Conferences and presentations
The educational value of using simulation games in the classroom
SRHE Annual Research Conference, Celtic Manor, NewPort, United Kingdom, 5/12/2018
Organising for marketing creativity: A set-theoretic approach
European Marketing Academy Conference, Groningen, Netherlands, 24/5/2017
Does cross-functional coordination support adaptive capability in highly uncertain business environments? (With Eng, Teck Yong), European Marketing Academy Conference (EMAC), 2015, Luven, Belgium.
Luven, Belgium, 2015