Undergraduate Course

BSc Marketing

BSc Marketing

Overview

The details
Marketing
N501
October 2018
Full-time
3 years
Southend Campus

How are marketing campaigns planned and managed? How does marketing to other businesses differ from promoting products and services to consumers?

The global economy is undergoing unprecedented integration. Today’s marketers must thrive in crowded and rapidly changing markets. They must identify and respond to emerging customer trends in order to compete.

This highly practical course combines marketing theory with interactive projects, group work and business simulation games to explore the major issues facing marketers today. We develop your creativity, analytical and strategic decision making skills so you can maximise business performance in fast-moving, digitally connected and international markets.

You study topics such as:

  • the principles of markets, marketing and selling
  • marketing strategy and planning
  • services marketing
  • business-to-business marketing
  • consumer behaviour
  • marketing communications

You undertake an independent research project in your final year, where you explore an area of marketing of your choice.

Your first year provides an introduction to essential business topics such as entrepreneurship, economics, accounting, finance, management and marketing. Upon graduation, you have the flexibility to continue your career in marketing, or pursue roles in other areas of business.

The University of Essex is one of just three UK universities to have received Q-Step Affiliate status, including for our BSc Marketing, to support the way we develop the quantitative skills of our graduates.

This means we can provide work placement bursaries to develop your skills in evaluating numerical evidence, analysing data and designing research. We also offer the opportunity to follow a specialised degree path, where you graduate with enhanced quantitative skills. These are evidenced on your degree transcript, to help give you the competitive edge in the graduate job market.

This course is taught at Essex Business School in Southend, one of the most entrepreneurial counties in the UK. We’re ranked in the top 25 in the UK for research quality (The Times and The Sunday Times Good University Guide 2018), ensuring you learn about the latest academic thinking on issues affecting today’s business world. We’re focused on responsible management and sustainable business, with our students and staff joining us from all over the world.

This course can also be taken with an optional study abroad or placement year.

Why we're great.
  • You learn via computer-based lab sessions, lectures and seminars.
  • You’re taught by world-renowned academics and expert guest speakers.
  • You undertake a research project instead of a dissertation.

Study abroad

Get the edge over the competition in today’s fierce graduate job market by taking advantage of our study abroad year. Our four-year version of BSc Marketing means you can spend your third year studying abroad, with your degree otherwise remaining the same as our three-year course.

Studying abroad introduces new cultures and languages and enhances your degree both socially and academically. Studying with one of our exchange partners in the United States, Europe, Canada, Australia, New Zealand, Latin America, the Middle East, Hong Kong and Japan is a fantastic way to demonstrate to employers that you’re mature, adaptable, and organised.

If you spend a full year abroad you'll only pay 15% of your usual tuition fee to Essex for that year. You won't pay any tuition fees to your host university

Placement year

A work placement year is an alternative option, providing valuable networking opportunities for the future.

The Essex Business School Placements Manager can offer bespoke support throughout the process of researching, applying and interviewing for placements. However, it is your responsibility to apply, prepare for and secure your own role. In recent years, our students have gained placements with organisations such as BMW, Samsung and Cummins.

If you complete a placement year you'll only pay 20% of your usual tuition fee to Essex for that year.

Our expert staff

You are taught by a highly qualified, enthusiastic team with wide-ranging research interests and proven academic track record.

Our staff specialise in areas including:

  • Small and Medium-Sized Enterprises (SMEs)
  • business-to-business relationship marketing
  • branding
  • marketing management
  • new product development
  • social entrepreneurship

Specialist facilities

Our BSc Marketing is based at our Southend Campus, just an hour train journey from London and some of the world’s leading marketing agencies and departments.

The campus is situated in the heart of the town centre, with a host of restaurants, bars and shops, and just a few minutes’ walk from the seafront. The Forum, our award-winning building, features 24-hour computer suites and study pods.

The Hive Enterprise Centre is located close to Campus, providing access to networking events and business meetups that offer finance and marketing support for startups.

