Event

WEBINAR: Propel Your Business with Sales & Marketing

This webinar will propel your marketing and sales skills as part of the Space to Grow programme, hosted by the University of Essex UEZ.

  • Fri 27 Mar 20

    08:00 - 10:00

  • Online

  • Event speaker

    Ventura Digital

  • Event type

    Workshops, training and support

  • Event organiser

    Research and Enterprise Office

  • Contact details

    University Enterprise Zone

About this Event

Created and led by the University of Essex Enterprise Zone, the Space to Grow programme is designed to help businesses scale up and tap into profitable markets. Breaking down the barriers that are restricting your business growth and providing you with the tools to overcome obstacles.

Master the fundamentals of digital marketing to drive sales in this 1 hour online webinar

Webinar presented by Ventura Digital.

For every business, digital channels provide an invaluable tool for creating new and long-term customers. However, acquisition marketing can seem complex and daunting. The pace of change, ever-evolving online channels and the variety of consumer devices mean lots of decisions about where to best invest your time and budget need to be made.

On Friday 27 March we’re hosting a webinar with performance marketing experts, Ventura Digital, to help you understand how to implement an online customer acquisition strategy for your business. This includes:

  • A structured approach to creating an online acquisition plan by reviewing current performance
  • Defining the right KPIs to control acquisition
  • Creating a media and content engagement strategy
  • Utilising paid media channels effectively and reviewing attribution and tracking

The Agenda includes:

  • Introduction to the digital marketing landscape
  • Introduction to funnel marketing 
  • Test and learn (multivariate) methodology for customer acquisition and conversion 
  • Key functions of a customer acquisition strategy: 
      Objectives 
    ○  Example KPIs (B2B and B2C coverage) 
    ○  Channel selection & key considerations 
    ○  Automation and conversion rate optimisation 
    ○  Measurement systems 
  • Overview of marketing technology stack options 

About the speaker: 
Dan Spicer is a founder and lead strategist at Ventura Digital, a specialist performance marketing agency based in Colchester. Dan has been helping organisations successfully transition to digital-first, direct-to-consumer business models for 12 years. He’s worked with a large number of SME’s and mid-market organisations to define and implement the what, why and how of digital transformation. You can connect on LinkedIn.

Book your place onto this webinar via Eventbrite.