Undergraduate Course

BSc Marketing

Now In Clearing
BSc Marketing

Overview

The details
Marketing
N501
October 2021
Full-time
3 years
Southend Campus

How are marketing campaigns planned and managed? How does marketing to other businesses differ from promoting products and services to consumers?

The global economy is undergoing unprecedented integration. Today’s marketers must thrive in crowded and rapidly changing markets. They must identify and respond to emerging customer trends in order to compete.

This highly practical marketing course combines marketing theory with interactive projects, group work and business simulation games to explore the major issues facing marketers today. We develop your creativity, analytical and strategic decision-making skills so you can maximise business performance in fast-moving, digitally connected and international markets.

You study topics such as:

  • digital marketing and social media
  • the principles of markets, marketing and selling
  • marketing strategy and planning
  • services marketing
  • business-to-business marketing
  • consumer behaviour
  • marketing communications

Your first year provides an introduction to essential business topics such as entrepreneurship, economics, accounting, finance, management and marketing. Upon graduation, you have the flexibility to continue your career in marketing, or pursue roles in other areas of business.

You undertake an independent research project in your final year, where you explore an area of marketing of your choice to build your marketing portfolio before you enter this fast-paced sector.

The University of Essex is one of just three UK universities to have received Q-Step Affiliate status, including for our BSc Marketing, to support the way we develop the quantitative skills of our graduates.

This means we can provide work placement bursaries to develop your skills in evaluating numerical evidence, analysing data and designing research. We also offer the opportunity to follow a specialised degree path, where you graduate with enhanced quantitative skills. These are evidenced on your degree transcript, to help give you the competitive edge in the graduate job market.

This course is taught at Essex Business School in Southend, one of the most entrepreneurial counties in the UK. Our research-led teaching ensures you learn about the latest academic thinking on issues affecting today’s business world. We’re focused on responsible management and sustainable business, with our students and staff joining us from all over the world.

BSc Marketing can also be taken with an optional study abroad or placement year.

Taster Session

Find out more about our teaching style at Essex Business School, watch Dr Amir Homayounfard’s Management and Marketing taster session:

Professional accreditation

Accredited by The Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.

This course is accredited by The Chartered Institute of Marketing (CIM).

This accreditation means that you will be able to gain industry-recognised qualifications at an accelerated pace once you graduate. You'll earn exemptions during your studies on this programme to reduce the number of assessments you must take to gain a CIM qualification.

The Chartered Institute of Marketing (CIM) is the world’s leading professional body for marketing, with a global membership base made up of studying and professional members and Chartered Marketers.

Why we're great.
  • You’re taught by world-renowned academics and expert guest speakers.
  • You undertake a research project exploring an area of your choice instead of a dissertation.
  • You’ll take part in interactive projects, group work and business simulation games.
THE Awards 2018 - Winner University of the Year

Study abroad

The four-year version of this course enables you to study abroad during your third year. In all other areas, this version of the course remains identical to the standard three-year variant.

You can study abroad with one of our exchange partners in the United States, Europe, Canada, Australia, New Zealand, Latin America, the Middle East, Hong Kong and Japan. In doing so, you experience other cultures and languages, meet new people, and gain intercultural skills that are sought-after by employers.

Placement year

A placement year provides an alternative option, enabling you to develop your practical business skills by working for an external organisation. During your time away from study, you can build key industry contacts that will be invaluable as you progress in your career.

The Student Development Team can offer bespoke support throughout the process of researching, applying and interviewing for placements. However, it is your responsibility to apply, prepare for and secure your own role. In recent years, our students have gained placements with organisations such as BMW, Samsung and Cummins.

Our expert staff

Our academics have a global understanding of business, specialising in both established and developing markets. They are at the forefront of entrepreneurship research and challenges effecting Small and Medium-Sized Enterprises (SMEs) and use this knowledge in their teaching to ensure your education is at the cutting-edge of real-world business issues.

