Dr Marcia Christina Ferreira

Biography

Dr Marcia Christina Ferreira is a Senior Lecturer (Associate Professor) in Marketing at Essex Business School, holding a PhD in Management from Royal Holloway, University of London. She began her academic career in 2015 with her first lectureship at Liverpool Business School, then joined Brunel University London in 2017, where she was promoted to Senior Lecturer in 2020. In 2023, she moved to the University of Essex. Prior to academia, Dr Ferreira gained over seven years of executive experience in marketing communications with Latin American multinationals and local companies in Brazil, enriching her research with practical industry insights and a culturally diverse perspective. Her research portfolio, situated at the intersection of creativity, materiality, and media technologies, investigates social, material, and digital consumption contexts to challenge and redefine consumers’ roles in shaping contemporary market practices. Dr Ferreira has published influential articles in leading academic journals, contributed chapters to prestigious volumes, and presented her work at major international conferences. During her PhD, Dr Ferreira co-founded a peer-learning group formed by academic researchers from different institutions around the world (www.scrutinizers.org). The group co-authored the article ‘Isolation in Globalizing Academic Fields: A Collaborative Autoethnography of Early Career Researchers’, published in the Academy of Management Learning & Education (ABS/CABS 4*). She and the other two co-authors also wrote a follow-up piece for The Conversation, ‘Overworked and Isolated: The Rising Epidemic of Loneliness in Academia’, which has reached over 46,700 readers. To address academic isolation and its impact on early-career researchers, Dr Ferreira has organised development workshops and secured external funding from the SeNSS Pathway and Thematic Training (ESRC/UKRI) and the Techné Training and Development Days (AHRC/UKRI). Most recently, she submitted a grant application to the British Academy’s International Writing Workshop, aiming to enhance publishing skills, foster global collaboration, and amplify Global South perspectives in marketing and consumer research. Additionally, Dr Ferreira guest-edited the special issue ‘Navigating the Digital Frontier of Marketing’ for the Brazilian Administration Review (BAR). Since 2018, she has served as an ad hoc reviewer for leading journals, including the International Journal of Research in Marketing, the European Journal of Marketing, the Journal of Business Research, the Journal of Marketing Management, the Journal of Macromarketing, the Journal of the Association for Consumer Research, and Consumption, Markets & Culture.

Qualifications

• PhD Management Royal Holloway University of London, (2016)

• MSc in Business Management Fundação Getulio Vargas,

• Postgraduate in Marketing Fundação Getulio Vargas, (1999)

• Bachelor of Design Visual Communication Design Pontificia Universidade Católica do Rio de Janeiro (PUC-Rio), (1997)

Appointments

University of Essex

• Senior Lecture (Associate Professor), Essex Business School, University of Essex (16/1/2023 - present)

Other academic

• Associate Employability Director (Management and Marketing), Essex Business School, University of Essex (1/9/2024 - present)