In an era dominated by digital landscapes, the power of effective marketing is unparalleled. If you're ready to seize the opportunities that lie within the digital realm, the MSc Digital Marketing and Analytics program at Essex Business School is your chance to master the dynamic world of marketing.

The Digital Revolution: Transforming Marketing

In the digital age, traditional marketing methods are no longer sufficient. Social media trends, data analytics, and technology-driven strategies have become the driving forces behind successful marketing campaigns. The MSc Digital Marketing and Analytics program is crafted to equip you with the skills needed to thrive in this ever-evolving landscape.

Tailored Curriculum for Real-world Success

Our curriculum covers crucial aspects of digital marketing, including social media marketing, the integration of technology, analysing consumer behaviour, and utilizing data analytic platforms. Led by expert academics and marketing practitioners, you'll gain hands-on experience and a deep understanding of the strategies that define successful digital marketing campaigns.

Meet Your Mentors: Leaders in Marketing Research

The expertise of our faculty is a cornerstone of your learning experience. Dr. Muhammed Shakaib Akram, the program director, and Dr. Erik Jacobi, an expert in ethical marketing, bring a wealth of knowledge to the classroom. Their industry engagements and research activities ensure that your education is not just theoretical but grounded in the contemporary challenges faced by businesses globally.

State-of-the-Art Facilities for Innovative Learning

Studying at Essex Business School means immersing yourself in a cutting-edge learning environment. Our Colchester Campus, home to the first zero-carbon business school in the UK, provides modern lecture theatres, study booths in our winter garden, and versatile break-out areas for collaborative group work. Access to Mintel market data, dynamic blended learning, and networking opportunities with visiting businesses enrich your educational journey.

Student sat around a wooden table surrounded by the winter garden.
Unlock Creativity with Specialized Facilities

Enhance your projects and gain hands-on experience with top-of-the-line equipment at our Creative Studios. Immerse yourself in the Adobe Creative Cloud suite, mirroring the environment of modern marketing agencies. These resources not only boost your creativity but also add valuable skills to your CV, making you stand out in the competitive job market.

Gateway to Your Future: Career Development

The MSc Digital Marketing and Analytics program doesn't just end with a degree; it opens doors to a promising future. Graduates from our program have gone on to manage marketing activities in renowned organizations such as KPMG, HP, Groupon, and Footprint Digital. The curriculum, combined with support from our Student Support team and Employability and Careers service, ensures you're well-prepared for the workforce.

Seize the Opportunity: Apply Now

Your journey to becoming a digital marketing expert starts here. Join us at Essex Business School, where innovation meets education, and embark on a transformative experience that will shape your career in the exciting world of digital marketing. Don't just adapt to the future; become a trailblazer in it. Apply now for the MSc Digital Marketing and Analytics program and unlock the potential of your marketing career.

Apply now