Postgraduate Course

MSc Marketing and Brand Management

MSc Marketing and Brand Management

Overview

The details
Marketing and Brand Management
October 2022
Full-time
1 year
Colchester Campus

What are the challenges facing marketing and branding today? What links are there between management, marketing and culture?

Modern marketing requires a global mind-set. Today’s marketers don’t just need an understanding of consumer needs, they must be able to communicate to diverse, global audiences and be sensitive to cultural and international differences. At Essex, we equip you with the skills that organisations demand in a complex global economy.

On this course, you learn how to analyse and apply marketing and brand communication theories and develop an understanding of their social, political and cultural context. We look beyond the marketing mix to explore the wider implications on the discipline and the challenges marketers face, such as gender stereotyping, marketing ethics and promoting products and services internationally. You develop visual literacy and the capacity to think creatively and independently.

You gain an in-depth knowledge of areas including:

  • managerial and cultural perspectives on marketing
  • branding and consumer behaviour, including cultural considerations
  • strategic brand communication
  • corporate marketing strategy

MSc Marketing and Brand Management is run by Essex Business School. You'll learn from expert academics and marketing practitioners who tailor their course content to the issues currently being faced by organisations around the world. You'll gain an insight into marketing and brand management with a real-world focus. Our Masters students join us from more than 40 countries, so you join a lively, international community. A Masters from Essex Business Schools can give you the best foundation to build your marketing career.

This course is also available to study part-time and you may be eligible for scholarships and discounts.

Professional accreditation

This course is accredited by The Chartered Institute of Marketing (CIM).

This accreditation means that you will be able to gain industry-recognised qualifications at an accelerated pace once you graduate. You'll earn exemptions during your studies on this programme to reduce the number of assessments you must take to gain a CIM qualification.

The Chartered Institute of Marketing (CIM) is the world’s leading professional body for marketing, with a global membership base made up of studying and professional members and Chartered Marketers.

Why we're great.
  • Learn from expert academics and marketing practitioners
  • Our Students’ Union Creative Suite gives you access to software used by leading marketing agencies
  • Essex is in the top 5 for social science research (REF 2014) – we use theory to address today’s management challenges
THE Awards 2018 - Winner University of the Year

Our expert staff

As well as learning from our internationally renowned academics, you hear from a range of professionals already working in the field. They help you to understand how to use your degree in a professional context, meaning that you graduate as an experienced independent researcher, marked by both academic rigor and business relevance.

Specialist facilities

MSc Marketing and Brand Management is based at Essex Business School, home to the first zero carbon business school building in the UK. Our building provides excellent facilities to learn and socialise, including:

  • an Eden-style dome and winter garden, which give the building its own micro-climate
  • study pods and innovation booths for group working
  • networking opportunities with visiting businesses
  • Bonds café for meetings and socialising

The building reflects our commitment to championing sustainable business.

The Silberrad Student Centre is open to all students and is home to the Students’ Union Creative Suite. This collection of Apple Macs installed with the latest editing software, such as Adobe InDesign and Photoshop, has a similar feel to the offices of modern marketing agencies and provides you with free-to-use technology that can greatly enhance your studies.

Your future

This course provides an excellent foundation to build your career in marketing and brand management by developing your skills in creativity, innovation and ethical awareness.

93% of our Essex Business School students are in employment or further study (Graduate Outcomes 2020).

Many of our graduates go on to manage marketing activities in organisations of all sizes. Recent graduate destinations include high profile organisations and SMEs such as:

  • KPMG
  • HP
  • Groupon
  • Wefarm, the world’s largest platform for small-scale farmers
  • fast-growing digital agency, Footprint Digital
  • award-winning marketing agency, Coast Digital

We’re also proud of our student entrepreneurs, including international business incubator 0100Ventures and entrepreneurship website SlovakSTARTUP.

Read our graduate profiles to find out the types of organisations our Masters students go on to work for.

Our University Career Services are on hand to help you make the most of your Essex experience. They can help you find out about further work experience, internships, placements, and voluntary opportunities to enhance your employability.

“I did my undergraduate degree at Essex and felt comfortable here, so I decided to stay for my Masters. The teaching is excellent and I love the facilities in the new business school building. After I graduate, I’ll be joining the John Lewis graduate buying scheme. It’s an opportunity I wouldn’t have had without my Masters or the extra-curricular activities I’ve been involved with.”

Chloe Mongelard, MSc Marketing and Brand Management

Entry requirements

UK entry requirements

A 2:2 degree, or international equivalent, in any discipline.

