Component

MA Public Opinion and Political Behaviour
BSc Management and Marketing options

Final Year, Component 06

Management option(s) from list
BE418-6-SP
Management and the Cultural Industries
(15 CREDITS)

An increasingly important sector, the cultural industries are distinctive both in terms of their political economy and their organizational forms, management systems and labour processes. You consider what is distinctive about culture as an economic product, and what this distinctiveness means for the structure of the industries.

BE422-6-SP
Business and International Development
(15 CREDITS)

This module explores enterprise-based development models within the developing world and examines their impact upon sustainable development and poverty alleviation. Using case studies from across Africa, India, and the UK, you learn about a range of social purpose business models, such as social enterprises, not for profit, green for profit and fair trade. You learn about the role of the informal economy, areas such as social exclusion and debates around social enterprises.

BE434-6-SP
Management Psychology
(15 CREDITS)

Discover the psychology of organising. You investigate the role of the individual in the organisation, the construction of meaning, bureaucratic and technological consciousness, organisational socialisation and secondary adjustments, and the significance of organising principles such as time, gender and motive. Use film and video material to explore the issues raised and to provide contextual support for the ideas, including feature films such as GI Jane, She Stood Alone and Vertigo.

BE435-6-SP
Management, Society and New Forms of Work
(15 CREDITS)

This module explores the future of management and work in light of contemporary social theory and social, political and economic changes. You look at new organisational forms, such as management consultancy, symbolic analysis and affective labour, as well as new forms of exchange, such as Open Source software. You explore resistance to social-economic change, such as neo-Luddism, culture-jamming, alternative media, anti-globalization and popular movements against precarious labour. By comparison, you also examine more conventional forms of organisation, including sweatshops, fast food, retail, call centres, mining and agriculture.

BE440-6-AU
Brand Management
(15 CREDITS)

Explore the fascinating world of brands in our contemporary cultures, and investigate the consequences for contemporary marketing practices and for organisational practices more generally. You examine the notion of brand identity, brand image, the issues of brand development and extension, and the consumption of brands. You are also introduced to managerial and marketing issues central to brand management.

BE448-6-AU
Innovation and Sustainability
(15 CREDITS)

Faced with runaway climate change, mass extinction, and persistent pollution, sustainability is the most pressing concern of the 21st century. With scientists suggesting there is little more than a decade to dramatically transform our economies and societies, innovation and innovation management has never been more crucial. This module will explore the role innovation can play in the transformation of economic activity and organisational design in order to promote sustainable development, including (but not limited to) its importance in mitigating and adapting to climate change. The module is organised around three key themes: analysis of contemporary environmental and sustainability issues; managing sustainable innovation in technology and organisation design; managing sustainable transition and disruption. A number of key ideas will be used to provide a framework for learning. These include past and current theories on sustainability, growth and innovation (with specific reference to the role of technology), understanding and influencing directions of innovation, and the governance of socio-technical transitions.

BE535-6-AU
Neuromarketing
(15 CREDITS)

This exciting module covers the fascinating field of neuromarketing. Many consumption decisions are irrational, emotional, and subconscious. The discipline of neuromarketing strives to measure and make sense of these irrational drives through a range of research approaches and tools. These include behavioural economics, eye-tracking, implicit response measures, and facial coding among others.

BE733-6-AU
Strategic Human Resource Management
(15 CREDITS)

Political, economic, and socio-cultural changes have culminated in the emergence of Human Resource Management (HRM) as a distinct function within many organisations. In particular, HRM has taken an increasingly strategic view of the organisations' employees as drivers of competitive advantage with primary HRM functions including recruitment and selection, performance and reward management, and training and development, which are correspondingly aligned with this aim. This is also accompanied by an increasing emphasis being placed on a host of new devolvement's including the use of digitised employee management systems and an emphasis on promoting organisational sustainability. This module will explore existing theories and approaches to contemporary strategic HRM, while also adopting a critical perspective on their impact and implementation. In doing so, it will consider how institutional and cultural contexts shape the ways in which employer-employee relationships are constructed, enforced, and normalised and will seek to highlight and explain the oft-observed gaps between theory and practice. This will enable you to develop a critical appreciation of strategic HRM challenges and an understanding of its potential impact on individuals, organisations, and the wider society.

