Clearing 2021
People

Dr Kholoud Mohsen

Lecturer
EBS - Strategy, Operations and Entrepreneurship (SOE)
Dr Kholoud Mohsen
  • Email

  • Telephone

    +44 (0) 1702 328261

  • Location

    GB.3.21, Southend Campus

  • Academic support hours

    Monday 10:00 – 12:00 Wednesday 10:00 – 11:00

Profile

Biography

Dr Mohsen is a lecturer in marketing and international business in Essex Business School, University of Essex. She got a PhD in Management from Kings College London, University of London with a thesis entitled Enhancing inter-functional coordination and marketing performance. Her research interest focuses on inter and intra firm relationship management to improve marketing and business performance. Dr Mohsen obtained her first degree in computer science, from the American university in Cairo. She also got MBA from Maastricht School of Management with a focus in marketing management. Prior to joining Essex Business School, she worked as a market strategy and planning category manager for one of the main distributors of Proctor and Gamble in Egypt, which provided her with an exceptional exposure to how global companies develop and implement marketing strategies that enable them to be market leaders. She got outstanding IT, sales and marketing experience as she worked in different organisations in Egypt. Holds Postgraduate Certificate in Higher Education Practice (PG CHEP) - University of Essex

Qualifications

  • PhD in Management Studies (King's Collage London, 2011)

  • MBA (Maastricht School of Management, 2002)

  • BSc Computer Science (American University in Cairo, 1996)

Research and professional activities

Research interests

Intra-firm integration mechanisms and their influence on marketing performance (effectiveness, adaptiveness, efficiency and creativity)

Open to supervise

The international marketing strategies of emerging market firms

Open to supervise

Drivers of market pioneering

Open to supervise

Emerging markets MNEs

Open to supervise

Set-Theortic research in Business

Open to supervise

Conferences and presentations

The educational value of using simulation games in the classroom

SRHE Annual Research Conference, Celtic Manor, NewPort, United Kingdom, 5/12/2018

Organising for marketing creativity: A set-theoretic approach

European Marketing Academy Conference, Groningen, Netherlands, 24/5/2017

Does cross-functional coordination support adaptive capability in highly uncertain business environments? (With Eng, Teck Yong), European Marketing Academy Conference (EMAC), 2015, Luven, Belgium.

Luven, Belgium, 2015

Teaching and supervision

Current teaching responsibilities

  • Principles of Markets, Marketing and Selling (BE500)

  • Consumer Behaviour (BE516)

  • Digital Marketing and Social Media (BE534)

  • International Marketing Strategy and Planning (BE552)

Publications

Journal articles (4)

Mohsen, K., Saeed, S., Raza, A., Omar, S. and Muffatto, M., (2021). Does Using Latest Technologies Impact New Venture Innovation? A Contingency-Based View of Institutional Environments. Journal of Small Business Management. Online (4), 852-886

Omar, S., Mohsen, K., Tsimonis, G., Oozeerally, A. and Hsu, J-H., (2021). M-commerce: The nexus between mobile shopping service quality and loyalty. Journal of Retailing and Consumer Services. 60, 102468-102468

Mohsen, K., Abdollahi, S. and Omar, S., (2019). Evaluating the educational value of simulation games: Learners’ perspective. Innovations in Education and Teaching International. 56 (4), 517-528

Mohsen, K. and Eng, T., (2016). The antecedents of cross-functional coordination and their implications for marketing adaptiveness. Journal of Business Research. 69 (12), 5946-5955

Contact

kmohsen@essex.ac.uk
+44 (0) 1702 328261

Location:

GB.3.21, Southend Campus

Academic support hours:

Monday 10:00 – 12:00 Wednesday 10:00 – 11:00