Your future

Our courses develop your employability skills and provide you with an in-depth understanding of how businesses work; in 2016, 81% of Essex Business School undergraduates (UK, EU and international) were in professional employment or postgraduate study within six months of graduating (DLHE 2016).

Our students are in demand from a wide range of employers in a host of occupations, including advertising, management, marketing and project management.

Many of our recent graduates work for high-profile organisations and exciting SMEs around the world, such as:

  • IBM
  • Deloitte
  • AVIVA
  • John Lewis Partnership
  • WeFarm, a social enterprise helping farmers out of poverty
  • Footprint Digital, a fast-growing digital marketing agency

Many have also started their own successful businesses. Recent examples include:

  • ethical fashion range Fikay Fashion, by EBS graduate Aaron Jones BEM
  • the Nordics’ largest entrepreneurial jobs portal, startupmatcher.com
  • crowdfunded Zizzy Bar, a mobile events service with more than 10,000 Instagram followers

The University’s Employability and Careers Centre can help you progress your marketing career by supporting you with work experience, internships, placements, and voluntary opportunities. There is also access to employer talks on campus.

Entry requirements

UK entry requirements

A-levels: BBB
GCSE: Mathematics C/4

IB: 30 points, including Standard Level Mathematics or Maths Studies grade 4, if not taken at Higher Level. We are also happy to consider a combination of separate IB Diploma Programmes at both Higher and Standard Level. Please note that Maths in the IB is not required if you have already achieved GCSE Maths at grade C/4 or above.

Exact offer levels will vary depending on the range of subjects being taken at higher and standard level, and the course applied for. Please contact the Undergraduate Admissions Office for more information.

Entry requirements for students studying BTEC qualifications are dependent on units studied. Advice can be provided on an individual basis. The standard required is generally at Distinction level.

International & EU entry requirements

We accept a wide range of qualifications from applicants studying in the EU and other countries. Get in touch with any questions you may have about the qualifications we accept. Remember to tell us about the qualifications you have already completed or are currently taking.

Sorry, the entry requirements for the country that you have selected are not available here.Please select your country page where you'll find this information.

English language requirements

English language requirements for applicants whose first language is not English: IELTS 6.0 overall. Different requirements apply for second year entry, and specified component grades are also required for applicants who require a Tier 4 visa to study in the UK.

Other English language qualifications may be acceptable so please contact us for further details. If we accept the English component of an international qualification then it will be included in the information given about the academic levels listed above. Please note that date restrictions may apply to some English language qualifications

If you are an international student requiring a Tier 4 visa to study in the UK please see our immigration webpages for the latest Home Office guidance on English language qualifications.

If you do not meet our IELTS requirements then you may be able to complete a pre-sessional English pathway that enables you to start your course without retaking IELTS.

Additional Notes

If you’re an international student, but do not meet the English language or academic requirements for direct admission to this degree, you could prepare and gain entry through a pathway course. Find out more about opportunities available to you at the University of Essex International College here.

Structure

Example structure

We offer a flexible course structure with a mixture of compulsory and optional modules chosen from lists. Below is just one example structure from the current academic year of a combination of modules you could take. Your course structure could differ based on the modules you choose.

Our research-led teaching is continually evolving to address the latest challenges and breakthroughs in the field, therefore all modules listed are subject to change. To view the compulsory modules and full list of optional modules currently on offer, please view the programme specification via the link below.

Business Creation and Growth

This module expands your knowledge and understanding of the principles and practices involved in starting and growing a business. You develop a greater understanding of the various aspects involved in new venture creation and growth, from opportunity identification, evaluation and implementation through to continued growth and management. Using practical exercises, case studies and videos, you learn about the business life cycle from start-up to growth and maturity and explore business development from economic and behavioural perspectives.

View Business Creation and Growth on our Module Directory

Business Economics

This module introduces you to key economic theories and concepts, covering highly topical issues affecting the business world. Using real-life case studies, you explore the key microeconomics principles and concepts that can help to explain why economic activities occur and explore whether it is possible to improve economic situations for society.

