You are warmly invited to join the Management and Marketing (MM) group as they present guest speaker Professor Spiros Gounaris, Professor in the Department of Marketing at the University of Strathclyde.
13:00 - 14:00
Professor Spiros Gounaris, University of Strathclyde
Lectures, talks and seminars
Management and Marketing Group Research Seminar Series
Essex Business School
Dr Shakaib Akram firstname.lastname@example.org
This seminar is part the Management and Marketing Group Research Seminar Series at the Essex Business School. Invited guest speaker Professor Spiros Gournaris presents his study on New Service Development teams' internal performance.
The purpose of this seminar is to report on the impact of Perceived Resource Adequacy (PRA) and competence (PRC) on New Service Development (NSD) teams' internal performance.
The study explores the indirect effect of Internal Market Orientation (IMO) adoption, as a dynamic capability, on both PRA and PRC through the shaping of the emerging dynamics within NSD teams.
Using hierarchical research design, the authors employ a meso-theory approach to test a path-analytic framework against 116 NSD managers (offering data at the macro or organisational level) and 543 NSD team members (offering data at the micro or team level).
The findings demonstrate that both PRA and PRC are important in explaining NSD teams' IP at the organisational level, though their explanatory power varies.
The adoption of IMO is also important antecedent to this factor through the (indirect) effect on the team climate and degree of integration.
The key implications then are that IMO is an important dynamic capability that allows management to transform the mindset of employees, even if they do not directing interact with customers.
In NSD efforts, this reflects on the team's perceptions of the adequacy of the resources they have to deliver the project through the managerial interventions at the team level, which (mainly) explains the team's internal performance.
This event is free to attend with no need to book in advance. We welcome you yo bring your friends, colleagues and classmates along.
Professor S. Gounaris is a Professor of the Department of Marketing at the University of Strathclyde since 2012, where he has served as Head of the Marketing Department as well as Associate Dean for Research.
Professor Gounaris has been a member of the European Marketing Academy (EMAC) since 1993 and elected Vice President for Corporate Relations (2016 - 2019), as well as being a Founding Member of the Greek Marketing Academy and member of the European Marketing Confederation Academic Board.
He is also an Associate Editor of the European Journal of Marketing while also seated on the editorial boards of the Industrial Marketing Journal and the Journal of Service Research.
Professor Gounaris has repeatedly appeared in various prestigious international journals including;
as well as many others. As a result his work is also widely cited with more than 7000 citations.
He has received the Highest Quality Rating Award from ANBAR and Best Paper Award from the Journal of Business and Industrial Marketing.