BE942-6-SP
Creating and Growing a New Venture
(15 CREDITS)

This module will give you the critical and transferable skills associated with the creation and management of new and entrepreneurial organisations. The module focuses on the development process of new ventures (new small businesses spin-offs from large firms, and social enterprises) and their management. It covers essential processes, including: a) Critical start-up issues and themes that all prospective entrepreneurs have to focus attention on, including, self-assessment, opportunity identification, self-efficacy, ideas generation. b) New and early-stage enterprise functions and processes such as networking, marketing, financial, and behavioural aspects in different environments. c) Work towards the setting up of new ventures through a series of practical workshops organised by the University's Innovation Centre. The module is a mix of theoretical insights and practical application. It is concerned with enabling you to critically examine and organise different forms of learning, develop skills and capabilities for a better understanding and application of the strategic and functional aspects of creating and managing new and entrepreneurial ventures.

LA067-6-FY
Translation, Interpreting and Subtitling Skills
(30 CREDITS)

The aim of this module is to provide you with comprehensive practical experience of translating different kinds of texts both from the source language into English and from English into a target language. You will look at a range of texts from news and business correspondence, to manuals, advertising and newspaper clips and develop your ability to reflect on context, purpose, target audience and style, analysing and discussing different alternatives, all relevant for making good choices on translation. It will also introduce you to interpreting and subtitling skills.

LA121-6-AU
Intensive Beginners French I
(15 CREDITS)

This module is for students with little or no knowledge of French. It is an interactive and intensive language module which uses various strategies for fast paced progress through the French language. It explores both the communicative and the structural aspects of the French language.

LA122-6-SP
Intensive Beginners French II
(15 CREDITS)

Continuing on from French Intensive Initial 1, this is an interactive and intensive language module for those who have little or no knowledge of French. It explores both the communicative and the structural aspects of the French language.

LA130-6-AU
Intermediate French I
(15 CREDITS)

Want to develop your French comprehension? Improve your spoken and written language skills? Sharpen your grammatical accuracy? Make use of a range of materials to further advance your language abilities, building coherent and cohesive skills for both speaking and writing in French.

LA131-6-SP
Intermediate French II
(15 CREDITS)
LA140-6-AU
Post A-Level French I
(15 CREDITS)

Want to build your confidence when both speaking and writing in French? Develop your university-level French language skills, improving your aural comprehension while boosting your grammar knowledge and vocabulary. Learn to appreciate, summarise and evaluate a piece of text. Expand your understanding of French culture and society.

LA142-6-SP
Post A-Level French II
(15 CREDITS)
LA217-6-AU
German and Professional Skills I
(15 CREDITS)

This module is intended for students of all departments with an outside option in their course structure, leading from no knowledge in German to a level equivalent to CEFR A1. You will acquire fundamental language skills in German alongside a specific focus on professional skills such as summarising and reporting, filtering written and spoken material for essentials, business communication, giving simple professional oral presentations in German. You will develop an understanding of the working environment and cultural background in German speaking countries. You will obtain the tools to enhance your employability via transferable skills, work on sample cover letters for applications and your CV in German and your German LinkedIn profile. You will have the opportunity (optional) to plan, report and reflect on work related experience, as part of your portfolio assessment. This will be in collaboration with the Placement Team.

LA218-6-SP
German and Professional Skills II
(15 CREDITS)
LA221-6-AU
Intensive Beginners German I
(15 CREDITS)

Want to learn German from scratch? Study the German language from basic to advanced level, so that you can communicate in complex situations and read extended texts, like newspaper articles. Learn how to give short talks or presentations in German and be able to write German coherently.

LA222-6-SP
Intensive Beginners German II
(15 CREDITS)

Want to learn German from scratch? Study the German language from basic to advanced level, so that you can communicate in complex situations and read extended texts, like newspaper articles. Learn how to give short talks or presentations in German and be able to write German coherently.

LA230-6-AU
Intermediate German I
(15 CREDITS)

Want to develop your German comprehension? Improve your spoken and written language skills? Sharpen your grammatical accuracy? Learn to master complex situations in German and how to deal with extended texts, like newspaper articles. Advance your language abilities, building coherent and cohesive skills for both speaking and writing in German.

LA231-6-SP
Intermediate German II
(15 CREDITS)
LA240-6-AU
Post A-Level German I
(15 CREDITS)

Want to build your confidence when both speaking and writing in German? Develop your university-level German language skills so that you are fairly fluent with the ability understand spoken and written work. Be able to express yourself orally and in writing on demanding topics that face modern Germany.

LA242-6-SP
Post A-Level German II
(15 CREDITS)
LA333-6-AU
Portuguese Conversion I
(15 CREDITS)

Have you knowledge of French, Spanish, Italian or Romanian? Do you want to speak Portuguese too? Develop advanced written, aural/oral and reading skills, as well as build your knowledge of Brazilian/Portuguese culture and society. Learn to understand short texts, be able to write letters and interact in everyday situations in Portuguese.