Our staff specialise in areas including:

  • Small and Medium-Sized Enterprises (SMEs)
  • business-to-business relationship marketing
  • branding
  • marketing management
  • innovation and new product development
  • social entrepreneurship

You’ll be guided by our expert staff for your studies in Marketing. Dr Kholoud Mohsen, lectures in in marketing and international business and her research focuses on; the international marketing strategies of emerging market firms, emerging markets MNEs and intra-firm integration mechanisms and their influence on marketing performance (effectiveness, adaptiveness, efficiency and creativity).

Specialist facilities

Our BSc Marketing is based at our Southend Campus, in the heart of the Thames Gateway, one of the Government’s key areas for economic growth and a fitting location for entrepreneurial study. Essex has the highest number of small and medium-sized enterprises (SMEs) in the UK, meaning you are ideally located for launching your business or gaining inspiration to take back home.

Southend-on-Sea combines the charms of a traditional seaside resort with the attractions of a vibrant, modern town. The town centre location gives you easy access to transport links, a host of restaurants, bars and shops, and is just a few minutes’ walk from the beach and world-famous mile-long pier. London Southend Airport is 15 minutes by taxi, but you can also reach it in just 5 minutes by train.

We are just an hour’s train journey from London which is, and always has been, a bastion of innovation. It fosters a creative climate with business incubators and accelerators feeding into Europe’s largest concentration of tech companies. 37 percent of Europe’s total unicorn companies are in the capital city which is one of the world’s richest and most open data cities.

When you choose our Southend Campus for your studies, you’ll have access to excellent, dedicated facilities, including:

  • 24-hour computer suites and study pods
  • extensive library
  • employability support, events and initiatives
  • study skills advice
  • dental practice
  • faith centre
  • our cosy SU Lounge, with pool tables and large-screen TV for socialising and relaxation!

The Hive Enterprise Centre is located close to Campus, providing access to networking events and business meetups that offer finance and marketing support for startups.

Your future

Skilled marketers are in high demand in the graduate labour market.

Many of our students go on to work in marketing departments or in specialist roles in marketing agencies straight after graduation as Essex Business School prepares you for the world of work from day one.

The BSc Marketing curriculum taught here embeds transferable employability skills in analysis, critical thinking, presentation and communication across all modules.

The Study Skills module in year one will develop your academic skills, while the Student Success modules in year two will build on what you learned in year one and so that you can easily step up to meet the growing academic demands of your second and final years. The Successful Futures module in year two will foster your professionalism and introduce you to the graduate recruitment process, including practical advice to excel at interviews and assessment centres.

Recent graduate destinations include:

  • Relationship Manager at Footprint Digital – a fast-growing digital marketing agency
  • Buyer at the John Lewis Partnership – the high-end department chain store
  • Affiliate Marketing Analyst at KidStart – a save as you shop app for parents and children

The School will support you with a range of skills and careers opportunities, including: skills development workshops; employer talks; skills events and careers conferences.

BSc Marketing students can also take advantage of the services offered by the Student Development Team, including: careers advice; work experience; internships; placements; and voluntary opportunities.

“Before university, I spent 20 years working as a singer/songwriter. I was self-employed, so I had some marketing experience, but I wanted to enhance my skills and learn more about the wider areas of business. Coming to Essex as a mature student, I found the support from students and staff really encouraging. I gained a placement as a Frontrunner, managing social media and marketing for the School of Health and Human Sciences.”

Claire Parry-Witchell, BSc Marketing (2016)

Entry requirements

Clearing entry requirements

Specific entry requirements for this course in Clearing are not published here but for most of our degree courses you will need to hold a Level 3 qualification. If you are interested in applying and have already received your results, use our Clearing application form to apply for 2021 entry and find out if you are eligible. You will be asked to provide details of your qualifications and grades.

English language requirements

English language requirements for applicants whose first language is not English: IELTS 6.0 overall. Different requirements apply for second year entry, and specified component grades are also required for applicants who require a Tier 4 visa to study in the UK.

