes and Ordinances and in the University Regulations, Policy and Procedures.

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