Charting New Courses to Enter Foreign Markets: Conceptualization, Theoretical Framework, and Research Directions on Non-traditional Entry Modes

Seminar abstract

Recent advances in digitalization and increasing integration of international markets are paving the way for a new generation of firms to use non-traditional entry modes that are largely marginalized in previous entry mode studies. While extant research revolves around the level of resource commitment and control in foreign activities, non-traditional modes are encapsulated by the extent of embeddedness required for exploring new and/or exploiting existing resources. In particular, we draw attention to four such categories of non-traditional entry modes the literature has touched on, i.e., capital access, innovation outposts, virtual presence, and managed ecosystem. We explore the key attributes, antecedents, and strategic implications of these modes. Our essay highlights the need for enriching current entry mode research by considering a broader range of entry mode activities available to firms as well as employing new theoretical perspectives to understand the complex phenomena of internationalization.

How to attend this seminar

This seminar is free to attend with no need to register in advance

Please join us online on Wednesday 13 April 2022 at 1pm.

We welcome you to share this seminar with your friends, colleagues and classmates.

Speaker bio

Keith D. Brouthers is Professor of Business Strategy at King’s Business School, King’s College London and a Fellow of the Academy of International Business.

Professor Brouthers specializes in international strategic management and he is the recipient of the JIBS Decade Award (2012) as well as a JIBS 50-year anniversary award for research scholarship (2019).

His current research interests include entry and establishment mode choice, export channel selection, and the digital economy.

Professor Brouthers’ research has been published in leading academic journals including Strategic Management Journal, Journal of Management, Journal of International Business Studies, Journal of Management Studies, Strategic Entrepreneurship Journal, and Entrepreneurship Theory and Practice