Overview

The details

Course: Management (Marketing)

Start date: October 2020

Study mode: Full-time

Duration: 1 year

Location: Colchester Campus

Based in: Essex Business School

Launch your career in marketing with MSc Management (Marketing) from Essex Business School.

MSc Management (Marketing) is perfect if you do not have a first degree in business or marketing, or relevant work experience in management.

As one of Essex Business School’s unique Masters of management pathways, you will study a core spine of management and organisational issues in term one. You will then specialise in marketing and marketing management in your second term where you will explore issues like consumer behaviours, digital marketing, strategic brand communication and marketing innovation.

The optional modules that allow you to specialise in marketing and marketing management will allow you to align your course with your career aspirations so that you graduate with a perfectly tailored Masters degree in marketing and management.

If you are interested in issues such as: the impact of social media on consumer behaviour, consumer relationships, brand communication and marketing strategy then MSc Management (Marketing) is for you.

We ensure that your education in management is both theoretical and practical, allowing you to develop expertise in a chosen area of international management. In your last term you’ll have the opportunity to conduct a case study of the performance of an organisation during a short term placement.

MSc Management (Marketing) is one of five Masters of management pathways at Essex Business School: Management, International, Marketing, Leadership or Advertising and Corporate Communications. All Masters of management pathways follow the same core management modules in term one allowing students the option of selecting their preferred management specialism up to the end of term one.

Essex Business School champions responsible management and sustainable business. We want to change business for the better and empower our students to do this too.

You can chose to study MSc Management (Marketing) full-time over 12 months, or part-time over 24 months.

THE Awards 2018 - Winner University of the Year

Our expert staff

Our team of academics lead research in business ethics and corporate social responsibility, organisation studies, leadership and strategy, and international management.

Our expert staff have world-class research reputations and have written about, or worked in, a wide range of organisations.

Dr Louise Nash has extensive management and marketing industry experience which has influenced her research into the lived experience of work, including the role of gender in the workplace and the culture of organisations.

Dr Ceri Watkins’s research interests include organisation hierarchies and organisational performance with a particular focus on the arts.

This experience is incorporated into our teaching on our MSc Management (Marketing) course to address the issues currently facing organisations across the globe.

Essex Business School is also home to the Centre of Work, Organisation and Society, which organises research seminars that our Masters students may attend.

Specialist facilities

MSc Management (Marketing) is based at our Colchester Campus at the Essex Business School Building.

Essex Business School is housed in the first zero carbon business school building in the UK, with a stunning winter garden, sun terrace and Eden Project-inspired dome contributing to the building’s own micro-climate.

The building reflects our commitment to championing sustainable business.

Your future

93% of our Essex Business School students are in employment or further study (Graduate Outcomes 2020).

With a degree from Essex Business School, you will be an attractive candidate to high-profile employers and can target roles including global CSR consultant, public administrator and management accountant. Our graduates have entered high-profile organisations and exciting SMEs, such as:

Groupon
HP
KPMG
fast-growing digital agency, Footprint Digital

We encourage you to be creative, innovative and consider the ethical implications of business, so you also have an excellent foundation to start your own business, should you wish.

We’re also proud of our student entrepreneurs, including international business incubator 0100Ventures and entrepreneurship website SlovakSTARTUP.

We support you to obtain your dream job by providing advice on work experience, internships, placements, and voluntary opportunities. Our dedicated employability team works closely with the University’s Employability and Careers Centre.

“After my Undergraduate degree at Essex and throughout my Masters my educational experience has not only developed me as a person but also as a professional. I’ve gathered lots of valuable work experience, complemented by an amazing social life.

I loved the practical elements of my Masters. The business simulation game and the opportunity to develop my own start-up ideas gave me the opportunity to develop skills I’ll use throughout my career.”

Michaela Peicheva

Entry requirements

UK entry requirements

A 2:2 degree, or international equivalent, in any discipline.

International & EU entry requirements

We accept a wide range of qualifications from applicants studying in the EU and other countries. Get in touch with any questions you may have about the qualifications we accept. Remember to tell us about the qualifications you have already completed or are currently taking.

Sorry, the entry requirements for the country that you have selected are not available here. Please select your country page where you'll find this information.

English language requirements

If English is not your first language, we require IELTS 6.5 overall with a minimum component score of 6.0 in writing and 5.5 in all other components

Additional Notes

The University uses academic selection criteria to determine an applicant’s ability to successfully complete a course at the University of Essex. Where appropriate, we may ask for specific information relating to previous modules studied or work experience.

Structure

Example structure

Most of our courses combine compulsory and optional modules, giving you freedom to pursue your own interests. All of the modules listed below provide an example of what is on offer from the current academic year. Our Programme Specification provides further details of the course structure for the current academic year.

Our research-led teaching is continually evolving to address the latest challenges and breakthroughs in the field, therefore to ensure your course is as relevant and up-to-date as possible your core module structure may be subject to change.

The example structure below is representative of this course if taken full-time. If you choose to study part-time, the modules will be split across 2 years.

See full list of modules

Marketing and Innovation

The aim of this module is to introduce students to the theory and practice of marketing. It will present some of the key principles of marketing, particularly useful for those not previously familiar with the subject area. In addition, it will cover some topics important to the contemporary marketing context including consumer behaviour, relationship marketing, and digital marketing. It introduces marketing theories and models while also providing a critical perspective on the effects of these to political, social, and cultural life. Further, the module focuses on the management of innovation activities within a marketing context. It introduces the management of innovation and technology as a multiple perspective approach, which incorporates the key areas of the business and management including innovation and marketing together.

