People

Dr Wei Liu

Lecturer
EBS - Strategy, Operations and Entrepreneurship (SOE)
Dr Wei Liu

Profile

Biography

Dr Wei Liu is a lecturer in Strategy, Operations and Entrepreneurship. Before joining the Essex Business School, Wei received her BBA in Business Administration and started her career as a project assistant to carry out a modern distance education programme for rural primary and secondary schools, led by China's Ministries of Finance, Education and National Development & Reform Commission. After she came back to academia, she received her MSc in Tourism Management at the University of Surrey, where she continued as a researcher and obtained her PhD in Tourism Management. Wei worked as a research assistant with various organisations on research and consultancy projects about tourism impact evaluation and tourists satisfaction assessment during the final stage of her PhD study.

Qualifications

  • PhD in Tourism University of Surrey,

  • MSc in Tourism University of Surrey,

  • BBA in Business Administration Jilin University,

Appointments

University of Essex

  • Lecturer in Strategy, Operations, and Entrepreneurship, Essex Business School, University of Essex (1/1/2018 - present)

Research and professional activities

Research interests

Operations Management in Tourism, Hospitality and Event

Key words: Sustainability
Open to supervise

Teaching and supervision

Current teaching responsibilities

  • Business Economics (BE201)

  • Tourism Operations (BE245)

  • Managerial Economics (BE274)

  • Career Skills in Business (BE920)

Publications

Journal articles (3)

Chen, Y., Dai, Y., Liu, A., Liu, W. and Jia, L., (2023). Can the COVID-19 risk perception affect tourists’ responsible behavior intention: an application of the structural equation model. Journal of Sustainable Tourism. 31 (9), 1-20

Wu, DC., Cao, C., Liu, W. and Chen, JL., (2022). Impact of domestic tourism on economy under COVID-19: The perspective of tourism satellite accounts. Annals of Tourism Research Empirical Insights. 3 (2), 100055-100055

Biran, A., Liu, W., Li, G. and Eichhorn, V., (2014). Consuming post-disaster destinations: The case of Sichuan, China. Annals of Tourism Research. 47, 1-17

Conferences (2)

Liu, W. and Chen, JL., Managing Overtourism Using Big Data and Time-Varying Parameter Spatial Models

Liu, W., Li, G. and Avital, B., Chinese Tourists’ Perceived Value in Dark Tourism Consumption Experience

Contact

w.liu@essex.ac.uk

Location:

GB.3.19, Southend Campus