Social Media Strategy

In this workshop, we will look at the various components of digital marketing to help you understand how you can develop your online presence, identify your audience, and then select the most appropriate social media channels to target them.

We will explore the creative methods you can use to engage with your community and consider objective setting to measure the success of your content. Understanding how to create a social media strategy with allow you to build your following, generate leads, and drive traffic to boost your revenue.

During a creative breakout session, you will have the opportunity to develop these strategic ideas for a business case study, identifying the channels and planning content for a mini social media campaign.