Other English language qualifications may be acceptable so please contact us for further details. If we accept the English component of an international qualification then it will be included in the information given about the academic levels listed above. Please note that date restrictions may apply to some English language qualifications

If you are an international student requiring a Tier 4 visa to study in the UK please see our immigration webpages for the latest Home Office guidance on English language qualifications.

If you do not meet our IELTS requirements then you may be able to complete a pre-sessional English pathway that enables you to start your course without retaking IELTS.

Additional Notes

If you’re an international student, but do not meet the English language or academic requirements for direct admission to this degree, you could prepare and gain entry through a pathway course. Find out more about opportunities available to you at the University of Essex International College here.

Structure

Course structure

The course structure is designed to balance a practical and in depth experience of marketing with a broader look at key business and management topics. In the first year you will cover the fundamentals that every business manager needs to know including topics such as entrepreneurship, economics, accounting, finance, management and an introduction to marketing. Then in second and final year you’ll get hands-on with marketing with a mixture of compulsory and optional modules to make the degree your own.

The structure shown below is just one example from the current academic year of how the degree could look, including some popular optional modules.

Our research-led teaching is continually evolving to address the latest challenges and breakthroughs in the field, therefore all modules listed are subject to change. To view the full programme structure and lists of available optional modules currently on offer please click on the link below.

Teaching and learning disclaimer

Following the impact of the pandemic, we made changes to our teaching and assessment to ensure our current students could continue with their studies uninterrupted and safely. These changes included courses being taught through blended delivery, normally including some face-to-face teaching, online provision, or a combination of both across the year.

The teaching and assessment methods listed show what is currently planned for 2021 entry; changes may be necessary if, by the beginning of this course, we need to adapt the way we’re delivering them due to the external environment, and to allow you to continue to receive the best education possible safely and seamlessly.

Components and modules explained

Components

Components are the blocks of study that make up your course. A component may have a set module which you must study, or a number of modules from which you can choose.

Each component has a status and carries a certain number of credits towards your qualification.

Status What this means
Core
You must take the set module for this component and you must pass. No failure can be permitted.
Core with Options
You can choose which module to study from the available options for this component but you must pass. No failure can be permitted.
Compulsory
You must take the set module for this component. There may be limited opportunities to continue on the course/be eligible for the qualification if you fail.
Compulsory with Options
You can choose which module to study from the available options for this component. There may be limited opportunities to continue on the course/be eligible for the qualification if you fail.
Optional
You can choose which module to study from the available options for this component. There may be limited opportunities to continue on the course/be eligible for the qualification if you fail.

The modules that are available for you to choose for each component will depend on several factors, including which modules you have chosen for other components, which modules you have completed in previous years of your course, and which term the module is taught in.

Modules

Modules are the individual units of study for your course. Each module has its own set of learning outcomes and assessment criteria and also carries a certain number of credits.

In most cases you will study one module per component, but in some cases you may need to study more than one module. For example, a 30-credit component may comprise of either one 30-credit module, or two 15-credit modules, depending on the options available.

Modules may be taught at different times of the year and by a different department or school to the one your course is primarily based in. You can find this information from the module code. For example, the module code HR100-4-FY means:

HR 100  4  FY

The department or school the module will be taught by.

In this example, the module would be taught by the Department of History.

The module number. 

The UK academic level of the module.

A standard undergraduate course will comprise of level 4, 5 and 6 modules - increasing as you progress through the course.

A standard postgraduate taught course will comprise of level 7 modules.

A postgraduate research degree is a level 8 qualification.

The term the module will be taught in.

  • AU: Autumn term
  • SP: Spring term
  • SU: Summer term
  • FY: Full year 
  • AP: Autumn and Spring terms
  • PS: Spring and Summer terms
  • AS: Autumn and Summer terms

COMPONENT 01: COMPULSORY

Business Creation and Growth
(15 CREDITS)

If you’re looking to start your own business, or to help an existing business to grow, then this module provides the essential knowledge you’ll need. You develop a greater understanding of the various aspects involved in new venture creation and growth, from opportunity identification, evaluation and implementation through to continued growth and management. Using practical exercises, case studies and videos, you learn about the business life cycle from start-up to growth and maturity and explore business development from economic and behavioural perspectives.

