Constructive Voice Behaviour for Social Change on Social Networking Sites: A Reflection of Moral Identity

The Management and Marketing group at the Essex Business School warmly invites you to join their guest speaker in this edition of the Research Seminar Series. 

  • Wed 17 Jun 20

    13:00 - 14:00

  • Online

    Zoom Meeting

  • Event speaker

    Dr Zeeshan A. Bhatti, Senior Lecturer, University of Portsmouth

  • Event type

    Lectures, talks and seminars
    Management and Marketing Research Seminar Series

  • Event organiser

    Essex Business School

  • Contact details

    Dr Shakaib Akram

This online research seminar is brought to you by the Management and Marketing Group at Essex Business School. This seminar introduces Dr Zeeshan A. Bhatti from the University of Portsmouth as he explores constructive voice behaviour on social networking sites.

Seminar abstract

Social Networking Sites (SNSs) have enabled people to voice their concerns by making their voices heard and hence initiate social change.

Constructive voice behaviours concerning societal matters, mediated by SNSs, is a much underexplored area and requires investigation. 

Primarily, voice literature has mainly discussed voice behaviour within organisations focused on employees. However, individuals, as members of society, are using social media websites to voice bout social change in the form of condemning harmful practices in society and / or promoting social good.

Drawing from self-consistency theory, this study explores the role of an individual's moral identity as an antecedent of constructive voice behaviour on SNSs.

Hierarchical multiple regression analysis results of 226 SNSs users provide support to the self-consistency theory-based moderated-mediation model in which the positive relationships between individual's moral identity and the promotive-prohibited voice on SNSs, were mediated by the felt responsibility for constructive change (FOCC). 

Further, proactive personality moderates the positive mediation effect of FOCC between moral identity and prohibitive voice but not for promotive voice, such that the mediation effect would be stronger for individuals with high-proactive personality that though with low-proactive personalty.

The study contributes to both voice and social media research in a number of ways.


This event is free to attend with no pre-booking necessary. Please remember to be promt.

Speaker bio

Dr Zeeshan A. Bhatti is working as a Senior Lecturer / Associate Professor at the University of Portsmouth, in the Department of Operations and Systems Management.

He received his MS and PhD from Aix-Marseille University, France in Information Management. He also holds an MS in Engineering Management and a BSc in Computer Science.

His research has been published in various leading journals such as;

  • Behaviour and Information Technology
  • Journal of Knowledge Management
  • Journal of Business Ethics
  • IEEE Access
  • Information Technology and People
  • Journal of Retailing and Customer Services
  • Journal of Network and Computer Applications
  • Higher Education Research and Development.

His research is focused on online user behaviour and prosocial behaviours.

Dr Zeeshan A Bhatti can be contact via his University of Portsmouth email address

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