CSEE Seminar - Competent Men and Warm Women: Gender Stereotypes and Backlash in Image Search Results

  • Wed 14 Nov 18

    16:00 - 18:00

  • Colchester Campus


  • Event speaker

    Professor Paul Clough

  • Event type

    Lectures, talks and seminars
    CSEE Seminar Series

  • Event organiser

    Computer Science and Electronic Engineering, School of

  • Contact details

    CSEE School Office

In this presentation I will discuss results from a recent study of the gender distribution in photos retrieved by Bing for the query “person” and for queries based on 68 character traits (e.g., “intelligent person”) in four regional markets.

Photos of men are more often retrieved for “person,” as compared to women. As predicted, photos of women are more often retrieved for warm traits (e.g., “emotional”) whereas agentic traits (e.g., “rational”) are represented by photos of men. A backlash effect, where stereotype-incongruent individuals are penalized, is observed. However, backlash is more prevalent for “competent women” than “warm men.” Results underline the need to understand how and why biases enter search algorithms and at which stages of the engineering process. This formed the basis of a CHI'17 paper and aligns with current concerns about algorithms that underlie information services, especially search engines, and the view of the world they present and the extent to which they are biased.I will also briefly discuss a current H2020 project called CyCAT (see: http://www.cycat.io/) that we are involved with that seeks to develop the first Centre for Algorithmic Transparency in Cyprus.

CSEE Seminar - Competent Men and Warm Women: Gender Stereotypes and Backlash in Image Search Results

Biography- Paul is part-time Professor of Search and Analytics at the Information School, University of Sheffield. During his time in the department, as well as contributing to research and teaching activities, Paul has been head of the Information Retrieval Group, Director of Research, and coordinator of the MSc Data Science programme. Paul conducts research in areas including information seeking and retrieval, data analytics and natural language processing/text analytics. Paul is also part-time Data Scientist at Peak Indicators, a Chesterfield-based BI&A company, and helps to develop data products and services, produce educational resources and grow data science capability within Peak. Prior to working at the University of Sheffield and Peak Indicators, Paul worked in R&D for British Telecommunications Plc at Adastral Park. 

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