How Small Suppliers Deal With the Buyer Power in Asymmetric Relationships Within the Sustainable Fashion Supply Chain

Seminar abstract

This research investigates the application of power by retail buyers and how fashion suppliers deal with the application of power within sustainable supply chains by focusing on the experience of six small fashion sup- pliers.

Using an exploratory case methodology, the empirical findings demonstrate that power is applied by enforcing collaborations and extension of responsibilities of fashion suppliers. Small fashion suppliers deal with the application of power by providing process efficiency that supports the performance of economic, environ- mental and social sustainable goals of retail buyers within sustainable supply chains.

This research contributes by linking the concept of power and sustainability within fashion supply chains. The paper concludes by evaluating the application of power by retail buyers and fashion suppliers' responses.

How to join this seminar

This seminar is free to attend with no need to register in advance.

Please join us online on Wednesday 9 March 2022 at 1pm

We welcome you to share this seminar with your friends, colleagues and classmates.

Speaker bio

Dr. Cagri Talay is a lecturer in marketing. He teaches on various modules both MSc and MBA postgraduate levels at Essex Business School.

He used to teach broad range of undergraduate modules and had module leaderships experience; he provides supervising MBA dissertation projects and Consultancy Experience (MSc level) projects.

Prior to this, he taught marketing courses at Nottingham Trent University.

He also has six years of FMCG retailing and supply chain industry experience at different levels of managerial roles.

His current research interests including B2B marketing and sustainable supply chain management practices, implementation and power asymmetry in Textile and Fashion industries.