View Business Creation and Growth on our Module Directory

COMPONENT 02: COMPULSORY

Business Economics
(15 CREDITS)

This module introduces you to key economic theories and concepts, covering highly topical issues affecting the business world. Using real-life case studies, you explore the key microeconomics principles and concepts that can help to explain why economic activities occur and explore whether it is possible to improve economic situations for society.

View Business Economics on our Module Directory

COMPONENT 03: COMPULSORY

Introduction to Accounting and Finance
(15 CREDITS)

It’s essential that every aspiring entrepreneur, manager and leader understands the basics of accounting and finance. In this introductory module you’ll explore the principles of financial and management accounting; the recording of transactions; the preparation of financial statements and their analysis; the principles of cost accumulation and decision making in businesses; techniques of cost control; the management of working capital; the sources of funding and investment appraisal. You’ll explore the key theories, carry out problem-solving exercises and learn how to apply these within companies.

View Introduction to Accounting and Finance on our Module Directory

COMPONENT 04: COMPULSORY

Principles of Markets, Marketing and Selling
(30 CREDITS)

This module provides a broad introduction to marketing at national and international levels. You explore the marketing of both products and services in organisations of different sizes, with a particular focus on entrepreneurial organisations. You explore the marketing environment for new ventures and the challenges of marketing in regional, local and global marketplaces. Other topics include the use of marketing information and research, strategic marketing planning and the marketing mix.

View Principles of Markets, Marketing and Selling on our Module Directory

COMPONENT 05: COMPULSORY

Introduction to Quantitative Analysis
(15 CREDITS)

Throughout your career you’ll likely need to make use of a wide variety of quantitative techniques, many of which can provide essential information to aid decision-making. In this module you gain a basic understanding of the wide variety of techniques available for analysis in business management. This is especially relevant in today's data-driven society, where large, complex data sets are widespread across many different sectors.

View Introduction to Quantitative Analysis on our Module Directory

COMPONENT 06: COMPULSORY

Introduction to International Business
(15 CREDITS)

At Essex Business School we’re proud of our international community, bringing international expertise into the classroom. In this module you are introduced to the global business environment and how this impacts upon corporations and their decision to operate internationally. You explore the different strategies organisations can adopt when entering international markets and examine aspects of managing multinational corporations, such as marketing, human resource management and global supply chain management.

View Introduction to International Business on our Module Directory

COMPONENT 07: COMPULSORY

Professional and Academic Development
(15 CREDITS)

The Professional and Academic Development module helps you build a foundation in core academic skill requirements to help you improve the standard of your academic work across all of your first year modules. This module also introduces you to the themes of career planning and employability skills and establishing a career path.

View Professional and Academic Development on our Module Directory

COMPONENT 01: COMPULSORY

Managing Innovation
(15 CREDITS)

Explore the relationship between the innovation process and the use and management of technology, together with its links to the development of business strategy, dynamic interactions with innovation networks, learning processes and government support for innovation.

View Managing Innovation on our Module Directory

COMPONENT 02: COMPULSORY

Consumer Behaviour
(15 CREDITS)

Examine the various determinants of consumer behaviour, the theories of consumer behaviour and their application to managerial decision-making. You also gain an appreciation of understanding consumer behaviour in areas of new product testing, and advertising, distribution and pricing research.

View Consumer Behaviour on our Module Directory

COMPONENT 03: COMPULSORY

Business-To-Business Marketing
(15 CREDITS)

Discover the importance of studying and understanding buyer behaviour in the business to business market, and distinguish the marketing strategy, planning and implementation for the same from buyer behaviour in consumer markets. You build an awareness of multiple stakeholder groups in business markets and the notion of managing networks, alliances and partnerships across the diverse stakeholder groups.

View Business-To-Business Marketing on our Module Directory

COMPONENT 04: COMPULSORY

Business Research Methods
(15 CREDITS)

This module introduces a number of business and management research methods, with a particular focus on entrepreneurship and small business. You explore philosophical research issues, such as selecting appropriate research methods and judging the quality and value of findings. You learn how to write a research proposal and design and plan quantitative and qualitative research. This includes collecting data, analysing findings and presenting results.

