An Overview of GDPR from a Marketing Perspective

Seminar abstract

Marketing Professionals are often the main users of customer data in modern organisations.

The landscape around use of data about people has dramatically changed with the recent introduction GDPR and implications of getting it wrong are much more severe.

This seminar will cover the main aspects of GDPR and what marketing professionals can do to stay compliant with this complex set of regulations.

Booking

This seminar is free to attend with no need to book in advance.

Speaker bio

Dr Mahmood Shah is an Associate Professor of Information Management at the Newcastle Business School. 

Previously he was a Senior Lecturer in e-Business within the School of Strategy and Leadership Coventry University. He has held academic posts at the University of Central Lancashire, Cranfield University and the University of Hertfordshire during the last twenty years.

He is acting as a consultant to several UK banks and online retailers on information security and e-banking management related issues.

His present research interests include identity theft prevention in online retailing and e-banking as well as in health information systems and IS strategy.

He has published several books in the area of information security, e-banking and mobile technologies. He has also published many papers in high quality journals such as;

• Computer and Human Behaviour
• Information Technology and People
• European Journal of Information Systems
• International Journal of Simulation Modelling
• Health Informatics
• International Journal of Operations and Production Management

He is a guest editor for a special issue of Information Technology and People on cyber crimes prevention and a special issue of Computer and Human Behaviour on e-marketing.

 He has successfully supervised fourteen PhD students in the past and is currently supervising six at present.