How are marketing campaigns planned and managed? How does marketing to other businesses differ from promoting products and services to consumers?
The global economy is undergoing unprecedented integration. Today’s marketers must thrive in crowded and rapidly changing markets. They must identify and respond to emerging customer trends in order to compete.
This highly practical marketing course combines marketing theory with interactive projects, group work and business simulation games to explore the major issues facing marketers today. We develop your creativity, analytical and strategic decision making skills so you can maximise business performance in fast-moving, digitally connected and international markets.
You study topics such as:
Your first year provides an introduction to essential business topics such as entrepreneurship, economics, accounting, finance, management and marketing. Upon graduation, you have the flexibility to continue your career in marketing, or pursue roles in other areas of business.
You undertake an independent research project in your final year, where you explore an area of marketing of your choice to build your marketing portfolio before you enter this fast-paced sector.
The University of Essex is one of just three UK universities to have received Q-Step Affiliate status, including for our BSc Marketing, to support the way we develop the quantitative skills of our graduates. We are also ranked top 20 in the UK for marketing (Complete University Guide 2020).
This means we can provide work placement bursaries to develop your skills in evaluating numerical evidence, analysing data and designing research. We also offer the opportunity to follow a specialised degree path, where you graduate with enhanced quantitative skills. These are evidenced on your degree transcript, to help give you the competitive edge in the graduate job market.
This course is taught at Essex Business School in Southend, one of the most entrepreneurial counties in the UK. We’re ranked 25th in the UK for research quality (The Times and Sunday Times Good University Guide 2019), ensuring you learn about the latest academic thinking on issues affecting today’s business world. We’re focused on responsible management and sustainable business, with our students and staff joining us from all over the world.
BSc Marketing can also be taken with an optional study abroad or placement year.
Get the edge over the competition in today’s fierce graduate job market by taking advantage of a study abroad year.
The four-year version of BSc Marketing enables you to study abroad during your third year. In all other areas, this version of the course remains identical to the standard three-year variant.
You can study abroad with one of our exchange partners in the United States, Europe, Canada, Australia, New Zealand, Latin America, the Middle East, Hong Kong and Japan. In doing so, you experience other cultures and languages, meet new people, and gain skills in organisation and flexibility, which are sought-after by employers.
If you spend a full year abroad you'll only pay 15% of your usual tuition fee to Essex for that year. You won't pay any tuition fees to your host university
A work placement year is an alternative option, providing valuable networking opportunities for the future.
The Essex Business School Placements Manager can offer bespoke support throughout the process of researching, applying and interviewing for placements. However, it is your responsibility to apply, prepare for and secure your own role. In recent years, our students have gained placements with organisations such as BMW, Samsung and Cummins.
If you complete a placement year you'll only pay 20% of your usual tuition fee to Essex for that year.
Our academics have a global understanding of business, specialising in both established and developing markets. They are at the forefront of entrepreneurship research and challenges effecting Small and Medium-Sized Enterprises (SMEs) and use this knowledge in their teaching to ensure your education is at the cutting-edge of real-world business issues.
Our staff specialise in areas including:
We are home to industry renowned figures, including our world leading Professor of International Business Professor Vania Sena, who has been funded by several bodies including: ESRC, Innovate UK, Nuffield Institute, NESTA, Leverhulme Trust, IPO, UKTI and British Academy.
Our BSc Marketing is based at our Southend Campus, a dynamic seaside resort and one of the South of England’s most famous tourist destinations. Southend-on-Sea is home to the world’s longest pier, a theme park, leisure attractions and a wealth of holiday accommodation, providing potential opportunities for work experience and useful context for your assignments. London Southend Airport is also close by.
We are just an hour’s train journey from the UK’s capital city, home to some of the world’s most iconic attractions.
Our campus is situated in the heart of the town centre, with a host of restaurants, bars and shops, and just a few minutes’ walk from the seafront.
You have access to excellent facilities, including:
The Hive Enterprise Centre is located close to Campus, providing access to networking events and business meetups that offer finance and marketing support for startups.
Today’s graduate job market is competitive, with employers looking for candidates who understand how business works. An Essex education prepares you for the world of work.
The Essex Business School Placements Team are winners of the National Undergraduate Employability Awards 2018: Best University Placement Service (Under 100 Placements).
“In a graduate labour market where you need more than just a good degree, I believe that Essex offers our student unparalleled opportunities to develop relevant, transferable skills and wither interests sought by today’s employers.” Vicki Doughty, Essex Business School Placements Manager.
Your course develops your transferable employability skills in analysis, critical thinking, presentation and communication. Specialist modules foster your professionalism and introduce you to the graduate recruitment process, including practical advice to excel at interviews and assessment centres.
