How are marketing campaigns planned and managed? How does marketing to other businesses differ from promoting products and services to consumers?
The global economy is undergoing unprecedented integration. Today’s marketers must thrive in crowded and rapidly changing markets. They must identify and respond to emerging customer trends in order to compete.
This highly practical course combines marketing theory with interactive projects, group work and business simulation games to explore the major issues facing marketers today. We develop your creativity, analytical and strategic decision making skills so you can maximise business performance in fast-moving, digitally connected and international markets.
You study topics such as:
You undertake an independent research project in your final year, where you explore an area of marketing of your choice.
Your first year provides an introduction to essential business topics such as entrepreneurship, economics, accounting, finance, management and marketing. Upon graduation, you have the flexibility to continue your career in marketing, or pursue roles in other areas of business.
The University of Essex is one of just three UK universities to have received Q-Step Affiliate status, including for our BSc Marketing, to support the way we develop the quantitative skills of our graduates.
This means we can provide work placement bursaries to develop your skills in evaluating numerical evidence, analysing data and designing research. We also offer the opportunity to follow a specialised degree path, where you graduate with enhanced quantitative skills. These are evidenced on your degree transcript, to help give you the competitive edge in the graduate job market.
This course is taught at Essex Business School in Southend, one of the most entrepreneurial counties in the UK. We’re ranked in the top 25 in the UK for research quality (The Times and The Sunday Times Good University Guide 2018), ensuring you learn about the latest academic thinking on issues affecting today’s business world. We’re focused on responsible management and sustainable business, with our students and staff joining us from all over the world.
This course can also be taken with an optional study abroad or placement year.
Get the edge over the competition in today’s fierce graduate job market by taking advantage of our study abroad year. Our four-year version of BSc Marketing means you can spend your third year studying abroad, with your degree otherwise remaining the same as our three-year course.
Studying abroad introduces new cultures and languages and enhances your degree both socially and academically. Studying with one of our exchange partners in the United States, Europe, Canada, Australia, New Zealand, Latin America, the Middle East, Hong Kong and Japan is a fantastic way to demonstrate to employers that you’re mature, adaptable, and organised.
If you spend a full year abroad you'll only pay 15% of your usual tuition fee to Essex for that year. You won't pay any tuition fees to your host university
A work placement year is an alternative option, providing valuable networking opportunities for the future.
The Essex Business School Placements Manager can offer bespoke support throughout the process of researching, applying and interviewing for placements. However, it is your responsibility to apply, prepare for and secure your own role. In recent years, our students have gained placements with organisations such as BMW, Samsung and Cummins.
If you complete a placement year you'll only pay 20% of your usual tuition fee to Essex for that year.
You are taught by a highly qualified, enthusiastic team with wide-ranging research interests and proven academic track record.
Our staff specialise in areas including:
Our BSc Marketing is based at our Southend Campus, just an hour train journey from London and some of the world’s leading marketing agencies and departments.
The campus is situated in the heart of the town centre, with a host of restaurants, bars and shops, and just a few minutes’ walk from the seafront. The Forum, our award-winning building, features 24-hour computer suites and study pods.
The Hive Enterprise Centre is located close to Campus, providing access to networking events and business meetups that offer finance and marketing support for startups.
Our courses develop your employability skills and provide you with an in-depth understanding of how businesses work; in 2016, 81% of Essex Business School undergraduates (UK, EU and international) were in professional employment or postgraduate study within six months of graduating (DLHE 2016).
Our students are in demand from a wide range of employers in a host of occupations, including advertising, management, marketing and project management.
Many of our recent graduates work for high-profile organisations and exciting SMEs around the world, such as:
Many have also started their own successful businesses. Recent examples include:
The University’s Employability and Careers Centre can help you progress your marketing career by supporting you with work experience, internships, placements, and voluntary opportunities. There is also access to employer talks on campus.
