People

Dr Abhisek Kuanr

Lecturer
EBS - Management and Marketing
Dr Abhisek Kuanr

Profile

Biography

Dr Abhisek Kuanr is a Lecturer (Assistant Professor) in Marketing at Essex Business School. He obtained his PhD from Xavier School of Management (XLRI), India. He also has a Master’s in Business Administration from Xavier Institute of Management, India, and a First-Class bachelor’s in engineering degree, from the National Institute of Science & Technology, India. He was the recipient of the coveted Fulbright-Nehru fellowship for the years 2014-15. Before joining EBS, he worked as an Assistant Professor, Marketing at the Jindal Global Business School, India. He also has more than 15 years of Industry experience working as a sales and marketing professional, before moving to academia. His research interests have revolved around the broad area of anti-consumption. His work thereby includes the pursuit of determinants of anti-consumption behaviours, drawn from a diverse set of psychology, sociology, and marketing theories. His work has been published in leading journals such as Psychology & Marketing, Journal of Consumer Behaviour, and International Journal of Information Management Data Insights. He also serves as an ad-hoc reviewer for journals such as the journal of consumer behaviour, and leisure sciences.

Qualifications

  • PhD Consumer Behaviour Xavier School of Management, (2020)

  • MBA Marketing Xavier Institute of Management (XIMB), (2007)

Appointments

University of Essex

  • Lecturer , Management and Marketing, Essex Business School, University of Essex (16/8/2021 - present)

Teaching and supervision

Current teaching responsibilities

  • Marketing Management (BE511)

  • Introduction to Consumer Behaviour (BE519)

  • Advertising (BE563)

  • Independent Research Project: Management/Marketing (BE939)

  • Digital Marketing and Social Media (BE559)

Publications

Journal articles (4)

Kuanr, A., Pradhan, D., Lyngdoh, T. and Lee, MSW., (2022). Why do consumers subvert brands? investigating the influence of subjective well-being on brand avoidance. Psychology and Marketing. 39 (3), 612-633

Kuanr, A., Israel, D., Pradhan, D. and Roy Chaudhuri, H., (2021). Can we a nti‐consume our way to sustainability? Finding answers at the intersection of cultural values. Journal of Consumer Behaviour. 20 (5), 1051-1064

R, A., Kuanr, A. and KR, S., (2021). Developing banking intelligence in emerging markets: Systematic review and agenda. International Journal of Information Management Data Insights. 1 (2), 100026-100026

Kuanr, A., Pradhan, D. and Chaudhuri, HR., (2020). I (do not) consume; therefore, I am: Investigating materialism and voluntary simplicity through a moderated mediation model. Psychology & Marketing. 37 (2), 260-277

Contact

abhisek.kuanr@essex.ac.uk
+44 (0) 1206 874300

Location:

EBS.3.48, Colchester Campus