Dr Hyerhim Kim

Biography

Dr Hyerhim Kim is a Lecturer (Assistant Professor) in Marketing at the University of Essex, Essex Business School specialising in marketing communications, strategical branding, cause-related marketing, and psychophysiological methods. She completed her PhD in Hospitality Marketing at University of Surrey in 2020, and she worked as a Lecturer (Assistant Professor) in Marketing at the Anglia Ruskin University. Prior to academia, she had 8 years industry experience having held positions at Richemont Group and Swatchgroup as a marketer. Her research interests have focused on consumers behavioural/attitude changes and emotional reactions. Within this area, she is specifically interested in how digital technologies influence the way people perceive, process, and evaluate branded messages, and how to measure the influence of advertising design on users’ visual attention and the consequent effects of attention on psychological outcomes, especially in sustainable marketing.

Qualifications

• PhD Hospitality Marketing, School of Hospitality and Tourism Management, University of Surrey,