Postgraduate Course

MSc Management

(Marketing)

MSc Management

Overview

The details
Management (Marketing)
October 2023
Full-time
1 year
Colchester Campus

This course closed for October 2022 entry on 6 June 2022. Please consider waiting until this course opens for October 2023 entry or you may wish to consider one of our other courses in management or marketing as these will remain open for October 2022 applications for longer.

Marketing management requires professionals who can combine creative thinking with strategic planning to deliver on the wider business objectives of an organisation. You will need to demonstrate skills in the fields of both management and marketing to succeed as an effective marketing manager.

MSc Management (Marketing) is perfect if you do not have a first degree in business or marketing, or relevant work experience in management.

As one of our Masters of management pathways, you will study a core spine of management and organisational issues in term one. You will then specialise in marketing and marketing management in your second term where you will explore issues like consumer behaviours, digital marketing, strategic brand communication and marketing innovation. Through this management pathway, you can align your course with your career aspirations so that you graduate with a perfectly tailored Masters degree in marketing and management.

MSc Management (Marketing) covers contemporary marketing and management issues, such as:

  • the impact of social media on consumer behaviour
  • consumer relationships
  • brand communication
  • marketing strategy

We ensure that your education in management is both theoretical and practical, allowing you to develop expertise in a chosen area of marketing management.

At Essex Business School we champion responsible management and sustainable business. We want to change business for the better and empower our students to do this too. By using current research in our teaching, you'll explore the management and marketing issues affecting organisations across the globe right now and so you'll graduate with a Masters degree with a real-world focus.

MSc Management (Marketing) is one of three unique Masters in Management pathways which allow you to pursue your specific career ambitions, the others are: MSc Management, and MSc Management (International).

Professional accreditation

Accredited by The Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.

Why we're great.
  • Build your marketing expertise in our Students’ Union Creative Suite that mirrors the offices of modern marketing agencies.
  • This course is accredited by The Chartered Institute of Marketing (CIM) meaning you can earn exemptions towards your professional graduate qualifications.
  • This course is perfect if you do not have a first degree in business or marketing, or relevant work experience in management.

Our expert staff

Management and marketing research at Essex Business School is very diverse but can best be described as exploring business with a social conscience. For example, our research investigates workplace ethics, corporate social responsibility and the lived experience of work in the global economy.

For example, one of the academics that you may meet during your course Dr Neeru Malhotra is a Reader in Marketing at Essex Business School and an expert on services marketing. She has secured funding from the British Academy to apply her knowledge of consumer behaviour to the growing problem of gambling among young adults and university students.

The research activities of academics in our management and marketing group is supported by the Centre for Work, Organisation and Society (CWOS) which brings together interdisciplinary research on work, society and organisational life. The Centre’s research draws on the humanities and social sciences, bringing in perspectives from disciplines such as cultural studies, history, literary theory, philosophy, psychology, sociology and political economy.

Specialist facilities

MSc Management (Marketing) is based at our Colchester Campus.

You’ll be studying at Essex Business School, home to the first zero carbon business school in the UK – demonstrating our sustainable approach to business first-hand. Set around a lush winter garden, with shared spaces to encourage collaborative working, you’ll find a wealth of inspiring teaching and study zones:

  • learn in modern lecture theatres with ‘listen again’ recording to aid your study
  • access to Mintel market share and forecast data for consumer market analysis
  • utilise study booths in our winter garden and versatile break out areas for group working throughout the building
  • dynamic blended learning provision for uninterrupted study and engaging online lectures virtual guest speakers
  • study skills support provided by the Essex Business School Learning Team
  • networking opportunities with visiting businesses and careers events
  • Bonds café and adjacent foyer to enjoy on-site fresh food and drink

You'll also benefit from fantastic University facilities located close by, including our state-of-the-art Silberrad Student Centre, complete with an open-access 24-hour Learning Hub.

Why not try the Creative Studios? Equipped with top of the range kit, all of the computers here have the full Adobe Creative Cloud suite installed, which means you have access to Photoshop, InDesign, Premiere Pro, After Effects and loads more. With a similar feel to the offices of modern marketing agencies the free-to-use technology can greatly enhance your projects and give you hands-on experience for your CV.