View Business Economics on our Module Directory

Introduction to Accounting and Finance

Explore the principles of financial and management accounting; the recording of transactions; the preparation of financial statements and their analysis; the principles of cost accumulation and decision making in businesses; techniques of cost control; the management of working capital; the sources of funding and investment appraisal.

View Introduction to Accounting and Finance on our Module Directory

Principles of Markets, Marketing and Selling

This module provides a broad introduction to marketing at national and international levels. You explore the marketing of both products and services in organisations of different sizes, with a particular focus on entrepreneurial organisations. You explore the marketing environment for new ventures and the challenges of marketing in regional, local and global marketplaces. Other topics include the use of marketing information and research, strategic marketing planning and the marketing mix.

View Principles of Markets, Marketing and Selling on our Module Directory

Introduction to Quantitative Analysis

Gain a basic understanding of the wide variety of techniques available for analysis in business management. This is especially relevant in today's data-driven society, where large, complex data sets are widespread across many different sectors.

View Introduction to Quantitative Analysis on our Module Directory

Introduction to International Business

This module provides a preliminary understanding of international business. You are introduced to the global business environment and how this impacts upon corporations and their decision to operate internationally. You explore the different strategies organisations can adopt when entering international markets and examine aspects of managing multinational corporations, such as marketing, human resource management and global supply chain management.

View Introduction to International Business on our Module Directory

Research and Study Skills for Professional Development

This module encourages you to become an active, independent learner, with the ability to reflect on business situations and form your own opinions. We cover areas designed to help you adjust to a university business education so you can perform to your full academic and professional potential. We explore the importance of referencing, constructing a coherent argument and developing writing skills for a variety of purposes, such as academic essays, exams and reports. We develop your analytical skills, critical thinking, presentation and communication skills to help you get the most from your time at university.

View Research and Study Skills for Professional Development on our Module Directory

Personal Career Development

Develop your career awareness and employability skills through presentations, panel discussions and skills workshops. This module allows your to plan your career from the beginning of your degree through personal development planning and engaging in opportunities.

View Personal Career Development on our Module Directory

Student Success Tutorial

This compulsory module aims to help you excel in your academic studies by introducing you to effective study techniques and tools, including the study skills support and resources available to you within Essex Business School. You receive guidance on your academic progress, as well as your personal and professional development. These sessions offer you the opportunity to meet and develop networks and connections within the School and provide key support throughout your first year by helping you to develop the skills and learning strategies needed throughout your degree.

View Student Success Tutorial on our Module Directory

Managing Innovation

Explore the relationship between the innovation process and the use and management of technology, together with its links to the development of business strategy, dynamic interactions with innovation networks, learning processes and government support for innovation.

View Managing Innovation on our Module Directory

Consumer Behaviour

Examine the various determinants of consumer behaviour, the theories of consumer behaviour and their application to managerial decision-making. You also gain an appreciation of understanding consumer behaviour in areas of new product testing, and advertising, distribution and pricing research.

View Consumer Behaviour on our Module Directory

International Business Strategies (optional)

Discover the content and processes of international market expansion, gaining insights into pre-entry decision making and post-entry management. You discuss theoretical perspectives on international expansion before exploring different modes of international expansion including non-equity and equity modes.

View International Business Strategies (optional) on our Module Directory

Business-To-Business Marketing

Discover the importance of studying and understanding buyer behaviour in the business to business market, and distinguish the marketing strategy, planning and implementation for the same from buyer behaviour in consumer markets. You build an awareness of multiple stakeholder groups in business markets and the notion of managing networks, alliances and partnerships across the diverse stakeholder groups.

View Business-To-Business Marketing on our Module Directory

The International Business Environment (optional)

Gain an in-depth understanding of the external context within which international businesses operate, and the opportunities and challenges this poses to entrepreneurial firms, large and small. You examine the rationale for studying international business by discussing current developments in the global economy, particularly economic, financial, political/legal, technological and cultural challenges.

