Dr Marcia Christina Ferreira

Senior Lecturer
EBS - Management and Marketing
Dr Marcia Christina Ferreira



Marcia Christina Ferreira is a Senior Lecturer in Digital and Social Media Marketing at The University of Essex. She has a PhD in management from the University of London's Royal Holloway. Her research interests lie at the intersection of creativity, materiality, and media technologies, following a research agenda that explores social, material, and digital contexts of consumption, calling into question consumers’ roles in shaping contemporary market forms and practices. Christina’s work has been published in leading international journals, handbooks, and book collections, as well as presented at prestigious academic conferences. She had several years of industry experience in marketing communications prior to entering academia, working for multinationals and local companies in South America. Christina is also a founding member of The Scrutinizers, a peer-learning group formed by international academics dispersed across five continents. The group recently published their research on academic isolation in a world-leading journal and is currently delivering professional development workshops to help early-career researchers overcome integration barriers in their research field.


University of Essex

  • Senior Lecture, Essex Business School, University of Essex (16/1/2023 - present)

Teaching and supervision

Current teaching responsibilities

  • Operations and Supply Chain Management (BE488)


Journal articles (4)

Brouard, M., Brunk, KH., Campana, M., Dalmoro, M., Ferreira, MC., Figueiredo, B., Scaraboto, D., Sibai, O., Smith, AN. and Belkhir, M., (2023). “Upload Your Impact”: Can Digital Enclaves Enable Participation in Racialized Markets?. Journal of Public Policy & Marketing. 42 (1), 56-73

Belkhir, M., Brouard, M., Brunk, KH., Dalmoro, M., Ferreira, MC., Figueiredo, B., Huff, AD., Scaraboto, D., Sibai, O. and Smith, AN., (2019). Isolation in Globalizing Academic Fields: A Collaborative Autoethnography of Early Career Researchers. Academy of Management Learning & Education. 18 (2), 261-285

Ferreira, MC. and Scaraboto, D., (2016). “My plastic dreams”: Towards an extended understanding of materiality and the shaping of consumer identities. Journal of Business Research. 69 (1), 191-207

Figueiredo, B., Ourahmoune, N., Rojas, P., Pereira, SJN., Scaraboto, D. and Ferreira, MC., (2014). The Branded and Gendered Brazilian Body: Material and Symbolic Constructions in an Overlooked Context. Research in Consumer Behavior. 16, 259-273

Books (1)

Hanlon, A. and Tuten, T., (2022). The SAGE Handbook of Digital Marketing. SAGE Publications Ltd. 9781529743791

Book chapters (4)

Ferreira, M. and Scaraboto, D., (2022). Qualitative insights for digital marketing. In: The SAGE Handbook of Digital Marketing. Sage Publications Limited. 159- 177. 1529743796. 9781529743791

Scaraboto, D. and Ferreira, M., (2022). Origins and Development of Online Communities and their Role in Marketing Research. In: The SAGE Handbook of Digital Marketing. Sage Publications Limited. 83- 99. 1529743796. 9781529743791

Scaraboto, D., Ferreira, MC. and Chung, E., (2016). Materials matter: An exploration of the curatorial practices of consumers as collectors. 219- 243. 978-1-78635-496-9

Scaraboto, D., Ferreira, MC. and Chung, E., (2016). Materials Matter: An Exploration of the Curatorial Practices of Consumers as Collectors. In: Research in Consumer Behavior. Emerald Group Publishing Limited. 217- 243

+44 (0) 1206 876335


EBS.3.35, Colchester Campus