How are marketing campaigns planned and managed? How does marketing to other businesses differ from promoting products and services to consumers?
The global economy is undergoing unprecedented integration. Today’s marketers must thrive in crowded and rapidly changing markets. They must identify and respond to emerging customer trends in order to compete.
This highly practical marketing course combines marketing theory with interactive projects, group work and business simulation games to explore the major issues facing marketers today. We develop your creativity, analytical and strategic decision making skills so you can maximise business performance in fast-moving, digitally connected and international markets.
You study topics such as:
Your first year provides an introduction to essential business topics such as entrepreneurship, economics, accounting, finance, management and marketing. Upon graduation, you have the flexibility to continue your career in marketing, or pursue roles in other areas of business.
You undertake an independent research project in your final year, where you explore an area of marketing of your choice to build your marketing portfolio before you enter this fast-paced sector.
The University of Essex is one of just three UK universities to have received Q-Step Affiliate status, including for our BSc Marketing, to support the way we develop the quantitative skills of our graduates.
This means we can provide work placement bursaries to develop your skills in evaluating numerical evidence, analysing data and designing research. We also offer the opportunity to follow a specialised degree path, where you graduate with enhanced quantitative skills. These are evidenced on your degree transcript, to help give you the competitive edge in the graduate job market.
This course is taught at Essex Business School in Southend, one of the most entrepreneurial counties in the UK. We’re ranked 25th in the UK for research quality (The Times and Sunday Times Good University Guide 2019), ensuring you learn about the latest academic thinking on issues affecting today’s business world. We’re focused on responsible management and sustainable business, with our students and staff joining us from all over the world.
BSc Marketing can also be taken with an optional study abroad or placement year.
The four-year version of this course enables you to study abroad during your third year. In all other areas, this version of the course remains identical to the standard three-year variant.
You can study abroad with one of our exchange partners in the United States, Europe, Canada, Australia, New Zealand, Latin America, the Middle East, Hong Kong and Japan. In doing so, you experience other cultures and languages, meet new people, and gain intercultural skills that are sought-after by employers.
For students who commence their course in 2020, if you spend a full year abroad you’ll pay no tuition fees to Essex for that year. You won't pay any tuition fees to your host university either.
A work placement year is an alternative option, providing valuable networking opportunities for the future.
The Essex Business School Placements Manager can offer bespoke support throughout the process of researching, applying and interviewing for placements. However, it is your responsibility to apply, prepare for and secure your own role. In recent years, our students have gained placements with organisations such as BMW, Samsung and Cummins.
If you complete a placement year you'll only pay 20% of your usual tuition fee to Essex for that year.
Our academics have a global understanding of business, specialising in both established and developing markets. They are at the forefront of entrepreneurship research and challenges effecting Small and Medium-Sized Enterprises (SMEs) and use this knowledge in their teaching to ensure your education is at the cutting-edge of real-world business issues.
Our staff specialise in areas including:
You’ll be guided by our expert staff for your studies in Marketing. Dr Kholoud Mohsen, lectures in in marketing and international business and her research focuses on; the international marketing strategies of emerging market firms, emerging markets MNEs and intra-firm integration mechanisms and their influence on marketing performance (effectiveness, adaptiveness, efficiency and creativity).
Our BSc Marketing is based at our Southend Campus, in the heart of the Thames Gateway, one of the Government’s key areas for economic growth and a fitting location for entrepreneurial study. Essex has the highest number of small and medium-sized enterprises (SMEs) in the UK, meaning you are ideally located for launching your business or gaining inspiration to take back home.
Southend-on-Sea combines the charms of a traditional seaside resort with the attractions of a vibrant, modern town. The town centre location gives you easy access to transport links, a host of restaurants, bars and shops, and is just a few minutes’ walk from the beach and world-famous mile-long pier. London Southend Airport is 15 minutes by taxi, but you can also reach it in just 5 minutes by train.
We are just an hour’s train journey from London which is, and always has been, a bastion of innovation. It fosters a creative climate with business incubators and accelerators feeding into Europe’s largest concentration of tech companies. 37 percent of Europe’s total unicorn companies are in the capital city which is one of the world’s richest and most open data cities.
When you choose our Southend Campus for your studies, you’ll have access to excellent, dedicated facilities, including:
The Hive Enterprise Centre is located close to Campus, providing access to networking events and business meetups that offer finance and marketing support for startups.
Skilled marketers are in high demand in the graduate labour market.
Many of our students go on to work in marketing departments or in specialist roles in marketing agencies straight after graduation as Essex Business School prepares you for the world of work from day one.
The BSc Marketing curriculum taught here embeds transferable employability skills in analysis, critical thinking, presentation and communication across all modules.
The Study Skills module in year one will develop your academic skills, while the Successful Futures Module in year two will foster your professionalism and introduce you to the graduate recruitment process, including practical advice to excel at interviews and assessment centres.
Recent graduate destinations include:
The School will support you with a range of skills and careers opportunities, including: skills development workshops; employer talks; skills events and careers conferences.
