A seminar from the Department of Language and Linguistics
This seminar aims to introduce the concept of Audio Description (AD), an accessibility service that enables blind or partially sighted people to enjoy visual entertainment by narrating to them elements they cannot see.
Mr Shak Yousaf focuses on how we (Iyuno-SDI Media) create the AD projects in English and what the workflow involves to translate and voice these in other languages. He aims to provide some valuable insight from an ‘industry perspective’ and give curious students some knowledge about how AD translation can be applied in the ‘professional world’.
After a couple of years as a freelance AD Script Writer and Voiceover, Shak Yousaf joined SDI Media to expand their AD offering, in line with an increase in client demand and new regulations around the provision of Access Services. Over the past eight years, Shak has expanded SDI Media's capability to create Audio Description. He has overseen projects in six languages, has trained dozens of translators, voiceovers and staff and built a team of nearly twenty highly skilled script and voice talents. Shak works with colleagues globally to help them coordinate their AD projects, from advice on pricing proposals and timelines to working directly with the talents and supervising recording sessions.