The Management and Marketing Research Group at the Essex Business School warmly invite you to join the seminar as part of the research seminar series.
13:15 - 14:00
Dr Abhisek Kuanr, Essex Business School, University of Essex
Lectures, talks and seminars
Management and Marketing Group Research Seminar Series
Essex Business School
Dr Atika Kemal email@example.com
The Management and Marketing Research Group at the Essex Business School invite Dr Abhisek Kuanr to discuss his research on the influence of consumer subversion and what this means for brands.
Negative consumer–brand interactions often result in consumer subversion, in which consumers actively reject or avoid brands.
To date, the role of positive emotional states, such as subjective well-being, in brand avoidance remains a crucial oversight in the literature seeking to address consumer subversion.
In this research, comprising three studies, we examine why and when subjective well-being influences brand avoidance.
Drawing on self-control theory and the literature related to anti-consumption, we argue and demonstrate in;
Our research contributes to the anti-consumption literature by evaluating the influence of subjective well-being on moral brand avoidance. This research offers key insights for marketing managers entering markets containing consumers with high or low subjective well-being.
This seminar is free to attend with no need to register in advance.
Join this seminar online on Wednesday 20 October at 1.15pm
We welcome you to come along virtually with your friends, colleagues and classmates.
Dr Abhisek Kuanr is a Lecturer in Marketing at Essex Business School.
His research interests have revolved around the broad area of anti-consumption.
His work thereby includes the pursuit of determinants of anti-consumption behaviours, drawn from a diverse set of phycology, sociology, and marketing theories.
His work has been published in leading journals such as Psychology & Marketing, Journal of Consumer Behaviour, and International Journal of Information Management Data Insights.
He also serves as an ad-hoc reviewer for journals such as the journal of consumer behaviour, journal of philanthropy and marketing and leisure sciences.