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University of Essex homepage Blog Authors Muhammad Shakaib Akram
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Dr Muhammad Akram

Senior Lecturer (Associate Professor) of Digital Marketing & Strategy

Dr Akram specialise in digital marketing and the application of data-driven marketing analytics approaches to marketing management and strategy. He works in emerging areas of consumer and user behaviour, including digital marketing, data and marketing analytics, and artificial intelligence. He is particularly interested in digital technologies and their impacts on consumer behaviour and marketing strategy. His teaching is driven by his research, which is centred on the interaction of marketing and management.

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EBS Marketing

Which Masters in marketing is right for me?

Essex Business School, Dr Caleb Kwong, Dr Muhammad Akram, Rekha Rao-Nicholson

12 December 2022

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