Wed 16 Dec 20
Brand Film is a major sector of the UK screen industry but it is largely invisible. Absent from industry stats, it is hidden under the banner of “creative industries” which collectively contribute £100bn gross to the UK economy.
Brands have been increasingly using video as a way to achieve a business goal and it is said that video was instrumental in London winning the race to host the 2012 Olympic Games. Brand film is at the forefront of corporate communications and has been hugely significant to businesses during the current Covid-19 pandemic.
The sector has not been researched since 2005, however Dr Amir Homayounfard, Lecturer in Management and Marketing at Essex Business School has recently collaborated in a project with Moving Image on an ERDF-funded, business support project called KEEP+, which looks at the challenges of obtaining data on the sector and draws some clear conclusions about the scale of the brand video industry in the UK.
The research provides some valuable insights into the sector including:
The full findings of the research have been published in the Brand Industry Film report 2020, which is available to purchase from Moving Image. Essex staff and students can view the full report for free here.