A grounded cognition approach to desire and motivated behaviour

  • Tue 2 Mar 21

    14:00 - 15:00

  • Online

    Zoom (email for link)

  • Event speaker

    Dr Esther Papies

  • Event type

    Lectures, talks and seminars

  • Event organiser

    Psychology, Department of

  • Contact details

    Dr Giulia Poerio

How does desire develop in the cognitive system, and can we use these insights to tame unwanted desires, and to promote healthy and sustainable behaviour?

Dr Esther Papies will address these questions from the perspective of grounded and embodied cognition.  The grounded cognition theory of desire suggests that desire arises when an internal or external cue triggers a simulation of an earlier, rewarding consumption experience.

Dr Papies will review studies supporting this account, using behavioural, social media, physiological, and neuro-imaging data. We find that food and drink cues (e.g., images, words) trigger spontaneous consumption and reward simulations (e.g., thoughts of eating and enjoying the food), that these are enhanced by situational cues (e.g., congruent background situations), and that these simulations predict desire, salivation, and intake.

Finally, Dr Papies will address implications for interventions, including mindfulness, and strategies to increase consumer uptake of plant-based foods.


Dr Esther Papies is a Senior Lecturer in the School of Psychology, University of Glasgow 

How to attend

This seminar will be held on Zoom. To receive a Zoom link please email Dr Giulia Poerio (g.poerio@essex.ac.uk) or Dr Matteo Lisi (m.lisi@essex.ac.uk) with the date and title of the seminar you wish to attention.

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