Your Degree must contain at least two marketing modules in the final 2 years of study

International & EU entry requirements

We accept a wide range of qualifications from applicants studying in the EU and other countries. Get in touch with any questions you may have about the qualifications we accept. Remember to tell us about the qualifications you have already completed or are currently taking.

Sorry, the entry requirements for the country that you have selected are not available here. Please select your country page where you'll find this information.

English language requirements

If English is not your first language, we require IELTS 6.5 overall with a minimum component score of 6.0 in writing and 5.5 in all other components

Additional Notes

The University uses academic selection criteria to determine an applicant’s ability to successfully complete a course at the University of Essex. Where appropriate, we may ask for specific information relating to previous modules studied or work experience.

Structure

Course structure

We offer a flexible course structure with a mixture of core/compulsory modules, and optional modules chosen from lists.

Our research-led teaching is continually evolving to address the latest challenges and breakthroughs in the field. The course content is therefore reviewed on an annual basis to ensure our courses remain up-to-date so modules listed are subject to change.

Teaching and learning disclaimer

Following the impact of the pandemic, we made changes to our teaching and assessment to ensure our current students could continue with their studies uninterrupted and safely. These changes included courses being taught through blended delivery, normally including some face-to-face teaching, online provision, or a combination of both across the year.

The teaching and assessment methods listed show what is currently approved for 2022 entry; changes may be necessary if, by the beginning of this course, we need to adapt the way we’re delivering them due to the external environment, and to allow you to continue to receive the best education possible safely and seamlessly.

Components and modules explained

Components

Components are the blocks of study that make up your course. A component may have a set module which you must study, or a number of modules from which you can choose.

Each component has a status and carries a certain number of credits towards your qualification.

Status What this means
Core
You must take the set module for this component and you must pass. No failure can be permitted.
Core with Options
You can choose which module to study from the available options for this component but you must pass. No failure can be permitted.
Compulsory
You must take the set module for this component. There may be limited opportunities to continue on the course/be eligible for the qualification if you fail.
Compulsory with Options
You can choose which module to study from the available options for this component. There may be limited opportunities to continue on the course/be eligible for the qualification if you fail.
Optional
You can choose which module to study from the available options for this component. There may be limited opportunities to continue on the course/be eligible for the qualification if you fail.

The modules that are available for you to choose for each component will depend on several factors, including which modules you have chosen for other components, which modules you have completed in previous years of your course, and which term the module is taught in.

Modules

Modules are the individual units of study for your course. Each module has its own set of learning outcomes and assessment criteria and also carries a certain number of credits.

In most cases you will study one module per component, but in some cases you may need to study more than one module. For example, a 30-credit component may comprise of either one 30-credit module, or two 15-credit modules, depending on the options available.

Modules may be taught at different times of the year and by a different department or school to the one your course is primarily based in. You can find this information from the module code. For example, the module code HR100-4-FY means:

HR 100  4  FY

The department or school the module will be taught by.

In this example, the module would be taught by the Department of History.

The module number. 

The UK academic level of the module.

A standard undergraduate course will comprise of level 4, 5 and 6 modules - increasing as you progress through the course.

A standard postgraduate taught course will comprise of level 7 modules.

A postgraduate research degree is a level 8 qualification.

The term the module will be taught in.

  • AU: Autumn term
  • SP: Spring term
  • SU: Summer term
  • FY: Full year 
  • AP: Autumn and Spring terms
  • PS: Spring and Summer terms
  • AS: Autumn and Summer terms

COMPONENT 01: CORE

MSc/MA Dissertation
(60 CREDITS)

Your dissertation is the culmination of your Masters programme, where you apply the knowledge gained on your course to produce an extended independent piece of work. You generate an original idea, analyse literature and current knowledge and produce a coherent argument that shows your ability to relate theory to practice. Your dissertation will help you develop vital skills for the workplace, as well as the ability to analyse real problems through an academic lens. You are assigned a supervisor for the duration of your project.

View MSc/MA Dissertation on our Module Directory

COMPONENT 02: COMPULSORY

Organisational Behaviour and Human Resource Management
(20 CREDITS)

This module is designed to encourage students to think and reflect upon the nature of managing people and organisations. In particular, it encourages students to consider the main topics of Organisational Behaviour and Human Resource Management. Throughout the sessions, the core issues affecting organisational behaviour and outcomes will be discussed and critically analysed. Therefore, it invites participants to consider the tensions emerging from competing views and perspectives. In so doing, the module challenges many of the taken-for-granted assumptions about people management, and provides tools to analyse organisations and to explore the realities of organisational life.