View Business Research Methods on our Module Directory

COMPONENT 05: COMPULSORY

Professional and Academic Development 2
(15 CREDITS)

This module will give you a clear understanding of feedback, Dweck`s concept of a `growth mindset`, and how you can use these to improve your studies and career. We want you to have a passion for learning, a willingness to challenge yourself, and an eagerness to learn from mistakes, so this module will help you to understand group work and presentations and to acquire the relevant skills to successfully undertake both. The module also serves as a bridge for your final year, so that students should be able to understand the expectations of the final year and the possible career paths you can take after you graduate, and how you can use summer vacations to get ahead.

View Professional and Academic Development 2 on our Module Directory

COMPONENT 06: OPTIONAL

Option(s) from list
(30 CREDITS)

COMPONENT 07: OPTIONAL

Option from list
(15 CREDITS)

COMPONENT 01: COMPULSORY

Business Strategy
(30 CREDITS)

Enhance your understanding of the concepts and nature of strategy and its interactions with the macro environment, industries/sectors and business operations. You develop your skills analysing opportunities and threats, managing strategic capability and resources, understanding competitive advantage, competition and collaboration, directions and methods of business development, as well as managing strategic change.

View Business Strategy on our Module Directory

COMPONENT 02: COMPULSORY

Research Project - Marketing
(15 CREDITS)

This module gives you the opportunity to draw upon the knowledge acquired throughout your course to produce an independent marketing research project. Your project must be approximately 8,000-10,000 words and can draw upon a range of research methods, including surveys, questionnaires, interviews and content analysis. You review appropriate literature to construct a research framework, develop a research methodology, collect data and draw upon relevant empirical findings.

View Research Project - Marketing on our Module Directory

COMPONENT 03: COMPULSORY

Marketing Communications
(15 CREDITS)

This module introduces the role of communications in marketing. You explore communication theories and models and learn how to produce a marketing communications plan. You examine the marketing communications mix, including tools such as advertising, sales promotion, direct marketing, public relations and sponsorship. You learn how packaging and merchandising contribute towards corporate and brand identity, as well as the impact of word of mouth. You examine the impact of rapid technological change on marketing communications and the challenges of changing market conditions and public perceptions.

View Marketing Communications on our Module Directory

COMPONENT 04: COMPULSORY

Services Marketing
(15 CREDITS)

This module introduces key concepts, issues and trends in services marketing and explores the differences between promoting products and services. You learn how consumer behaviour is central to effective service design and examine how customer relationships are developed and maintained. You gain an understanding of how services are distributed online and through traditional channels and examine how service quality and productivity can be improved. You also look at complaint handling and how marketing communications channels can be employed to recover a service in the event of issues.

View Services Marketing on our Module Directory

COMPONENT 05: OPTIONAL

Option(s) from list
(30 CREDITS)

COMPONENT 06: OPTIONAL

Option from list
(15 CREDITS)

COMPONENT 07: COMPULSORY

Career Skills in Business
(0 CREDITS)

This module will help you to understand the interests, skills and competencies which are relevant to your future career choices. You will learn how to find the graduate-level roles and career paths available to business students and you will learn about the skills necessary to successfully compete in the graduate labour market after you graduate.

View Career Skills in Business on our Module Directory

Placement

On a placement year you gain relevant work experience within an external business or organisation, giving you a competitive edge in the graduate job market and providing you with key contacts within the industry. The rest of your course remains identical to the three-year degree.

Year abroad

On your year abroad, you have the opportunity to experience other cultures and languages, to broaden your degree socially and academically, and to demonstrate to employers that you are mature, adaptable, and organised. The rest of your course remains identical to the three-year degree.

