BA (Hons) International Tourism Management

This is an introductory module that will provide a holistic overview of tourism management. The module content is a fundamental course that explores the context of tourism development, its current position, and influences on the demand for tourism. The structure of the module will provide an understanding of the nature and meaning the industry and its management challenges to fully explore the context of tourism. This module utilises theoretical and practical aspects of tourism management as deployed by tourism organisations, business, and destinations.

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This module will introduce you to the concept and importance of the centrality of the customer experience as fundamental to all activity within a hotel business. The module will provide you with the opportunity to reflect on and take part in delivering customer excellence within the various functions of the hotel operation.

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This module introduces you to the regulatory frameworks for corporate bodies in the UK and sets the key financial documents into context (such as profit and loss, cash flow and balance sheets).  Financial ratios and comparative measures are described and analysed in the context of micro-economics both internally and industry wide.

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This module will enable you to analyse the macro, micro and internal business environments in which international hospitality and events businesses operate. A comprehensive understanding of the environments that an organisation operates in will enable you to interpret situations and allow you to make decisions that add value for stakeholders. The focus of the module is on the external and internal influences on organisations and the effect these have on business practices and internal aspects of organisational life. Contemporary business issues will be studied as they arise.

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This module will introduce you to Conference and Events, which is a major supporting revenue stream for venue space hire, food and beverage sales, and accommodation demand within a hotel. The module will provide you with an understanding of the planning, organisation, delivery and evaluation of events, including taking a client brief, conducting a venue show-round, administration procedures, budgeting and risk management.

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This module will enable you to acquire the understanding and knowledge of the operational characteristics of a tourism business enabling the business to achieve its objectives. You will understand the process of the tourism business and recognise the opportunities and challenges of operating tourism business across the various sectors.

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Niche Tourism will explore the personalisation of the individual travel experience and identify how these forms of tourism contribute to local economies and communities. The module focuses on contemporary and unique tourism topics and their associated travel activities to identify and demonstrate the valuable niche market for both multi-product and single-product destinations.

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This module will equip you with a range of management and leadership skills to support your career development in the hospitality and event industries. You will identify how reflective practice enhances the effectiveness of managers, and assess your own skills set, identifying areas for development. You will show appreciation of the types of management skills that are transferable from academia to the work of hospitality and event managers, building on from the skills outlined within the Continual Professional Development module studied at level 5, for example team working, delegation and self-management.

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This module offers a broad overview of sustainability concepts as they apply to the tourism, hospitality, and events sectors, with consideration of social, economic and environmental perspectives. The module requires you to experientially engage with debates by devising, presenting and carrying out a meaningful project, which relates to sustainable practices in the tourism, hospitality and events sectors. It promotes key sustainability competences by encouraging you to critically reflect on your project and its impact on stakeholders. These projects may take a wide range of forms and pursue diverse goals, encouraging you to address real-world sustainability needs within these sectors. The module will cover an array of topics and activities across the sessions. Each session includes essential and recommended readings to support your preparation and extend your learning. Please note that the schedule may be updated during the module to ensure it continues to meet the learning objectives. This module is built around a group project that focuses on identifying and addressing a specific social, economic, and/or environmental issue. Working collaboratively, you are required to design, implement, and complete a small-scale sustainable project.

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This module will develop your understanding of the underlying themes and forces acting on an organisation relating to its digital business, and in particular e-marketing. This is an evolving and growing aspect of modern marketing and you will research different strategies used throughout all industries to gain customers and improve brand recognition. You will learn about revenue management and the use of data to inform decision makers when maximising revenue in hospitality and events.

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The purpose of this module is for you to consolidate your professional and personal learning and to focus on the development of techniques and strategies for self-management of your continuous professional development. You will develop critical self-reflection skills as well as provide an understanding of the role and relevance of research for managers in decision making. The module will also provide opportunity to develop a range of skills to prepare you for career advancement and employment opportunities.

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This module continues your development from the level 4 Tourism Operations by providing you with the opportunity to develop the knowledge of operational management within visitor attractions. This module will further develop your knowledge and application required for the successful planning and organising of the delivery of products and services to customers in all aspects of visitor management operations. You will understand the value of data to inform managers on trends, performance and analysis and review the use of technology applied to the running of a visitor attraction business.

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This module will enable you to analyse current contemporary issues that impact on management, staff, operations and customers within the international hospitality industry. Contemporary management practice will be studied within changing organisational, consumer and environmental contexts to enhance your understanding of factors that impact on competitive positioning within the industry.

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For your 8,000 word dissertation, you will manage a piece of individual research in the context of the commercial hospitality industry. You will be expected to demonstrate expertise with a range of business data, research resources and methodologies, as well as personal communication skills.

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The Consultancy Project consists of an individual report, a group presentation and a group report focusing on a project in the hospitality industry. Working with fellow students you will work with an external hospitality client to resolve an issue that they are facing using research, data and analysis.

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The aim of this module is to develop your awareness of entrepreneurship and innovation so that you have an awareness of the knowledge and skills needed to start a business in the hospitality and event industry. You will be expected to create an innovative business plan considering all relevant constraints and describe actions to comply with these. The plan will be expected to show how the business will be sustained and contingencies if targets are not met and options for expansion. This must be justified using valid and reliable research.

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This module will provide you with an understanding of the need for effective human resources practices within hospitality. You will develop a critical awareness of the role of performance and reward management strategies on staff motivation, retention and business performance as well as becoming competent in carrying out job interviews and selecting the right candidates within hospitality recruitment.

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You will analyse the strategic implications of managing within dynamic industry environments and evaluate the necessary theories, tools and skills needed to develop realistic, coherent and effective strategy for hospitality and events organisations. You will engage in critical analysis of different strategic options developing a critical understanding of vision and mission statements, and the nature of strategic change. You will provide a critical analysis of change management strategies, and overcoming barriers and resistance to strategic change.

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In this module, you will investigate how tourism and hospitality businesses operate globally in terms of the markets they work within as well as domestic legislation and the impact of culture on employees. You will also study the intricacies of global customer culture and its impact on expectations and behaviour and how hospitality firms try to adapt and personalise their offer.

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