View The International Business Environment (optional) on our Module Directory

Organisational Behaviour and Management (optional)

To be an effective manager or leader, you need to understand organisational behaviour. This module provides awareness of the organisational factors and management processes influencing the behaviour and performance of people at work. You explore different perspectives on organisational processes, covering topics such as group development and teamwork, leadership, change management, organisational culture and development interventions.

View Organisational Behaviour and Management (optional) on our Module Directory

Business Research Methods

This module introduces a number of business and management research methods, with a particular focus on entrepreneurship and small business. You explore philosophical research issues, such as selecting appropriate research methods and judging the quality and value of findings. You learn how to write a research proposal and design and plan quantitative and qualitative research. This includes collecting data, analysing findings and presenting results.

View Business Research Methods on our Module Directory

Successful Futures

This module links subject understanding to employability, ensuring you’re prepared to take advantage of graduate opportunities at the point they’re advertised. You gain an understanding of the graduate labour market and recruitment processes, as well as timelines for recruitment and interview and assessment centre techniques. You also learn about options for postgraduate study.

View Successful Futures on our Module Directory

Business Strategy

Enhance your understanding of the concepts and nature of strategy and its interactions with the macro environment, industries/sectors and business operations. You develop your skills analysing opportunities and threats, managing strategic capability and resources, understanding competitive advantage, competition and collaboration, directions and methods of business development, as well as managing strategic change.

View Business Strategy on our Module Directory

Research Project - Marketing

This module gives you the opportunity to draw upon the knowledge acquired throughout your course to produce an independent marketing research project. Your project must be approximately 8,000-10,000 words and can draw upon a range of research methods, including surveys, questionnaires, interviews and content analysis. You review appropriate literature to construct a research framework, develop a research methodology, collect data and draw upon relevant empirical findings.

View Research Project - Marketing on our Module Directory

Marketing Communications

This module introduces the role of communications in marketing. You explore communication theories and models and learn how to produce a marketing communications plan. You examine the marketing communications mix, including tools such as advertising, sales promotion, direct marketing, public relations and sponsorship. You learn how packaging and merchandising contribute towards corporate and brand identity, as well as the impact of word of mouth. You examine the impact of rapid technological change on marketing communications and the challenges of changing market conditions and public perceptions.

View Marketing Communications on our Module Directory

Services Marketing

This module introduces key concepts, issues and trends in services marketing and explores the differences between promoting products and services. You learn how consumer behaviour is central to effective service design and examine how customer relationships are developed and maintained. You gain an understanding of how services are distributed online and through traditional channels and examine how service quality and productivity can be improved. You also look at complaint handling and how marketing communications channels can be employed to recover a service in the event of issues.

View Services Marketing on our Module Directory

Business Ethics (optional)

This module builds on your understanding of management and organisation by considering the ethics of business activity. You are introduced to the origins, practice and theory of business ethics and corporate social responsibility (CSR). You consider a range of perspectives and use business literature to critically examine organisational ethics and analyse its challenges.

View Business Ethics (optional) on our Module Directory

Business Model Innovation (optional)

Over the last two decades, technology has led to the creation of a vast range of new business models and value propositions; the likes of Amazon, Airbnb and Uber have fired the imagination of young entrepreneurs all over the world. This module takes a scholarly view of business model innovation. You examine the strategy behind various business models, learn their strengths and consider how they can protect companies against competitive threats.

View Business Model Innovation (optional) on our Module Directory

Placement

On a placement year you gain relevant work experience within an external business or organisation, giving you a competitive edge in the graduate job market and providing you with key contacts within the industry. The rest of your course remains identical to the three-year degree.

Year abroad

On your year abroad, you have the opportunity to experience other cultures and languages, to broaden your degree socially and academically, and to demonstrate to employers that you are mature, adaptable, and organised. The rest of your course remains identical to the three-year degree.

