Brand guidelines
Expressing our University identity
How we all communicate our University as a collective is really important part of how we are perceived by our students, businesses and the wider community.
In our increasingly global and highly competitive sector, it is essential - and in everyone’s interests – for all our communications to be easily identifiable and recognised internationally as the University of Essex. By appearing consistently ‘Essex branded’ our work benefits from being instantly recognisable.
We all play our part in the Essex story and building a strong reputation as a transformational research-led university, that is diverse and inclusive – a global family.
Communicating our University
Rooted in our founding ethos, all about being different. We are freer, more daring, more experimental.
Who we are, how we speak, how we behave, and our Essex Spirit.
Each of our academic departments has a unique story to tell.
To write like Essex you’ll need to understand our tone of voice and our house writing style.
Expressing our visual style
We present a single over-arching brand and in general the use of sub-brands and logos is not allowed.
Our style is real and authentic. We pay homage to our architectural heritage and the geometric structure in our logo, taking an angular approach to any design expression.
Rules for using the University of Essex logo.
Our colours are what give us our personality.
Our typeface reflects our no-nonsense approach.
Find out how best to use photography in your communications and how to access the photo library.
Read our detailed guidance on how to create an effective and engaging video.
Our University web presence refers to the entire online digital space of the University.
Templates
This template provides you with maximum flexibility so that your presentations communicate effectively with your audience, as well as being accessibility compliant.
Take a look at the templates and guidelines we use to create posters and notices.
Take a look at the Word templates and guidelines we use to create branded reports.
Take a look at the templates and guidelines we use for stationery.
Our emails and email signatures are clear and simple. Find out how to use them.
A number of Essex images are available to use as a background for your Zoom meetings.
