Ed joined the University in July 2017 and took over as Head of the Web and Digital Media Team in December of the same year. Since then he has guided the team, and the University through the completion and final implementation of the University's Web and Digital Presence Project, ensuring the website and online communication tools serve the needs of the many audiences that we work with.
Ed's career has always focused on digital and online marketing, blending the technical knowledge one needs to have to run a successful website, with the marketing skills one needs to promote the company. As such, he understands not only how to reach an audience affectively, but how to ensure one can development the functionality on a website to support that too. He has worked on a number of high profile websites throughout his career, across a variety of different sectors, such as retail, arts and heritage, and higher education. As such, he is aware of audience behaviours, and considers his understanding of online user experience one of his strongest skills.
Ed is also a keen angler with a passion for fish and their habitats, and when he's not at work, or with his family, he will almost certainly be at the side of a lake or river wasting away his day fishing.