BSc Marketing students can also take advantage of the services offered by the Student Development Team, including: careers advice; work experience; internships; placements; and voluntary opportunities.
"Looking back on my journey at the University of Essex I can see how much I have grown and this is because of the opportunities that were offered to me. I have developed new and exciting life skills which I know will be very useful for my future work experiences. Through this my confidence has surged and I can see that I have grown so much as a person."
Ifra Qureshi, Essex Student Union's Women's Officer 2017-2018 and BSc Marketing graduate, 2019
Find out more about Ifra's story.
Specific entry requirements for this course in Clearing are not published here but for most of our degree courses you will need to hold a Level 3 qualification. If you are interested in applying and have already received your results, use our Clearing application form to apply for 2020 entry and find out if you are eligible. You will be asked to provide details of your qualifications and grades.
English language requirements for applicants whose first language is not English: IELTS 6.0 overall. Different requirements apply for second year entry, and specified component grades are also required for applicants who require a Tier 4 visa to study in the UK.
Other English language qualifications may be acceptable so please contact us for further details. If we accept the English component of an international qualification then it will be included in the information given about the academic levels listed above. Please note that date restrictions may apply to some English language qualifications
If you are an international student requiring a Tier 4 visa to study in the UK please see our immigration webpages for the latest Home Office guidance on English language qualifications.
If you do not meet our IELTS requirements then you may be able to complete a pre-sessional English pathway that enables you to start your course without retaking IELTS.
If you’re an international student, but do not meet the English language or academic requirements for direct admission to this degree, you could prepare and gain entry through a pathway course. Find out more about opportunities available to you at the University of Essex International College here.
The course structure is designed to balance a practical and in depth experience of marketing with a broader look at key business and management topics. In the first year you will cover the fundamentals that every business manager needs to know including topics such as entrepreneurship, economics, accounting, finance, management and an introduction to marketing. Then in second and final year you’ll get hands-on with marketing with a mixture of compulsory and optional modules to make the degree your own.
The structure shown below is just one example from the current academic year of how the degree could look, including some popular optional modules.
Our research-led teaching is continually evolving to address the latest challenges and breakthroughs in the field, therefore all modules listed are subject to change. To view the full programme structure and lists of available optional modules currently on offer please click on the link below.
On a placement year you gain relevant work experience within an external business or organisation, giving you a competitive edge in the graduate job market and providing you with key contacts within the industry. The rest of your course remains identical to the three-year degree.
On your year abroad, you have the opportunity to experience other cultures and languages, to broaden your degree socially and academically, and to demonstrate to employers that you are mature, adaptable, and organised. The rest of your course remains identical to the three-year degree.
Our events are a great way to find out more about studying at Essex. We run a number of Open Days throughout the year which enable you to discover what our campus has to offer. You have the chance to:
Once you’ve checked that we have the right course for you, applying couldn’t be simpler. Fill in our quick and easy Clearing application form with as much detail as you can. We’ll then take a look and get back to you with a decision. There’s no need to call us to apply; just do it all online.
We don’t interview all applicants during Clearing, however, we will only make offers for the following course after a successful interview:
The interview allows our academics to find out more about you, and in turn you’ll be able to ask us any questions you might have. Further details will be emailed to you if you are shortlisted for interview.
With its lively, state-of-the-art facilities and a close-knit international community, Southend is the perfect environment for living and learning.
If you're joining our School of Health and Social Care, East 15 Acting School, Department of Psychosocial and Psychoanalytic Studies, or Essex Business School, you may well be studying at our Southend Campus.
Famous for its beach resort and pier, Southend-on-Sea stretches along seven miles of award-winning coastline, providing plenty of opportunities for a wide range of water sports and leisure activities.
If you live too far away to come to Essex (or have a busy lifestyle), no problem. Our 360 degree virtual tours allows you to explore our University from the comfort of your home. Check out our Colchester virtual tour and Southend virtual tour to see accommodation options, facilities and social spaces.
Our staff travel the world to speak to people about the courses on offer at Essex. Take a look at our list of exhibition dates to see if we’ll be near you in the future.
At Essex we pride ourselves on being a welcoming and inclusive student community. We offer a wide range of support to individuals and groups of student members who may have specific requirements, interests or responsibilities.
The University makes every effort to ensure that this information on its programme specification is accurate and up-to-date. Exceptionally it can be necessary to make changes, for example to courses, facilities or fees. Examples of such reasons might include, but are not limited to: strikes, other industrial action, staff illness, severe weather, fire, civil commotion, riot, invasion, terrorist attack or threat of terrorist attack (whether declared or not), natural disaster, restrictions imposed by government or public authorities, epidemic or pandemic disease, failure of public utilities or transport systems or the withdrawal/reduction of funding. Changes to courses may for example consist of variations to the content and method of delivery of programmes, courses and other services, to discontinue programmes, courses and other services and to merge or combine programmes or courses. The University will endeavour to keep such changes to a minimum, and will also keep students informed appropriately by updating our programme specifications.
The full Procedures, Rules and Regulations of the University governing how it operates are set out in the Charter, Statutes and Ordinances and in the University Regulations, Policy and Procedures.
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