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University of Essex homepage Research Projects Health communication
Research project

Health communication

Two students sitting talking on a bench

Research overview

Health messaging is important to raise public awareness and to promote positive decision making with regard to behaviours such as taking up vaccines, invitations to screening for cervix, breast or colorectal cancer, and to shape responses to serious symptoms for stroke or sepsis for example. Messaging and framing of communication is also important in interactions between patients and doctors, for example in the context of patients inappropriately requesting antibiotics. Our work in this are seeks to identify elements of effective communication, including the roles of culture or socioeconomic status in effective communication.

Workshops

EEPRU is sponsor to a series of workshops organised by the Antimicrobials, Behaviour and Cognition Network on the role of behaviour in antimicrobial resistance held at the Department of Psychology in 2023 and 2024.

Participants at the 2023 workshop

Related papers

Orbell, S., Perugini, M., & Rakow, T. (2004). Individual Differences in Sensitivity to Health Communications: Consideration of Future Consequences. Health Psychology, 23(4), 388–396. https://doi.org/10.1037/0278-6133.23.4.388

Orbell, S., & Hagger, M. (2006). Temporal framing and the decision to take part in type 2 diabetes screening: Effects of individual differences in consideration of future consequences on persuasion. Health Psychology, 25(4), 537–548. https://doi.org/10.1037/0278-6133.25.4.537

https://www.tandfonline.com/doi/abs/10.1080/17437199.2018.1503559

Sirota, M., Round, T., Samaranayaka, S., & Kostopoulou, O. (2017). Expectations for antibiotics increase their prescribing: Causal evidence about localized impact. Health Psychology, 36(4), 402–409. https://doi.org/10.1037/hea0000456

https://bpspsychub.onlinelibrary.wiley.com/doi/full/10.1111/bjop.12494

Researchers

Professor Sheina Orbell

Professor Sheina Orbell

Researcher

Department of Psychology, University of Essex

Professor Miroslav Sirota

Professor Miroslav Sirota

Researcher

Department of Psychology, University of Essex

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