Our brand hierarchy – or ‘brand architecture’ – is the building plan for creating a strong brand.
How we use it
We are a complex organisation with many different entities, from academic departments and research centres to a four-star hotel, all engaging with a variety of audiences.
So to allow each of these divisions to position themselves effectively in their respective fields and simultaneously share common elements of the Essex brand, we follow a brand architecture system.
This defines the relationship between the different areas of the University – how they connect, how they are different, and how they are presented to the outside world – within a considered visual hierarchy, ensuring our audiences can quickly and easily identify communications from the University.