If you have already received your results, use our Clearing application form to apply for 2018 entry through Clearing. You will be asked to provide details of your qualifications and grades.
English language requirements for applicants whose first language is not English: IELTS 6.0 overall. Different requirements apply for second year entry, and specified component grades are also required for applicants who require a Tier 4 visa to study in the UK.
Other English language qualifications may be acceptable so please contact us for further details. If we accept the English component of an international qualification then it will be included in the information given about the academic levels listed above. Please note that date restrictions may apply to some English language qualifications
If you are an international student requiring a Tier 4 visa to study in the UK please see our immigration webpages for the latest Home Office guidance on English language qualifications.
If you do not meet our IELTS requirements then you may be able to complete a pre-sessional English pathway that enables you to start your course without retaking IELTS.
If you’re an international student, but do not meet the English language or academic requirements for direct admission to this degree, you could prepare and gain entry through a pathway course. Find out more about opportunities available to you at the University of Essex International College here.
We offer a flexible course structure with a mixture of compulsory and optional modules chosen from lists. Below is just one example structure from the current academic year of a combination of modules you could take. Your course structure could differ based on the modules you choose.
Our research-led teaching is continually evolving to address the latest challenges and breakthroughs in the field, therefore all modules listed are subject to change. To view the compulsory modules and full list of optional modules currently on offer, please view the programme specification via the link below.
On a placement year you gain relevant work experience within an external business or organisation, giving you a competitive edge in the graduate job market and providing you with key contacts within the industry. The rest of your course remains identical to the three-year degree.
On your year abroad, you have the opportunity to experience other cultures and languages, to broaden your degree socially and academically, and to demonstrate to employers that you are mature, adaptable, and organised. The rest of your course remains identical to the three-year degree.
Our events are a great way to find out more about studying at Essex. We run a number of Open Days throughout the year which enable you to discover what our campus has to offer. You have the chance to:
Once you’ve checked that we have the right course for you, applying couldn’t be simpler. Fill in our quick and easy Clearing application form with as much detail as you can. We’ll then take a look and get back to you with a decision. There’s no need to call us to apply; just do it all online.
We don’t interview all applicants during Clearing, however, we will only make offers for the following course after a successful interview:
The interview allows our academics to find out more about you, and in turn you’ll be able to ask us any questions you might have. Further details will be emailed to you if you are shortlisted for interview.
Famous for its beach resort and pier, Southend-on-Sea stretches along seven miles of award-winning coastline, providing plenty of opportunities for a wide range of water sports and leisure activities.
If you're joining our School of Health and Social Care, East 15 Acting School, Department of Psychosocial and Psychoanalytic Studies, or Essex Business School, you may well be studying at our Southend Campus.
With its lively, state-of-the-art facilities and a close-knit international community, Southend is the perfect environment for living and learning.
If you live too far away to come to Essex (or have a busy lifestyle), no problem. Our 360 degree virtual tours allows you to explore our University from the comfort of your home. Check out our Colchester virtual tour and Southend virtual tour to see accommodation options, facilities and social spaces.
Our staff travel the world to speak to people about the courses on offer at Essex. Take a look at our list of exhibition dates to see if we’ll be near you in the future.
The University makes every effort to ensure that this information on its course finder is accurate and up-to-date. Exceptionally it can be necessary to make changes, for example to courses, facilities or fees. Examples of such reasons might include a change of law or regulatory requirements, industrial action, lack of demand, departure of key personnel, change in government policy, or withdrawal/reduction of funding. Changes to courses may for example consist of variations to the content and method of delivery of programmes, courses and other services, to discontinue programmes, courses and other services and to merge or combine programmes or courses. The University will endeavour to keep such changes to a minimum, and will also keep prospective students informed appropriately by updating our programme specifications.
The full Procedures, Rules and Regulations of the University governing how it operates are set out in the Charter, Statutes and Ordinances and in the University Regulations, Policy and Procedures.
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