Our building is located on the Knowledge Gateway, home to some of the region’s most exciting enterprises in the science, technology and creative sectors. The Knowledge Gateway provides potential networking and career opportunities for students directly on campus.

Your future

With a degree from Essex Business School, you will be an attractive candidate to high-profile employers and can target roles including global CSR consultant, public administrator and management accountant. Our graduates have entered high-profile organisations and exciting SMEs, such as:

  • Groupon
  • HP
  • KPMG
  • fast-growing digital agency, Footprint Digital

We encourage you to be creative, innovative and consider the ethical implications of business, so you also have an excellent foundation to start your own business, should you wish.

Our Student Support team work closely with the University’s Employability and Careers service to help you with careers information and advice and CV support. They will help you find work experience, internships, placements and voluntary opportunities and provide access to employer talks on campus. We also work closely with the Essex Startups team to support our budding entrepreneurs get their business ideas off the ground.

“After my Undergraduate degree at Essex and throughout my Masters my educational experience has not only developed me as a person but also as a professional. I’ve gathered lots of valuable work experience, complemented by an amazing social life.

I loved the practical elements of my Masters. The business simulation game and the opportunity to develop my own start-up ideas gave me the opportunity to develop skills I’ll use throughout my career.”

Michaela Peicheva

Entry requirements

UK entry requirements

A 2:2 degree, or international equivalent, in any discipline.

International & EU entry requirements

We accept a wide range of qualifications from applicants studying in the EU and other countries. Get in touch with any questions you may have about the qualifications we accept. Remember to tell us about the qualifications you have already completed or are currently taking.

Sorry, the entry requirements for the country that you have selected are not available here. Please select your country page where you'll find this information.

English language requirements

If English is not your first language, we require IELTS 6.5 overall with a minimum component score of 6.0 in writing and 5.5 in all other components

Additional Notes

The University uses academic selection criteria to determine an applicant’s ability to successfully complete a course at the University of Essex. Where appropriate, we may ask for specific information relating to previous modules studied or work experience.

Structure

Course structure

We offer a flexible course structure with a mixture of core/compulsory modules, and optional modules chosen from lists. Please be aware that we are planning changes to our first year to make it more relevant to your chosen course.

Our research-led teaching is continually evolving to address the latest challenges and breakthroughs in the field. The following modules are based on the current course structure and may change in response to new curriculum developments and innovation.

We understand that deciding where and what to study is a very important decision for you. We’ll make all reasonable efforts to provide you with the courses, services and facilities as described on our website. However, if we need to make material changes, for example due to significant disruption, or in response to COVID-19, we’ll let our applicants and students know as soon as possible.

Components and modules explained

Components

Components are the blocks of study that make up your course. A component may have a set module which you must study, or a number of modules from which you can choose.

Each component has a status and carries a certain number of credits towards your qualification.

Status What this means
Core
You must take the set module for this component and you must pass. No failure can be permitted.
Core with Options
You can choose which module to study from the available options for this component but you must pass. No failure can be permitted.
Compulsory
You must take the set module for this component. There may be limited opportunities to continue on the course/be eligible for the qualification if you fail.
Compulsory with Options
You can choose which module to study from the available options for this component. There may be limited opportunities to continue on the course/be eligible for the qualification if you fail.
Optional
You can choose which module to study from the available options for this component. There may be limited opportunities to continue on the course/be eligible for the qualification if you fail.

The modules that are available for you to choose for each component will depend on several factors, including which modules you have chosen for other components, which modules you have completed in previous years of your course, and which term the module is taught in.

Modules

Modules are the individual units of study for your course. Each module has its own set of learning outcomes and assessment criteria and also carries a certain number of credits.

In most cases you will study one module per component, but in some cases you may need to study more than one module. For example, a 30-credit component may comprise of either one 30-credit module, or two 15-credit modules, depending on the options available.

Modules may be taught at different times of the year and by a different department or school to the one your course is primarily based in. You can find this information from the module code. For example, the module code HR100-4-FY means:

HR 100  4  FY

The department or school the module will be taught by.

