The Management and Marketing Group warmly invite you to join guest speaker Professor Giana M. Eckhardt from Royal Holloway, University of London.
13:00 - 16:00
Professor Giana M. Eckhardt, Royal Holloway University of London
Lectures, talks and seminars
Management and Marketing Group Research Seminar Series
Essex Business School
Dr Shakaib Akram firstname.lastname@example.org
This seminar is brought to you by the Management and Marketing group at the Essex Business School. Invited guest speaker Professor Giana M. Eckhardt from the Royal Holloway at the University of London will present her work on understanding the analog revival.
A growing stream of research examines how consumers decelerate via extraordinary, transformative experiences that take place within an oasis of deceleration.
however, these experiences are temporary, spatially bounded, and their effects wear out.
The work presented in this seminar extends this research by examining how consumers can decelerate and gain meaning in more regularly accessible leisure pursuits.
Invoking the serious leisure perspective to explore the analog revival, focusing on consumer experience with three legacy technologies;
This study draws on interviews and ethnographic insights to reveal how the adoption of legacy technologies is a form of serious leisure that redresses consumers' alienation from the ease of consumption.
It is articulated in a four stage SLP process by consumers experience difficulty, discipline and mastery in solid consumption to enable them to achieve the desired deceleration outcome of flow.
The study makes four primary contributions to the consumer research literature;
This event is free to attend and there is no need to book in advance. We welcome you to share this with your friends, colleagues and classmates.
Professor Giana M. Eckhardt is a Professor of Marketing and Director of the Centre for Research in Sustainability at Royal Holloway University of London.
She received her BSc in Marketing from the University of Connecticut and her PhD in Marketing from the University of Minnesota.
Giana is a leading expert in the field of;
having published over forty articles in journals such as;
She is a co-author of The Myth of the Ethical Consumer (Cambridge University Press) and also co-editor of the Handbook of Sharing Economy (Edward Elgar).
Giana is the past co-chair of the Consumer Culture Theory conference, as well as Associate Editor of Journal of Consumer Research and is on the editorial review board of the Journal of Marketing.
Her research has won awards from the Sheth Foundation and the Marketing Science Institute, and has been featured in outlets such as
Giana has received research grants from the Australian Research Council, the Marketing Science Institute and the British Academy of Management and has presented her work at top institutions and conferences around the world.