Clearing 2021
People

Dr Atika Kemal

Lecturer
EBS - Management and Marketing
Dr Atika Kemal

Profile

Biography

Dr. Atika Kemal is a Lecturer in Management and Marketing at Essex Business School (EBS), UK. Prior to joining EBS, she was an Associate Lecturer at Anglia Ruskin University from where she gained her PhD in 2016. She holds a MSc in Management and Information Systems from the London School of Economics and Political Science, and BSc in Economics from the University of London. She is an Associate Fellow of the Higher Education Academy (AFHEA), UK. As an interdisciplinary research scholar, Atika’s research embraces the study of digital technology innovation across the intersecting domains of organisations and management, development economics and international business, with specific interest in emerging economies. Atika has expertise on digital payment innovation, especially mobile banking for financial and social inclusion in developing economies. Her research focusses on the socio-organisational, economic and political aspects of the ICT artefact; delineating into areas of institutional change, e-governance and the inclusive development of marginalised communities. Her research has been instrumental to influence public policy and practice in the largest government social cash programme in Pakistan. Atika’s current research revolves around the emerging issues of data governance for social and economic inclusion. In particular, using critical perspectives to explore the socio-political and ethical implications of digital identities arising from datafication of citizens for development initiatives. She is also interested in other research areas, relating to digital and data economies, mobile finance for entrepreneurship, and mobile health applications for social inclusion, especially in the global South. Atika’s research has been published in international ranking peer-reviewed journals, including Information Technology for Development and Association of Information Systems electronic Library (AISeL). She is a reviewer for scholarly journals: Information Technology for Development Journal, and Gender, Technology and Development Journal, besides serving on the Editorial Board of several journals in Pakistan. She has presented her scholarly work at highly acclaimed national and international conferences; including European Conference of Information Systems (ECIS), UK Academy of Information Systems (UKAIS) and Development Studies Association (DSA). In addition, her work has received attention from the international media, including BBC World International- Business Daily, BBC Urdu and News Deeply.

Qualifications

  • PhD - Digital Innovation & Management Anglia Ruskin University,

  • MSc - Management & Information Systems London School of Economics and Political Science,

  • BSc - Economics University of London,

Research and professional activities

Research interests

Digital Innovation and Management; Mobile Banking for Financial Inclusion; ICTs and Socio-Organisational Change; Digital Technologies and Socio-economic Development; Digital Economies, Digital Payment Innovation in Social Cash Programmes; Digital Identities for Inclusion; Data Governance; e-Government; e-Health

Open to supervise

Conferences and presentations

Who are the Real Leaders in the Data Driven Digital Welfare State?

Development Studies Association (DSA) Conference 2020: New Leadership for Global Challenges, 19/6/2020

Dataveillance and Technology Usage during the Covid-19 Crisis: The Case from Pakistan

Essex Business School Seminar, Colchester, United Kingdom, 22/4/2020

The Platform Economy: Is Digital Innovation Really Disruptive to Transform Business Models?

Invited presentation, Invited Speaker, London, United Kingdom, 27/6/2019

Is data justice really 'just'? Reconceptualising datafication for socio-economic development

Invited presentation, Opening Up Development- Development Studies Association Conference (DSA), Milton Keynes, United Kingdom, 20/6/2019

ICTs and Entrepreneurial Development: A Critical Review Through the Livelihoods Lens

UK Academy for Information Systems (UKAIS) International Conference, St. Catherines College, Oxford, United Kingdom, 9/4/2019

Building on Financial Inclusion Success from G2P Partnerships

DSA Business and Development Study Group, Bath, United Kingdom, 12/12/2018

Datafication and Political Power

Global Inequalities - Development Studies Association (DSA) Conference, Manchester, United Kingdom, 28/6/2018

The Impact of Digital Welfare Payments on Institutional Practices in the Public Sector

Invited presentation, Keynote presentation, 2nd International Conference on Buisness and Management Perspectives in the South Asian Context, Lahore, Pakistan, 21/10/2017

Political Power and Digital Payments in a Government Social Cash Programme

Power in Development. Development Studies Association (DSA) Conference:, Oxford, United Kingdom, 13/9/2016

Mobile Banking Adoption and Diffusion: Enabling and Constraining Social or Financial Inclusion among Poor Women in Pakistan

European Conference of Information Systems (ECIS), ECIS 2015 Completed Research Papers. Paper 96. ISBN 978-3-00-050284-2, Munster, Germany, 17/6/2015

A Methodological Perspective on Mobile Banking for G2P Payments in Pakistan

Sharing of Research Methods Across a Variety of Countries and Cultures International Conference on Research Methods, ISEOR, Lyon, France, 11/6/2015

Mobile Banking as Enabling and Constraining Financial Inclusion in Pakistan - A Theoretical Perspective.

Knowledge Practices in the Contemporary World, London, United Kingdom, 26/9/2014

Mobile Banking: A Revolution or Storm?

International Conference on Sustainable Human Development (ISHUD), Uxbridge, United Kingdom, 3/7/2013

Teaching and supervision

Current teaching responsibilities

  • Introduction to Management and Marketing (BE400)

  • Research Methods in Management and Marketing (BE425)

  • Research Methods in Management and Marketing (BE965)

  • Research Methods in Management and Marketing Studies (BE969)

  • Student Success Tutorial (BE917)

Publications

Journal articles (3)

Shah, SS., Shah, AA., Memon, F., Kemal, AA. and Soomro, A., (2021). Online learning during the COVID-19 pandemic: Applying the self-determination theory in the ‘new normal. Revista de Psicodidáctica (English ed.). 26 (2), 168-177

Shah, SS., Shah, AA., Memon, F., Kemal, AA. and Soomro, A., (2021). Aprendizaje en línea durante la pandemia de COVID-19: aplicación de la teoría de la autodeterminación en la ‘nueva normalidad’. Revista de Psicodidáctica. 26 (2), 169-178

Kemal, AA., (2019). Mobile banking in the government-to-person payment sector for financial inclusion in Pakistan. Information Technology for Development. 25 (3), 475-502

Conferences (4)

Kemal, A. and Yan, L., Mobile Banking Adoption and Diffusion: Enabling and Constraining Social or Financial Inclusion among Poor Women in Pakistan?

Kemal, A., (2019). ICTs and Entrepreneurial Development: A Critical Review Through the Livelihood Lens

Kemal, AA., (2018). Mobile technologies and entrepreneurial development – Identifying the missing link

Kemal, AA. and Yan, L., (2015). Mobile banking adoption and diffusion: Enabling and constraining social or financial inclusion among poor women in Pakistan?

Contact

atika.kemal@essex.ac.uk
+44 (0) 1206 872935

Location:

EBS.3.127I, Colchester Campus