In this example, the module would be taught by the Department of History.

The module number. 

The UK academic level of the module.

A standard undergraduate course will comprise of level 4, 5 and 6 modules - increasing as you progress through the course.

A standard postgraduate taught course will comprise of level 7 modules.

A postgraduate research degree is a level 8 qualification.

The term the module will be taught in.

  • AU: Autumn term
  • SP: Spring term
  • SU: Summer term
  • FY: Full year 
  • AP: Autumn and Spring terms
  • PS: Spring and Summer terms
  • AS: Autumn and Summer terms

COMPONENT 01: CORE

Dissertation in Management
(60 CREDITS)

Your dissertation is the culmination of your course, where you apply knowledge gained to produce an extended independent piece of work. You generate an original idea, analyse literature and current knowledge and produce a coherent argument that shows your ability to relate theory to practice. Your dissertation/research project will help you develop vital skills for the workplace, as well as the ability to analyse real problems through an academic lens. You are assigned a supervisor for the duration of your project.

View Dissertation in Management on our Module Directory

COMPONENT 02: COMPULSORY

Management and Strategy
(20 CREDITS)

This module is designed to encourage students to reflect on a variety of issues relating to management and business strategy. It will introduce students to the basics of management such as dealing with teams, culture and organisational management structures. It will then introduce students to managing strategically, covering topics that involve the analysis of the external and internal environments of the business as well as avenues for implementation. Consequently, the module offers an insight into a range of current business issues, management dilemmas, ethical considerations, and general governance issues relating to the strategic direction of organisations. Overall, the module provides an introduction to management and strategy and a critical examination of its application in practice.

View Management and Strategy on our Module Directory

COMPONENT 03: COMPULSORY

Organisational Behaviour and Human Resource Management
(20 CREDITS)

This module is designed to encourage students to think and reflect upon the nature of managing people and organisations. In particular, it encourages students to consider the main topics of Organisational Behaviour and Human Resource Management. Throughout the sessions, the core issues affecting organisational behaviour and outcomes will be discussed and critically analysed. Therefore, it invites participants to consider the tensions emerging from competing views and perspectives. In so doing, the module challenges many of the taken-for-granted assumptions about people management, and provides tools to analyse organisations and to explore the realities of organisational life.

View Organisational Behaviour and Human Resource Management on our Module Directory

COMPONENT 04: COMPULSORY

Accounting and Finance for Managers
(20 CREDITS)

It is essential for any manager to be able to analyse the performance of companies and take financial decisions. This module will start by examining how publicly available information can aid in analysing the performance of companies, and critically evaluating the limitations of financial performance measures. This part of the module will cover the contents of the annual report, preparation of main financial statements and evaluating the financial performance of companies based on publicly available information. The second part of the module will critically examine a range of issues that relate to financial and managerial decision-making, including cost behaviour, capital investment decisions, cost volume profit analysis and budgeting.

View Accounting and Finance for Managers on our Module Directory

COMPONENT 05: COMPULSORY

Research Methods in Management
(20 CREDITS)

This module introduces students to the methodology and methods of research in the field of Management. Students are acquainted with the nature of the philosophical assumptions that underpin the choice of research design, in particular case studies for data collection and analysis. The module explores a variety of quantitative and qualitative methods to illustrate the suitability of these methods for designing research projects. The ethical, practical and legal questions raised by research are explored. Practical aspects of the research process are examined including the skills required to evaluate published research, organise and undertake a research project within the body of relevant knowledge, and make practical and actionable recommendations.

View Research Methods in Management on our Module Directory

COMPONENT 06: COMPULSORY

Marketing and Innovation
(20 CREDITS)

The aim of this module is to introduce students to the theory and practice of marketing. It will present some of the key principles of marketing, particularly useful for those not previously familiar with the subject area. In addition, it will cover some topics important to the contemporary marketing context including consumer behaviour, relationship marketing, and digital marketing. It introduces marketing theories and models while also providing a critical perspective on the effects of these to political, social, and cultural life. Further, the module focuses on the management of innovation activities within a marketing context. It introduces the management of innovation and technology as a multiple perspective approach, which incorporates the key areas of the business and management including innovation and marketing together.