View Organisational Behaviour and Human Resource Management on our Module Directory

COMPONENT 03: CORE

Research Methods in Management and Marketing
(20 CREDITS)

This module introduces the methods of research in the fields of management and marketing. You explore a variety of quantitative and qualitative methods, using examples and case studies to determine the suitability of different types of research in particular situations. You gain understanding of research ethics and acquire the skills to organise and undertake a research project.

View Research Methods in Management and Marketing on our Module Directory

COMPONENT 04: COMPULSORY

Strategic Brand Marketing
(20 CREDITS)

Strategic brand communication considers all the means by which brand meaning is created and circulated - not only through channels such as promotion and distribution, but also how for example employees are utilised for the purpose of communicating a consistent brand message. You analyse the underlying ideas that inform how brand messages are constructed, and how for example stereotypes or normative ideas of gender are reproduced in those messages.

View Strategic Brand Marketing on our Module Directory

COMPONENT 05: COMPULSORY

Perspectives on Marketing
(20 CREDITS)

Explore the foundational principles of marketing as an academic subject and practice, by considering marketing from different perspectives including consumer behaviour, the marketing mix perspective, services marketing, retail and place marketing, marketing communications, ethical marketing, and global marketing.

View Perspectives on Marketing on our Module Directory

COMPONENT 06: OPTIONAL

BE555-7-SP and/or BE469-7-SP and/or BE559-7-SP
(40 CREDITS)

Teaching

  • Tailor the content of your course to more closely fit your interests and aspirations
  • Courses focus on practical applications and links with industry
  • We run an open seminar series

Assessment

  • Regular assessment is by coursework, presentations, case studies, group work, tests and examinations

Dissertation

  • You submit a 15,000 word dissertation

Fees and funding

Home/UK fee

£13,030

International fee

£20,350

Fees will increase for each academic year of study.

What's next

Open Days

We hold Open Days for all our applicants throughout the year. Our Colchester Campus events are a great way to find out more about studying at Essex, and give you the chance to:

  • tour our campus and accommodation
  • find out answers to your questions about our courses, student finance, graduate employability, student support and more
  • meet our students and staff

If the dates of our organised events aren’t suitable for you, feel free to get in touch by emailing tours@essex.ac.uk and we’ll arrange an individual campus tour for you.

2021 Open Days (Colchester Campus)

  • Saturday, October 23, 2021
  • Saturday, November 13, 2021

Applying

You can apply for this postgraduate course online. Before you apply, please check our information about necessary documents that we’ll ask you to provide as part of your application.

We aim to respond to applications within two weeks. If we are able to offer you a place, you will be contacted via email.

For information on our deadline to apply for this course, please see our ‘how to apply’ information.

Colchester Campus

Visit Colchester Campus

Home to 15,000 students from more than 130 countries, our Colchester Campus is the largest of our three sites, making us one of the most internationally diverse campuses on the planet - we like to think of ourselves as the world in one place.

The Campus is set within 200 acres of beautiful parkland, located two miles from the historic town centre of Colchester – England's oldest recorded town. Our Colchester Campus is also easily reached from London and Stansted Airport in under one hour.

 

Virtual tours

If you live too far away to come to Essex (or have a busy lifestyle), no problem. Our 360 degree virtual tour allows you to explore the Colchester Campus from the comfort of your home. Check out our accommodation options, facilities and social spaces.

Exhibitions

Our staff travel the world to speak to people about the courses on offer at Essex. Take a look at our list of exhibition dates to see if we’ll be near you in the future.

At Essex we pride ourselves on being a welcoming and inclusive student community. We offer a wide range of support to individuals and groups of student members who may have specific requirements, interests or responsibilities.


Find out more

The University makes every effort to ensure that this information on its programme specification is accurate and up-to-date. Exceptionally it can be necessary to make changes, for example to courses, facilities or fees. Examples of such reasons might include, but are not limited to: strikes, other industrial action, staff illness, severe weather, fire, civil commotion, riot, invasion, terrorist attack or threat of terrorist attack (whether declared or not), natural disaster, restrictions imposed by government or public authorities, epidemic or pandemic disease, failure of public utilities or transport systems or the withdrawal/reduction of funding. Changes to courses may for example consist of variations to the content and method of delivery of programmes, courses and other services, to discontinue programmes, courses and other services and to merge or combine programmes or courses. The University will endeavour to keep such changes to a minimum, and will also keep students informed appropriately by updating our programme specifications.

The full Procedures, Rules and Regulations of the University governing how it operates are set out in the Charter, Statutes and Ordinances and in the University Regulations, Policy and Procedures.

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