Our graduates can develop rewarding careers in a range of disciplines including financial analysis, management, public administration and accountancy. Many work at high-profile organisations and innovative SMEs across the globe, such as:
Many have also started their own successful ventures. Recent examples include:
You benefit from a range of career support and employability opportunities from the School, including access to employer talks. The University’s Employability and Careers Centre can also provide information about further work experience, internships, placements, and voluntary opportunities.
"Looking back on my journey at the University of Essex I can see how much I have grown and this is because of the opportunities that were offered to me. I have developed new and exciting life skills which I know will be very useful for my future work experiences. Through this my confidence has surged and I can see that I have grown so much as a person".
Ifra Qureshi, Essex Student Union's Women's Officer 2017-2018 and BSc Marketing graduate, 2019
Specific entry requirements for this course in Clearing are not published here but for most of our degree courses you will need to hold a Level 3 qualification. If you are interested in applying and have already received your results, use our Clearing application form to apply for 2019 entry and find out if you are eligible. You will be asked to provide details of your qualifications and grades.
English language requirements for applicants whose first language is not English: IELTS 6.0 overall. Different requirements apply for second year entry, and specified component grades are also required for applicants who require a Tier 4 visa to study in the UK.
Other English language qualifications may be acceptable so please contact us for further details. If we accept the English component of an international qualification then it will be included in the information given about the academic levels listed above. Please note that date restrictions may apply to some English language qualifications
If you are an international student requiring a Tier 4 visa to study in the UK please see our immigration webpages for the latest Home Office guidance on English language qualifications.
If you do not meet our IELTS requirements then you may be able to complete a pre-sessional English pathway that enables you to start your course without retaking IELTS.
If you’re an international student, but do not meet the English language or academic requirements for direct admission to this degree, you could prepare and gain entry through a pathway course. Find out more about opportunities available to you at the University of Essex International College here.
We offer a flexible course structure with a mixture of compulsory and optional modules chosen from lists. Below is just one example structure from the current academic year of a combination of modules you could take. Your course structure could differ based on the modules you choose.
Our research-led teaching is continually evolving to address the latest challenges and breakthroughs in the field, therefore all modules listed are subject to change. To view the compulsory modules and full list of optional modules currently on offer, please view the programme specification via the link below.
On a placement year you gain relevant work experience within an external business or organisation, giving you a competitive edge in the graduate job market and providing you with key contacts within the industry. The rest of your course remains identical to the three-year degree.
On your year abroad, you have the opportunity to experience other cultures and languages, to broaden your degree socially and academically, and to demonstrate to employers that you are mature, adaptable, and organised. The rest of your course remains identical to the three-year degree.
Our events are a great way to find out more about studying at Essex. We run a number of Open Days throughout the year which enable you to discover what our campus has to offer. You have the chance to:
Once you’ve checked that we have the right course for you, applying couldn’t be simpler. Fill in our quick and easy Clearing application form with as much detail as you can. We’ll then take a look and get back to you with a decision. There’s no need to call us to apply; just do it all online.
We don’t interview all applicants during Clearing, however, we will only make offers for the following course after a successful interview:
The interview allows our academics to find out more about you, and in turn you’ll be able to ask us any questions you might have. Further details will be emailed to you if you are shortlisted for interview.
With its lively, state-of-the-art facilities and a close-knit international community, Southend is the perfect environment for living and learning.
If you're joining our School of Health and Social Care, East 15 Acting School, Department of Psychosocial and Psychoanalytic Studies, or Essex Business School, you may well be studying at our Southend Campus.
Famous for its beach resort and pier, Southend-on-Sea stretches along seven miles of award-winning coastline, providing plenty of opportunities for a wide range of water sports and leisure activities.
If you live too far away to come to Essex (or have a busy lifestyle), no problem. Our 360 degree virtual tours allows you to explore our University from the comfort of your home. Check out our Colchester virtual tour and Southend virtual tour to see accommodation options, facilities and social spaces.
Our staff travel the world to speak to people about the courses on offer at Essex. Take a look at our list of exhibition dates to see if we’ll be near you in the future.
The University makes every effort to ensure that this information on its course finder is accurate and up-to-date. Exceptionally it can be necessary to make changes, for example to courses, facilities or fees. Examples of such reasons might include a change of law or regulatory requirements, industrial action, lack of demand, departure of key personnel, change in government policy, or withdrawal/reduction of funding. Changes to courses may for example consist of variations to the content and method of delivery of programmes, courses and other services, to discontinue programmes, courses and other services and to merge or combine programmes or courses. The University will endeavour to keep such changes to a minimum, and will also keep prospective students informed appropriately by updating our programme specifications.
The full Procedures, Rules and Regulations of the University governing how it operates are set out in the Charter, Statutes and Ordinances and in the University Regulations, Policy and Procedures.
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