Event

Sales and pricing without the ick-factor

Hosted by Essex Startups

Learn to sell without feeling sleazy (and price without underselling yourself)


Let's be honest: most people hate the idea of "selling." It feels pushy, awkward, and kind of gross. And pricing? That's even worse—charge too much and nobody bites, charge too little and you're working for peanuts.

Here's the truth: sales doesn't have to feel icky, and pricing doesn't have to be a guessing game. When done right, selling is just having genuine conversations about how you solve people's problems. And pricing? It's about understanding your value, not just copying competitors.

What you'll actually walk away with:

  • Pricing strategies that work – How to set prices that reflect your value (and actually make you money)
  • The psychology behind buying – Why people say yes, and how to position your offer so they want to
  • Sales conversations that don't suck – How to talk about your business confidently without sounding like a used car salesman
  • Connecting the dots – How your pricing and sales approach shapes your entire marketing strategy
  • Myth-busting – Forget "the customer is always right" and other BS advice that kills startups

The real talk: You can have the best product in the world, but if you can't sell it or price it properly, you don't have a business—you have an expensive hobby.

This workshop will help you get comfortable with the uncomfortable bits so you can actually make money doing what you love.


Book your place via CareerHub

Any questions? Don't hesitate to email startups@essex.ac.uk