Dr Wei Liu

EBS - Management Science and Entrepreneurship (MSE)
Dr Wei Liu
  • Email

  • Telephone

    +44 (0) 1702 328387

  • Location

    GB.3.18, Southend Campus



Dr Wei Liu joined the Essex Business School as a Lecturer in Tourism in 2018. After gaining her bachelor's degree in business administration in 2004 at Jilin University, China, Wei started her career as a project assistant to carry out a modern distance education project for rural primary and secondary schools in Hubei province, led by China's Ministries of Finance, Education and National Development & Reform Commission (2004-2005). She then was employed as an executive secretary to the chairman of China Chamber of Commerce for Petroleum Industry, ACFIC (2005-2007). After she came back to academia, she received her master degree in Tourism Management at the University of Surrey in 2009, where she continued as a researcher and obtained her PhD in Tourism Management in 2017. She also worked as a part-time research assistant on the project of British tourist satisfaction assessment funded by China National Tourist Office during the final stage of her PhD study. Research Interests: " Dark Tourism " Visitor Experience " Consumer Behaviour " Destination Marketing and Management " Quantitative Research Methods


  • PhD in Tourism University of Surrey,

  • MSc in Tourism University of Surrey,

  • BA in Business Administration Jilin University,

Research and professional activities

Research interests

Tourism Management

Open to supervise

Teaching and supervision

Current teaching responsibilities

  • Introduction to Tourism Management (BE221)

  • Tourism Operations (BE245)

  • Tourism Marketing (BE246)

  • Digital Marketing and Social Media (BE534)

  • Principles of International Marketing (BE553)


Journal articles (1)

Biran, A., Liu, W., Li, G. and Eichhorn, V., (2014). Consuming post-disaster destinations: The case of Sichuan, China. Annals of Tourism Research. 47, 1-17

+44 (0) 1702 328387


GB.3.18, Southend Campus