LA334-6-SP
Portuguese Conversion II
(15 CREDITS)
LA340-6-AU
Post A-Level Portuguese I
(15 CREDITS)

Want to build your confidence when both speaking and writing in Portuguese? Develop your language abilities, expanding your vocabulary and improving your listening and oral skills. Expand your understanding of the Portuguese-speaking culture and history through the use of texts, films and online resources.

LA342-6-SP
Post A-Level Portuguese II
(15 CREDITS)
LA410-6-AU
Beginners Spanish I
(15 CREDITS)

To whom do you say “¿Cómo estás?” And to whom do you say “¿Cómo están?” Gain the basic linguistic skills to enjoy a visit to Spain. Learn the dialogue, structures and tenses needed for everyday situations, and develop the writing skills required for short messages.

LA415-6-SP
Beginners Spanish II
(15 CREDITS)
LA420-6-AU
Post Beginners Spanish I
(15 CREDITS)

Want to improve your Spanish? Need a chance to focus on difficult areas of Spanish for English speakers? Further your language abilities by undertaking practice of oral skills. Learn to produce written work in Spanish. Expand your Spanish so that you can incorporate more sophisticated structure in your communication.

LA421-6-AU
Intensive Beginners Spanish I
(15 CREDITS)

Want to learn Spanish from scratch? And spend four weeks abroad during the summer? Build your language abilities, so you can read short stories or novels in Spanish, as well as articulate your ideas verbally or in writing. Undertake a research project, in Spanish, on a topic of your choosing.

LA422-6-SP
Intensive Beginners Spanish II
(15 CREDITS)

Want to learn Spanish from scratch? And spend four weeks abroad during the summer? Build your language abilities, so you can read short stories or novels in Spanish, as well as articulate your ideas verbally or in writing. Undertake a research project, in Spanish, on a topic of your choosing.

LA425-6-SP
Post Beginners Spanish II
(15 CREDITS)
LA430-6-AU
Intermediate Spanish I
(15 CREDITS)

Want to develop your Spanish comprehension? Improve your spoken and written language skills? Sharpen your grammatical accuracy? Study topics related to Hispanic culture, starting with text to improve vocabulary and grammar, then undertaking related listening and speaking activities. Build coherent and cohesive skills for both speaking and writing in Spanish.

LA431-6-SP
Intermediate Spanish II
(15 CREDITS)
LA440-6-AU
Post A-Level Spanish I
(15 CREDITS)

Want to build your confidence when both speaking and writing in Spanish? Develop your language abilities, expanding your vocabulary and improving your listening and oral skills. Expand your understanding of Spanish and Latin American culture and history through the use of texts, films and conversations with native speakers.

LA442-6-SP
Post A-Level Spanish II
(15 CREDITS)
LA621-6-AU
Intensive Beginners Italian I
(15 CREDITS)

Want to learn Italian from scratch? Reach A-level Italian standard, gaining understanding of Italian language structure and functions. Take part in a variety of class activities, including individual and group work, to build your Italian communication skills.

LA622-6-SP
Intensive Beginners Italian II
(15 CREDITS)

Want to learn Italian from scratch? Reach A-level Italian standard, gaining understanding of Italian language structure and functions. Take part in a variety of class activities, including individual and group work, to build your Italian communication skills.

LA630-6-AU
Intermediate Italian I
(15 CREDITS)

Want to develop your Italian comprehension? Improve your spoken and listening language skills? Be able to communicate effectively with native speakers? Study a range of topics and a variety of texts to build your spoken Italian and reading abilities.

LA631-6-SP
Intermediate Italian II
(15 CREDITS)
LA640-6-AU
Post A-Level Italian I
(15 CREDITS)

Want to build your confidence when both speaking and writing in Italian? Develop your language abilities, expanding your vocabulary and improving your listening and oral skills. Improve your Italian understanding through reading, analysing and discussing topics in class. Build your awareness of spoken Italian through activities in our multimedia lab.

LA642-6-SP
Post A-Level Italian II
(15 CREDITS)
LG366-6-AU
Introduction to Professional Communication
(15 CREDITS)

This module introduces final-year undergraduate students from across the social sciences to the fundamental theories and analytical methods that underpin effective communication within various professional environments. The course aims to demonstrate how language can be strategically employed to achieve diverse objectives and will likely be of particular interest to students interested in going into careers in management and marketing. Key concepts such as discourse, influence, authority, emotion, and cross-cultural communication will be explored to provide insights into the factors that impact professional interactions and the tactics that can be utilised to enhance communication effectiveness. Throughout the module, you will not only develop a solid understanding of these theoretical concepts but will also have numerous opportunities to refine their own professional communication skills and techniques. Practical application of these skills will be encouraged across a variety of scenarios and settings, ensuring that you are well-equipped to excel in your future careers in management and marketing.

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