BA (Hons) Events Management

This module introduces you to the regulatory frameworks for corporate bodies in the UK and sets the key financial documents into context (such as profit and loss, cash flow and balance sheets).  Financial ratios and comparative measures are described and analysed in the context of micro-economics both internally and industry wide.

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This module will enable you to analyse the macro, micro and internal business environments in which international hospitality and events businesses operate. A comprehensive understanding of the environments that an organisation operates in will enable you to interpret situations and allow you to make decisions that add value for stakeholders. The focus of the module is on the external and internal influences on organisations and the effect these have on business practices and internal aspects of organisational life. Contemporary business issues will be studied as they arise.

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This module will introduce you to the importance and centrality of the customer experience as fundamental to all activity within hospitality and event businesses. You will understand the different types of customer and factors that will influence their behaviour and expectations. The module will identify the components of effective customer relationships enabling you to develop the knowledge required to effectively deliver customer excellence.

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The module aims to develop your understanding of gastronomy as well as current trends in food and beverage and how culture, societal expectations and consumer demands influence the food and beverage offerings of events, restaurants, hotels and other food establishments. It will provide you with an understanding and insight into food and beverage commodities, how they are created and used as well as the processes used in the sourcing, purchasing, production and service of food and beverage within the events and hospitality industry.

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This module will introduce you to the concept and importance of the centrality of the customer experience as fundamental to all activity within a hotel business. The module will provide you with the opportunity to reflect on and take part in delivering customer excellence within the various functions of the hotel operation.

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This module will provide you with an understanding of the operational characteristics of a high quality event business and the importance of effective teamwork in delivering excellent customer service. You will be introduced to the legal and regulatory context in which events operate, understand and use basic financial and costing skills and utilise relevant technology to enhance business performance.

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This module will introduce you to the concept of cultural events, weddings and festivals in society. The module will provide the origins and impacts of events in this genre and will consider a range of ethnic, religious, sociological and cultural viewpoints.

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This module will equip you with a range of management and leadership skills to support your career development in the hospitality and event industries. You will identify how reflective practice enhances the effectiveness of managers, and assess your own skills set, identifying areas for development. You will show appreciation of the types of management skills that are transferable from academia to the work of hospitality and event managers, building on from the skills outlined within the Continual Professional Development module studied at level 5, for example team working, delegation and self-management.

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This module offers a broad overview of sustainability concepts as they apply to the tourism, hospitality, and events sectors, with consideration of social, economic and environmental perspectives. The module requires you to experientially engage with debates by devising, presenting and carrying out a meaningful project, which relates to sustainable practices in the tourism, hospitality and events sectors. It promotes key sustainability competences by encouraging you to critically reflect on your project and its impact on stakeholders. These projects may take a wide range of forms and pursue diverse goals, encouraging you to address real-world sustainability needs within these sectors. The module will cover an array of topics and activities across the sessions. Each session includes essential and recommended readings to support your preparation and extend your learning. Please note that the schedule may be updated during the module to ensure it continues to meet the learning objectives. This module is built around a group project that focuses on identifying and addressing a specific social, economic, and/or environmental issue. Working collaboratively, you are required to design, implement, and complete a small-scale sustainable project.

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This module will develop your understanding of the underlying themes and forces acting on an organisation relating to its digital business, and in particular e-marketing. This is an evolving and growing aspect of modern marketing and you will research different strategies used throughout all industries to gain customers and improve brand recognition. You will learn about revenue management and the use of data to inform decision makers when maximising revenue in hospitality and events.

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The purpose of this module is for you to consolidate your professional and personal learning and to focus on the development of techniques and strategies for self-management of your continuous professional development. You will develop critical self-reflection skills as well as provide an understanding of the role and relevance of research for managers in decision making. The module will also provide opportunity to develop a range of skills to prepare you for career advancement and employment opportunities.

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This module provides an in-depth exploration of events designed to raise funds and awareness for a charitable cause. You will work collaboratively with other students to conceptualise, plan, deliver, and critically evaluate a live charity event. Building on knowledge developed in other modules, you will apply key principles of event project management within a real-world context, ensuring sustainable and ethical practices. The module emphasises practical implementation, allowing you to translate theoretical understanding into professional practice. As an autonomous learning experience, this module allocates dedicated time for individuals and teams to independently plan and organise their events. You will develop advanced knowledge of operational events management including budgeting, risk assessment, logistics, stakeholder engagement, marketing, on-the-day coordination, and post-event evaluation. In addition, you will explore the role of data and technology in event management. This includes exploring and analysing event industry trends, measuring team performance, and evaluating event outcomes, impact, and legacy. Through adopting digital and technological tools, these methods will enhance meaningful and memorable event experiences that effectively support a chosen charitable cause. By the end of this module, you will have strengthened leadership, teamwork, problem-solving, and professional practice skills, preparing them for employment within the events industry.

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This module will enable you to analyse current contemporary issues that impact on management, staff, operations and customers within the events industry. Contemporary management practice will be studied within changing organisational, consumer and environmental contexts to enhance your understanding of factors that impact on competitive positioning within the industry.

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This module will introduce you to the concept and importance of the centrality of the customer experience as fundamental to all activity within a hotel business. The module will provide you with the opportunity to reflect on and take part in delivering customer excellence within the various functions of the hotel operation.

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You will analyse the strategic implications of managing within dynamic industry environments and evaluate the necessary theories, tools and skills needed to develop realistic, coherent and effective strategy for hospitality and events organisations. You will engage in critical analysis of different strategic options developing a critical understanding of vision and mission statements, and the nature of strategic change. You will provide a critical analysis of change management strategies, and overcoming barriers and resistance to strategic change.

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The aim of this module is to develop your awareness of entrepreneurship and innovation so that you have an awareness of the knowledge and skills needed to start a business in the hospitality and event industry. You will be expected to create an innovative business plan considering all relevant constraints and describe actions to comply with these. The plan will be expected to show how the business will be sustained and contingencies if targets are not met and options for expansion. This must be justified using valid and reliable research.

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This module will provide you with an understanding of the need for effective human resources practices within hospitality. You will develop a critical awareness of the role of performance and reward management strategies on staff motivation, retention and business performance as well as becoming competent in carrying out job interviews and selecting the right candidates within hospitality recruitment.

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For your 8,000 word dissertation, you will manage a piece of individual research in the context of the commercial hospitality industry. You will be expected to demonstrate expertise with a range of business data, research resources and methodologies, as well as personal communication skills.

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This module will provide you with core knowledge and skills in designing a proposal and pitching it in a presentation to an external client. The module aims to develop your understanding of the process of winning a contract from an event client, including taking a brief, research skills, preparing a proposal document and pitching your proposal to the external client.

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