Writing web addresses in print materials
Always write web addresses in the shortest way possible. It's acceptable to omit www at the start of essex.ac.uk.
Furthermore, if a web address starts
http:// then you do not need to include this. Eg http://www.essex.ac.uk should be written as www.essex.ac.uk. However, if the address starts with https:// then you will need to include this prefix, as the address will not work in web browsers without it.
All trailing slashes can normally be omitted. Eg www.essex.ac.uk/about/ can be written as www.essex.ac.uk/about.
If an address ends with /default.aspx or
/index.html then this can usually be omitted. Eg www.essex.ac.uk/about/default.aspx can be written as www.essex.ac.uk/about.
If you are unsure, try typing the address you plan to write on your materials into your web browser and check that it works.
Web links in web pages and emails
If you are writing content for a web page or an email, you should always write a descriptive link (not 'Click here' for example) and embed the link into the text. We don't write out the web address and make that a link. The exception is email addresses where the email address should be written out in full and made into a link.
Web and email link colours
We display hyperlinks on the website in violet to meet both brand and accessibility guidelines. Visited links will appear in red.
Whilst the recognised default colour for hyperlinks in emails is blue, for stylised CRM emailers, we favour the use of violet for alignment across all digital comms. Black is also acceptable for plain text-based emails sent via Outlook.
For more information, contact the
Web Editing and Digital Media team at firstname.lastname@example.org.