Teaching

  • Teaching includes a combination of lectures, seminars and computer-based lab sessions
  • Modules delivered by experts in the field as well as guest speakers
  • Contribute and interact in lectures through the use of smart technology
  • Lecture presentations and notes are uploaded online beforehand to help you prepare in advance
  • Complete your final-year project in consultation with a personal supervisor

Assessment

  • Assessed through traditional methods of end-of-year exams and multiple choice questions in class tests and essays
  • Plus more innovative and creative assessments include laboratory work, poster presentations, real-business case problems and group presentations
  • Your first year marks do not count towards your final degree

Fees and funding

Home/UK fee

£9,250

International fee

£17,700

EU students commencing their course in the 2021-22 academic year will be liable for the International fee.

Fees will increase for each academic year of study.

Home/UK fees and funding information

International fees and funding information

What's next

Open Days

Our events are a great way to find out more about studying at Essex. We run a number of Open Days throughout the year which enable you to discover what our campus has to offer. You have the chance to:

  • tour our campus and accommodation
  • find out answers to your questions about our courses, student finance, graduate employability, student support and more
  • meet our students and staff

Check out our Visit Us pages to find out more information about booking onto one of our events. And if the dates aren’t suitable for you, feel free to book a campus tour here.

2021 Open Days (Southend Campus)

  • Thursday, August 12, 2021
  • Saturday, October 16, 2021

How to apply during Clearing

Once you’ve checked that we have the right course for you, applying couldn’t be simpler. Fill in our quick and easy Clearing application form with as much detail as you can. We’ll then take a look and get back to you with a decision. There’s no need to call us to apply; just do it all online.

Find out more about Clearing

Interviews

We don’t interview all applicants during Clearing, however, we will only make offers for the following course after a successful interview:

  • BA Multimedia Journalism
  • BSc Nursing (Adult)
  • BSc Nursing (Mental Health)
  • BA Social Work

The interview allows our academics to find out more about you, and in turn you’ll be able to ask us any questions you might have. Further details will be emailed to you if you are shortlisted for interview.


Apply now
Southend Campus

Visit Southend Campus

With its lively, state-of-the-art facilities and a close-knit international community, Southend is the perfect environment for living and learning.

If you're joining our School of Health and Social Care, East 15 Acting School, Department of Psychosocial and Psychoanalytic Studies, or Essex Business School, you may well be studying at our Southend Campus.

Famous for its beach resort and pier, Southend-on-Sea stretches along seven miles of award-winning coastline, providing plenty of opportunities for a wide range of water sports and leisure activities.

 

Virtual tours

If you live too far away to come to Essex (or have a busy lifestyle), no problem. Our 360 degree virtual tours allows you to explore our University from the comfort of your home. Check out our Colchester virtual tour and Southend virtual tour to see accommodation options, facilities and social spaces.

Exhibitions

Our staff travel the world to speak to people about the courses on offer at Essex. Take a look at our list of exhibition dates to see if we’ll be near you in the future.

At Essex we pride ourselves on being a welcoming and inclusive student community. We offer a wide range of support to individuals and groups of student members who may have specific requirements, interests or responsibilities.


Find out more

The University makes every effort to ensure that this information on its programme specification is accurate and up-to-date. Exceptionally it can be necessary to make changes, for example to courses, facilities or fees. Examples of such reasons might include, but are not limited to: strikes, other industrial action, staff illness, severe weather, fire, civil commotion, riot, invasion, terrorist attack or threat of terrorist attack (whether declared or not), natural disaster, restrictions imposed by government or public authorities, epidemic or pandemic disease, failure of public utilities or transport systems or the withdrawal/reduction of funding. Changes to courses may for example consist of variations to the content and method of delivery of programmes, courses and other services, to discontinue programmes, courses and other services and to merge or combine programmes or courses. The University will endeavour to keep such changes to a minimum, and will also keep students informed appropriately by updating our programme specifications.

The full Procedures, Rules and Regulations of the University governing how it operates are set out in the Charter, Statutes and Ordinances and in the University Regulations, Policy and Procedures.

Related courses

Ask us a question
Ask us a question

Want to quiz us about your course? Got a question that just needs answering? Get in touch and we’ll do our best to email you back shortly.