Dr Aneela Malik

EBS - Management and Marketing
Dr Aneela Malik
  • Email

  • Telephone

    +44 (0) 1206 874200

  • Location

    EBS.3.34, Colchester Campus

  • Academic support hours

    You can find details of Academic Support hours on the EBS UG and PG information page on Moodle or by calling EBS Student Services on 01206873911



Prior to joining Essex Business School in Oct 2019, Dr Malik has been teaching in France, Pakistan, the KSA for over a decade. Currently, she is teaching Consumer Behaviour and Strategic Brand Marketing in the UG and PG programs. Dr Malik’s research focuses on consumer behaviour, brand management, international/global branding and marketing communications. Her research papers have been published in the leading journals, such as Psychology & Marketing, Journal of Retailing and Consumer Services, International Marketing Review, Electronic Markets, and Government Information Quarterly among others. Dr Malik holds an MBA from Institute of Business Administration, University of the Punjab, Pakistan, and an MRes & a PhD from IAE Aix-Marseille Graduate School of Management, Aix-Marseille University, France.


University of Essex

  • Undergraduate Admissions Selector, Department of Management & Marketing, Essex Business School (1/4/2020 - present)

Research and professional activities

Research interests

Brand Management

Open to supervise

Consumer Behaviour

Open to supervise

International/Global Branding

Open to supervise

Advertising and Marketing Communication

Open to supervise

Ethical and Green Marketing

Open to supervise

Teaching and supervision

Current teaching responsibilities

  • Brand Management (BE440)

  • Introduction to Consumer Behaviour (BE519)

  • Marketing Strategy (BE554)

  • Consumer Behaviour (BE555)

  • Student Success Tutorial (BE917)


Journal articles (7)

Goraya, MAS., Zhu, J., Akram, MS., Shareef, MA., Malik, A. and Bhatti, ZA., (2022). The impact of channel integration on consumers’ channel preferences: Do showrooming and webrooming behaviors matter?. Journal of Retailing and Consumer Services. 65, 102130-102130

Akram, MS., Malhotra, N., Goraya, MA., Shareef, M., Malik, A. and Lal, B., (2022). User engagement on global social networks: Examining the roles of perceived brand globalness, identification and global identity. Technological Forecasting and Social Change. 181, 121771-121771

Goraya, MAS., Jing, Z., Shareef, MA., Imran, M., Malik, A. and Akram, MS., (2021). An investigation of the drivers of social commerce and e-word-of-mouth intentions: Elucidating the role of social commerce in E-business. Electronic Markets. 31 (1), 181-195

Malik, A., Merunka, D., Akram, M., Barnes, B. and Chen, A., (2020). Self-Concept, Individual Characteristics and Counterfeit Consumption: Evidence from an Emerging Market. Psychology and Marketing. 37 (10), 1378-1395

Akram, MS., Malik, A., Shareef, MA. and Goraya, MAS., (2019). Exploring the interrelationships between technological predictors and behavioral mediators in online tax filing: The moderating role of perceived risk. Government Information Quarterly. 36 (2), 237-251

Khan, MA., Ashraf, R. and Malik, A., (2019). Do identity-based perceptions lead to brand avoidance? A cross-national investigation. Asia Pacific Journal of Marketing and Logistics. 31 (4), 1095-1117

Shaikh, S., Malik, A., Akram, MS. and Chakrabarti, R., (2017). Do luxury brands successfully entice consumers? The role of bandwagon effect. International Marketing Review. 34 (4), 498-513

+44 (0) 1206 874200


EBS.3.34, Colchester Campus

Academic support hours:

You can find details of Academic Support hours on the EBS UG and PG information page on Moodle or by calling EBS Student Services on 01206873911