View Marketing and Innovation on our Module Directory

Consumer Behaviour

This module evidences how buyer behaviour plays an essential role in marketing strategy. You consider how marketers use consumer insights and behaviour theory and look beyond the act of buying to consider the entire consumption cycle, from pre to post-purchase. You explore consumer behaviour theories in relation to market consumption, viewing consumers as individuals, decision-makers and social beings, and discuss the wider implications of living in a consumer society.

View Consumer Behaviour on our Module Directory

Management and Strategy

This module is designed to encourage students to reflect on a variety of issues relating to management and business strategy. It will introduce students to the basics of management such as dealing with teams, culture and organisational management structures. It will then introduce students to managing strategically, covering topics that involve the analysis of the external and internal environments of the business as well as avenues for implementation. Consequently, the module offers an insight into a range of current business issues, management dilemmas, ethical considerations, and general governance issues relating to the strategic direction of organisations. Overall, the module provides an introduction to management and strategy and a critical examination of its application in practice.

View Management and Strategy on our Module Directory

Research Methods in Management and Marketing Studies

View Research Methods in Management and Marketing Studies on our Module Directory

Organisational Behaviour and Human Resource Management

This module is designed to encourage students to think and reflect upon the nature of managing people and organisations. In particular, it encourages students to consider the main topics of Organisational Behaviour and Human Resource Management. Throughout the sessions, the core issues affecting organisational behaviour and outcomes will be discussed and critically analysed. Therefore, it invites participants to consider the tensions emerging from competing views and perspectives. In so doing, the module challenges many of the taken-for-granted assumptions about people management, and provides tools to analyse organisations and to explore the realities of organisational life.

View Organisational Behaviour and Human Resource Management on our Module Directory

Accounting and Finance for Managers

It is essential for any manager to be able to analyse the performance of companies and take financial decisions. This module will start by examining how publicly available information can aid in analysing the performance of companies, and critically evaluating the limitations of financial performance measures. This part of the module will cover the contents of the annual report, preparation of main financial statements and evaluating the financial performance of companies based on publicly available information. The second part of the module will critically examine a range of issues that relate to financial and managerial decision-making, including cost behaviour, capital investment decisions, cost volume profit analysis and budgeting.

View Accounting and Finance for Managers on our Module Directory

Teaching

Tailor the content of your course to more closely fit your interests and aspirations
Courses focus on practical applications and links with industry
We run an open seminar series

Assessment

Regular assessment is by coursework, presentations, case studies, group work, tests and examinations.

Dissertation

You submit a research portfolio instead of a dissertation.

Fees and funding

Home/UK fee

£11,820

EU students commencing their course in the 2020-21 academic year will be liable for the Home/UK fee.

International fee

£18,460

Fees will increase for each academic year of study.

What's next

We hold Open Days for all our applicants throughout the year. Our Colchester Campus events are a great way to find out more about studying at Essex, and give you the chance to:

tour our campus and accommodation
find out answers to your questions about our courses, student finance, graduate employability, student support and more
meet our students and staff

If the dates of our organised events aren’t suitable for you, feel free to get in touch by emailing tours@essex.ac.uk and we’ll arrange an individual campus tour for you.

You can apply for this postgraduate course online. Before you apply, please check our information about necessary documents that we’ll ask you to provide as part of your application.

We aim to respond to applications within two weeks. If we are able to offer you a place, you will be contacted via email.

For information on our deadline to apply for this course, please see our ‘how to apply’ information.

Home to 15,000 students from more than 130 countries, our Colchester Campus is the largest of our three sites, making us one of the most internationally diverse campuses on the planet - we like to think of ourselves as the world in one place.

The Campus is set within 200 acres of beautiful parkland, located two miles from the historic town centre of Colchester – England's oldest recorded town. Our Colchester Campus is also easily reached from London and Stansted Airport in under one hour.

How to get to Colchester Campus

Find out more

If you live too far away to come to Essex (or have a busy lifestyle), no problem. Our 360 degree virtual tour allows you to explore the Colchester Campus from the comfort of your home. Check out our accommodation options, facilities and social spaces.

Our staff travel the world to speak to people about the courses on offer at Essex. Take a look at our list of exhibition dates to see if we’ll be near you in the future.

At Essex we pride ourselves on being a welcoming and inclusive student community. We offer a wide range of support to individuals and groups of student members who may have specific requirements, interests or responsibilities.

Find out more

The University makes every effort to ensure that this information on its programme specification is accurate and up-to-date. Exceptionally it can be necessary to make changes, for example to courses, facilities or fees. Examples of such reasons might include, but are not limited to: strikes, other industrial action, staff illness, severe weather, fire, civil commotion, riot, invasion, terrorist attack or threat of terrorist attack (whether declared or not), natural disaster, restrictions imposed by government or public authorities, epidemic or pandemic disease, failure of public utilities or transport systems or the withdrawal/reduction of funding. Changes to courses may for example consist of variations to the content and method of delivery of programmes, courses and other services, to discontinue programmes, courses and other services and to merge or combine programmes or courses. The University will endeavour to keep such changes to a minimum, and will also keep students informed appropriately by updating our programme specifications.

The full Procedures, Rules and Regulations of the University governing how it operates are set out in the Charter, Statutes and Ordinances and in the University Regulations, Policy and Procedures.