Teaching

  • Teaching includes a combination of lectures, seminars and computer-based lab sessions
  • Modules delivered by experts in the field as well as guest speakers
  • Contribute and interact in lectures through the use of smart technology
  • Lecture presentations and notes are uploaded online beforehand to help you prepare in advance
  • Complete your final-year project in consultation with a personal supervisor

Assessment

  • Assessed through traditional methods of end-of-year exams and multiple choice questions in class tests and essays
  • Plus more innovative and creative assessments include laboratory work, poster presentations, real-business case problems and group presentations
  • Your first year marks do not count towards your final degree

Fees and funding

Home/EU fee

£9,250

International fee

£14,020

Fees will increase for each academic year of study.

Home and EU fee information

International fee information

What's next

Open Days

Our events are a great way to find out more about studying at Essex. We run a number of Open Days throughout the year which enable you to discover what our campus has to offer. You have the chance to:

  • tour our campus and accommodation
  • find out answers to your questions about our courses, student finance, graduate employability, student support and more
  • meet our students and staff

Check out our Visit Us pages to find out more information about booking onto one of our events. And if the dates aren’t suitable for you, feel free to book a campus tour here.

Applying

Applications for our full-time undergraduate courses should be made through the Universities and Colleges Admissions Service (UCAS). Applications are online at: www.ucas.com. Full details on this process can be obtained from the UCAS website in the how to apply section.

Our UK students, and some of our EU and international students, who are still at school or college, can apply through their school. Your school will be able to check and then submit your completed application to UCAS. Our other international applicants (EU or worldwide) or independent applicants in the UK can also apply online through UCAS Apply.

The UCAS code for our University of Essex is ESSEX E70. The individual campus codes for our Loughton and Southend Campuses are ‘L’ and ‘S’ respectively.

Applicant Days and interviews

Resident in the UK? If your application is successful, we will invite you to attend one of our applicant days. These run from January to April and give you the chance to explore the campus, meet our students and really get a feel for life as an Essex student.

Some of our courses also hold interviews and if you’re invited to one, this will take place during your applicant day. Don’t panic, they’re nothing to worry about and it’s a great way for us to find out more about you and for you to find out more about the course. Some of our interviews are one-to-one with an academic, others are group activities, but we’ll send you all the information you need beforehand.

If you’re outside the UK and are planning a trip, feel free to email visit@essex.ac.uk so we can help you plan a visit to the University.

Southend Campus

Visit Southend Campus

Famous for its beach resort and pier, Southend-on-Sea stretches along seven miles of award-winning coastline, providing plenty of opportunities for a wide range of water sports and leisure activities.

If you're joining our School of Health and Social Care, East 15 Acting School, Department of Psychosocial and Psychoanalytic Studies, or Essex Business School, you may well be studying at our Southend Campus. Lively, state-of-the-art facilities and a close-knit international community, Southend is the perfect environment for living and learning.

Virtual tours

If you live too far away to come to Essex (or have a busy lifestyle), no problem. Our 360 degree virtual tours allows you to explore our University from the comfort of your home. Check out our Colchester virtual tour and Southend virtual tour to see accommodation options, facilities and social spaces.

Exhibitions

Our staff travel the world to speak to people about the courses on offer at Essex. Take a look at our list of exhibition dates to see if we’ll be near you in the future.

The University makes every effort to ensure that this information on its course finder is accurate and up-to-date. Exceptionally it can be necessary to make changes, for example to courses, facilities or fees. Examples of such reasons might include a change of law or regulatory requirements, industrial action, lack of demand, departure of key personnel, change in government policy, or withdrawal/reduction of funding. Changes to courses may for example consist of variations to the content and method of delivery of programmes, courses and other services, to discontinue programmes, courses and other services and to merge or combine programmes or courses. The University will endeavour to keep such changes to a minimum, and will also keep prospective students informed appropriately by updating our programme specifications.

The full Procedures, Rules and Regulations of the University governing how it operates are set out in the Charter, Statutes and Ordinances and in the University Regulations, Policy and Procedures.

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