View Marketing and Innovation on our Module Directory

COMPONENT 07: COMPULSORY

Consumer Behaviour
(20 CREDITS)

This module evidences how buyer behaviour plays an essential role in marketing strategy. You consider how marketers use consumer insights and behaviour theory and look beyond the act of buying to consider the entire consumption cycle, from pre to post-purchase. You explore consumer behaviour theories in relation to market consumption, viewing consumers as individuals, decision-makers and social beings, and discuss the wider implications of living in a consumer society.

View Consumer Behaviour on our Module Directory

Teaching

  • Courses focus on practical applications and links with industry
  • We run an open seminar series

Assessment

  • Regular assessment is by coursework, presentations, case studies, group work, tests and examinations.

Dissertation

  • You will complete a 15,000 word dissertation.

Fees and funding

Home/UK fee

£13,650

International fee

£21,350

What's next

Open Days

2022 Open Days (Colchester Campus)

  • Saturday, October 22, 2022

Applying

You can apply for this postgraduate course online. Before you apply, please check our information about necessary documents that we’ll ask you to provide as part of your application.

We aim to respond to applications within two weeks. If we are able to offer you a place, you will be contacted via email.

For information on our deadline to apply for this course, please see our ‘how to apply’ information.

Colchester Campus

Visit Colchester Campus

Home to 15,000 students from more than 130 countries, our Colchester Campus is the largest of our three sites, making us one of the most internationally diverse campuses on the planet - we like to think of ourselves as the world in one place.

Set within the 200-acre award-winning beautiful parkland - Wivenhoe Park and located two miles from the historic city centre of Colchester – England's oldest recorded development. Our Colchester Campus is also easily reached from London and Stansted Airport in under one hour.

Whether you are planning to visit us at one of our Open Days, or coming to an Applicant day. Our campus conveniently located and easy to reach by car, train or bus.

View from Square 2 outside the Rab Butler Building looking towards Square 3

Virtual tours

If you live too far away to come to Essex (or have a busy lifestyle), no problem. Our 360 degree virtual tour allows you to explore the Colchester Campus from the comfort of your home. Check out our accommodation options, facilities and social spaces.

Exhibitions

Our staff travel the world to speak to people about the courses on offer at Essex. Take a look at our list of exhibition dates to see if we’ll be near you in the future.

Open Days

We hold Open Days for all our applicants throughout the year. Our Colchester Campus events are a great way to find out more about studying at Essex, and give you the chance to:

  • tour our campus and accommodation
  • find out answers to your questions about our courses, student finance, graduate employability, student support and more
  • meet our students and staff

If the dates of our organised events aren’t suitable for you, feel free to get in touch by emailing tours@essex.ac.uk and we’ll arrange an individual campus tour for you.

At Essex we pride ourselves on being a welcoming and inclusive student community. We offer a wide range of support to individuals and groups of student members who may have specific requirements, interests or responsibilities.

Find out more

The University makes every effort to ensure that this information on its programme specification is accurate and up-to-date. Exceptionally it can be necessary to make changes, for example to courses, facilities or fees. Examples of such reasons might include, but are not limited to: strikes, other industrial action, staff illness, severe weather, fire, civil commotion, riot, invasion, terrorist attack or threat of terrorist attack (whether declared or not), natural disaster, restrictions imposed by government or public authorities, epidemic or pandemic disease, failure of public utilities or transport systems or the withdrawal/reduction of funding. Changes to courses may for example consist of variations to the content and method of delivery of programmes, courses and other services, to discontinue programmes, courses and other services and to merge or combine programmes or courses. The University will endeavour to keep such changes to a minimum, and will also keep students informed appropriately by updating our programme specifications. The University would inform and engage with you if your course was to be discontinued, and would provide you with options, where appropriate, in line with our Compensation and Refund Policy.

The full Procedures, Rules and Regulations of the University governing how it operates are set out in the Charter, Statutes and Ordinances and in the University Regulations, Policy and Procedures.

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