Students will be introduced to several different areas of marketing, with a particular focus on digital marketing techniques. After discussing various techniques we will watch some examples of video adverts and discuss their impact. The students will then be split into small groups and be given a short amount of time to design and film their own short advert for an item we’ll provide. Students will be able to explore more of the EBS building and campus during whilst they carry out this task. Each advert will then be shared with the whole group and discussed.
The task itself makes references to the following areas of marketing and advertising.
- Marketing vs advertising
- Digital marketing techniques
- Video production
- Psychology of brands
This activity helps to bring the reality of a career in marketing and advertising to life. Students are exposed to advertising messages every day of their lives but may not often stop to think about the thoughts behind the advert or the impact it might have on both the consumer and the brand. We will also aim to dispel common misconceptions about marketing and advertising.
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N.B. For the marketing/advertising challenge, students will be required to use their own mobile devices. Each group will therefore need at least one student to be in possession of a smartphone which they are happy to use for filming their video clip and then submitting at the end. This activity also depends on having sufficient staff numbers (including school staff, EBS staff and Essex student ambassadors) to supervise each group when they leave the room/building to film their adverts.
Social media and democracy
Social media was considered to be a tool that would liberate citizens from autocracy and enhance the quality of democracy around the world. Yet that hasn’t happened. Instead, autocrats and would-be autocrats have harnessed technology to use social media to brainwash, confuse and flood their citizens with propaganda, while also targeting citizens in vulnerable democracies. Additionally, with the rise of artificial intelligence, bots and micro-targeting, are we using our free will? How is social media negatively impacting the quality of democracy?
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