Companies operate in a competitive and turbulent marketplace where various sets of stakeholders pose opportunities and threats. In such a marketplace, understanding how to identify the right sets of stakeholders, deciding with whom to engage without excluding a group that may be deemed less influential (e.g., marginalised stakeholders), and managing the expectations of all these stakeholders is both challenging and time consuming. Moreover, companies’ leadership and the entrepreneurial activities they engage in with their stakeholders to develop a stakeholder-centric business model in imaginative ways is also very challenging and highly complex. This is due to globalisation, the geographical diversity of values embedded in supply and distribution chains, and the rapidly changing organisational, technological and political landscapes.
This program draws on issues that executives and senior/middle managers encounter in their day-to-day engagement and decision making by focusing on the unique perspectives of stakeholder identification and (marginalised) stakeholder capabilities development that are often ignored in business model innovation but which are valuable sources for competitiveness and sustainability.
This program will enable practicing executives and senior/middle managers to understand what it takes to manage diverse stakeholders through stakeholder-centric business model innovation and sustainable approaches in the complex and fast-changing marketplace.
This course is designed for those who are interested to gain insights how to locate diverse sets of stakeholders who can implicitly and explicitly affect the decision making of companies and company innovation. It will also improve the leadership and managerial skills and capabilities of participants to understand the contemporary challenges of sustainable businesses in greater depth.
Upon the successful completion of the course participants will receive a certificate from Essex Business School.
Through interactive real-life case discussions, this program will highlight best practices for stakeholder-centric innovation and sustainability. This program is the first of its kind to offer a ‘Case Book’ to discuss issues which are often ignored by conventional management studies but which have real impacts on business competitiveness and sustainability approaches.
Rashedur Chowdhury is Professor of Business and Management at Essex Business School. He also holds an honorary, lifetime Batten Fellowship at the Batten Institute, Darden School of Business, University of Virginia (UVA), and an Affiliate Membership at University College Dublin (UCD) Earth Institute. He has been a visiting scholar at INSEAD, UCD, the University of Virginia, HEC Switzerland, University of the Western Cape, Peking University, and the University of California, Irvine and Berkeley.
|Session 1||How to identify key stakeholders.||Rationale and choices for identifying stakeholders that influence company decision making.|
|Session 2||Whom not to ignore as stakeholders.||Analysing how to identify marginalised stakeholders as valuable stakeholders who can affect overall company-level business model innovation.|
|Session 3||How to engage with key stakeholders innovatively.||Exploring various tools and techniques of stakeholder engagement and negotiation strategies.|
|Session 4||How to engage with marginalised stakeholders innovatively.||What are the differential strategies and mechanisms that are utilised to engage with marginalised stakeholders? Exploring why and how such engagement matters for creative leadership and managerial approaches.|
|Session 1||What does sustainability mean in the context of stakeholder management?||Unpacking how leaders and managers recognise what makes an organisation sustainable.|
|Session 2||What are the strategies for sustainable business model innovation?||Identifying and engaging with innovation strategies that are foundational for sustainable business model innovation and practices.|
|Session 3||How to engage in trade-offs while implementing sustainable practices.||Exploring the rationale of trade-offs in the stakeholder-centric sustainability approach and their strategic implications.|
|Session 4||How can marginalised stakeholder-centric innovation solve organisational and company- level dilemmas around sustainability?||Develop a marginalised stakeholder-centric capabilities approach for resolving various political, technological, and organisational dilemmas.|
Our Southend Campus is located just outside of London in the heart of the seaside town - Southend-on-Sea. Detailed information on how to get here including general travel information and parking can be found on our visitor web pages.
The cost of this course is £1500 including access to all programmes materials refreshments and lunch.
Payment should be made in full at the time of applying.
Please be aware that attendees will need to source their own accommodation for the duration of the course should they be travelling to attend. There are a range of different local options to book just a short distance from the Essex Business School.